RSTS Group - Sarasota, FL Luxury Real Estate

SELLERS GUIDE THE ULTIMATE ROADMAP TO SELLING YOUR HOME

RSTS GROUP 2022

|

COLDWELL BANKER REALTY

Selling your home doesn’t have to be complicated.

We are here to keep it simple.

TABLE OF

CONTENTS 4-5

A Warm Welcome 6

Meet The Team - A Team Will Always Outperform an Individual 7

People Say The Nicest Things - Reviews 8-9

RSTS Selling Process 10-14

Keys To A Successful Sale 15-18

Brief Marketing Overview 21-22

Showing Process 23-24

Offer and Negotiation Process 25-26

Closing Expectations 27

Final Steps

"Our mission is to help everyone find their place in the world" - RSTS Group - Sarasota's #1 Choice When it Comes To Providing Concierge - Level Services That Create Real Estate Clients For Life.

a warm

Welcome

____________________________________________

We

recognize that making a decision to sell your home is never easy. Your home has become a place where memories have been created, holidays celebrated, and stories lived. Your home has its own unique story. Today's property buyers are armed with more information than ever. They tell their

agents which properties they want to see. They have already rejected listings with too few or poor quality photos. It is absolutely vital that your home has high-impact marketing to make the first impression, the best impression.

From the highest quality photography and video, to interactive print ads, websites and engaging social media campaigns. People love a great story, and we know how to tell it better than anyone else, resulting in higher net proceeds for our clients just like you.

We are widely known as the most innovative group in our community. However, our high tech approach is balanced with a high-touch commitment to each of our clients. We value service. We value your story. We value you.

RSTS Group RSTS GROUP 941.417.8213 WELCOME@RSTSGROUP.COM

SCAN HERE! to learn more!

meet the team We have dedicated specialists, in dedicated roles, who are masters at their craft, working in collaboration with each other to provide a superior service. We are constantly researching new software and perfecting our processes. We have closed over 250 real estate transactions. We are experienced and dedicated to our client's satisfaction.

Our goal is to give our clients a worry-free transaction. Problems will be mitigated along the way, without you ever knowing. A process correctly managed and operationalized will dramatically improve your experience, allowing you to focus on your move and know that you are in good hands.

Full-Time Marketing Manager - Ensures that every piece of marketing created is the best that it can be, and as unique as your property.

Full-Time Listing Coordinator - Ensures a timely and seamless launch process. Schedules showings, delivers feedback. Insures information about your home is shared with all potential buyers.

Full-Time Transaction Coordinator - Ensures that every deadline is communicated and managed.

Facilitates a seamless process from contract to closing.

Full-Time Operations Manager - Ensures that our processes focus on customer service and that our team is consistently performing at its peak.

people say

the nicest things... ______________________

Could not be happier! Ryan and his team did a great job guiding us through each phase of the home sale process. Under contract in just 4 days means it was priced right and marketed appropriately.

Very professional and thorough in all aspects of our recent acquisition of a beautiful Sarasota property.

Knowledge of the local market was head and shoulders above other agents working in the area.

Professional and easy to work with. The appointments were on time. The communication was clear which led to informed decisions and a quick sale. I highly recommend Ryan Skrzypkowski and his team for your realtor needs.

RSTS Group have been nothing short of fabulous. They have effortlessly maneuvered through a very complex situation for my family moving to the area.

His level of patience and due diligence to ensure that our experience leaves no question unanswered or subject to interpretation. Cheers!

Ryan and his team were excellent to work with.

Their positive and encouraging attitude was just what we needed to work through our deal with a difficult buyer. They kept us focused and helped us navigate the path to a successful settlement.

our sales process Home Prep! Little things can make a world of difference when it comes to preparing your home for sale. Want to learn our top tips?

1

3

Meet With One Of Our Agents

Prepare Your Home View your home through the eyes of the buyer & ask yourself what you'd expect. Your agent will offer some useful suggestions.

There is no commitment required on your part for the initial meeting. It will be educational and help you identify your next steps.

2

Scan here to watch now!

4

Establish A Price

Your agent will provide a market analysis, which will help you set an asking price.

Be Strategic! As difficult as it may be, it's important to review the market analysis & consider your home price objectively.

5

Your Home Hits The Market When everything is in place, we will put your home on the market. It's critical you make it as easy as possible for all buyers to view your home.

Professional Photography We will aim to schedule all photography, videography and VR tours on the same day to make it more convenient for you.

6 Showings Buyers may ask to see your home on short notice. We do not want to miss any opportunities. We will work with you to schedule & accommodate all showings possible.

What is a "show ready" home? Why is it different to a "photography ready" home?

Scan here to watch now!

Scan here to watch now!

