2022 China Agency Family Tree

Page 1

50,206 Local Agencies RMB 97,324M REVENUE

CHINA2022

351 Multinational Agencies RMB 26,887M REVENUE

LOCAL GROUPS BLUEFOCUS

INDEPENDENT LOCAL AGENCIES Revenue RMB $8,169M

BlueFocus Group: BlueDigital, Domob, Madhouse, BlueVision, Bfonline, Tomato Interactive, SNK Advertising, Phluency, Insight PR, Bojie Media, Eyes Media, Kingo, BlueFocus Entertainment Communications, Jiebao Data, Prophet Data, Merlion PR, Blue Academy, Newsbird, We Are Social, Metta Communications Associated Companies: Behe, Blue Future, BlueStrategy, Blue Skyfall, BoldSeas, Colorfull, Data Intelink, Doumob, iClick, LB Advisor, Leyue, Micro Star, NowledgeData, OP Smart, Otype, TD Link, Xiaoi, YCYH, Zamplus, 180, Ishi Interactive, Miracle

GIMC

BEIJING CREATIVE

MEDIA DIGITAL

Revenue RMB $3,664M

GIMC: 3V, Cyber Interactive Media, iTable, adsame, Donson, GIMC Film Marketing, ADKK

OTHERS

Associated Companies: Kaytune, Blue Door

LEO DIGITAL GROUP

Revenue RMB $3,908M

LEO Digital Network: Media V, Amber China, arkr Group, LEO WANSHENG AD, mi age, Wit Advertising, Quark, Mars Garage, A2Z Associated Companies: Century KP, BC Commerce, Summer Star, Reyuan Network, Joyplus

CHARM SIMEI

Revenue RMB $1,470M

SIMEI Media Co.,Ltd: Simei Advertisement Marketing, Simei Video Content, Simei Innovation & Integration, Zhejiang Simei Advertising, Shanghai Poli Advertising Media, Zhejiang Huayi Zongchi Marketing Planning, Shanghai Qiuzhen Advertising, Zhejiang Chuangshi Lingrui, Network Media Technology, Zhejiang Shidongli Film and Television Entertainment, Huaian Aidekangsai Advertising, Ningbo Aidekangsai Advertising, Hangzhou Zhangwei Technology, Shanghai Guanda Film and Television Media, Shanghai Keyi Media, Shanghai Zhihai Yangtao Advertising, Sichuan Bafang Tengtai Technology, Chengdu Simei Media Associated Companies: Zhejiang Bulu Culture Media, Guangzhou Simei Tengya Media Technology, Shanghai Simei Wenhao Marketing Planning, Hangzhou Hongtai Kaicheng Cultural Creative, Imagine Grain Invasion (Chongqing) Digital Marketing Planning

HYLINK

CREATIVE

Revenue RMB $976M

Hylink: Uniclick, Hythink, PageChoice, WizAd, DM², Authrule, Hyfashion

MEDIA DIGITAL

OTHERS

SH ADV

SH ADV: Younic, Pioneer Communication, Allied, Shanghai Modern International Exhibition

GENIMOUS

Revenue RMB $250M

Genimous: 1Fusion, Admath, TBS, Searchwin, ValueMaker, DigitalSight, GenimousMedia

ShunCommunications, AvicCulture, CTVGoldenBridge, VisonCN, NLY, GloryMedia, FutureAdvertising, AirMedia, iMediaAd, Womei, VisionChinaMedia, BeijingCapitalAirportAdvertising, iPinYou,

ZHEJIANG

Adsage, CheerPlus, CIG, CubeAD, DeeplyImpressive, EverMotion, Fractalist, FrontNetwork, Gridsum, LPI, SocialTouch, Socialab, QWOM, Tensyn, UniqueAD, Wasabi, GoodIdea, UID, AddNewer, Wezonet, sesame&watermelon, Nishuodedoudui,CubeRights, WOMCAN, Join, Itrax, Yu Yuan AcrossChina, Brain, eVision, GCS, HighTeam, Keypoint, HRHCommunicationsGroup, Kingway, Linksus, MRG, Shunya, Trendscn, Uniway, UTOP, PCG, Linksense, WeFoundPublicRelations, Microdream, Yoyi

