COTS Journal Media Kit

2016 Military and Defense Brand Enrichment Guide

Letter from the Editor-in-Chief It’s hard to imagine a more complicated time than today for developers of military systems. Due to tighter defense budgets, the DoD and defense primes can’t settle for anything less than getting the most for their allocated funds. With 2016 accommodating an election year, an entire additional layer of uncertainty enters the equation for those watching budgets.

The U.S. strategy toward rebalancing their force to the AsiaPacific region adds new demands for long-range shipboard and airborne C4ISR and communications systems. At the same time leaner budgets have kept the focus toward upgrading existing vehicles, aircraft and ships rather than focusing on new start programs. But as embedded computing technology advances, both legacy form factors; and new architectures and approaches have their place.

System developers have to consider legacy formats with upgraded components. While at the same time taking advantage of the kinds of technologies flourishing in the consumer market – like cloud computing, tablet interfaces and virtualized data center processing.

In our recent C4ISR panel at RTECC San Diego – many of our distinguished guests from the largest defense contractors in the area expressed their expanding need to

“futurize” our military force while balancing budget, time to implement and internal staff resources and training.

The good news is the embedded computing industry excels and is built to provide solutions for legacy platforms upgrades. And because of their computing designs expertise, suppliers in our industry are highly innovative in adapting all kinds of consumer and civilian technologies for defense use all while doing it cost-effectively.

New for 2016: Tech Recon: Jeff’s Picks The Tech Recon section blends staff-written and contributed articles to connect readers to the best information to help them create cost-effective solutions that meet mission requirements. In 2016 this section will directly leverage Editor-in-Chief Jeff Child’s decades of experience cover embedded computing and electronics for the defense market. Jeff will share his insights and choices of the best solutions and strategies a variety of topics like rackmount systems, anti-tamper electronics, FPGAs, power conversion and more. This section will also feature carefully selected contributed articles in line with the monthly section topic.

Editorial Sections 2016 Special Feature

There are a lot of nuances unique to the defense industry. Long development and deployment cycles leave no leeway when it comes to choosing the right technologies. There’s a balance between integrating proven solutions and introducing new innovations. To meet the requirements for the platform, system designers need to understand which technology trends are most relevant to the military—not only about the “latest and greatest.” This section helps sort out which technologies offer the critical mass, market longevity and physical attributes suited for military system designs. Articles highlight the important technology trends and place them in context for readers.

TECH RECON: JEFF’S PICKS (NEW!)!

The Tech Recon section blends staff-written and contributed articles to connect readers to the best information to help them create cost-effective solutions that meet mission requirements. In 2016 this section will directly leverage Editorin-Chief Jeff Child’s decades of experience cover embedded computing and electronics for the defense market. Jeff will share his insights and choices of the best solutions and strategies a variety of topics like rackmount systems, antitamper electronics, FPGAs, power conversion and more. This section will also feature carefully selected contributed articles in line with the monthly section topic.

Why Choose COTS Journal ?

Like the DoD and the defense market we cover, our advertisers and readers are trying to get more from less. We take our role as a time and resource saver extremely seriously.

providing high impact advertising vehicles that REACH THE TARGET. We have continued to hone our list to provide the strongest balance of technical and program personnel.

Audience

And with our print circulation you don’t have to feel insecure about your ad getting caught up in tightly woven cyber security firewalls.

Every good ad buyer knows they are not buying a place for their glossy full page. They are buying access to the perfectly balanced audience for their products and services.

We’ve honed COTS Journal’s audience over the past 15 years to be one of the most important and influential available to technology companies seeking to affect the buying decisions of customers in the military and defense electronics market.

What’s special about the Military & Aerospace audience?

They are difficult (and getting more difficult) to influence. Increasingly cyber-security standards have made connecting with mil/aero engineers and design influencers challenging and expensive. In 2016 email marketing and social media will take a budgetary backseat to more traditional forms of advertising and marketing within the mil/aero market.

COTS Journal is the Leader Online

Online works in the right environment, with the right resources and the right focus.

COTS Journal – as the veteran leader in the space provides the “go-to” source online year-after-year. Our e-Newsletter circulation is 100% opt-in. Our website is the strongest resource in the space with over 12 years of archives and technical articles.

The digital edition provides access to the progressive minority viewing from a tablet or e-reader.

Editorial

COTS Journal is the Leader in Print

COTS Journal provides an awareness of the best technologies and products required for the design and development of embedded computer-based systems for the military. Such systems span the whole spectrum from benign applications to the most rugged, missioncritical gear the battlefield, sky or water demands.

System Development

Data Sheet

Our team saw this marketing trend early on – and has continued our strategy of

The system test and software development phases are for defense industry some of the most challenging phases of system development. This section analyzes the tools, trends and products that smooth efforts like military software development, ruggedized test and security assurance. Articles here include topics like shock and vibration testing, cooling, safety-critical standards, EMI/RFI and form-factor comparisons.

