50,206 Local Agencies RMB 97,324M REVENUE
CHINA2022
351 Multinational Agencies RMB 26,887M REVENUE
LOCAL GROUPS BLUEFOCUS
INDEPENDENT LOCAL AGENCIES Revenue RMB $8,169M
BlueFocus Group: BlueDigital, Domob, Madhouse, BlueVision, Bfonline, Tomato Interactive, SNK Advertising, Phluency, Insight PR, Bojie Media, Eyes Media, Kingo, BlueFocus Entertainment Communications, Jiebao Data, Prophet Data, Merlion PR, Blue Academy, Newsbird, We Are Social, Metta Communications Associated Companies: Behe, Blue Future, BlueStrategy, Blue Skyfall, BoldSeas, Colorfull, Data Intelink, Doumob, iClick, LB Advisor, Leyue, Micro Star, NowledgeData, OP Smart, Otype, TD Link, Xiaoi, YCYH, Zamplus, 180, Ishi Interactive, Miracle
GIMC
BEIJING CREATIVE
MEDIA DIGITAL
Revenue RMB $3,664M
GIMC: 3V, Cyber Interactive Media, iTable, adsame, Donson, GIMC Film Marketing, ADKK
OTHERS
Associated Companies: Kaytune, Blue Door
LEO DIGITAL GROUP
Revenue RMB $3,908M
LEO Digital Network: Media V, Amber China, arkr Group, LEO WANSHENG AD, mi age, Wit Advertising, Quark, Mars Garage, A2Z Associated Companies: Century KP, BC Commerce, Summer Star, Reyuan Network, Joyplus
CHARM SIMEI
Revenue RMB $1,470M
SIMEI Media Co.,Ltd: Simei Advertisement Marketing, Simei Video Content, Simei Innovation & Integration, Zhejiang Simei Advertising, Shanghai Poli Advertising Media, Zhejiang Huayi Zongchi Marketing Planning, Shanghai Qiuzhen Advertising, Zhejiang Chuangshi Lingrui, Network Media Technology, Zhejiang Shidongli Film and Television Entertainment, Huaian Aidekangsai Advertising, Ningbo Aidekangsai Advertising, Hangzhou Zhangwei Technology, Shanghai Guanda Film and Television Media, Shanghai Keyi Media, Shanghai Zhihai Yangtao Advertising, Sichuan Bafang Tengtai Technology, Chengdu Simei Media Associated Companies: Zhejiang Bulu Culture Media, Guangzhou Simei Tengya Media Technology, Shanghai Simei Wenhao Marketing Planning, Hangzhou Hongtai Kaicheng Cultural Creative, Imagine Grain Invasion (Chongqing) Digital Marketing Planning
HYLINK
CREATIVE
Revenue RMB $976M
Hylink: Uniclick, Hythink, PageChoice, WizAd, DM², Authrule, Hyfashion
MEDIA DIGITAL
OTHERS
SH ADV
SH ADV: Younic, Pioneer Communication, Allied, Shanghai Modern International Exhibition
GENIMOUS
Revenue RMB $250M
Genimous: 1Fusion, Admath, TBS, Searchwin, ValueMaker, DigitalSight, GenimousMedia
ShunCommunications, AvicCulture, CTVGoldenBridge, VisonCN, NLY, GloryMedia, FutureAdvertising, AirMedia, iMediaAd, Womei, VisionChinaMedia, BeijingCapitalAirportAdvertising, iPinYou,
ZHEJIANG
Adsage, CheerPlus, CIG, CubeAD, DeeplyImpressive, EverMotion, Fractalist, FrontNetwork, Gridsum, LPI, SocialTouch, Socialab, QWOM, Tensyn, UniqueAD, Wasabi, GoodIdea, UID, AddNewer, Wezonet, sesame&watermelon, Nishuodedoudui,CubeRights, WOMCAN, Join, Itrax, Yu Yuan AcrossChina, Brain, eVision, GCS, HighTeam, Keypoint, HRHCommunicationsGroup, Kingway, Linksus, MRG, Shunya, Trendscn, Uniway, UTOP, PCG, Linksense, WeFoundPublicRelations, Microdream, Yoyi