Revenue RMB $11,523M Buzz, Civilization, W, HuaYuHua, H-Vision, WEMarketingGroup, Unigroup, CCG, SGAD+, ACTIVATIONNODEPLUS, F5, FF, Inspire, mother, Identica, Labbrand, des:glory, Frog, SOULO, TheNine, MATCH, MediaMonks, JonesKnowlesRitchie, GMKOK, Zhonghao, ST, KASAKIl, Pickle, Cognitive Cone, Target Social, Heaven &Hell Asiaray, CESMedia, Di'an, FocusMedia, GongJiao, Jansen, LianZhong, OBMGroup, Dianguang, QixingMedia, VisionStar, XinMin, ZhongShi, XinHuaMedia CCE Group, CREATEC, Energy Trust, GOODZILLA, KARMA, N3, iMAG Interactive, OOOKINi, Neone, Reload, Tianyukong, NEDigital, UncleAD, WebEnergy, MGCC, 6e Group, NPLUS, Resonance, Artefact, Mtomorrow, Infinity Group, Yuepu, DLG, SPES, Captive, CARNIVO, Liquid, Vanto, Creatife, Thoughtbox, UID, Indigo, BangX, Best Quay, Kconnect

Revenue RMB $6,894M

Aries, BlackHorseAd, CC&E, Z+, SAN’S, Dotwell, CivicAd, EYB, Insight, Treedom, Heload, GMTA, Himalayas, SeeTopCreative, ADKK, NINEONE NewYear, FenghuangChuanshuo, BlueFlame, JinShi, AdNature, LongHaoMedia, BaiyunAd, Dragon-Ad, RuitangAd, DragonAdvertisingLti.Guangzhou, G5M6, MetroYongtong, VALUE&POWERAd, HaiwangAd, TikinMedia

DIGITAL

AttentionDigital, D&C, E-link, Guangfan, Newtern, Excellent&Advertising, MailTech, TeamTop, Uni-Digital, iMEC, i2mago, Youmi, YOUTOP, Zhidian, Target-uni, SeedUnited, Topbrand

OTHERS

SICHUAN CREATIVE

ANHUI

FUJIAN

GUANGXI

HAINAN

AosiPR, FengseChina, HANS, PointPR, WendyPR, Brandmax, Innovation

Revenue RMB $741M

JIANGXI HUNAN

TopAd, NuojinAd, ChunhuaQiushi, HefeiYihai, BoGuAd, Tengda, Tuoda, DisaiAd, DianjingAd, JinJuanInternational, BaiMaAd, GongjiaoHefei, AnhuiExpresswayMedia, HeibaiAd, YuanFang, Qingquan, IDEAMATCH, MEDIAPOWER, StarLord, Bozhongzhe

Revenue RMB $3,728M

XiamenBomei, Tenfilm, MallMedia, FujianAd, XinSiWei, Aodinghui, u1city, ARONVISION, HopE, WonderingMedia, NewHandsomeJointGrouP, FujianDingliGrouP, AdReacH, DongDiShiAd, DragonEast, ZhiNanZhen, EFFORT, IDEAinside, SEEEKLAB NewPower, Keyand, Letrue, Suntrack, HaoYu, GuangxiAd, Joyou99, TongzhongShixian, XinRong, Non-commonAd, DianyiDesign, YCCM, Xunlong, CranberryMarketingGroup, Shengrenyouhua BiaoDianAd, HHAD, YihuatangAD, TopAD, HeiDiaN, LeaderZaYaN, BravoAD, HuawangAD, HuayuMedia, Feiying, Zhongshi, HiExpressway, OriginalBeyond, YeskyCulture

Revenue RMB $3,351M

Dana, YinuoDesign, Gaobang, Gaoer, Lidao, Shuangbang, XianheAd, XinShiLi, Yushang, DDHudong, TRIIIVER, WeilianHudong, Duixinyinli, Asia'sNewMediaAgency, YixiangHudong, WisdonCulture, LightYear MatrixInteractive, MATOU, XinjiyuanAd, MSUNAd, Sigular, F&M, ZhuChaoInteractiveVision, TowerAd, ShangmeiAd, KaixinMedia, ZhongxingAd, Richad, Dragon-HorseAd, Changlong, HongrenAd, Beacon Xinyuan, Dahe, Shangyuan, XingjiAd, Hiyoungmedia, ExpresswayAd, XinGe, HuaganMedia, OceanAd, Reapower, Idvis, ShengyangDongli, LiruiAd, XHTS SunFunMedia, Sunvery, Lanjing, TianMaAd, Mulinsen, TongbuBrandSpreading, BochuangAd, RedSorghum, BusAdvertisingCo, Shuangbang, DongwenNewring, DaQi, GongtongChengzhang

