The Copper Basin Brand Lookbook

T HE

CO PP E R

B A S I N

BR A N D

LO O KBO O K

Thank you to everyone who helped make the Copper Basin brand possible!

Credits The need for a regional brand for the Copper Basin was a community-identified top issue in the 2018 Copper Basin Renaissance Strategic Visioning and Planning process. The Copper Basin Branding Lookbook was made possible by the generous support of the Lyndhurst Foundation and the participation of many engaged citizens from the Copper Basin.

Copper Basin Steering Committee Zachary Welch, Chair, McCaysville Revitalization Committee Jan Hackett, Fannin County Chamber of Commerce Spiro Amburn, Office of House Speaker David Ralston Christie Arp, Fannin Development Authority Marilyn MacNeill, McCaysville Revitalization Committee Sue Beaver, McCaysville City Council Ken Rush, Ducktown Basin Museum Glenn Harbison, The News Observer Carol Thomas, City of Copperhill Ex Officio Mayor Thomas Seabolt, City of McCaysville Mayor Kathy Stewart, City of Copperhill Tara Akins, Alderman, City of Copperhill Mayor Doug Collins, City of Ducktown McCaysville Mayor and Council Thomas Seabolt, Mayor Sue Beaver Copperhill Mayor Kathy Stewart, Mayor Fannin County Chamber of Commerce Jan Hackett, President Sarah Mickens, McCaysville Visitors Center Jode Mull, Director of Tourism Services & Development Fannin County Development Authority Christie Arp, Executive Director Carl Vinson Institute of Government Kaitlin Messich, Public Service Assistant and Lead Designer Allison Cape, Graphic Designer Danny Bivins, Senior Public Service Associate and Planner

This document was produced for the people of the Copper Basin by The Carl Vinson Institute of Government Spring 2019

Table of Contents Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 What is Branding and Why it Matters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Recipe for a Brand. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.

Branding: What it Takes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Part One: The Copper Basin Identity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Market Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Part Two: Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 .

Copper Basin Primary Logo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Logo Design Elements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Tagline. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Color Palette and Output. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Typography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Black and White Logos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Logo Variations, A Package Deal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Style and Usage Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Part Three: Brand Application. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Play up the Copper. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Basin Lifestyle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Local. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Get the Word Out. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Terms and Conditions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43

E

n o i t c u d o Intr

very community is unique and has a story to tell. Having a brand that accurately represents a community’s competitive strengths can impact everything—from local pride, to marketing, promotion, and economic development. Based on the public input gathered for the Copper Basin Renaissance Strategic Vision and Plan, Institute of Government designers heard that the residents of the Copper Basin desired an overall unifying brand that could be used to promote the region’s many offerings, celebrate the unique copper mining history that the region shares, and build community pride. Residents were also concerned about pedestrian wayfinding and providing attractive, branded signage that welcomes visitors to the Copper Basin. This brand was created to reflect the heart of the Copper Basin people, their history, and their story. As you will read in Part Two: Design, the look and feel of this regional brand was inspired by locals and their stories.

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? g n i d n a r B ty i n u m m o C What Is

W

A N D W H Y I T M AT T E R S

What is community branding? It’s the embodiment of everything about a community. It’s a promise about who a community is, what to expect when visiting, and what is associated with a community story. It is reputation, and what a community wants to become. It’s a strategic way of positioning a community to attract the best and brightest, retirees, new businesses, industry, and millennials. It’s a way of differentiating from others in a competitive market and showcasing what makes a community unique.

to have the cards stacked against them. Community branding is one piece of the puzzle in bolstering economic development and instilling community pride. Perhaps a community carries some unfavorable stereotypes. Community branding can help shed negative perceptions and mold a more positive image for locals and visitors alike.

Different from marketing, community branding is figuring out who a community is —uncovering unique assets, history, and culture—and then packaging that in a way that is appealing to desired audiences. It’s more complex than merely creating a logo and tagline, albeit important elements to a strong brand; the process of community branding will help communities better position themselves locally, regionally, and beyond for the future.

