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Our Driving Philosophy Our Mission The mission of the Roseville Chamber of Commerce is to provide value to our members; to promote and meet the needs of business and industry; to create the best community in which to live, work and do business.

Our Core Competencies Work to create a Strong Local Economy Promote the Community as a great place to live and locate a business Help grow your business by Providing Networking & Business Connections Opportunities to Represent the Business’ Interests with local and state government Take Political Action when necessary to protect our business community

4-Star Accredited The Roseville Chamber has been a Nationally-Accredited Four Star Ranked Chamber of Commerce for 24 years. The Accreditation Program was instituted by the U. S. Chamber of Commerce to recognize effective organizational performance. Only 73 chambers of the thousands of chambers of commerce’s in the United States have achieved this prestigious four-star ranking. The Roseville Chamber of Commerce is the only accredited chamber in the region.

A Message from Your CEO


ill Clinton was President of the United States; the average cost of a new house was $113,200; average income per year was $31,230; a loaf of bread was $1.57 and I was hired as CEO of the Roseville Chamber of Commerce. What do all these things have in common? They took place 20 years ago this year! During the last 20 years, I’ve seen huge changes in the City of Roseville with the opening of Westfield Galleria at Roseville and the Fountains Roseville, the building of Hyatt Place, building of the first Sun City non dessert community, the coming & goings of many City Council members and Mayors and most recently the transformation of the Downtown Vernon Street Square. The Roseville Chamber has gone through big changes too. The expansion of the Chamber office and consolidating two locations into one took place. We helped the Granite Bay community overcome the loss of their Chamber and welcomed them into Roseville. We have successfully been re-Accredited for 20 years and continue to be the only Accredited Chamber in the region. We’ve also fostered a strong partnership with the City, County and Regional legislators. Lastly, during this time we implemented SPLASH, Leadership Roseville and the annual Business Walk which still continue today. I’ve made great friends along the way and continue to try and keep them active in many of the Chamber’s programs, committees and events. Thank you for your continued support of myself and the Roseville Chamber!

Wendy Gerig CEO

2013 V.P. - Education/Community Development Division SIGNIFICANT ACCOMPLISHMENTS  

Janette Moynier First Bank

SPLASH provided new entertainment and saw an increase in attendance over the past three years. Both Nothing Bundt Cakes and Folsom Lake Bank were honored with BECOME’s Business Recognition Award at the Chamber’s Installation Dinner. Leadership Roseville graduated its 17th class with 21 students.


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Sponsored the 23rd Annual Student Recognition program which recognized 50 students from four districts. Sponsored the 23rd Annual Principal for a Day program; 34 business people participated. Hosted the Outstanding Teacher Recognition program at our October Luncheon; two teachers from each of the four districts were recognized. Continued to promote connections between the local businesses and education partners. Continued Speakers Bureau in four local schools with speakers on various topics to talk to the students at assemblies and career day events. This was such a huge success that the program will be expanded this school year SPLASH implemented the second “People’s Choice Awards.” Winners for Best Food, Best Beverage and Best Decorated Booth were voted on by attendees. The Sylvia Besana Annual Holiday Parade is still the longest standing tradition in Roseville. This year it “snowed” during the event.

Photos by Lew Lang Photography

SPLASH was better than ever in 2013! 28 restaurants, and 32 beverage purveyors were on hand to showcase their signature “tastes.” This year saw a record number of attendees at 1,296! People’s Choice Award winners were: Best Food - La Provence; Best Beverage Sammy’s Rockin Island Bar and Grill and for the 2nd year in a row Best Decorated Booth Smallcakes and Freshberry.

The 17th Leadership Roseville class graduated in June of 2013. The Graduation Dinner saw the most Alumni from previous Leadership classes. LEADERSHIP ROSEVILLE is a program designed to identify and develop effective community leaders. Class members had the opportunity to learn about the diversity of organizations that make up our community.

SYLVIA BESANA ANNUAL HOLIDAY PARADE that was held on November 23 and was a fabulous way to start off the holiday season. Hundreds lined the parade route to see the many floats, cars and marching bands. The highlight of the event was the City of Roseville’s Holiday Tree making it’s way down the parade route in the “snow!”

