2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Aug 2023
1
RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
IPG Health
RECENT WINS
Pfizer Global Google Search Brazil, Nike Mexico Mexcio, Victoria Mexico Telefónica Mexico, The Coca Cola Company Mexico Project Novo Nordisk A/S Brazil Project, Nestle S.A. Argentina L'Oreal Argentina Project, Quito Sin Minerí a Ecuador Project, Claro
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
10.0
10.0
1
4.0
4.0
5
3.5
3.5
4
3.0
3.0
11
3.0
3.0
9
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2
2
Wieden & Kennedy
3
4
VMLY&R
4
3
Publicis Worldwide
5
6
Grey Group
6
5
Digitas
MGI SAF SA Peru
2.8
2.8
7
2.6
2.6
6
2.4
2.4
8
2.2
2.2
18
2.1
2.1
5
2.0
2.0
18
7
7
Dentsu
Ajinomoto Do Brasil Indústria E Comércio De Alimentos Ltda Brazil,
8
8
Leo Burnett
FMCG Brazil Client InstaGames Panama Project, Atlas Panama, Jeronimo Martins Volaris Mexico, SENATI Peru, SEPHORA Brazil, BANCO CULTURA INGLESA Brazil Project , UBER GROCERIES Brazil Project ,
9
9
MullenLowe Group
10
12
Havas Worldwide
11
10
M&C Saatchi Group
12
11
Sapient.AG2
Unimed Brazil Project
1.8
1.8
6
13
13
Arc
Pizza Hut Brazil Project
1.4
1.4
7
14
14
MSL
Technology Client
1.4
1.4
7
15
41
Wunderman Thompson KFC Brazil
1.0
1.0
1
16
15
R/GA
Gatorade Latam Argentina, SBI Growth Argentina, Pepsico Digital
0.9
0.9
10
17
16
DPZ&T
L'Oreal SA Brazil
0.6
0.6
2
18
17
Prodigious
FMCG Client Colombia
0.4
0.4
2
19
18
Talent Marcel
Financial Services Brazil
0.3
0.3
1
20
19
One Digital
Financial Services Brazil
0.1
0.1
1
2023 (Jan-Aug):
45.02
134
2022 (Jan-Aug):
18.3
51
YoY Comparison:
145.8%
162.7%