www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ December 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
Melbourne Fashion Festival, Lorna Jane Project, State Library of Victoria Project
13.68
13.68
2
2
DDB
Pfizer Brands, Covermore Insurance Project, Tourism Australia PR Project
11.25
11.25
3
5
Ogilvy
Shop Click Drive, Trip Advisor, CSL Project
15.26
4
3
McCann WorldGroup
Worksafe, TabCorp, Western Digital
7.39
5
4
TBWA
McCain, Symington's, David Jones
7.72
6
6
Saatchi & Saatchi
Nib Health Insurance, O'Brien Glass Project
5.82
5.32
7
7
Clemenger BBDO
Nestle Project, Lion Project
1.30
1.30
8
9
Leo Burnett
General Mills, SPC Ardmona, Impra Teas
1.04
1.04
9
8
Lowe
Office of Road Safety
1.00
1.00
10
10
Publicis
NT Tourism Project, Personalised Plates Queensland
1.05
11
11
JWT
Singapore Tourism Board, Michelle Bridges Project, Pataks
0.68
12
12
Grey Group
Zierholz Beer Project, Australian Federal Police Project
0.69
13
15=
BMF
Central Park
0.50
0.50
14
13
Dentsu
4 pines brewing Project, Hochiki Project
0.15
0.15
15
14
DraftFCB
0.08
0.08
16=
15=
SapientNitro
0.00
0.00
16=
15=
Iris
0.00
0.00
16=
15=
Havas Worldwide
0.00
0.00
16=
15=
The Monkeys
0.00
0.00
20
20
M&C Saatchi
AGENCY
RECENT WINS
VicHealth Brand Identity, V8 Supercar, One Piece Digital
1.20
RECENT LOSSES
SPC Ardmona
9.69
7.39
Pernod Ricard
Peters Ice Cream
7.12
0.72
0.68
4 pines brewing Project
David Jones
0.65
(2.63)