Launched last year, this revamp of our popular product roundup section focuses on a different narrowly defined area of technologies each month and provides readers with a comparison of representative products in that category. A new bullet point style format aids lets readers compare products feature by feature. The online version provides links to the actual product data sheets—making this section a rich resource for military system developers.

COTS Journal: Advertising Rates

Who Reads COTS Journal ?

Print Ad Instructions All advertising must be submitted as a high-resolution PDF (PDF/X-1a). Fourcolor images must be CMYK; minimum resolution 300 DPI; TIFF or EPS are preferred; line art a minimum of 1200 DPI. Only full page ads require a bleed of 1/8” (4 mm). Full page live area is 1/2” (13 mm) from trim on all sides. For all other ad sizes, all live content should stay 1/4” from the edge of the ad space.

Please submit PDFs via our FTP site:

More than 71% of readers have 15 years or more in the industry • 82% report using Google as preferred search engine • 73% design for rugged applications • 78% hold management positions: Engineering Manager, Program Manager, Exec. Manager, PEO etc.

• 94% have engineering degrees or technical backgrounds

Monthly Audience Tally (Total: 47,500) •P rint: 10-15,000 • E-Newsletter: 16,000 • W ebsite: 15,000 • D igital Edition: 1500

http://upload.rtcgroup.com

Print Pricing Size

1X

2X

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6X

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12X

2 Page Spread

$5,415

$5,131

$4,822

$4,536

$4,422

$4,219

$4,131

Full Page

$3,611

$3,421

$3,215

$3,024

$2,948

$2,812

$2,755

2/3 Page

$3,354

$3,183

$2,988

$2,799

$2,740

$2,644

$2,560

1/2 Page

$2,409

$2,285

$2,146

$2,052

$1,970

$1,902

$1,839

1/3 Page

$1,759

$1,668

$1,567

$1,522

$1,436

$1,407

$1,343

1/4 Page

$1,332

$1,263

$1,187

$1,142

$1,088

$1,047

$1,018

Readers work on a variety of projects Mission Systems

33%

11%

Other

32% 23% 20%

14%

Contract Mfg. 11%

2/3 Page

1/2 Page Ver.

1/3 Page Hor.

1/3 Page Square

1/4 Page Ver.

7.375” × 3.375”

3.5” × 9.875”

3.5” × 4.75”

4 .75” × 4.75”

1/2 Page Hor. 7.375” × 4.75”

1/4 Page Hor.

7.375” × 2.375”

Readers classify themselves within these categories Other

DoD/Executive Management

5% 36%

32%

Engineering

19%

19%

30%

26%

18%

Components/Integrated Circuits Integration Services

7.375” × 6.375”

33%

Packaging/Power Subsystems Embedded Software/ Development Tools

Network-Centric Systems Radar/Sonar

2.25” × 9.875”

Board Level Products

20%

Communications Simulation & Test

1/3 Page Ver.

4.75” × 7.375”

Pre-Integrated Systems

17%

Command & Control

1/2 Page Island

Systems/Subsystems

8.5” × 11.125” (Trim: 8.375” × 10.875”)

Full Page

17” × 11.125” (Trim: 16.75” × 10.875”)

Readers develop, specify or purchase the following 26%

Unmanned Systems

Two Page Spread

26%

31% Engineering Management

CEO/Program Management

COTS Journal & Intelligent Systems Source Become One Digital Program

Leaderboard

Intelligent Systems Source (ISS) teams up with COTS Journal to provide one of the most engaging digital experiences in the embedded industry. Expanding its combined digital footprint takes COTS journal advertisers from 15,000 online monthly visitors to over 50,000. ISS digital activities now provide you with the ability to increase your reach and frequency with a single placement. Place an online ad and be displayed on COTS Journal editorially heavy website and Intelligent Systems Source’s unique parametric engine which Markets, Educates, and Sales Embedded products and services.

Body Ad

Digital Edition Body Ad

One ad, two websites, over triple the exposure.

Educate, Market, and Sell, is the philosophy that has brought Intelligent Systems Source double digit growth in 2015. Allow ISS to educate the community about your technologies by posting material side by side with an industry first parametric search engine, whitepaper listings, industry leading editorial, and monthly E-Newsletter to 50,000+ professionals.

