Welcome + Market Wrap

Dear Lauren, Sam, Tim and David,

Thank you for the opportunity to submit our proposed marketing and sale strategy. RT Edgar are market leaders in Melbourne and have extensive experience in off the plane sale of properties. Especially Sarah having started her career at Mirvac in the late 1990’s.

At RT Edgar, we believe our extensive research, innovative use of technology and mix of new and thoroughly experienced professionals underpins our market leadership in Melbourne’s premium and prestige suburbs.

This leaves us uniquely placed to attract strong buyer interest and conduct a successful sales process that not only fulfils expectations, but also exceeds them. We have a superb record breaking track record not only in East Melbourne, but across the top suburbs in the City of Melbourne and City of Stonnington. Our proposal will cover our exceptional track record in East Melbourne.

The property market is currently the strongest it has ever been as a result of Government grants and low interest rates. 2021 has seen buyer interest in prestige property flourish regardless of the events last year, with the Autumn sales season achieving some of the highest real estate results to date.

A huge advantage of selling off the plan for buyers is the ability to lock away today’s prices and secure a premium property for the future – whether the buyer is an owner occupier or investor. Selling these off the plan homes has not been affected by the current pandemic. Quality off the plan properties are not just selling, they are selling well and achieving great prices.

Our current project at 341 George St (McLaren & Co) was advertised only for 48 hours and we successfully put on hold 12 within this period, with 70% now already sold and we have fielded over 500 genuine enquiries since the first week of August.

There is a clear appetite for premium residences, located in a prime position which is something 250 Albert Street possesses. This leaves us uniquely placed to attract strong buyer interest and conduct a campaign that maximises your sales result.

With an emphasis on professionalism and personal integrity, RT Edgar continues to offer the same premium service first committed to by its founder more than 125 years ago, helping their client’s properties make the best first impression, for the right buyers, to deliver the ultimate result.

We believe we are the best team to work with you, and with our prestigious brand and your project together, it will elevate the residences in order to achieve your goals. We look forward to working with you to ensure the best result for your project.

Regards, Sarah Case, Jeremy Fox and Rachael Fabbro