In a competitive economy, many communities are finding it increasingly difficult to attract and retain the people and businesses that will help create and maintain a sustainable economy. Add these challenges to geography, and rural communities seem

BRANDING IMPACTS THE VISITOR’S EXPERIENCE

Before, During, & After

THEIR VISIT TO THE COPPER BASIN

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Ingredients: •

Recognition: Visitors know it when they see it because it’s memorable, simple, and easy to understand.

•

Emotional Response: The brand’s design triggers an emotional response, a positive feeling such as nostalgia, hope, or excitement.

•

Promise: The brand is a promise to the visitor about what the community has to offer. This promise should be consistent, authentic, and true, and it should hold value.

•

Personality: The brand is a moving, living thing, evolving with the place, just like the people.

The brand should represent the unique character and culture of the people and place.

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•

Sharing: For a brand to be effective, people have to know about it. There are many ways a brand can be shared, whether it be through social media, the news, printed material, video, or word-of-mouth.

•

Brand Champions: Brand champions are people or organizations who help promote the new brand, get the word out, and encourage support for the brand both inside and outside the community.

Note: There is no su bstitute for brand ch ampions!

Branding: What It Takes It takes a village.

The challenge in community branding is creating a brand that works for and is embraced by the whole community, not just a select few. As with any community-wide effort, people have many different ideas, interests, agendas, and visions for what the future looks like. The branding process must pull in numerous community voices in order to find success. A community brand must be created by listening to the people, and maintained by a strong collaboration between government, businesses, civil society, and target markets.

It takes brand champions.

Most importantly, it must be designed for the existing residents. That is why community branding must be led by local residents, called brand champions. For the Copper Basin, brand champions can be anyone: a city council member, a downtown business owner, a church member, a high school student, a grandmother‌the list goes on. Anyone can be someone who supports and promotes the brand.

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It takes authenticity.

In addition to finding brand champions to lead the process, the brand must represent how people actually feel about a community in a genuine way. It should reflect why a community is different and capture its unique sense of place.

It takes strategy.

A logo and tagline alone cannot do much. But when a branding strategy is paired with other efforts such as economic development, tourism, events, and symbolic actions, it becomes a powerful tool. Branding strategy not only requires thinking through the visual identity of the brand, but also the dissemination infrastructure put in place to ensure success in brand adoption.

It takes time.

Rolling out a new community brand is not easy and takes time. For a new brand to “stick,� Institute of Government branding specialists recommend a year-long active promotion strategy once the project is completed. This could include providing local businesses and leadership organizations with logo files, promoting the visual identity across social media platforms, or simply talking to a neighbor about supporting the brand.

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Part One:

y t i t n e d I n i s a B The Copper

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hile encompassing separate municipalities and states, the Copper Basin shares a common history, heritage, and sense of community. To tell the story of this unique region, many locals, particularly local business owners and community leaders, identified the need for a unified brand integrating the cities and towns of the Copper Basin. For many cities, branding serves as both a tool to help communicate a community’s story and a strategy for how to tell that story. Branding offers a promise about local identity, what to expect when visiting, and what qualities are associated with a community. In order to identify particular qualities to embrace, Institute of Government branding specialists worked with community members to develop a concise, unified community brand for the Copper Basin. Like other elements of the Copper Basin Renaissance Strategic Vision and Plan (RSVP), developing signage and branding co-created with community members helps ensure that local residents drive change and development that incorporates their values in shaping the future of the Copper Basin. The resulting designs reference the rich history and heritage of the community, evoke the qualities that make the Copper Basin unique, and celebrate the integral community values of hard work and “true grit.�

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e l i f o r P t Marke

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ESRI Tapestry segmentation is a tool that provides an accurate, detailed description of America’s neighborhoods. U.S. residential areas are divided into 67 distinctive segments based on their socioeconomic and demographic composition. The segments are then further classified into LifeMode and Urbanization Groups.