Revenue RMB $11,523M Buzz, Civilization, W, HuaYuHua, H-Vision, WEMarketingGroup, Unigroup, CCG, SGAD+, ACTIVATIONNODEPLUS, F5, FF, Inspire, mother, Identica, Labbrand, des:glory, Frog, SOULO, TheNine, MATCH, MediaMonks, JonesKnowlesRitchie, GMKOK, Zhonghao, ST, KASAKIl, Pickle, Cognitive Cone, Target Social, Heaven &Hell Asiaray, CESMedia, Di'an, FocusMedia, GongJiao, Jansen, LianZhong, OBMGroup, Dianguang, QixingMedia, VisionStar, XinMin, ZhongShi, XinHuaMedia CCE Group, CREATEC, Energy Trust, GOODZILLA, KARMA, N3, iMAG Interactive, OOOKINi, Neone, Reload, Tianyukong, NEDigital, UncleAD, WebEnergy, MGCC, 6e Group, NPLUS, Resonance, Artefact, Mtomorrow, Infinity Group, Yuepu, DLG, SPES, Captive, CARNIVO, Liquid, Vanto, Creatife, Thoughtbox, UID, Indigo, BangX, Best Quay, Kconnect
Revenue RMB $6,894M
Aries, BlackHorseAd, CC&E, Z+, SAN’S, Dotwell, CivicAd, EYB, Insight, Treedom, Heload, GMTA, Himalayas, SeeTopCreative, ADKK, NINEONE NewYear, FenghuangChuanshuo, BlueFlame, JinShi, AdNature, LongHaoMedia, BaiyunAd, Dragon-Ad, RuitangAd, DragonAdvertisingLti.Guangzhou, G5M6, MetroYongtong, VALUE&POWERAd, HaiwangAd, TikinMedia
DIGITAL
AttentionDigital, D&C, E-link, Guangfan, Newtern, Excellent&Advertising, MailTech, TeamTop, Uni-Digital, iMEC, i2mago, Youmi, YOUTOP, Zhidian, Target-uni, SeedUnited, Topbrand
OTHERS
SICHUAN CREATIVE
ANHUI
FUJIAN
GUANGXI
HAINAN
AosiPR, FengseChina, HANS, PointPR, WendyPR, Brandmax, Innovation
Revenue RMB $741M
JIANGXI HUNAN
TopAd, NuojinAd, ChunhuaQiushi, HefeiYihai, BoGuAd, Tengda, Tuoda, DisaiAd, DianjingAd, JinJuanInternational, BaiMaAd, GongjiaoHefei, AnhuiExpresswayMedia, HeibaiAd, YuanFang, Qingquan, IDEAMATCH, MEDIAPOWER, StarLord, Bozhongzhe
Revenue RMB $3,728M
XiamenBomei, Tenfilm, MallMedia, FujianAd, XinSiWei, Aodinghui, u1city, ARONVISION, HopE, WonderingMedia, NewHandsomeJointGrouP, FujianDingliGrouP, AdReacH, DongDiShiAd, DragonEast, ZhiNanZhen, EFFORT, IDEAinside, SEEEKLAB NewPower, Keyand, Letrue, Suntrack, HaoYu, GuangxiAd, Joyou99, TongzhongShixian, XinRong, Non-commonAd, DianyiDesign, YCCM, Xunlong, CranberryMarketingGroup, Shengrenyouhua BiaoDianAd, HHAD, YihuatangAD, TopAD, HeiDiaN, LeaderZaYaN, BravoAD, HuawangAD, HuayuMedia, Feiying, Zhongshi, HiExpressway, OriginalBeyond, YeskyCulture
Revenue RMB $3,351M
Dana, YinuoDesign, Gaobang, Gaoer, Lidao, Shuangbang, XianheAd, XinShiLi, Yushang, DDHudong, TRIIIVER, WeilianHudong, Duixinyinli, Asia'sNewMediaAgency, YixiangHudong, WisdonCulture, LightYear MatrixInteractive, MATOU, XinjiyuanAd, MSUNAd, Sigular, F&M, ZhuChaoInteractiveVision, TowerAd, ShangmeiAd, KaixinMedia, ZhongxingAd, Richad, Dragon-HorseAd, Changlong, HongrenAd, Beacon Xinyuan, Dahe, Shangyuan, XingjiAd, Hiyoungmedia, ExpresswayAd, XinGe, HuaganMedia, OceanAd, Reapower, Idvis, ShengyangDongli, LiruiAd, XHTS SunFunMedia, Sunvery, Lanjing, TianMaAd, Mulinsen, TongbuBrandSpreading, BochuangAd, RedSorghum, BusAdvertisingCo, Shuangbang, DongwenNewring, DaQi, GongtongChengzhang
