2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Aug 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
84.3
459
47.0
132
46.9
46.9
180
32.4
32.4
150
24.7
85
23.7
22.7
79
Carnival Cruise Line Australia, Ben & Jerry’s Australia
21.7
21.2
82
Digitas
Unicharm Thailand Project, Allergan Aesthetics Thailand Project
15.8
15.8
36
10
McCann Worldgroup
Adidas China Project, Zoetis Thailand Project, World Gold Council China Project
15.6
15.6
54
10
12
Publicis
15.6
14.6
58
11
9
Grey Group
14.2
14.2
48
12
11
VMLY&R
14.0
136
19.0
12.3
13
11.6
11.1
57
9.0
9.0
22
7.1
53
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
Leo Burnett
3
3
4
4
5
6
6
8
7
5
BBDO
8
7
9
RECENT WINS Coca-Cola Hong Kong, Merz Aesthetics Hong Kong, Dalmia Cement India
Daxing Airport China Project, Asiamiles Hong Kong Project, Wei Chuan Foods Taiwan Project RBL Bank India Project, Project Wunderman Thompson Management Institute Singapore Project Pernod Ricard India, Carlsberg DDB China Project, Hennessy Meal China Project PurCotton China, Honda Motor Dentsu China Project EMERITUS Institute of Management Havas Worldwide India, Heng An Group China Project, HUAWEI China
TBWA
Honda China, HomePlus Korea Project, Ausnutria milk powder China Project TC Pharma Thailand, HKU China, E Learning China Project, Ooredoo Qatar Henkel India Project, BAT Singapore Project, Michelin China NAB Australia, Gatorade Australia, My Muscle Chef Australia
RECENT LOSSES
84.8
48.4
25.7
16.4
GIO insurance Australia
United Airlines Global
LG TVs Global
13
-
14
14
M&C Saatchi Group
15
13
ThinkerBell
16
16
Saatchi & Saatchi
17
15
Special Group
ANZ Bank ANZ
6.5
6.5
4
4.9
4.9
28
Commonwealth Bank Australia, Alodokter Indonesia, Ministry of Environment Qatar Project Universities Australia, Systema AI Australia Project, Paytime Australia Project Budweiser-Harbin China Project, Vanke Shenzhen China Project
9.6
Ladbrokes Australia
18
18
MullenLowe Group
Lotterywest Australia, Australia’s South West Australia
19
17
Accenture Interactive
Jaguar Land Rover Global
4.0
4.0
1
BMF
Federal Govt project Australia, Hipages Australia, NSW Road Safety project Australia
3.8
3.8
8
2021 (Jan-Aug):
468.4
1,932
2020 (Jan-Aug):
373.1
1,634
YoY Comparison:
25.5%
18.2%
20
1
AGENCY
ESTIMATED YTD WIN REVENUE (USD $ m)
19