The lifestyle is down-to-earth and semirural, with television for entertainment and news, and an emphasis placed on convenience for both young parents and senior citizens. Typical leisure activities include online computer games, renting movies, gardening, and rural pastimes such as hunting and fishing. Since one in four households lives below the federal poverty level, residents also tend to keep their finances simple—paying bills in person and avoiding debt.

They reside in small towns or semirural neighborhoods, outside metropolitan areas.

ESRI Tapestry gives insight into consumers’ lifestyle choices: what they buy, how they spend their free time, and what they value. The tapestry gives insights to help identify the best customers, optimal sites, and underserved markets.

The tapestry segment most prominently found in the Copper Basin was identified as Small Town Simplicity. Small Town Simplicity includes young families and senior household that are bound by community ties.

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Copper Basin

by the numbers

2,305,700 TOTAL HOUSEHOLDS

1/2

OF HOUSEHOLDERS ARE 55+ YEARS OLD

2.26 AVERAGE

HOUSEHOLD SIZE

$31,500 MEDIAN

HOUSEHOLD INCOME 13

40.8 years MEDIAN AGE

AVERAGE RENT IS

$639 per month

50%

OF HOMES ARE OWNER-OCCUPIED

n g i s e D : Part Two

D

rawing from the colors and textures of the Copper Basin landscape, the logo design was inpired by real places, people, and history. Traditions of the copper mining culture are still held dear in the hearts of locals, so the brand should honor the impact that industry has had on the Copper Basin. Still to this day, the individualistic, do-it-yourself attitude and friendly nature of the people is evident and should influence the overall design. Tough and gritty, yet beautiful and full of adventure, the brand’s visual representation should reflect these unique attributes that can only be found in the Copper Basin.

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The Copper Basin Primary Logo The logo is only one element, albeit a very important element, of a community’s brand identity and helps with recognition, differentiation, and recall. The primary logo for the Copper Basin (shown below) represents the region’s shared history in copper mining. Many families have lived here for generations and have passed on the resilient, independent, do-it-yourself attitude that can only be described as “true grit.” It’s what built this place. The brand should reflect this unique personality.

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Logo Design Elements Elements of the logo were carefully crafted to reflect the people and history of the Copper Basin. The pickaxe and shovel speak to the copper mining era and are iconic representations of mining. The circular icon is reminiscent of a copper penny and shows wear and tear, versatility, and value — what the Copper Basin is all about.

SHOVEL & PICKAXE

COPPER PENNY

FONT

TAGLINE

too greatat te for one s Tagline The Copper Basin is best known for its history in copper mining that spanned across Tennessee, Georgia, and North Carolina. The steering committee selected the tagline, “Too Great for One State” because the members liked the positive message and felt that it was memorable, catchy, and represented the entire community. This overall tagline should be used when referring to the regional brand; however, the individual municipalities, businesses, and the Ducktown Basin Museum may use other taglines (see logo variations, p. 22) to fit specific marketing purposes as long as they are in keeping with the typography and color guidelines.

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Color Palette and Output Color is a high-impact aspect of a brand because it is the first thing that the human eye registers. These colors were thoughtfully chosen based on the Copper Basin’s history and natural beauty, and were named after local landmarks and items associated with copper mining. Primary use colors are found in the logo and should be the dominant colors used overall. The secondary use colors can be used in a variety of ways to complement the primary colors.

With a color in the name of the region, the primary hues are obviously drawn from the designation; however, the primary and secondary colors are all inspired by the unique natural environment of the Copper Basin. From the exposed and eroded edges of the basin, to the deep green-blue hues of the Toccoa and Ocoee Rivers, the colors of the brand are true to the place.