BECOME - BUSINESS EDUCATORS COMMUNITY ORGANIZED to MAXIMIZE EDUCATION Committee once again sponsored the 23rd Student Recognition where 50 students from four districts were honored. During the raffle that evening, two lucky students won bikes provided by Horace Mann Insurance.

2013 V.P. - Membership Services Division SIGNIFICANT ACCOMPLISHMENTS   

Jared Thomas D.C. Thomas Chiropractic

Focused on the overall quality of the Ambassadors interaction with the members. Launched the new website by the target date of August 1st and made the site mobile responsive. Redesigned Insight Newsletter to a magazine style publication. Created New Member Welcome Media Clip, which is sent via email.


Prospected, orientated and mentored 10 new Ambassadors increasing the team to 26. Improved quality and attendance of Ambassadors, Board members and local officials at Ribbon Cuttings. Changed name of Small Business Speakers Series to Seminars for Success for better branding and held successful seminars on the topics of how to eliminate procrastination, grow your business plan, finding the keeps and how to create business opportunities on social media. The 3rd Harvest Festival was once again the place to have your booth to market the more than 3,000 people who walked through the event. Held the Annual 15 year Member Recognition Lunch where the Chamber thanks members for their dedication and support. This year 24 members were recognized. Provided many avenues for networking through Chamber events such as Networking Breakfast, Luncheons, Business Showcase and Mixers, Happy Hours and Harvest Festival.

This year saw the redesign of the Roseville Chamber’s WEBSITE in addition to the INSIGHT Newsletter. The website is mobile responsive to help you find a Chamber member when you are on the road. Both of these redesigns helped the Chamber improve its overall image.

Thanking our members for their dedication to the Roseville Chamber takes place yearly at the 15 YEAR MEMBER RECOGNITION LUNCHEON. This year Heald College was honored along with 23 other Chamber members.

Each year the Chamber provides more than 90 NETWORKING EVENTS for members to meet new people, gather leads and just have fun! Breakfast, Luncheons, Happy Hours, and Business Showcase & Mixers are just to name a few.

The Roseville Chamber’s AMBASSADOR TEAM is the welcoming arm of the Chamber. They can be seen at Ribbon Cuttings, greeting at Breakfast, Luncheon and Happy Hours. They mentor our new members and assist at various Chamber events.

2013 V.P. - Economic & Government Affairs Division SIGNIFICANT ACCOMPLISHMENTS Roseville Chamber’s Political Action Committee developed a campaign in partnership with the BIA to dissuade voters from signing petitions.  Recommended support of PBID by contributing $5,000 to the effort.  Ignite Young Professionals increased their membership by 196%.  Added a new award category, “Young Professional of the Year,” to the Business Awards given out at Roseville 2013. 

Liisa Stark

Union Pacific Railroad


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Economic & Government Affairs committee participated quarterly with the Rocklin, Lincoln and Auburn Chambers. Each meeting of the Economic & Government Affairs featured topics on Next Economy, vision of the City, updates from Senator Jim Nielsen and County Supervisor Kirk Uhler, health care reform and major tax threats to businesses. Roseville 2013 was held in May and featured Keynote Speaker Doug Lipp formerly with Disney University. Roseville 2013 saw more than 676 attendees, 66 exhibitors and a networking Reception in the vendor area for more exposure. Ignite held four Power Lunches which included a game at the Sacramento River Cats; a tour of the Placer County Superior Court System; a ride on the Union Pacific Heritage Train and lunch with Mayor Susan Rohan. Organized a highly successful Winter Bash which is in it’s 8th year.

BUSINESS AWARDS were presented by GALLINA LLP during Roseville 2013. Winners were Entrepreneur Award Cameron Diviak, Nothing Bundt Cakes and Business Person of the Year - Patrick Brady, Sutter Roseville Medical Center. This year a new award was given to the Young Professional of the Year - Tony Lopez, PRIDE Industries.

