Global 2022 WPP
OMNICOM
PUBLICIS GROUPE
DENTSU
INTERPUBLIC
HAKUHODO
ACCENTURE
HAVAS
STAGWELL
BLUEFOCUS
Deloitte
AKQA Group
BBDO WORLDWIDE
Publicis Communications
Dentsu Group Inc.
Mediabrands
Hakuhodo
Accenture Interactive
Havas Creative
10 Thousand Design
BLUEFOCUS GROUP
Deloitte Digital
Revenue US $18,919M
Revenue US $15,646M
AKQA
BBDO Worldwide
Grey
Clemenger BBDO Group
Burson Cohn & Wolfe
Revenue US $14,595M
Revenue US $10,662M
Revenue US $5,589M
Revenue US $3,600M
Revenue US $2,018M
Revenue US $1,626M
Revenue US $2,137M
Revenue US $1,200M
INDEPENDENTS & OTHER Independent
Dentsu Japan Network
UM
Ailove Digital
?What If!
Havas
6 Degrees
Bfonline
Acne
Amplify
Arc
Dentsu Inc.
BPN
Ashton Consulting
AD.Dialeto
Annex88
72andSunny
Blue Academy
Banyan Branch
Ansira
Arcade
C.A.L
Ensemble
Backs Group
Adaptly
Arnold
Activista
BlueDigital
Brandfirst
BBD Perfect Storm
Heat
Brainlabs
Madras Global
Brunswick
Publicis Worldwide
DDB WORLDWIDE
Revenue US $11,941M
AxiCom
DDB WORLDWIDE
Balance Internet
Caroset
ID Media
Cosmo Communications
Altima
Battery
Allison + Partners
Burson Cohn & Wolfe
GrupoABC
Bcube
CARTA HOLDINGS
Identity
CRAFTAR
Brand Learning
BLKJ
All Told
BlueFocus Entertainment Communications
GCI Health
Tribal Worldwide
Boomerang
D Sports Merchandising
Initiative
D&I Partners
Bow & Arrow
Cake
Anomaly
BlueFocus International
Magnetic Media Online
Cramer-Krasselt
Carré Noir
Data Artist
IPG Commerce
D.BRAIN
Brightstep
Camp + King
ACE
BlueMedia
Mashup
Croud Critical Mass, Inc.
TBWA\Worldwide
Content Factory
Dentsu Ad-Gear
MAGNA
Digital Markeitng
Chaotic Moon
Champagne
Assembly
BlueVision
Mexia
Dept
eg+ Worldwide
CitrusAds
Orion
Edge International
Clearhead
Conran Design Group
Attention
Bojie Media
Pervorm
Derse
Deepline
Dentsu Casting and Entertainment
FieldDay
Brand Citizens
Domob
Red Planet
Edelman
PSB Research
GroupM GroupM Essence
TBWA\WORLDWIDE
OMNICOM MEDIA GROUP
Promoqube
www.rthree.com
Kinetic
OMD
Digitas Pixelpark
Dentsu Corporate One
Rapport
eNAV Logistics Management Service
CreativeDrive Droga5
Fuel
Bruce Mau Design
Eyes Media
Seara
Emperor
m/SIX
PHD
DPZ&T
Dentsu Creative Cube
Reprise
Figment
Entropia
Havas AFK
Cahoots Studio
Fuse Project
Uselab
Freeman
MediaCom
Annalect
Duval Guillaume
Dentsu Creative Force
Stickeyes Group
GHC Asia
Glamit
Havas Barefoot
Code and Theory
Insight PR
Web Decisions LLC
GMR Marketing
Mindshare
Hearts & Science
Everyday Content
Dentsu Creative X
Tierney
Growww Media
Hjaltelin Stahl
Havas Blink
Colle McVoy
Jiebao Data
Wingman
Harte-Hanks
Glickman Shamir Samsonov
Dentsu Innovation Partners
H.M. Marketing Research
HO Communication
Havas Blvd
Concentric
Kingo
Incentiv
Dentsu Live
McCann
H:Digital Indonesia
IMJ
Havas Events
CPB
Madhouse
API Talent
ICF
IQ Productions
Dentsu Medical Communications
