www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ January 2014
1
RANK THIS MONTH
RANK LAST MONTH
1
4
2
10
3
5
JWT
4
3
DDB
5
11
Lowe
6
2
7=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
McCann WorldGroup
Jack Wolfskin
1.90
1.90
Grey Group
Dermatix Project, Withus Films Project, Heineken Project
1.10
1.10
0.86
0.86
KGB Beer
0.30
0.30
FrieslandCampina
0.20
0.20
Ogilvy
0.01
0.01
1
TBWA
0.00
0.00
7=
6
Leo Burnett
0.00
0.00
7=
7
BBDO
0.00
0.00
7=
8
Dentsu
0.00
0.00
7=
9
Y&R
0.00
0.00
7=
12
DraftFCB
0.00
0.00
7=
13=
Havas Worldwide
0.00
0.00
7=
13=
Bates
0.00
0.00
7=
15
Saatchi & Saatchi
0.00
0.00
7=
16
Publicis
0.00
0.00