FUTURE FAMILY TREE 2019 Artificial Intelligence
Future of Retail
The ability to leverage customer data and AI concepts like machine learning to anticipate your customer's next move and improve the customer journey.
Technology that can influence customer experience (CX) and use AI to drive future spending and brand preference both online and in-store.
Augmented Reality
Internet of Things (IoT)
Technology that enhances a real-life environment by layering three-dimensional artificial objects on top of it.
The extension of Internet connectivity into physical devices and everyday objects which in turn provides data to marketers.
Blockchain
Live Video
A reliable, difficult-to-hack record of transactions and ownership. In marketing, it can provide marketers with a more secure way to encrypt sensitive data.
Broadcasting a live video feed to an online audience; enables marketers to promote their products or services in real time.
Find, Pay and Keep The Right Partners
Chatbots
Neuro
R3 combines extensive insights with proprietary processes for ensuring the most effective and efficient outcomes with emerging media partners.
Computer-generated programs that use AI to initiate and carry on conversations with consumers.
Technology that uses the principles of neuropsychology to study consumers' sensorimotor, cognitive, and affective response to marketing stimuli.
Digital Transformation
Programmatic
Service providers that help brands digitizing offerings and creative tech-driven service models and platforms.
Automated bidding on advertising inventory in real time, for the opportunity to show an ad to a specific customer, in a specific context.
Future Consumers
Virtual Reality
Digital-first companies that create content and experiences that leverage technology to engage consumers in an impactful and meaningful way.
The use of computer technology to create a simulated environment where the user is placed inside an experience.
NAVIGATING THE FUTURE OF MARKETING By some estimates, there are as many as 50,000 emerging media companies established today. As new solutions are being launched both locally, regionally and vertically, marketers are being overwhelmed with choice.
High Priority, High Investment 96% of marketers believe that new technology will be integral to them being able to achieve their future goals. With that, they are investing an estimated US$100 million on solutions, with 44% of marketers increasing their budgets over the year. Such high levels of enthusiasm and investment, however, require a high degree of preparedness for integration to be a success. Without sufficient planning and knowledge, marketers risk facing overwhelming complexity, unexpected staffing pressures and cost blowouts in implementation programs.
Review
Remuneration
Relationships
Leverage our market
It is important that a sound
Our Relationship
insights and benchmarks
compensation structure is
Management tools differ
to establish long-term,
in place – one that works to
from those that are in-house
mutually profitable
align expectations through
or self administered in that
partnerships of talent and
set Key Performance
they focus on the future,
technology that will drive
Indicators and
not the past – to ensure the
brand and business growth.
Performance-based
right expectations can be
Remuneration.
set and achieved.
DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES
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