Casanova//McCann
H:Three
INSITUM
Havas Formula PR
Doner
Merlion PR
ATADATA
iCrossing
Blanc & Otus
Goodby, Silverstein & Partners
Craft Worldwide
Hakuhodo
Kaplan
Havas Host
Emerald Research Group
Metta Communications
Cinder Agency
Innocean
Dewey Square Group
GSD&M
Nurun
McCann Health
HAKUHODO DESIGN
Karmarama
Havas Immerse
Exponent
Newsbird
DNM
inVentiv Health Communications
Hill+Knowlton Strategies
Merkley + Partners
Octopus Group
Dentsu Meitetsu Communications
Momentum Worldwide
Kates Kesler
Havas People
Forsman & Bodenfors
Phluency
KnowledgeSpace
Jellyfish
The Marketing Arm
One Touch
King James Group
Havas PR
Happy F&B
Prophet Data
LRA
LiveRamp
Zimmerman Advertising
OpticNerve
Dentsu Music and Entertainment
MRM
Hakuhodo Institute of Life and Living Shanghai Happy Hours Hakuhodo
Kolle Rebbe
Havas Riverorchid PR
Headstand
SNK Advertising
Market Gravity
M&C Saatchi
Ove
Dentsu Operation Partners
MullenLowe
HDD
Kunstmaan
Havas Studios
GALE
Vision 7 International
Monitor
Match Retail
Publicis
Dentsu Runway
Mediahub
HOLOGRAM
Mackevision
Hercules
Goodstuff
We Are Social
Oxala Consulting
Mother
Pathfinder Solution
MSQ Group
Wavemaker Xaxis
Hill+Knowlton Strategies
Ogilvy Ogilvy A Eicoff Bottle Rocket
DAS GROUP OF COMPANIES Advertising Collective
Marcel
Omnicom Precision Marketing Group
McCann Worldgroup
MullenLowe Group
Other Agencies
ASSOCIATED COMPANIES
Horizon Media
CBA
Credera
Publicis Diversite
Dentsu Sciencejam
MullenLowe Profero
HYBRID:H
Maihiro
HOY
Harris Poll
Coley Porter Bell
RAPP
Publicis Live
Dentsu Solari
MullenLowe salt
IdeasXMachina Advertising
Matter
L'Agence Verte
Hecho Studios
180
Spatial Access
Next Fifteen
DAVID
Targetbase
Publicis Luxe
Dentsu Sports Partners
iichi
Media Hive
Llorente & Cuenca
Harris X
1shi Interactive
Strut Digital
Project Worldwide
Publicis Sport
Dentsu Tec
FCB
INCUDATA
One Green Bean
Hello
Behe
The Explainers
Public Label
Porda
HL Group
Blue Future
TWG
Rodgers Townsend, LLC
INGO
Omnicom Healthcare Group
FCB
john st.
Adelphi
Publicis Wangfan
Dentsu tempo
Chute Gerdeman
Interplan
Meredith Xcelerated Marketing (MXM)
Jussi
DDB Health
Rokkan
Drill
FCB/SIX
JPDH
MOBGEN
Providence
Hunter
Blue Skyfall
Ubermind
RPA
Social.Lab
Harrison & Star
Sapient AG2
From One
FCBX
KY-Post Design International
Mudano
Red Havas
INK
BlueStrategy
Well Placed Cactus
Serviceplan
Healthcare Consultancy Group
Talent Marcel
GNUS
Fuelcontent
Lotus:H
N3
Republica Havas
Instrument
BoldSeas
Sideshow Group
Taylor Herring
HelloFCB+
Media Insight
New Content
Shobiz Havas
Kenna
Colorfull
TRG
TBWA\WorldHealth
(TCC) The Creative Counsel
Information Services International-Dentsu (ISID)
New Honor Society
Media Intelligence
Openmind
TRIPTK
KWT Global
Data Intelink
The Goat Agency
The CDM Group
VideoNerve
JEB Co., Ltd.