NORTHEAST LIAONING

Revenue RMB $18,889M

Botong, ShangHua, Vetime, ShiTian, BlueskyAd, M'young, LanLong, ZeroAd, SilverHorseAd, Bosson, SimeiMedia, FSriendAd, ExpresswayAd, JiaRuiCommunication, Focus, YOYADIGITAL, PMWG, P-MUSHROOM, Jiushan, Ergeng, E·SCommunication, EGGSHELL,Wenyao, Yoya Digital

CENTRAL CHINA HUBEI

MULTINATIONAL AGENCIES

Reeyee, DHAGroup, Radio, LaFengMedia, Silverapple, HuajianMedia, Pga-sip, Jiadu, Cxeye, NanjingMPI, JinDing, LongXiMedia, ShengHuiMedia, GuoGuangAd, Shishu, zhengyang

CHINA SOUTH

HENAN @Comm, Activation, Loftooo, AngtianAD, ButterflyPR, Mecool, APAXGroup, SMS, Reo, Leadinfo, Max Communication, Reuter Communications, DreamWorker, Pure, Uniplan, Switching-Time, 3rd Floor, Redbridge, Zeno, TheTradeDesk, Wedo, Convertlab, Storm, WTM, DRD4, Stink

MEDIA

Associated Companies: WOMI, HY-APEX, Hysund

Revenue RMB $614M

JIANGSU

GUANGDONG CREATIVE

CHINA EAST

Dongdao, Jiuyi, I'MNEXT, Yuanshan, OrangeGroup, Bang, Feng's,Ribo, Sun&SunBranding, BodaSiyuan, Dongdao, LXUstudio, Mos, SunCommunication, ServicePlan, O2LAB, TOPic, Whaledream, TICO, Xingchizhongguo

SHANGHAI

Revenue RMB $250M

Charm: Charm Advertising, Charm Digital, Charm Click, Charm Sports, Charm Entertainment

Revenue RMB $12,455M

Revenue RMB $2,991M

ArtisticMenAd, NorthNewMedia, DragonMedia, Zhongxinyuan, TZ.Media, RGOAD, EweI, PPAD, ShenyangZhiwei, ZPOP, NewIdeA, REQm, HOLICC

JILIN

DaYU, FenghuanG, SaibO, TCGg, YuanxianG, GigO, BaihuiAD, ZerotionCommunicatioN, LegendTV, MISSIONX MayunCultureTransmission, Longma

HEILONGJIANG

SunmoonAd, HaerbinBusMedia, Aoda, JINDAHanhaiAd, GuangjiaoAd, YangMingAd, LeitingAd, airunGroup, TianSiAd, QifengMedia

CHINA NORTH TIANJIN SHANDONG

SHANXI

HEBEI

B-rayMedia, ChuanYang, ChengCheng, Hongya, SkyseaMedia, EasternCampus, NewModernTimes, SiNanGroup, MingxiGroup, Linkideas, SEPROU, TSM, DYG

DIGITAL

TYTY, 95JOVO, RUIEI, Sicent, Redfox, 9.S.N, DeepWay, FullNetworkMarketing, HotInfinite, TopInteraction, SeedUnited, FiftyWit, United

OTHERS

Hantang, XuanyaMastermind, n&a, XuanyaMastermind, YuanChuangPR, MOZI, YFPR, YuXiuPR, FreedomIdea

Revenue RMB $8,914M

BoRuo, ShenDu, ShuangMuAd, TianJianAd, SeederAd, Fuyuan, ShengShiTongDaAd, YangGuangLuYiMedia, ShangdingTeam, MaiheAd, ChuanChengAd, NiadAd, Yipoint Hylee, SSSE, Siac, BeyondMedia, JingLun, ASHA, HeduiAd, QingdaoTeamGold, GAA, QijianAd, FengmeiAd, Yidiantong, WuzhouJiashi, ShijiYangguang, Aida, Shenghui, Harvest, TerritoryAd, NewAirGroup, SayMeow, FlatwhiteMotion DongDao, FengseChinaMedia, Wisebon, MidoCommunication, WINS, HuatongMedia, ShanxiExpresswayAd, DIGITALBABEL, TaiyuanJoinC.E.Ad, BlackShop404, XiYuYingXiangAd, YuanQiAd, REHA, MiaoxingHudong SuccessMedia, HaiyunCulture, HongshanAd, StariverAd, SparkMedia, YafengAd, Xinweiben, Feitian, Feifan, Qianxi, LichuanAd, Xingda, SummitAd, Haimeng

