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2014 ANNUAL REPORT 2015 Plan of Action


OUR DRIVING PHILOSPHY Our Mission The mission of the Roseville Chamber of Commerce is to provide value to our members; to promote and meet the needs of business and industry; and to create the best community in which to live, work and do business.

Our Core Competencies - Work to create a strong local economy - Promote the community as a great place to live and locate a business - Help grow your business by providing networking & business connection opportunities - Represent business interests with local and state government - Take political action when necessary to protect our business community

5-Star Accredited The Roseville Chamber is a Nationally-Accredited 5-Star Chamber of Commerce. The Accreditation Program is instituted by the U.S. Chamber of Commerce to recognize outstanding contributions toward positive change by chambers to their communities. Only 1% of the chambers in the United States have achieved a 5-Star rating. The Roseville Chamber of Commerce is the only accredited chamber in the Northern California region.


A MESSAGE FROM YOUR CEO Wendy Gerig, CEO

1 year, 365 days, 8760 hours, 525,600 minutes Time seems to fly by at record speed, with 2014 being no exception. Here at the Roseville Chamber we put that time to good use and had one of our most successful years to date! During 2014, we were awarded a 5-Star Accreditation rating from the U.S. Chamber of Commerce. Accreditation indicates that a chamber of commerce operates under effective organizational procedures and contributes to significant positive change in the community. To achieve this standing, we performed an intensive self-assessment of our operations in nine core areas of work; some of these included sound policies, effective organizational procedures, and positive impact on the community. The Roseville Chamber of Commerce was the only chamber in California who was awarded 5 stars during the U.S. Chamber’s November 2014 board meeting. With nearly 7,000 chambers in the U.S., we are one of the very few who holds this title. This prestigious honor puts us among the top 1% of chambers nationwide.

While this accreditation marks 2014 as a particularly remarkable year, there were even more accomplishments completed through our Education and Community Development, Membership Services, and Economic and Government Affairs Committees. Keep reading to see all of the advancements brought about by the Roseville Chamber of Commerce over the past 365 days.


2014 V.P. Education and

Brian Whitmore, BCA Architects

ACTIVITIES - Honored Raley’s at Woodcreek Oaks Blvd and Trevor Sanders of Jack’s Urban Eats with BECOME’s Business Recognition Award at the Chamber’s Installation Dinner

- Sponsored the 24th Annual Student Recognition program, which recognized 50 students from four districts

- Sponsored the 24th Annual Principal for a Day program, 41 business people participated - Held a successful Leadership Roseville Graduation Dinner inviting both graduates & alumni - Held the 19th Annual SPLASH Event, featuring 12 artists, 33 food vendors and 31 beverage vendors - 1,123 people participated in SPLASH 2014

E

LE

HIP ROSEVILL S R E AD


Community Development Division

SP

LASH 2014

ACCOMPLISHMENTS

- Continued to promote connections between the local businesses and education partners

- Graduated twenty students during the 18th year of the Leadership Roseville program

- 39 Leadership Roseville graduates are serving the public in elected or appointed positions

- Successfully recruited sponsors for each Leadership Roseville session

- Expanded the Leadership Roseville Steering Committee to 8 members

- Hosted the 53rd Annual Sylvia Besana Annual Holiday Parade one of Roseville’s longest standing traditions

HOLIDAY PARADE


2014 V.P. Membership

Janette Moynier First Bank, Vernon Street C E O RO U N D T A B L E

ACTIVITIES

- New Ambassador Orientations held three times per year (March, July, November) - Attended Regional Ambassador Rally in Folsom. - Held the inaugural CEO Roundtable in October with 18 CEO’s and multiple Board members in attendance - Conducted a successful Seminar for Success Series (50 Shades of Marketing) - Held three Power Lunches with an average attendance of 25 - Investigated and implemented a Professional Development Series Roseville University starting in February 2015 - Hosted 2014 Harvest Festival at Denio’s Farmers Market & Swap Meet, which had 21 Chamber exhibitors and thousands of attendees

EST FESTIVAL HARV


Services Division

S SA D O R T E A M AMBA

ACCOMPLISHMENTS - Updated New Ambassador Orientation and Mentor program - Organized and attended 79 Ribbon Cuttings to date, which is a 9% increase from 2013 - Developed a Referral Program for members to refer new member leads and earn “Randy Cash” - Held 10 Happy Hour events with an average attendance of 50 - Worked with the Chamber’s database management provider, to enhance the SEO of the Chamber’s website - Updated categorical definitions to enhance SEO and contacted all Chamber members to get their free 50 word business descriptions

