2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Aug 2023
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
3
4
4
5
5
6
7
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
Ogilvy
Haidilao, Epson Project, Qizheng Group, Jiugui Liquor Co., Ltd,
120.1
120.1
79
MSL
Technology Client
101.7
101.7
69
72.8
72.8
25
61.7
61.7
27
57.4
57.4
44
47.9
47.9
30
36.3
36.3
30
30.9
30.9
12
AGENCY
Global Pharmaceutical brand Dentsu McGarryBowen Projects, Domestic FMCG brand, Mengniu Concept store, VICUTU, BBDO Jun Le Bao Dairy, Ducati IDC Creations Luxury Goods Client Production Studio VMLY&R
EGO, Yonghui, Huawei Club Med Project, Heineken Brouwerijen B.V. Project, Nippon Sephora Project, Johnson & Johnson Project, Biostime
RECENT LOSSES
7
6
Prodigious
8
9
Grey Group
9
8
iProspect
Apple, Remy Cointreau, Hilton
28.9
28.9
3
10
10
Publicis Worldwide
Beverages Client
25.4
25.4
9
20.9
20.9
7
20.8
20.8
7
YILI GROUP Project, ALIBABA, DeRUCCI Project General Motors, Universal Beijing Project
11
11
Havas Worldwide
12
12
McCann WorldGroup
13
13
Digitas
Crocs Project
20.2
20.2
12
14
14
Wiredcraft
FMCG Client
14.6
14.6
15
13.7
13.7
14
15
15
Saatchi & Saatchi
BASF SE Project, Cathay Pacific Airways Ltd Project, Danone
16
16
Wieden & Kennedy
Riot Games
13.0
13.0
1
17
17
Leo Burnett
FMCG Client
7.8
7.8
4
18
18
G4 Advertising
Technology Client
7.8
7.8
6
19
19
MetaDesign
Auto Client
2.9
2.9
3
20
20
R/GA
Bacardi, Unity
2.6
2.6
2
2023 (Jan-Aug):
705.7
403
2022 (Jan-Aug):
549.5
303
YoY Comparison:
28.4%
33.0%