www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ August 2013
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
DDB
Sunway Velocity,
2.23
2.23
2=
Dentsu
Mandom, Hitachi, Rafale malaysia
0.93
0.93
3
2=
Ogilvy
Hong Leong Group, Lafarge Cement Project, Securities Commission Malaysia
0.90
0.90
4
4=
McCann WorldGroup
PKNS Project
0.84
0.84
5
4=
BBH
Ikea
0.80
0.80
6
6
Lowe
Guocera Project, Snowflake Project, BiC Shaver Project
0.79
0.79
7
7
Saatchi & Saatchi
MYCEB Project, Bank Simpanan Nasional, Reckitt Benckiser
0.74
0.74
8
8
DraftFCB
Nissan Project
0.40
0.40
9
14=
Bates
ASUS Global
0.30
0.30
10
11
TBWA
Lee Kum Kee, Great Eastern Life Assurance
0.29
0.29
11
10
Grey Group
Touch 'n Go Project
0.34
0.26
12
12
Y&R
0.08
0.08
13
13
Publicis
0.03
0.03
14=
14=
M&C Saatchi
0.00
0.00
14=
14=
BBDO
0.00
0.00
16
14=
Havas Worldwide
0.00
Reckitt Benckiser
(0.02)
17
18
Leo Burnett
Inbisco, Vitality Boost
0.36
Petronas Dagangan
(0.42)
18
9
JWT
STB
0.59
CCM Pharma Project, Zhuoyuan Iskandar Project
(0.31)