NORTHEAST LIAONING
Revenue RMB $18,889M
Botong, ShangHua, Vetime, ShiTian, BlueskyAd, M'young, LanLong, ZeroAd, SilverHorseAd, Bosson, SimeiMedia, FSriendAd, ExpresswayAd, JiaRuiCommunication, Focus, YOYADIGITAL, PMWG, P-MUSHROOM, Jiushan, Ergeng, E·SCommunication, EGGSHELL,Wenyao, Yoya Digital
CENTRAL CHINA HUBEI
MULTINATIONAL AGENCIES
Reeyee, DHAGroup, Radio, LaFengMedia, Silverapple, HuajianMedia, Pga-sip, Jiadu, Cxeye, NanjingMPI, JinDing, LongXiMedia, ShengHuiMedia, GuoGuangAd, Shishu, zhengyang
CHINA SOUTH
HENAN @Comm, Activation, Loftooo, AngtianAD, ButterflyPR, Mecool, APAXGroup, SMS, Reo, Leadinfo, Max Communication, Reuter Communications, DreamWorker, Pure, Uniplan, Switching-Time, 3rd Floor, Redbridge, Zeno, TheTradeDesk, Wedo, Convertlab, Storm, WTM, DRD4, Stink
MEDIA
Associated Companies: WOMI, HY-APEX, Hysund
Revenue RMB $614M
JIANGSU
GUANGDONG CREATIVE
CHINA EAST
Dongdao, Jiuyi, I'MNEXT, Yuanshan, OrangeGroup, Bang, Feng's,Ribo, Sun&SunBranding, BodaSiyuan, Dongdao, LXUstudio, Mos, SunCommunication, ServicePlan, O2LAB, TOPic, Whaledream, TICO, Xingchizhongguo
SHANGHAI
Revenue RMB $250M
Charm: Charm Advertising, Charm Digital, Charm Click, Charm Sports, Charm Entertainment
Revenue RMB $12,455M
Revenue RMB $2,991M
ArtisticMenAd, NorthNewMedia, DragonMedia, Zhongxinyuan, TZ.Media, RGOAD, EweI, PPAD, ShenyangZhiwei, ZPOP, NewIdeA, REQm, HOLICC
JILIN
DaYU, FenghuanG, SaibO, TCGg, YuanxianG, GigO, BaihuiAD, ZerotionCommunicatioN, LegendTV, MISSIONX MayunCultureTransmission, Longma
HEILONGJIANG
SunmoonAd, HaerbinBusMedia, Aoda, JINDAHanhaiAd, GuangjiaoAd, YangMingAd, LeitingAd, airunGroup, TianSiAd, QifengMedia
CHINA NORTH TIANJIN SHANDONG
SHANXI
HEBEI
B-rayMedia, ChuanYang, ChengCheng, Hongya, SkyseaMedia, EasternCampus, NewModernTimes, SiNanGroup, MingxiGroup, Linkideas, SEPROU, TSM, DYG
DIGITAL
TYTY, 95JOVO, RUIEI, Sicent, Redfox, 9.S.N, DeepWay, FullNetworkMarketing, HotInfinite, TopInteraction, SeedUnited, FiftyWit, United
OTHERS
Hantang, XuanyaMastermind, n&a, XuanyaMastermind, YuanChuangPR, MOZI, YFPR, YuXiuPR, FreedomIdea
Revenue RMB $8,914M
BoRuo, ShenDu, ShuangMuAd, TianJianAd, SeederAd, Fuyuan, ShengShiTongDaAd, YangGuangLuYiMedia, ShangdingTeam, MaiheAd, ChuanChengAd, NiadAd, Yipoint Hylee, SSSE, Siac, BeyondMedia, JingLun, ASHA, HeduiAd, QingdaoTeamGold, GAA, QijianAd, FengmeiAd, Yidiantong, WuzhouJiashi, ShijiYangguang, Aida, Shenghui, Harvest, TerritoryAd, NewAirGroup, SayMeow, FlatwhiteMotion DongDao, FengseChinaMedia, Wisebon, MidoCommunication, WINS, HuatongMedia, ShanxiExpresswayAd, DIGITALBABEL, TaiyuanJoinC.E.Ad, BlackShop404, XiYuYingXiangAd, YuanQiAd, REHA, MiaoxingHudong SuccessMedia, HaiyunCulture, HongshanAd, StariverAd, SparkMedia, YafengAd, Xinweiben, Feitian, Feifan, Qianxi, LichuanAd, Xingda, SummitAd, Haimeng
INNERMONGOLIA
