Design Comments Buyer Demographic

There is definitely an abundance of appeal when it comes to the design of the floor plans, shapes, sizes and finishes of The Mansion, The Terrace and The Apartments.

The Mansion + The Terrace In our opinion, these bespoke homes are 100% on point for the brief of Melbourne’s astute buyers. We can easily see a Collins Street lawyer, financial brokers, CEOs and our top end buyers strongly considering and taking a very close look at these two truly bespoke residences. The artist impressions have hit the mark and are truly outstanding.

The Apartments There is a neutral tone throughout to appeal to the majority which we understand. Being more of a truly boutique development, we believe you could take a few more risks when it comes to the colour palate. The neutral colour is safe, but due to the limited numbers (especially if we are going to combine a few more levels), you could potentially be more adventurous when working with the colour palate. There is an opportunity to add some of the fabulous colours of The Mansion and The Terrace to add to the individual value and appeal. This would allow these apartments to look striking in appearance and stand out from other apartments on the market, without going over the top, yet staying true to the colour scheme used in The Mansion and The Terrace.

From our experience selling off the plan, the buyers do want a choice in colour, either Light or Dark or Warm or Cool. For example, In Fitzroy, which we know is not as premium as the East Melbourne project, we have kept the bathrooms all the same throughout but offered a Warm or Cool Tone for the Kitchen (which was only the underside of the bench and 4 feature top cupboards) and just the colour of robes in the bedrooms. The feedback has been fantastic and the buyers feel that they have been involved in part of the decision-making process.

Buyer Demographic

The designs are all unique across The Mansion, The Terrace and the apartments. A brilliant offering are the park views from level 3 up – something not often found with apartment complexes. This is a huge win for the buyer and will allow us as the agents to sell the lifestyle and location in a timely manner.

The modern lifestyle of wanting to live “inner city” and for “low maintenance” accommodation combined with population growth continues to provide strong buyer demand for good quality apartment living. The surrounding areas cosmopolitan attractions, good public transport and proximity to the CBD have great appeal right across all demographics.

The primary target audience is purchasers from the surrounding Eastern & South Eastern suburbs looking to downsize from the large family home, often to spend more time at a rural or coastal home or for lifestyle choice mentioned above.

Other buying groups we may expect to find although unlikely are investors looking for a well- located quality investment with a good yield and good depreciation benefits or young professionals wanting to purchase a high quality low maintenance home with great easy access to the local amenities, transport and the city at your doorstep.

The buyer possibilities for this property are endless.