YOUNG PROFESSIONA

L S

ITE IGN


2014 V.P. Economic and Liisa Stark Union Pacific Railroad

ACTIVITIES

- Participated in quarterly joint meetings with Rocklin, Lincoln and Auburn Chambers, featuring updates from our City, County and State elected officials Endorsed the following for the 2014 elections: • Roseville City Council - Susan Rohan ($500)* • Roseville City Council - Tim Herman ($500)* • State Senator Jim Nielsen • Assemblywoman Beth Gaines • PCWA - Gray Allen ($500) • Supervisor Jack Duran • Sheriff Ed Bonner • District Attorney Scott Owens • Assessor Kristen Spears • Auditor/Controller Andy Sisk • County Clerk/Recorder Jim McCauley • County Superintendent Gayle Garbolino Mojica • Treasure/Tax Collector Jenine Windeshausen • Yes on Measure B

MENT AFFAIRS GOVERN


Government Affairs Division

4

R

ILLE 20 V E 1 OS

ACCOMPLISHMENTS - V.P. of Economic & Government Affairs serves as a Chamber representative to the City’s Economic Development Advisory Committee which meets monthly and provides direction to the City Council on economic development issues - Sponsored the Metro Chamber Legislative Summit - Contributed to field research for Measure B (Limiting Supervisors Pay Initiative) - Sponsored North State BIA PAC Fundraiser

OMIC DEVELOPMENT ECON


2014 Secretary/ Treasurer Report Brian Ivie Mercy San Juan Medical Center Statement of

Financial Position January 1, 2014 - December 31, 2014

Assets

,906 $ 244 0 50 $ sets s A 24,123 t 3 , n 1 e $ r r Cu 4,623 sets 2 s 3 A , 1 r e $ Oth ts s e t s e s s s A A Fixed n-Current 69,529 o 5 , N 1 l $ a t To

ts e s s A l Tota

Liabi

lities

& Net

Total C Non- urrent Li C a Total urrent (N bilities L o Total iabilities te Payabl $ 12 e) N 3 e t A ssets $ 51 ,182 9 $ 64 ,210 Total 2 $ 92 ,392 Liabi lities 7,137 & Ne t Ass ets $1,56 9,529

Asse

ts


2014 Audited Financial Report

2014 REVENUE $500,000 $450,000 $400,000 $350,000 $300,000 $250,000 $200,000 $150,000 $100,000 $50,000 $0

$469,132 $348,939

$156,128

M embership Dues & Fees

Management & General $252,855

Pro grams & Events

Ot her Revenues

Programs & Events $155,624 Advertising & Sales $32,740

Personnel Cost $576,805


Your Roseville Chamber MEMBERSHIP ANNUAL DUES Roseville Chamber Average $ 333.43

9%

4%

2% 3%

81%

0 to 10 Employees 11 to 25 Employees 26 to 50 Employees 51 to 100 Employees 101 + Employees

MEMBERSHIP BY SIZE (1318 Membership Total)

400

379

350 300 250 200 150 100 50

150

126 94

93

89

88

59

47

43

23

0

1% or less each: Apartments, Mobile Homes & Parks, Churches, Diversified, Government, Hotel & Motels, Investment Companies, Manufacturing & Processing, Private Individuals, Public Utilities Publishers & Printers, Radio & Television and Transportation


A Message from the 2015 President Kim Silvers Silvers HR LLC I am honored to be the “first among equals” as the President of the 2015 Roseville and Granite Bay Chamber of Commerce Board. As one of the largest chambers in the region, and the only chamber to have achieved the 5-star accreditation by the U.S. Chamber of Commerce, we have a great responsibility to our community and our members. The Roseville Chamber is a conduit between our business members, the City of Roseville and surrounding government entities, schools and our customers. We strive everyday to make our community a better place to work, do business and live. It is apparent in the first class approach our Chamber staff, ambassadors and members take on our networking and business development events. Whether it’s a one-on-one meeting or hosting several hundred people - this Chamber knows how to make people feel welcome. My firm has been a member of the Roseville and Granite Bay Chamber since 2005. Although we have been members of many other business organizations in the last 30 years, we find that the return on our investment in this Chamber has been spectacularly valuable. The people we meet, the resources that are made available, the doors that have been opened and the access to our local community representatives sets the advantages of this Chamber’s membership apart. I am very proud to be a part of this community. I welcome you to join us and see how you may leverage your Chamber membership for your personal and commercial benefit. Please feel free to contact me at kim@silvershr.com if I can be of assistance. I look forward to meeting you at one of our many events.