Sunsoar, Xijie, GSANY, Daziran, HengBaoAd, BoYang, Jialong, ShengRong, Jinyangyi, Menggeli, FengShangCultureMedia, JinMaiCultureMedia, KaiSiQIAd, XinYuanAd
SHANXI
Adway, FilyeraAd, FurunMedia, JinchengAd, TuoyunMedia, MidoCommunication, WoSenAd, JuzhongMedia, Wisebon, XiYuYingXiangAd, YuanQiAd, Jiumi, DaChao, Great-wallAd, Trans-media, SilverStyle, ShengshiRongfei, ShaLong, JinMai, CityMedia, QianchengChuangmei, YidaAd, TongdianMedia, Wit
SOUTHWEST
Revenue RMB $2,384M
CHONGQING
LANGBUGROUP, jcdcqbus, TOM, Huirong, Tooge, JieliAd, JNHTAd.Group, NOVOER, SPACE&LAND, Xunshi, SUNSHINEPR, B&WMedia, Winners, Zhibo, HBB
YUNNAN
Beyond, DYA, HaiYidaAd, MouaImage, DiwoAd, YantushisuMedia, XingRuiChengAd, Colourful, Youshi, Bositang, DaHao
GUIZHOU
High-speedAd, QiQiMedia, Transmind, Xiahao, YuanqiAd, YiFangAd, QiankunAd, YiDianAd
NORTHWEST XINJIAANG GANSU
Revenue RMB $1,860M
BaiLong, XingChen, Tiansheng, Hualing, Lvzhou, LichengGuangyin, JinDiaoAd, Prana, XinyiAd, XinChu, HeiYanjing, YingMingtian LingXinAd, LanzhouPhoenix, JiuXiang, QunIn, JinNiuAd, ShangJiaAd, ShijiHuihuang
QINGHAI
Lianchuang, FeiTianAd, Yasoo, GuanTangAd, Shizheng, Geermu, XiningCaoTang, LingDian, BoDa, FengYun, ScreenCulture, Remry, Dongkai,
NINGXIA
JiuSeLuAd, DingDian, Satan, DaMing, HeiMa, BingHuaShiJiAd, BoYaAd, HongQiang, LanPing, FangJing, Leader, ShiDian, XingDi, TuTeng, DejiaMedia, NingguangMedia
TIBEI
ChongJiLiMedia, ChuangJiAd, StartingPoint, NanFangAd, Dadao, GAAC, GuojiTiyuLvyou, ShiGuang
Blackant, CMMC, HaiKunCommunication, SZ4C, BH99, ELEVISION, TianYuanBrandCreative, I-ORANGE, Wisdom, Bsnia, PixelWorkshop, Rightol, OceanicDrivePictures
MEDIA
www.rthree.com
WPP
Revenue RMB $6,547M
AKQA Group: AKQA, Easycom, Star Echo BCW Group BDG GroupM: GroupM, Essence, MediaCom, Mindshare, Xaxis, Wavemaker Hill+Knowlton Strategies Ogilvy: Ogilvy, Verticurl VMLY&R: VMLY&R, VMLY&R Commerce, VMLY&Rx Wunderman Thompson: Wunderman Thompson, Always, XMKT GTB Hogarth Specialist Communications & Specialist PR: Finsbury Glover Hering, iconmobile, Spafax Brand Consulting: Design Bridge, Landor and FITCH, PeclersParis, Superunion Associates: Hudson Rouge, Kantar, Possible, 88rising, Mininglamp
DENTSU GROUP
Revenue RMB $4,906M
dentsu China: Amplifi (Global Media Partnerhsip, Media Investment, The Story Lab), Carat, dentsu X, Clarity, Dentsu One (China), Dentsu Public Relations Consulting Beijing, Dentsu TOP, dentsumb iProspect China: iProspect, EBP Isobar China Group: Isobar, Isobar Commerce, OMP-Linkied by Isobar, VeryStar-Linked by Isobar Merkle: Merkle, Merkle B2B SAME SAME but different Posterscope D2D
PUBLICIS GROUPE
Revenue RMB $3,257M
Publicis Worldwide: Publicis China, Arcade, Publicis Luxe Saatchi & Saatchi: Saatchi & Saatchi, Team One Leo Burnett Group: Leo Burnett, Arc Worldwide Bartle Bogle Hegarty (BBH) MSL Genedigi Prodigious: Prodigious, idcreations MetaDesign Publicis Entertainment Publicis Sapient: Publicis Sapient, Digitas, Publicis Commerce Publicis Media: Starcom, Zenith, Spark Foundry, Performics Publicis Health
