www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ May 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Honda Motorcycles Japan, JCB Card Project, IHG Project
7.47
7.47
2
2
BBDO
Old Navy, Tourism Australia
1.90
1.90
3
3
Leo Burnett
Smirnoff, Pfizer, Mini BMW, Scoot Airlines
1.60
1.60
4
4
Ogilvy
Clarion Project, Orix Bank AirAsia, Jawbone
0.72
0.72
5
5
Y&R
Tokyu Corporation, Xing, Nikon Project
0.71
0.71
6
6
TBWA
0.38
0.38
7
18
DDB
Takeda
0.33
0.33
8=
7=
JWT
STB
0.30
0.30
8=
7=
Dentsu
10
9
11=
10=
11=
AGENCY
RECENT WINS
0.00
RECENT LOSSES
Old Navy
0.30
0.05
0.05
Wieden & Kennedy
0.00
0.00
10=
Publicis
0.00
0.00
11=
10=
Havas Worldwide
0.00
0.00
11=
10=
Saatchi & Saatchi
0.00
0.00
11=
10=
Bates
0.00
0.00
11=
10=
Lowe
0.00
0.00
11=
10=
Grey Group
0.00
0.00
11=
10=
DraftFCB
0.00
0.00
M&C Saatchi
Honda Project, JCB Card Project