INNERMONGOLIA

Sunsoar, Xijie, GSANY, Daziran, HengBaoAd, BoYang, Jialong, ShengRong, Jinyangyi, Menggeli, FengShangCultureMedia, JinMaiCultureMedia, KaiSiQIAd, XinYuanAd

SHANXI

Adway, FilyeraAd, FurunMedia, JinchengAd, TuoyunMedia, MidoCommunication, WoSenAd, JuzhongMedia, Wisebon, XiYuYingXiangAd, YuanQiAd, Jiumi, DaChao, Great-wallAd, Trans-media, SilverStyle, ShengshiRongfei, ShaLong, JinMai, CityMedia, QianchengChuangmei, YidaAd, TongdianMedia, Wit

SOUTHWEST

Revenue RMB $2,384M

CHONGQING

LANGBUGROUP, jcdcqbus, TOM, Huirong, Tooge, JieliAd, JNHTAd.Group, NOVOER, SPACE&LAND, Xunshi, SUNSHINEPR, B&WMedia, Winners, Zhibo, HBB

YUNNAN

Beyond, DYA, HaiYidaAd, MouaImage, DiwoAd, YantushisuMedia, XingRuiChengAd, Colourful, Youshi, Bositang, DaHao

GUIZHOU

High-speedAd, QiQiMedia, Transmind, Xiahao, YuanqiAd, YiFangAd, QiankunAd, YiDianAd

NORTHWEST XINJIAANG GANSU

Revenue RMB $1,860M

BaiLong, XingChen, Tiansheng, Hualing, Lvzhou, LichengGuangyin, JinDiaoAd, Prana, XinyiAd, XinChu, HeiYanjing, YingMingtian LingXinAd, LanzhouPhoenix, JiuXiang, QunIn, JinNiuAd, ShangJiaAd, ShijiHuihuang

QINGHAI

Lianchuang, FeiTianAd, Yasoo, GuanTangAd, Shizheng, Geermu, XiningCaoTang, LingDian, BoDa, FengYun, ScreenCulture, Remry, Dongkai,

NINGXIA

JiuSeLuAd, DingDian, Satan, DaMing, HeiMa, BingHuaShiJiAd, BoYaAd, HongQiang, LanPing, FangJing, Leader, ShiDian, XingDi, TuTeng, DejiaMedia, NingguangMedia

TIBEI

ChongJiLiMedia, ChuangJiAd, StartingPoint, NanFangAd, Dadao, GAAC, GuojiTiyuLvyou, ShiGuang

Blackant, CMMC, HaiKunCommunication, SZ4C, BH99, ELEVISION, TianYuanBrandCreative, I-ORANGE, Wisdom, Bsnia, PixelWorkshop, Rightol, OceanicDrivePictures

MEDIA

www.rthree.com

WPP

Revenue RMB $6,547M

AKQA Group: AKQA, Easycom, Star Echo BCW Group BDG GroupM: GroupM, Essence, MediaCom, Mindshare, Xaxis, Wavemaker Hill+Knowlton Strategies Ogilvy: Ogilvy, Verticurl VMLY&R: VMLY&R, VMLY&R Commerce, VMLY&Rx Wunderman Thompson: Wunderman Thompson, Always, XMKT GTB Hogarth Specialist Communications & Specialist PR: Finsbury Glover Hering, iconmobile, Spafax Brand Consulting: Design Bridge, Landor and FITCH, PeclersParis, Superunion Associates: Hudson Rouge, Kantar, Possible, 88rising, Mininglamp

DENTSU GROUP

Revenue RMB $4,906M

dentsu China: Amplifi (Global Media Partnerhsip, Media Investment, The Story Lab), Carat, dentsu X, Clarity, Dentsu One (China), Dentsu Public Relations Consulting Beijing, Dentsu TOP, dentsumb iProspect China: iProspect, EBP Isobar China Group: Isobar, Isobar Commerce, OMP-Linkied by Isobar, VeryStar-Linked by Isobar Merkle: Merkle, Merkle B2B SAME SAME but different Posterscope D2D

PUBLICIS GROUPE

Revenue RMB $3,257M

Publicis Worldwide: Publicis China, Arcade, Publicis Luxe Saatchi & Saatchi: Saatchi & Saatchi, Team One Leo Burnett Group: Leo Burnett, Arc Worldwide Bartle Bogle Hegarty (BBH) MSL Genedigi Prodigious: Prodigious, idcreations MetaDesign Publicis Entertainment Publicis Sapient: Publicis Sapient, Digitas, Publicis Commerce Publicis Media: Starcom, Zenith, Spark Foundry, Performics Publicis Health

OMNICOM

Revenue RMB $2,174M

BBDO Worldwide: BBDO Worldwide DDB Worldwide: DDB Worldwide TBWA\Worldwide: TBWA\Worldwide, eg+ Worldwide Omnicom Media Group: OMD, PHD, Hearts & Science DAS Group of Companies: RAPP, Fleishman Hillard, Interbrand, Siegel + Gale, Ketchum Other Practice Areas: Auditoire

CHEIL

Revenue RMB $1,613M

NIELSEN

Revenue RMB $1,932M

IPSOS

Revenue RMB $795M

WIEDEN + KENNEDY

Revenue RMB $243M

EDELMAN

Revenue RMB $217M

ASATSU-DK

Revenue RMB $200M

RUDER FINN

Revenue RMB $190M

INNOCEAN

Revenue RMB $167M

FRED & FARID

Revenue RMB $150M

APCO WORLDWIDE

Revenue RMB $120M

STAGWELL

Revenue RMB $87M

M&C SAATCHI

Revenue RMB $84M

ENGINE

Revenue RMB $80M

WE COMMUNICATIONS

Revenue RMB $79M

COLLISON

Revenue RMB $67M

THE HOFFMAN AGENCY

Revenue RMB $57M

RACEPOINT

Revenue RMB $55M

JUNG VON MATT

Revenue RMB $55M

NEXT FIFTEEN

Revenue RMB $50M

Cheil: Cheil (Beijing, Shanghai, Guangzhou, Chengdu, Shenyang, Hongkong) Cheil PengTai: Cheil PengTai (Beijing, Shanghai, Guangzhou, Taiwan) ColourData

INTERPUBLIC

Revenue RMB $969M

McCann: McCann, McCann Health (McCann Healthcare, McCann HumanCare), MRM, Craft Worldwide FCB: FCB (Shanghai, Hongkong), FCB Goodcom MullenLowe Group: MullenLowe, Mediahub, Current Global, MullenLowe Profero CMG: Weber Shandwick, DeVries Global, FutureBrand, GolinMagic, Bomoda, Powell Tate Jack Morton Worldwide, Octagon, dna Communications, IPG Mediabrands: Initiative, UM, Reprise, Orion, MAGNA, Mediabrands Content Studio, Rapport Independent: Acxiom, R/GA, Kinesso (Matterkind)

HAKUHODO

Revenue RMB $511M

Hakuhodo: Hakuhodo International China, Hakuhodo (Beijing, Shanghai, Guangdong, Changsha) Hakuhodo Inc. Shanghai Representative Office, Hakuhodo Media Design, Hakuhodo Communication Partners Advertising, Ray Spring, Hakuhodo Intelligent Partners Advertising (HIP), Grebstad Hicks Communications (Shanghai), TBWA\HAKUHODO China, GDAD-Hakuhodo Advertising, Hakuhodo Institute of Life and Living Shanghai DAIKO Advertising: Daiko (China) Advertising (Beijing, Shanghai, Guangzhou) YOMIKO Advertising: YOMIKO (Shanghai) Advertising HAKUHODO DY Media Partners: D.A. Consortium Beijing, IREP BEIJING

HAVAS AGENCY TREE REVENUE ESTIMATES

ABOUT R3

• All revenue is estimated based on FY2021 company reports, open-source data and R3 research insights

R3 is a leader in global, regional, and local consulting on improving the effectiveness and efficiency of marketers and their agencies.

• Japanese agencies are based on Calendar FY2021 rate for 2021 • Conversion to RMB$ uses the average exchange

Revenue RMB $180M

Havas Media Group: Havas Media, Arena Media, Havas Market, Havas Events Shanghai, Havas GIMC Havas Creative Group: Havas Creative, Havas CX, Front Network, Havas Field Force, Porda Havas Finance PR Communication Group Havas Health & You: Havas Life, H4B China

We continuingly work with 9 of the world’s top twenty marketers with exclusive global benchmark and best pratices on way of working to support them better respond to challenges from global markets.

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