Primary Use

BURRA BURRA

ORE

PICKAXE

C30 M85 Y100 K33 (print) R134 G51 B0 (web)

C36 M83 Y100 K51 R100 G42 B15

C0 M62 Y87 K0 R254 G127 B52

Secondary Use STATE LINE

TOCCOA

OCOEE

PATINA

C100 M76 Y32 K12 R12 G165 B177

C78 M47 Y52 K24 R0 G165 B177

C90 M47 Y52 K24 R17 G95 B100

C80 M19 Y57 K2 R39 G151 B130

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Primary Colors Burra Burra: The deep copper color of the rugged basin terrain was the inspiration for this color.

With the rich copper mining history at the heart of the brand, Burra Burra is a clear choice for the leading color of the logo and typeface. It is used as the color for the main logo typography, but it also works well for headlines or backgrounds.

Ore: As a counter to Burra Burra, Ore provides a deeper, richer tone that also reflects the landscape. Ore is found as the primary background color in the logo, and also provides a legible option for body copy text.

Pickaxe: Drawing again from the landscape, Pickaxe is a deep orange that is already found in many existing Copper Basin identities. From marketing materials to thriving businesses, Pickaxe is a color found throughout the region. Pickaxe provides contrast to Burra Burra and Ore, but is not shocking to brand users and viewers. Pickaxe continues to promote the overall friendliness and approachability of the Copper Basin brand.

Secondary Colors State Line: Complementary to Pickaxe, State Line contributes to the dynamic color scheme.

Playing up the blue paint used to delineate the Georgia/Tennessee state line throughout downtown Copperhill and McCaysville, State Line is a nod to the unique partnership among the states in the region. Stateline can also be used for copy or smaller text.

Toccoa: Toccoa is a lighter, punchy hue to contrast the deeper, rich hues of the primary colors.

Inspired by the Tennessee portion of the 93-mile long river, Toccoa is ideal for subheadlines or callouts.

Ocoee: A deeper hue than Toccoa, Ocoee is drawn from the color of the Georgia section of the river flowing through downtown McCaysville and Copperhill. Ocoee provides a beautiful, deep contrast to the primary-use colors and the other blues of the secondary colors. It works well as a headline, a background, or as a transparent overlay over an image.

Patina: Inspired by the green film that occurs on the surface of copper and other metals after a period of oxidation, Patina is a color that also naturally occurs in the water of the basin. Patina can be used to complement Pickaxe and provide contrast to the other secondary colors.

Note: Using colors other than the approved palette is prohibited.

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Typography The fonts chosen for the Copper Basin brand were carefully selected among hundreds of typefaces to ensure that they represented the overall character of place. PostaMT is the primary heading font. Inspired by the vintage handcut woodblock typefaces of the Pony Express in the mid-19th century, PostaMT is a nod to the frontier feeling and true grit of the brand. Poppit and Finch Script is the secondary font. It captures the sense of community that is fostered by residents of the Copper Basin. It is friendly and approachable; it doesn’t take itself too seriously – just like the Copper Basin community. It assists in transporting locals and visitors alike back to a time when handwritten notes were a common practice among friends and neighbors.

Both fonts, when used in tandem, pull together the unique history and hospitality of the Copper Basin.

PostaMT Poppit and Finch Script

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Black and White Logos Sometimes there may be a need for the logo to be used with a dark background, or printed in black, white, or grayscale. Embroidery is an example in which a solid color logo may be used. The examples shown below are ways in which the Copper Basin logo can be altered to meet these specific needs.

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Logo Variations, A Package Deal While consistency is important, so is flexibility. The Copper Basin is made up multiple towns and states with a shared copper mining history. Therefore, an overall regional brand is appropriate. However, inter-regional brand initiatives are also appropriate in order to allow individual towns and entities to maintain their unique and individual identities while still fitting within the overall regional brand. These logo variations and other visual graphics provide a range of design options to allow creative application in marketing and advertising while maintaining the integrity of the Copper Basin community brand.

