2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Apr 2021
1
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
163.9
163.9
82
85.9
85.9
15
Richemont, Shanghai Guangming, Longines Project
39.8
39.8
21
Publicis
Pechoin, Estee Lauder Project, Glaxo_Skb project
37.2
37.2
26
8
Digitas
Honor Project, Genesis Project, Mercedes-Benz Project
32.4
32.4
7
9
Havas Worldwide
LENOVO Project, OPPO Project, American Standard Project
25.4
25.4
13
24.4
24.4
21
20.3
20.3
12
19.8
19.8
7
19.6
19.6
5
19.0
19.0
9
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
Leo Burnett
3
4
Wunderman Thompson
4
3
5 6
AGENCY
RECENT WINS Lesso, Semir Garment, Fapon Novus SAIC R-Car, Huaxia Bank Credit Card Centre Project, E carX Project
7
7
BBDO
Anta & Anta Kids, Meituan, TMALL SUPEr DEAL
8
5
Dentsu McGarryBowen
Geely Project, Nintendo Switch Project, Sitrana Project HSBC Life, Loreal-Biotherm Project, L'Oreal Project, Bose Project Vivo Project, GARENA ONLINE PRIVATE LIMITED - Free Fire Project, Lilith Games project Alfa Romeo, SCHUCO, NBA Project
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
9
13
Grey Group
10
11
BBH
11
6
12
15
McCann WorldGroup
SGM, Livat Project, Rural Bank
16.4
16.4
10
13
12
Saatchi & Saatchi
Pechoin Project, Comfort-Seating Project , Danone Project
13.8
13.8
11
14
10
Prodigious
12.9
12.9
11
15
14
DDB
10.8
10.8
8
16
16
Gusto Luxe
Mansur Gavriel
3.3
3.3
1
17
17
Isobar
Yum! China, Fractal Ink Project, Two Piece Project, SherwinWilliams Project
3.2
3.2
4
18
18
VMLY&R
Shanghai Jahwa
2.2
2.2
1
2021 (Jan-Apr):
550.4
264
2020 (Jan-Apr):
561.1
225
YoY Comparison:
-1.9%
17.3%
Sapient
MINT Media Project, MOC Shandong projects, INVISALIGN Project Haier Project, SVW Project, Ali Health Project