The Institute of Government’s three-step community branding process is designed to be completed within nine to 12 months. It is a community-driven process that engages the public to develop buy-in and support and to help promote the brand, a crucial step in creating a successful community brand. Institute of Government faculty and staff work closely with the community from start to finish, ensuring that the brand created is one that truly represents the place, people, and culture.
In 2021, the City of Vidalia engaged the Carl Vinson Institute of Government to develop a new brand identity to better tell Vidalia’s story, increase community pride and unity, and attract investment. The Institute of Government’s branding team was led by Kaitlin Messich. Alexa Britton, Executive Director of the Vidalia Convention & Visitors Bureau,and Downtown Vidalia Association Executive Director Tonya Parker led the branding process at the local level.