OMNICOM
Revenue RMB $2,174M
BBDO Worldwide: BBDO Worldwide DDB Worldwide: DDB Worldwide TBWA\Worldwide: TBWA\Worldwide, eg+ Worldwide Omnicom Media Group: OMD, PHD, Hearts & Science DAS Group of Companies: RAPP, Fleishman Hillard, Interbrand, Siegel + Gale, Ketchum Other Practice Areas: Auditoire
CHEIL
Revenue RMB $1,613M
NIELSEN
Revenue RMB $1,932M
IPSOS
Revenue RMB $795M
WIEDEN + KENNEDY
Revenue RMB $243M
EDELMAN
Revenue RMB $217M
ASATSU-DK
Revenue RMB $200M
RUDER FINN
Revenue RMB $190M
INNOCEAN
Revenue RMB $167M
FRED & FARID
Revenue RMB $150M
APCO WORLDWIDE
Revenue RMB $120M
STAGWELL
Revenue RMB $87M
M&C SAATCHI
Revenue RMB $84M
ENGINE
Revenue RMB $80M
WE COMMUNICATIONS
Revenue RMB $79M
COLLISON
Revenue RMB $67M
THE HOFFMAN AGENCY
Revenue RMB $57M
RACEPOINT
Revenue RMB $55M
JUNG VON MATT
Revenue RMB $55M
NEXT FIFTEEN
Revenue RMB $50M
Cheil: Cheil (Beijing, Shanghai, Guangzhou, Chengdu, Shenyang, Hongkong) Cheil PengTai: Cheil PengTai (Beijing, Shanghai, Guangzhou, Taiwan) ColourData
INTERPUBLIC
Revenue RMB $969M
McCann: McCann, McCann Health (McCann Healthcare, McCann HumanCare), MRM, Craft Worldwide FCB: FCB (Shanghai, Hongkong), FCB Goodcom MullenLowe Group: MullenLowe, Mediahub, Current Global, MullenLowe Profero CMG: Weber Shandwick, DeVries Global, FutureBrand, GolinMagic, Bomoda, Powell Tate Jack Morton Worldwide, Octagon, dna Communications, IPG Mediabrands: Initiative, UM, Reprise, Orion, MAGNA, Mediabrands Content Studio, Rapport Independent: Acxiom, R/GA, Kinesso (Matterkind)
HAKUHODO
Revenue RMB $511M
Hakuhodo: Hakuhodo International China, Hakuhodo (Beijing, Shanghai, Guangdong, Changsha) Hakuhodo Inc. Shanghai Representative Office, Hakuhodo Media Design, Hakuhodo Communication Partners Advertising, Ray Spring, Hakuhodo Intelligent Partners Advertising (HIP), Grebstad Hicks Communications (Shanghai), TBWA\HAKUHODO China, GDAD-Hakuhodo Advertising, Hakuhodo Institute of Life and Living Shanghai DAIKO Advertising: Daiko (China) Advertising (Beijing, Shanghai, Guangzhou) YOMIKO Advertising: YOMIKO (Shanghai) Advertising HAKUHODO DY Media Partners: D.A. Consortium Beijing, IREP BEIJING
HAVAS AGENCY TREE REVENUE ESTIMATES
ABOUT R3
• All revenue is estimated based on FY2021 company reports, open-source data and R3 research insights
R3 is a leader in global, regional, and local consulting on improving the effectiveness and efficiency of marketers and their agencies.
• Japanese agencies are based on Calendar FY2021 rate for 2021 • Conversion to RMB$ uses the average exchange
Revenue RMB $180M
Havas Media Group: Havas Media, Arena Media, Havas Market, Havas Events Shanghai, Havas GIMC Havas Creative Group: Havas Creative, Havas CX, Front Network, Havas Field Force, Porda Havas Finance PR Communication Group Havas Health & You: Havas Life, H4B China
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