Copper Basin Logo, Vertical

Copper Basin Logo, Horizontal

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Note: for black, white, and horizontal versions, please visit the website: www.copperbasinrsvp.com

Style and Usage Guide Consistency is key in launching and establishing the Copper Basin brand. Today, there are so many mediums in which brands can be conveyed – making it even more difficult to remain consistent. Audiences need to see a consistent and correctly used brand over and over again for the brand to become established. This brand usage guide can serve as a valuable resource and help brand users maintain consistency.

This one-page guide can be downloaded from the Copper Basin RSVP website:

www.copperbasinrsvp.com

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COPPER BASIN PRIMARY LOGO OVERVIEW

T R A N S PA R E N T SHOVEL + PICKAXE

COIN ICON

“COPPER BASIN” IN P O S TA M T T Y P E FA C E , IN BURRA BURRA. TRACKING SET TO 20.

TA G L I N E : P O P P I T & F I N C H IN BURRA BURRA. TRACKING SET TO 0.

MARGIN SET AT T H E H E I G H T O F T H E “C” IN COPPER BASIN

TYPOGRAPHY

Aa PostaMT

Title Case

Aa

Poppit & Finch Lowercase

C O L O R PA L E T T E 1234567890!@$%&=+ Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1234567890!@$%&= + Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Burra Burra C30 M85 Y100 K33 R134 G51 B0 #863300

Ore

C36 M83 Y100 K51 R100 G42 B15 #642A0F

Pickaxe C0 M62 Y87 K0 R254 G127 B52 #FE7F34

A LT E R N AT I V E L O G O S

A white logo on a dark background or a black version may be utilized when necessary.

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C O N S I S T E N C Y I S K E Y. DON’T CHANGE ELEMENT POSITION. DON’T STRETCH OR DISTORT. DON’T CHANGE FONTS/COLORS.

LOGO CO N S TR U C T I ON

SH OV EL & PICK AX E M A RKER

CO IN ICO N

B UF F E R T I T LE

TAGL IN E

LO GO

CONSTRUCTION

The Copper Basin brand will come to be recognized by its visual identity. The logo is represented by several elements.

The logo, when used in compliance with this guide, will help build brand awareness and recognition.

Knowing the elements, or the construction of the logo, helps to identify how each component fits together — just like a puzzle. The logo was built with intention, scale, and proximity in mind.

Adhering to this construction will help to preserve the integrity of the brand.

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C LEAR S PACE

C L EA R SPACE

M A R GI N

CLEAR SPACE

The area surrounding the logo (as indicated by the Patina perimeter) is referred to as clear space. This margin of negative space helps ensure that no other elements interfere with the logo.

MARGIN

The size of this clear space is identified by the height of the "C" in the title, identified by the arrow above and is the ideal margin size for all uses.

MINIMUM SIZE

The full logo with the tagline should be no smaller than 1.75"x2.125."

If needed, the logo may be used without the tagline but should not be smaller than 1.5"x1.5."

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USAGE & G U I D E LI N ES Sizing & Scaling

CORRECT

INCORRECT

INCORRECT

Unproportional scaling

Unproportional scaling

INCORRECT

INCORRECT

Unapproved color variation

Defacing/making derivative

Color Usage

CORRECT

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S C ALING

• The logo should always be scaled and sized proportionally. DO NOT attempt to stretch, expand, nudge, squeeze, or misshape the logo. Incorrect scaling negatively impacts the integrity of the brand.

COLORS • Approved colors are outlined on page 18. Using colors other than the approved palette is prohibited.

D E R IVAT IV ES • Assets outlined in this document were developed specifically for the Copper Basin brand. Derivatives and modifications of the logo and other assets are prohibited.