FCB Health Network
Medialand Digital Strategy
PacificLink
Vale Network
Locaria
Doumob
The Marketing Store Arm
Vivid
OOH Media Solution
IPG DXTRA
NJYN
PLM Systems
W&Cie
Mono
iClick
Welcomm Publicis
PR Consulting Dentsu
Cappuccino
OZMA
Reactive Media Pty Ltd
MMI
LB Advisor
The Orchard Media & Events Group
Wysiwyg
Septeni Holdings
Current Global
Pilot
Rothco
Boondoggle
Multiview
Leyue
The Goal
Devries Global
Pinkoi Japan
Sentelis
Ekino
National Research Group
Micro Star
WireAction
dna Communications
PMG
SinnerSchrader
Gate One
Northstar
Miracle
Flipside
QUANTUM
Shackleton
Havas CX
Observatory
NowledgeData
55
VIRTUE
The Lacek Group Verticurl
Specialist Communications & Specialist PR 141 Hawaii
Omnicom Commerce Group
AQuest
Integer Group
BDG
TPN
Benenson Strategy Group
TracyLocke
Blue State Digital Choreograph Clarion Communications
Saatchi & Saatchi Saatchi & Saatchi
Communications Consultancy Network
Saatchi & Saatchi X
Omnicom Public Relations Group
dentsu (international)
Havas CX
BRANDTECH
Revenue US $450M
THIRD EAR
The Brandtech Group
Transmission
Saatchi & Saatchi PRO
Carat
Frukt
SIX
Storm Digital
Havas CX helia
Redscout
OP Smart
Brandtech Commerce
Wieden + Kennedy WE Wieden + Kennedy
CMI/Compass
Fleishman Hillard
Team One
dentsu X
FutureBrand
Socius
Sutter Mills
Intellignos
Scout
Otype
Brandtech Consulting
Deeplocal
Ketchum
Conill
dentsuMB
Genuine
Southpaw Communications
Tambourine
MFG Labs
SKDK
TD Link
Brandtech Media
F.Biz
Porter Novelli
Kitchen
iProspect
Golin
Spicebox
The Monkeys + MAUD
Nohup
Sloane & Company
Xiaoi
collectively
Isobar
Hugo & Cat
Spontena
VanBerlo
Plastic Mobile
Stagwell Media Network
YCYH
DP6
Merkle
ITB
Square Communications
Wire Stone
Project House
Stagwell Tech
Zamplus
Gravity Road
Amicus Digital
Jack Morton
TBWA HAKUHODO
Yesler
Cardinal Path
KRC Research
The Thinc Group
Leo Burnett
DEG
MilkMoney
Tohoku Hakuhodo
Arc Worldwide
Fractal Ink
Octagon
United Communications
Fallon
Happy Marketer
Powell Tate
Turner Duckworth
Merkle b2b
Finsbury Glover Hering
Branding Group
GroupSJR
C Space
Metro Group
Hall & Partners
MJM Creative Services
Interbrand
Set Spafax Syzygy The Food Group thjnk Zubi
VMLY&R
BBH BBH ZAG Leo Burnett
Siegel+Gale
Other Practice Areas Experiential Marketing Group Auditoire Specialty Marketing Group
Metadesign
CPM
Metadesign
Think Design
Mofilm
BETC
TEAM
Oliver
BETC Fullsix
The Last Silo
Aperto
Winter Egency
Etoile Rouge
The Underground
Bluewolf
Resolute Digital
Wolf Bkk
General Pop
TradeX Partners
Sokrati
Revive
wondertrunk & co.
Rosa Paris
Union
Ugam
Rogers & Cowan PMK
Traction
Unreasonable Studios
Daiko
Edge
Ad Daiko
The Brooklyn Brothers
Daiko
Liquorice
Amnet
United Minds
DAIKO COMMUNICATIONS
Amplifi
UXUS
D-Create
Abernathy MacGregor
MSL
Antibody
Virgo Health
Engaging Firm
Cicero
Domaines Publics
Cardinal Path
Weber Shandwick
IBSystem
Maitland
Epic Communications
Character
CBA
Kekst CNC
Comunica +A
Black Glass Consulting
Kokyaku Jikan
Design Bridge
Luminous
Cosin Consulting
ChaseDesign
Sawada Design Office
Landor and FITCH
Notch Strategic
Cox Inall Ridgeway
EP+Co
THE CHOSEN ONE
PeclersParis
Notch Video
Data2Decisions
Hill Holliday
Superunion
Publicis Consultants
Dwi Sapta
ITB Worldwide
Wunderman Thompson
Publicis Live
Fox P2 Advertising
Insideedge
Wunderman Thompson
The Practice
Gleam Futures GPR Communications
Cavalry
One & All
Scholz and Friends
Critical Mass, Inc.