Body Ad Mid-Article

Learn More at www.intelligentSystemsSource.com/mediaguide

Electronic Pricing Electronic Newsletter (COTS)

Web Advertising

Leaderboard

615px × 75px

$1,250

Body Ad

300px × 250px

$950

1/2 Body Ad

300px × 125px

$625

Mid Article

450px × 120px

$550

Whitepaper

Contact Us

$295

Electronic Newsletter (ISS)

Top Leaderboard

728px × 90px

$1,250

Mini Leaderboard

468px × 60px

Body Ad

Top Leaderboard

728px × 90px

$1,250

$950

Video Banner

Contact Us

$1,100

300px × 250px

$950

Body Ad

300px × 250px

$950

1/2 Body Ad

300px × 125px

$625

1/2 Body Ad

300px × 125px

$625

Tile Ad

125px × 125px

$395

Whitepaper

Contact Us

$295

Whitepaper

Contact Us

$295 Top Product

150px × 150px Image Title: 120 characters max Description: 360 characters max

$480

Road Block

500px × 500px

$2,100

2016 Editorial Calendar Special Feature

NEW! Tech Recon: Jeff’s Picks

System Development

Data Sheet

JAN

Target Report: Top Seven Technology Trends for Defense

Jeff Child’s Top Rackmount Technologies for Naval Systems

OpenVPX Strategies at the Card and System Level

Rugged Ethernet Switch Boards Roundup

FEB

Power Supplies and Military Batteries Target System Needs

Jeff Child’s Top Video Capture System Solutions

Rugged Cloud Computing for the Military

CompactPCI and CompactPCI Serial Boards Roundup

MAR

Tech Upgrades with VME, CompactPCI and More

Jeff Child’s Top Anti-tamper Tactics for Electronics

Annual Obsolescence Services Directory

FPGA Processing boards Roundup

APR

Rugged Box Systems Target UAV Payload Needs

Jeff Child’s Top FPGA-Based Digital Conversion Approaches

DoD Budget Report: Major Weapons Programs

VME SBCs for Tech Refresh Roundup Small Non-standard Boards Roundup

Product Gallery (Advertising) FPGA Processing Boards Gallery Rugged Box Systems Gallery Power Conversion Products Gallery Rackmount Blade System Rugged Stand-Alone Box Gallery PCI Express Products Gallery CompactPCI Boards Gallery

Special Ad/Promo Opportunities UAV Roadmap Poster

Unmanned Systems Supplement

I/O Boards Gallery VME, VXS and OpenVPX SBCs Gallery

MAY

Target Report: Military Vehicles Embrace Mobile Networking

Jeff Child’s Top Rugged Display Technology Innovations

PCI Express Over Cable vs.

10 Gbit Ethernet as System Interconnects

JUN

Connecting the Dots with 1553, Ethernet and More

Jeff Child’s Top Power Conversion Solutions

Open Standards for Airborne Systems

PC/104 and PC/104 Family Boards Roundup

JUL

Target Report: Military HPEC Systems Leverage Data Center Computing

Jeff Child’s Top MIcroTCA and ATCA Approaches

Safety Critical and MissionCritical Choices in Embedded Software

OpenVPX SBCs Roundup

AUG

Solutions for Linking Development- to DeployedSystems

Jeff Child’s Top Space-Qualified Electronic Solutions

SWaP Issues in Rugged Storage: From RAID to SSDs

COM and COM Express Boards Roundup

SEP

Cooling Options for Rugged Box Systems

Jeff Child’s Top Rugged Laptops and Tablets as Military User Interfaces

Open Standards for Navy Modernization

Rackmount Systems Roundup

Small Form Factor Boards Gallery

OCT

Target Report: Scaling Up Military Comms and Networking Systems

Jeff Child’s Take on FPGAs vs GPGPUs vs GPPs

Integrating RF Electronics with and Embedded Computing

High Reliability Power Supplies Roundup

Displays and Display Subsystems Gallery

NOV

Standards Progress for Small Form Factor Box Systems

Jeff Child’s Top Video Distribution and Display Systems

Leveraging IoT Strategies for Defense Needs

Rugged Stand-Alone Box Products Roundup

I/O Boards Gallery

DEC

Embedded Solutions for Small UAVs

Jeff Child’s Top Pre-Integrated Systems Innovations

Optical Backplanes Open New Capabilities

XMC and FMC Boards Roundup

VME and VPX SBCs Gallery

Storage Systems Gallery ATCA Boards Gallery COM Modules Gallery PMC and XMC Boards Gallery FPGA Processing Boards Gallery 1553 Boards Gallery PC/104 and PC/104 Family Boards Gallery

C4ISR and the Signal Chain Special

Graphics/Video Board Gallery

Backplane and Enclosures Gallery Rugged Box Systems Gallery

2017 Events Wall Calendar

Storage Subsystems Gallery

Editorial

Western Sales

Eastern Sales

Jeff Child COTS Journal – Editor-in-chief jeffc@rtcgroup.com (603) 429-8301

John Reardon Western Regional Sales Manager johnr@rtcgroup.com (949) 226-2032

Ruby Brower Eastern Regional Sales Manager rubyb@rtcgroup.com (949) 226-2004