Overall Guidelines For all uses of the Copper Basin brand assets, you may not:

• Alter the logo in any way • Place a logo too close in proximity to other content • Use the logo in a way that suggests any type of association or partnership with another entity without approval • Use the logo in a way that is harmful, obscene, or damaging • Use the logo in places containing content associated with hate speech, pornography, gambling, or illegal activities

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COLO R VA R I ATI O NS

CMYK PROCESS LOGOS • Four-color logo options should be used as the primary coloration method.

1,2, & 3 SPOT COLOR LOGOS • Spot color logos are used when a Pantone color is required.

This applies to screenprinting, offset printing, or embroidery on apparel.

BLACK LOGOS • Black logos should be used on documents that have black ink-only printing capabilities.

WHITE LOGOS • White logos are best when being used on top of dark, solid colors or photographs.

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Four-Color

Black

White

One-Color | Burra Burra

One-Color | Pickaxe

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The Copper Basin offers an authentic mountain lifestyle.

Brand application should aim to enhance the look and feel of what it’s like to be in the Basin.

: ee r h T t r a P n o i t a c i l pp Brand A B

randing is all about keeping a promise about who you are to the people who experience your community. Brand application is simply the consistent, physical representation of the brand on a variety of products and media. This section will illustrate some ways in which the Copper Basin brand can be applied that are in keeping with the lifestyle and culture of the people. There are infinite ways in which a brand can be applied. This section shows a few of those ways. Photography plays a large role in the success of brand application, as it helps capture the essence and mood, allowing the viewer to see themselves using the brand. The following pages show how the Copper Basin brand can be applied in a variety of ways and enhanced by good photography.

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r e pp o c e h t p play u Pressed pennies and moscow mule mugs are simple copper items to which the logo can be applied.

The copper penny countertop can be found in the Pic N Vine shop in Copperhill, a beautiful and subtle way to incorporate copper into the interior of downtown shops.

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e l y t s e f i l n i bas

Brand application is more than simply putting your logo on merchandise, it is about enhancing the lifestyle of the people who reside in and visit your community. Choosing items that are attractive to your target market is essential, as well as finding creative and stylish ways to advertise.

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local

Celebrate locally-made merchandise by attaching a “Made in the Basin� gift tag with a line to write in individual business names. Special events and holidays will have a special touch with the Copper Basin brand added. New business owners or special guests could be welcomed with a Copper Basin-themed gift basket, complete with locally sourced foods, gifts, and collectibles.

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t u o d r o w e h t get

Getting the word out is half the battle when it comes to implementing a new brand.

The Copper Basin is a unique place that visitors can access by car and train, but an online presence is also important. Print advertisements should be represented in regional publications within a drivable distance. Billboards should also be located strategically to attract target markets. The Copper Basin website, www.copperbasinrsvp. com, should be accessible by computer, phone, and tablet. A welcome map brochure would help train riders know what the area has to offer.

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s n o i t i d n o c d terms an

COPPER BASIN BRAND CONTACTS For any questions or concerns regarding the Copper Basin brand graphics or visual identity, including usage of brand assets, colors or fonts, please contact: Fannin County Chamber of Commerce Jan Hacket, President 152 Orvin Lance Drive P.O. Box 1689 Blue Ridge, Georgia 30513 (706) 632-5680 phone jahackett@tds.net TYPEFACES PostaMT and Poppit and Finch typefaces are licensed to Fannin County Chamber of Commerce and the Carl Vinson Institute of Government.

TERMS AND CONDITIONS For all permitted uses of The Copper Basin brand, users may not: alter the logos in any way, place a logo so close in proximity to other content that it is indistinguishable, use the logos in a way that is harmful, obscene, or damaging to our brand, use the logos in places containing content associated with hate speech, pornography, gambling, or illegal activities.

DIGITAL FILE DOWNLOADS To download digital logos and other Copper Basin brand graphics, please visit www.copperbasinrsvp.com.

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PRODUCED FOR THE COPPER BASIN BY THE CARL VINSON INSTITUTE OF GOVERNMENT SPRING 2019