2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Dec 2021
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
100.6
573
78.8
159
66.0
66.0
1
59.6
59.6
239
50.6
50.6
223
50.0
160
35.4
34.9
113
32.0
31.0
97
30.7
30.7
52
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Lifeasy China, Sunwoda Electronic Co Ltd China, NEA Singapore
101.6
2
14
VMLY&R
Coca Cola India Project, Lululemon China Project, QSR Stores Malaysia Project
81.3
3
2
WPP
The Coca-Cola Company Global
4
3
5
4
6
5
7
9
8
7
9
6
10
8
11
15
12
10
AGENCY
RECENT WINS
Vedanta India Project, Mega Wunderman Thompson Lifesciences Public Co Ltd India Project Pfizer Med Ed Australia, Hennessy DDB GTR Gamification China Project, Carlsberg 1664 China Project McDonald's China Project, Siam Leo Burnett Kubota Thailand, PMI Hong Kong Project Mercedes-Benz China, Budweiser BBDO China project IKEA India Project, McKinsey & Havas Worldwide Company India Project, Puy du Fou China Project MOC Project, UnionPay Project, Digitas Huawei China Project, Ji Nan On Cloud China Project KSF China Project, Ito En China Dentsu Project, Social Alpha India Deliveroo Hong Kong Project, Saatchi & Saatchi Invisalign China Project, Pepper fry India Publicis
13
11
M&C Saatchi Group
14
12
McCann Worldgroup
15
13
Grey Group
16
16
TBWA
17
17
BBH
18
18
ThinkerBell
19
19
MullenLowe Group
20
22
Special Group
Estee Lauder China Project, iGuzzini China Project, Codex Beauty China Nando's Australia, Audible India Project Green Cell Mobility India, Zoetis Thailand Project, Nanjing OCT China Project Hasbro, Inc China Project, Asusteck Computer Inc India, Musical.ly Inc Thailand Project NAB Australia, Gatorade Australia, My Muscle Chef Australia Mulberry Singapore Project, Keva India, Mahindra Racing India The Salvation Army Australia, Universities Australia, Systema AI Australia Project UPS Singapore, Bayer - Saridon And Supradyn India, Lagos Free Zone India Wimp to Warrior New Zealand, Interislander Ferry New Zealand
51.4
RECENT LOSSES
LG TVs Global
GIO insurance Australia
31.4
United Airlines Global
30.4
129
22.6
Ladbrokes Australia
20.1
92
20.2
19.2
100
17.6
17.1
74
16.6
16.6
63
15.4
15.4
59
19.0
12.3
13
11.6
21
9.4
9.4
23
7.5
7.5
43
7.4
7.4
9
2021 (Jan-Dec):
760.8
2,755
2020 (Jan-Dec):
559.3
2,671
YoY Comparison:
36.0%
3.1%
12.1
Absolut Global