www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ February 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Cera Cecure, Watsons, CH.Karnchang PCL
2.26
3
Leo Burnett
Chevrolet Project, Advanced Info Service Project, JK Herbs International Project
1.08
1.08
3
2
TBWA
SCG Cement, PTT Corporate, Kantana Group Project
1.03
1.03
4
4
McCann WorldGroup
Technology Client
0.68
5
6=
DDB
Calpis Lacto, Bento Project
0.34
0.34
6
6=
Y&R
Giffarine
0.33
0.33
7
5
Dentsu
AUA English Language Center Project, Prudential Life Assurance Project
0.33
0.33
8
6=
Publicis
Beiersdorf, Unif Project
0.02
0.02
9=
6=
Saatchi & Saatchi
0.00
0.00
9=
6=
Lowe
0.00
0.00
9=
6=
JWT
0.00
0.00
9=
6=
Grey Group
0.00
0.00
9=
6=
M&C Saatchi
0.00
0.00
9=
6=
Havas Worldwide
0.00
0.00
9=
6=
DraftFCB
0.00
0.00
16
16
BBDO
0.00
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Sukishi Intergroup Project
Tourism Authority of Thailand Project
Watsons
2.25
0.61
(0.04)