TAXI
The Marketing Arm
MSL
The Glitch
Brand Consulting
Gorilla
Prodigious
Other Agencies
Marketing Specialists
Japan LGBT Research Institute
YOMIKO Advertising
Havas Edge
AMO Global
Buzzman Buzzman
Havas Media Group
Environmental Planning Laboratory
Havas GIMC
Trilia
SHOPPER INSIGHT YOMIKO
Tangerine
ICUC
Acxiom
IREP
Arnold (NY)
Mirum
Harbor
John Brown Media
Avrett Free Ginsberg
Hakuhodo DY Media Partners
Conran Design Group
Santo
Optix
Juice
Big Family Table
D.A. Consortium
Havas Gemini
Satalia
Translate Plus
LOW
Campbell Ewald
kyu
Havas Health CX
Swift
Market Forward
M8
Carmichael Lynch
ATÖLYE
Havas Health Media
Mediasal
Deutsch NY
BEworks
Havas Health Plus
Digitas
Milestone Brandcom
Deutsch LA
C2 International
Havas Health Wave
GTB
Performics
Mitchell Communications
Elephant
Godfrey Dadich
Havas JUST
Hogarth
Spark Foundry
MKTG
HBQ
IDEO
Havas Life
WPP AUNZ
Starcom
MWO
Huge
Kepler
Havas Lynx
WPP Scangroup
Zenith
NBS
R/GA
Public Digital
Havas M&C
Partners
The Martin Agency
Red Peak
Havas Mango
Publicis Sapient
Associates
Publicis Sapient
People & Screens
Kinesso
Sid Lee
Havas NOW
Barrows
The Community
Posterscope
Vowel
SYPartners
Havas Production Services (HPS)
Johannes Leonardo
Flip Media
Propeller Film
Steelhead
Havas San Francisco
Publicis Health
Red8
sociedAD
Havas SO
Kantar
Digitas Health
Re:Production
IW Group
Havas Tonic
Mutual Mobile
Discovery
Response
Havas Village X
Smollan
Heartbeat
Simple Agency
Health4Brands (H4B)
Two Circles
insync
SMG
Red Havas Health
Urban Vision
Langland
The Story Lab
Sciterion
UWG - Uniworld Group
Maxcess Managed Markets
Whiteposter
Symbiotix
Jupiter Drawing Room
Practices
Payer Sciences
Wink
WPP Government and Public Sector Practice
PlowShare Group
Videobeat
WPP Health Practice
Publicis LifeBrands
WPP Sports Practice
Publicis Resolute
Publicis Health Media
Razorfish Health Real Science Saatchi & Saatchi Wellness Verilogue
Epsilon
BMB
VaynerMedia
Yamamoto
Centrade Cheil
The Sasha Group
YML
Cheil PengTai
Vayner Productions
Cheil Worldwide
Vayner Commerce
ColourData
Vayner NFT
Experience Commerce Iris
Havas Sports & Entertainment
Hirschen
The & Partnership
Wolfgang
Havas Health & You
Haystac
Velvet
PWC Digital Services
VaynerX
Barbarian
Havas Market
Prodigious
Publicis Media
Vivant Digital
PWC
Cheil Worldwide
One RX
Performance Art
IBM iX
Vitro
McKinney
Forward Media
IBM
Ecx.io
Revenue US $1,325M
Arena Media
Business Design Node
Other Agencies
Veritas
CHEIL
Havas Media
Hardy Boys
The Cocktail
Media.Monks
Mobkoi
That Lot
Digitas
VCCP
S4 Capital
Storyline Strategies
360i
Integrated Merchandising Systems
W20 Group
Chime
Targeted Victory
BETC
Digitas
BAV Group
TIPi Group
AGENCY GROUP INTEGRATED CREATIVE BRANDING & IDENTITY CRM DIGITAL CREATIVE EXPERIENTIAL MARKETING HEALTHCARE RETAIL/ SHOPPER/ E-COMMERCE INTEGRATED MEDIA DIGITAL MEDIA PR PRODUCTION SERVICES RESEARCH SOCIAL MEDIA OTHER SERVICES
AGENCY TREE REVENUE ESTIMATES • All revenue is estimated based on FY2021 company reports, open-source data and R3 research insights • Japanese agencies are based on Calendar FY2021 • Conversion to US$ uses the average exchange rate for 2021
ABOUT R3 R3 is a leader in global, regional, and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Unilever, Samsung, Nike, Mastercard, Colgate, Procter & Gamble, BMW, L’Oreal, and McDonald’s.
DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES