Engagement Strategies

RT Edgar understands and invests in both traditional and innovative new marketing techniques, customising a print and e-marketing strategy that promotes your project to the widest possible yet targeted audience. Both local and international mediums are explored to ensure your sales potential is maximised.

Taking account of the key elements and winning strengths of your property, as well as your personal requirements, we recommend the following combination of public relations, marketing and advertising opportunities to attract more buyers to your property.

DATABASE We believe we have the most extensive database for East Melbourne having sold the majority of the homes and apartments within the suburb. Plus, many of our existing relationships are with high net worth individuals that we have built trust with over their property journey. Combining our relationship with them with an effective CRM, we can personally introduce and showcase the development in their inbox and followed up via a personalised phone call.

BOARDS I am sure you will be putting up a large Hoarding displaying full colour ‘hero images, accompanied by a brief description specifically designed to motivate enquiry and inspection. We would love to use a unique QR Code to direct traffic easily and immediately to the website for more information and where they can easily register their interest.

2 Power Avenue, Toorak

Live The Luxury Life

Nestled within Toorak’s exclusive Moonga Estate, this luxurious five bedroom, six bathroom two-storey residence resides on expansive resort style 1678sqm (approx.) grounds with a floodlit north south tennis court and a swimming pool behind a private 36 metre (approx.) frontage.

Defined by timeless contemporary elegance with superb connections to the manicured gardens, this prestige residence offers a superior environment for entertaining, outdoor enjoyment and day to day family living.

DELIVERED POST CARDS The north-facing landscaped grounds are linked ‘Just Listed’ postcards are a very effective way delivered to the surrounding neighbourhoods. by extensive terraces and offer a courtside studio Often a buyer for this property is sourced from the immediate and surrounding areas. with complete spa suite, elevated spectator terrace overlooking the tennis court and gas heated pool plus Sending these postcards will have the neighbourhood talking and you can’t pay for good word of mouth. an enclosed barbecue kitchen with servery windows, cellar and poolside bathroom. We would also recommend doing a larger postcard drop primary in those eastern suburbs Beyond the marble floored entrance foyer, an array typically where the buyer is most likely to come from. of living spaces include beautiful light-filled reception E-MARKETING rooms each with wood burning fireplaces in marble surrounds, French doors to the terraces and private Email marketing material direct to all potential buyers who have either attended an RT views across the grounds. Edgar open for inspection, submitted an email enquiry or personally contacted by an RT Edgar consultant. Every purchaser that inspects one of our properties has their name, A granite chef’s kitchen tops the home off and is phone number and email address recorded and categorised so it may be easily referenced equipped with a suite of Gaggenau appliances, work when a suitable property is listed by us. We email all buyers that have viewed or enquired station and two Vintec wine fridges. about similar properties in East Melbourne and surrounding neighbourhoods over the last 2 years, informing them that a similar property has been listed for sale. These clients are then Sold for an undisclosed price in May 2020. followed up with an e-bulletin detailing your property and a link to the property’s website for additional information.

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WEBSITES Upload your property to 11 strategically selected internet sites including international websites as well as our specific Chinese websites. Internet marketing can, should and will continue to be a powerful force in any successful advertising campaign. Each website attracts its own target audience, making it essential to advertise your property across a range of leading national and international platforms. At RT Edgar, we upload to the following leading websites:

VIEW RT EDGAR WEBSITE

SOCIAL MEDIA Social media is one of the most effective, efficient and inexpensive ways to influence a broad spectrum of targeted buyers within a defined timeframe. At RT Edgar, our specialist digital team design a targeting strategy using a specific range of parameters that put your property in front of a motivated buyer audience. We recommend the following top social media platforms:

DIGITAL ADVERTISING:

WATCH THE PROPERTY VIDEO FOR 4-5 MYVORE COURT

RT Edgar connects to a wide network of property professionals through our multi-office network who deliver a comprehensive range of premium services aimed at presenting your property in the best possible light.

To help your property stand out from the crowd, we engage Melbourne’s foremost property photographers, copywriters and designers who expertly capture atmosphere and showcase the key elements of your property.