Photos by Lew Lang Photography

ROSEVILLE 2013, the Chamber’s largest economic development and business event was held at Cokeva, Inc formerly the Hewlett-Packard Company, Building R-10 in May. This event encompassed speakers who addressed issues facing businesses today along with a State of the City update. Keynote Speaker and author Doug Lipp gave a presentation on the art of exceptional customer service as outlined in his book “Disney University.” A business trade show was held for those who attended to learn what Roseville has to offer. Incorporated into this years event was the “Step and Repeat” where attendees could take a photo on the walk of fame before entering the event.

2013 Secretary/Treasurer Report

STATEMENT OF FINANCIAL POSITION January 1, 2013 - December 31, 2013 ASSETS

Brian Ivie

Mercy San Juan Medical Center

Current Assets Other Assets Fixed Assets Total Assets

$ 245,058 $ 500 $1,359,696 $1,605,254

LIABILITIES & NET ASSETS Total Current Liabilities Non-Current (Note Payable) Total Liabilities Total Net Assets Total Liabilities & Net Assets

$ 88,348 $ 545,944 $ 634,292 $ 970,962 $1,605,254

2013 Audited Financial Report 2013 Revenue $450,000.00


$400,000.00 $345,268.00

$350,000.00 $300,000.00 $250,000.00 $200,000.00

$157,328.00 $150,000.00 $100,000.00 $50,000.00

$Membership Dues & Fees

Programs & Events

Other Revenues

2013 Expenses Management & General $266,497.00

Programs & Events $172,929.00 Advertising & Sales $35,322.00

Personnel Cost $494,433.00

Your Roseville Chamber Roseville Chamber



$343 *Averages established by the WACE Member Retention Survey 2012

Membership Annual Dues 8%


3% 77%


0 to 10 Employees

11 to 25 Employees 26 to 50 Employees 51 to 100 Employees 101 + Employees

Membership by Size (1,300 Membership Total)

35% 31% 30% 25% 20%

15% 10% 5%

12% 8%











Membership by Category 1% or less each: Apartments, Mobile Homes & Parks, Churches, Diversified, Government, Hotel & Motels, Investment Companies, Manufacturing & Processing, Private Individuals, Public Utilities Publishers & Printers, Radio & Television and Transportation

A Message from the 2014 President


am honored to begin my tenure as President of the Roseville Chamber of Commerce for 2014.

Our firm, Sinclair Wilson Baldo & Chamberlain, Attorneys at Law has maintained an office in Roseville since 1957. I joined the firm in 1985, and have had the pleasure of serving the Roseville business community for the last twenty -nine years. One of my partners, Bob Sinclair, previously served as President of the Roseville Chamber and currently serves as Chair of the Roseville Chamber of Commerce Political Action Committee. Roseville is a special place, and the Roseville Chamber is a special organization. Our mission is to provide value to our members, to promote the needs of business and industry, and to create the best community in which to live, work and do business. The Roseville Chamber provides numerous benefits to its members, including advocacy for business interests, access to decision makers, networking opportunities, business referrals, a political action committee, marketing assistance and conference facilities. The ability of the Roseville Chamber to meet the needs of its members is directly related to the quality of its representatives. We are extremely proud of our staff, and I encourage you to visit the office and seek their assistance with any issues that may be facing your business. It is my hope that each of you will closely examine and take advantage of the benefits the Roseville Chamber offers. Whether your business is a large manufacturing firm seeking an opportunity to interface with decision makers in similar businesses, a retail establishment seeking assistance with municipal agencies or a small professional firm seeking assistance with marketing efforts, I am confident the Roseville Chamber can add value to your business. If you have a question of me, please contact me directly at I look forward to hearing from you.

Randy Wilson

Sinclair, Wilson, Baldo & Chamberlain Attorneys at Law

Board of Directors - 2014 Directors


Ted Allegra Consolidated Communications Ed Benoit TRI Commercial Real Estate Krista Bernasconi KFB Public Affairs Randall Wilson President Sinclair, Wilson, Baldo & Chamberlain, Attorneys at Law

Patrick Brady Sutter Roseville Medical Center Michelle Cannon Kronick Moskovitz Tiedemann & Girard James Cuppet SIMS Recycling Center Jeff Dern PRIDE Industries

