2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Jan 2018
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
125.2
125.2
28
Changi Airport Group Singapore, Pizza Hut Singapore, Canadian Tourism Commission Mexico
26.4
26.4
60
The Martin Agency
Kohl’s US, Sling TV US,
15.0
15.0
2
Havas Worldwide
Carl's Jr, Hardee's US, Societe Generale Global, BforBank France
12.5
12.5
8
8
Leo Burnett
Abbott nutrition China, Emirates Airlines Australia, China Mobile China
12.1
12.1
45
6
22
R/GA
Shiseido Japan Digital, Bubly US, Lego US
11.0
11.0
9
7=
18
Grey Group
Bose Global
10.0
10.0
1
7=
53
Publicis.Sapient
Carrefour Global Digital
10.0
10.0
1
9
1
McCann WorldGroup
Vichy Cosmetics Global, Dorchester Collection Global, San Francisco Giants US
11.8
6.7
17
10
4
Isobar
FMCG China Client
6.2
6.2
27
11
31
Karmarama
BT UK digital, BetVictor UK
6.0
6.0
2
12=
57
Richards Group
Dish Network US
5.0
5.0
1
12=
-
Wolfgang
Halo Top Ice Cream US
5.0
5.0
1
14
-
Merkley+Partners
White Castle US, Land O’Frost India
4.0
4.0
2
15=
6
DDB
McDonalds Australia, Highways England UK, National Hearing Care Australia
3.8
3.8
14
15=
19
MullenLowe Group
Rossmann Germany, Unilever Brand (PG Tips) UK, Bajaj Discover India
4.0
Macquarie University Australia
3.5
3
17=
5
J Walter Thompson
Haldiram Bhujiawala Ltd India, Benesse Taiwan Project
4.4
Abbott - Pediasure Singapore
3.4
48
17=
12
Dentsu
Subway Singapore, Land Transport Authority Singapore, Discovery Jeet India Project
3.4
3.4
13
19=
16
Saatchi & Saatchi
Kraft-Heinz China Project, Sands China Project, CosBeauty China
3.0
3.0
12
19=
26
Wunderman
Bose Global Digital, Pizza Hut France
3.0
3.0
2
Jan 2018
181.6
359
Jan 2017
138.6
337
YoY Comparison:
31.0%
6.5%
RANK THIS MONTH
RANK LAST MONTH
1
13
Publicis
Mercedes-Benz Global, Friso China Project, UBS Hong Kong Project
2
3
Ogilvy
3
29
4
535
5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ALDI US