Aug 2020 New Business League-Taiwan.pdf

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2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Aug 2020 RANK THIS MONTH

RANK LAST MONTH

1

1

2

2

No.of Wins

RECENT WINS

Ogilvy

NestléTaiwan Project, Chang Shen construction company Project, AstraZeneca (AZ) Project

4.2

4.2

30

Dentsu

FMCG Client

1.7

1.7

24

1.1

1.1

10

0.8

0.8

8

AGENCY

Chunghua Telecom, UCC Project, Wunderman Thompson Brand's, Nien Made Project NESTLE Project, CITIBANK TAIWAN Publicis LTD Project, Pepsico Foods Taiwan

RECENT LOSSES

3

3

4

4

5

5

Leo Burnett

Google Project, PROSPECT HOSPITALITY Project

0.7

0.7

12

6

6

VMLY&R

Intel

0.5

0.5

1

7

7

Isobar

0.4

0.4

6

8

8

McCann WorldGroup

0.3

0.3

4

9

9

BBDO

0.1

0.1

3

2020(Jan-Aug)

9.8

98

2019(Jan-Aug)

8.3

71

18.1%

38.0%

Haagen-Dazs Project, Amway Project, Hunya Foods Project Raypal Biomedical Project, CITIZEN Project, Remy Cointeau Project BMW Project, Laurel project, Samsung Project

YoY Comparison:

1

ESTIMATED OVERALL YTD REVENUE (USD $m)

ESTIMATED YTD WIN REVENUE (USD $ m)


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