Mar 2020 New Business League-Malaysia.pdf

2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Mar 2020

1

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

1.1

1.07

4

0.8

0.76

3

0.2

0.20

1

Wunderman Thompson HSBC

0.2

0.20

1

6

FCB

Berjaya Sompo Project

0.2

0.15

1

8

Publicis

Sanofi

0.1

0.13

1

7

4

BBDO

Unilever Project

0.1

0.09

3

8

9

Dentsu

Real Estate Client

0.2

0.03

4

2.6

19

RANK THIS MONTH

RANK LAST MONTH

1

1

Ogilvy

2

2

VMLY&R

3

3

Leo Burnett

4

10

5 6

AGENCY

RECENT WINS Jotun Malaysia Project， Nestle Malaysia Project, Hong Kong Tourism Board BBK Electronics Project, Hong Leong Assurance, Intel FMCG Client

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia / Mar 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

1.3

4

0.8

0.8

3

0.3

0.3

3

0.2

0.2

2

ESTIMATED YTD WIN REVENUE (USD $ m)

RANK THIS MONTH

RANK LAST MONTH

1

16

dentsu X

IT Client

1.3

2

1

PHD

Warner Bros Pictures Group, Diageo

AGENCY

RECENT WINS

RECENT LOSSES

INOVA

3

4

Universal McCann

Emirates Airlines, Safi, Seek Asia Job Street Project

4

2

Mindshare

Kimberly Clark

5

3

MediaCom

Hasbro, SK Magic

0.2

0.2

2

6

5

Initiative

King Living

0.00

0.0

1

7

6

OMD

INOVA, Public Bank Berhard

0.1

SK Magic

-0.1

2

8

7

Havas Media

0.0

Emirates Airlines

-0.2

0

9

9

Carat

0.0

Diageo

-0.5

0

2.0

17

METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.

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