www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ July 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
TBWA
Korea Tourism Organization Project, Showbox Mr.Go, The Body Shop Project,
6.00
5.97
2
2
McCann WorldGroup
GM, Intel Project, U Star Project, Verisign Project
2.42
2.42
3
3
DDB
2.32
2.25
4
4
Ogilvy
Diageo Project, AstraZeneca Project, Novartis Project
1.77
1.77
5
8
Leo Burnett
Mundipharma, KT&G Project
1.13
1.13
6
5
BBDO
Amore Pacific Ryoe, Amore Pacific Happy Bath
0.83
0.83
7
6
Dentsu
Yogiyo Project, AutoWorld Project
0.91
0.44
8
7
Lowe
Garuda Indonesia Global
0.20
0.20
9
9
Grey Group
Philips Project
0.04
0.04
10
10=
DraftFCB
Mando
0.01
0.01
11=
10=
Y&R
0.00
0.00
11=
10=
Havas Worldwide
0.00
0.00
11=
10=
Publicis
0.00
0.00
11=
10=
Saatchi & Saatchi
0.00
0.00
11=
10=
Bates
0.00
0.00
11=
10=
JWT
0.00
0.00
AGENCY
RECENT WINS
Google Project, HIRA, J&J Medical Project, Theall
RECENT LOSSES