Board of Directors- 2015

Kim Silvers

President

Silvers HR LLC

Brian Ivie

Jeremy Masters

Randy Wilson

Past President

President Elect

Secretary/Tresaurer Kee & Associates

Sinclair, Wilson, Baldo & Chamberlain Attorneys at Law

Liisa Stark

James Cuppet

Kristen Holihan

Mercy San Juan Medical Center

VP Community Development & Education

Union Pacific Railroad

VP Economic & Government Affairs

SIMS Recycling Solutions

VP Membership Services

California Bank & Trust


2015 Organization Structure VOLUNTEER STRUCTURE BOARD OF DIRECTORS

SECRETARY/TREASURER

PRESIDENT

PRESIDENT-ELECT

Finance Committee Capital Improvements Bylaws EDUCATION-COMMUNITY DEVELOPMENT DIVISION

MEMBERSHIP SERVICES DIVISON

ECONOMIC & GOVERNMENT AFFAIRS DIVISION

Ambassador Team Member Advisory Council Harvest Festival/Expo Ignite Young Professionals

BECOME Leadership Roseville Splash Holiday Parade

Economic Development Committee Government Affairs Committee Roseville 2015 Roseville Chamber Political Action Committee

STAFF STRUCTURE CHIEF EXECUTIVE OFFICER

OFFICE OPERATIONS

COMMUNICATIONS SPECIALIST EVENTS & SPONSORSHIPS COORDINATOR CUSTOMER SERVICE REPRESENTATIVE

MEMBERSHIP SERVICES & DEVELOPMENT

MEMBERSHIP SERVICES COORDINATOR MEMBERSHIP RETENTION ADVERTISING & BUSINESS DEVELOPMENT BUSINESS DEVELOPMENT REP

FINA NCE

ACCOUNTING ASSISTANT


Looking Forward- 2015 Action Plan Each year the Board of Directors of the Roseville Chamber of Commerce meets in November to plan the upcoming year. During the meeting, they review the annual membership survey, membership trends, financial statements and get an update on the City of Roseville from the Mayor & Vice Mayor. As a result of the in-depth organizational analysis, the Board voted to adopt the following Action Plan for 2015:

Grow net membership by 10% .

BECOME program evolves into a stronger program which supports the interaction of education, business and the community.

Effectively brand the Roseville Chamber.

Facilitate and share with members about three collaborative meetings with surrounding chambers on legislative issues impacting the South Placer area.

Evaluate economic development efforts and opportunities in South Placer to determine the best use of resources to bring business to the region.

Advocate for higher education opportunities in South Placer as evidenced by progress toward a definite agreement with at least one university.

Host seven Professional Development Series events with at least 20 participants.

Host four CEO Roundtable luncheons with 100% of board members referring at least one qualified CEO to participate in one of the four events.

Strategic evaluation for the future of Splash.

Transition Sylvia Besana holiday parade to another entity for the 2015 or 2016 parade.


Roseville Chamber Staff Nancy McElroy

THE CHAMBER LADIES

CUSTOMER RELATIONS SPECIALIST

Muang Saeteurn

Michelle Culbertson

ADVERTISING & BUSINESS DEVELOPMENT

Stephanie Tighe

CONTROLLER

COMMUNICATIONS SPECIALIST

Katie Delyon

EVENTS & SPONSORSHIP COORDINATOR

Pehavee Tucker

Amy Yeager

DIRECTOR OF ADMINISTRATION

ACCOUNTING ASSISTANT

Anne Pastrana

Lori Ryan

BUSINESS DEVELOPMENT REPRESENTATIVE

MEMBERSHIP SERVICES COORDINATOR

OUR “# 1 GUY”

Scott Otsuka

MEMBERSHIP RETENTION

Wendy Gerig

CEO


President’s Circle 2015 Members S I G N AT U R E L E V E L

P L AT I N U M LEVEL

S I LV E R L E V E L

GOLD LEVEL

T I TA N I U M LEVEL

BRONZE LEVEL

2015 Annual Report  
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