Kim Silvers President-Elect Silvers HR LLC

Brian Ivie Secretary/Treasurer Mercy San Juan Medical Center

Richard Robinson Past-President Kaiser Permanente Medical Center

Kristen Holihan River City Bank Jeremy Masters Kee & Associates Eric McIntosh IGNITE Young Professionals Eddie Ollmann Westfield Galleria at Roseville Kirk Taber Taber Creative Group

Brian Whitmore VP Community Development & Education BCA Architects

Liisa Stark VP Economic & Government Affairs Union Pacific Railroad

Janette Moynier VP Membership Services First Bank

Jared Thomas, D.C. Thomas Chiropractic Bruce Stephenson GALLINA LLP

2014 Organization Structure MEMBERSHIP DRIVES OUR ORGANIZATION STAFF Chief Executive Officer


Finance/ Accounting

Membership Services/ Development

Office Operations


President-Elect Board Management

Secretary/ Treasurer Finance Committee Capital Improvements Bylaws

Past President

VP Community Development & Education BECOME Leadership Roseville SPLASH Holiday Parade

VP Membership Services Ambassador Team Member Advisory Council Harvest Festival Ignite Young Professionals

VP Economic & Government Affairs Economic & Government Affairs Roseville Chamber Political Action Committee Roseville 2014 City Core Committee

Board of Directors 14 Members at Large

Looking Forward - 2014 Action Plan


ach year the Board of Directors of the Roseville Chamber of Commerce meets in November to plan the upcoming year. During the meeting, they review the annual membership survey, membership trends, financial statements and get an update on the City of Roseville from the Mayor & Vice Mayor. As a result of the in-depth organizational analysis, the Board voted to adopt the following Action Plan for 2014: Pricing:  Develop a new model for “tiered” price options to begin phasing in 2014.  Determine a value-based flyer of all categories of membership. Membership:  Achieve a 15% growth in membership revenue.  Retain 80% of existing members.  A Dashboard that reflects growth in new memberships and lead/referral source to better determine our marketing/referral strategy.  Increase Board Participation to recruit new members and retain current members.

Roseville Chamber Staff Roseville Chamber of Commerce

Wendy Gerig, CEO (916) 783-8136

650 Douglas Blvd Roseville, CA 95678 916-783-8136

Jackie Snider, Director of Administration (916) 783-8360 (all inquiries regarding chamber travel, Principal For A Day , Leadership Roseville, Insight Newsletter, Member Advisory Council or general Roseville Chamber information and building maintenance issues)

Katie Delyon, Events & Sponsorships Coordinator

Front Office Staff

(916) 783-8532 (all inquiries regarding events, volunteers, catering, event locations, vendor info / Ignite Young Professionals)

Kristin O’Brien, Communications Specialist

916) 783-8137 (Blog Postings/Social Media, Press Releases, Insight Newsletter writer)

Nan McElroy, Customer Service Rep (PT) (916) 783-0760 (all inquiries regarding any Roseville Business Directory, director of first impressions)

Membership Services Team

(all inquiries regarding any event registration, member renewals and invoices)

Business Development Team

Nancy Strand, Controller (916) 783-5922

Accounting Team

Management Team

(all inquiries regarding President’s Circle, membership complaints, Board of Directors, Staff and committees)

Anne Pastrana, Membership Services Coordinator

(916-) 783-5138 (all inquiries regarding current membership listing updates and retention, Ambassador Team and Ribbon Cuttings)

Scott Otsuka, Membership Sales Rep (PT)

(916) 783-5997 (Inquiries regarding retention)

Michelle Culbertson, Advertising Sales & Business Development Rep

(916) 757-6881 (Inquiries regarding advertising sales ie: eblast, newsletter, placemats, SEO tool & new membership sales)

Lori Ryan, Business Development Rep

(916) 757-6880 (Inquiries regarding new membership sales)

Melissa Bryd, Accounting Assistant (916) 757-6887 (Inquiries regarding payments and accounting transactions)

2014 President’s Circle Sponsors SIGNATURE LEVEL SPONSORS:





2014 annual report  

2013 Roseville Chamber Annual Report and 2014 Plan of Action

2014 annual report  

2013 Roseville Chamber Annual Report and 2014 Plan of Action