April 2014 new business league thailand

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www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES

CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ April 2014

1

ESTIMATED OVERALL YTD REVENUE (USD $m)

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

Ogilvy

Haco Group Project, Karmart Beauty Shop Project

4.16

4

Dentsu

Siamnuwat Project, Tesco Project

1.15

1.15

3

2

Leo Burnett

Chevrolet Project, Advanced Info Service Project, JK Herbs International Project

1.14

1.14

4

6

McCann WorldGroup

Microsoft

1.11

5

3

TBWA

SCG Cement, PTT Corporate, Kantana Group Project

1.03

6

7

BBDO

Honda Automobile, Oppo Thai

0.60

7

8

DDB

Calpis Lacto, Bento Project

0.34

8

5

Y&R

Giffarine, King Power

0.63

9

9

Saatchi & Saatchi

Huawei Project, Novartis, Virgin Active,

0.15

0.15

10

10

Publicis

Unif Project, P&G Project

0.03

0.03

11=

11=

Lowe

0.00

0.00

11=

11=

Grey Group

0.00

0.00

11=

11=

M&C Saatchi

0.00

0.00

11=

11=

Havas Worldwide

0.00

0.00

11=

11=

DraftFCB

0.00

0.00

16

11=

JWT

0.00

RANK THIS MONTH

RANK LAST MONTH

1

1

2

AGENCY

RECENT LOSSES

Huawei Project

Tourism Authority of Thailand Project

4.13

1.05

1.03

Watsons

0.57

0.34

Microsoft CRM

Sales client

0.33

(0.15)


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