Inspection Periods can be stressful for both seller and buyer.

We have plenty of tips on how to prepare for a successful contingency period.

Scan here to watch now!

7

Offers & Negotiation If everything goes well, a buyer (and most often the agent who represents them) will present your agent with an offer.

9

Inspection Period The buyer will usually perform inspections on the home. They may ask you to make certain repairs. We will explain all of your options to move forward.

11 Closing This is the transfer of funds & ownership. You will need to ensure the home is empty and move-in ready.

10

8 Under Contract

Final Details

At this point, you & the buyer have agreed to all of the terms and all contract paperwork has been signed.

Any agreed-upon repairs will be performed and the buyer will work with their mortgage provider to finalize loan commitments if applicable.

Congratulations! The finish line is in sight! We have many helpful tips on how to prepare for a smooth moving day.

Scan here to watch now!

keys to a successful sale PRICE

Using our competitive market analysis tool and experience, we will suggest your home's best listing price.

We sell homes HIGHER than the market average because we list homes at the correct price from the start.

As market experts, we know what pricing works in all areas, and what will not.

HOW THE HOME SHOWS

It is important to have your home ready for market on day one.

Complete repairs that need to be done.

Declutter and remove personal items.

Make sure the home is clean and smells fresh.

Clean carpet and/or grout.

Neutralize spaces and walls.

MARKETING

We have a track record of selling homes faster and for more money than our competitors. Your home has a unique story to tell. We honor each and every home we sell by designing custom marketing that tells your story in a unique and authentic way.

From traditional, digital, and social marketing, your property exposure will be enhanced to capture real buyers that are actively looking to purchase instead of the "spray and pray" method that today's agents rely on.

before listing your home LISTING STRATEGY - WHEN IS THE BEST TIME TO SELL?

There are many factors that come into play - What are the benefits of listing "in season"? What is the local market saying? Are there tax incentives to be gained by selling now or waiting a few months? Are you ready? Let us discuss with you further and figure out the winning strategy for you.

PRICING STRATEGY

We will always be honest with you and price your home correctly according to today's local market. A home priced correctly from day 1 will ALWAYS generate more interest, sell faster and put more money in your pocket.

Overpricing (even by a few thousand) is the #1 way to sabotage your chances of getting top dollar for your home. Buyer agents know what your home is worth and if a home is overpriced they’re going to say so. A home priced correctly will ALWAYS generate more interest and sell faster.⁣ ASKING

PERCENT OF

PRICE

+15%

+10%

Market Value

-10%

-15%

BUYERS

10%

30%

60%

75%

90%

We gather extensive data and help you analyze comparable properties, location, size, age, condition, updates, and other factors that point to a price that will strike the right balance between current market conditions and the features that make your home attractive for buyers.⁣

listing your home NETWORKING

We will position your home in front of our local, national and global network of agents who have buyers for your home.

SIGNAGE

A sign will be placed in your yard and open house signs will be used prior to an open house. These will be placed at the most opportune times to gain the most exposure.

SUPERIOR ONLINE EXPOSURE

Not only will your home be featured in the local MLS, it will also be featured on all of the major, 3rd party real estate sites, and syndicated to literally hundreds of other listing sites. Your home will also be featured on our company website and across social media.

EMAIL MARKETING

An email will be sent to our current buyer database of thousands of buyers searching for properties on our website and past clients who may know someone looking to buy or sell a home like yours. In addition, a new listing email alert will go out to our agent network of thousands of agents in the area.

PROPERTY FLYERS

Highly informative and creative property flyers will be displayed inside your home. These are for potential buyers to take with them to remember the key items and unique features of your home.

SHOWINGS

When we list your home, you will also be signed up with a showing service that immediately communicates with you when a showing is scheduled. After a showing, we get feedback from the buyer agents. If no feedback is left, we will follow up with the agent requesting their feedback within 24 hours.

OPEN HOUSES

After reviewing many surveys, we have discovered the perfect formula for what day is best to list a home and the perfect day for an open house.

the joy of

Marketing Marketing to you is not about design or brochures.

Marketing to you is not about budget or process.

Marketing to you is not about a “72 point marketing checklist”.

Marketing is not what you are hiring us for.

Marketing, to you, is just a part of the process.

Strategically marketing your home

traditional . digital . social Your home has a unique story to tell. The warm glow of the morning sunrise outside of your kitchen window. The Gulf breeze that cools your private patio on a warm evening. More than a mere house, your home bears a story. The RSTS Group honors each and every home we sell by designing custom branding that tells your story in a unique and authentic way. Throughout the branding process, we study what makes your home the sanctuary that it is. Armed with a strong understanding of your home, our graphic designers get to work on creating the visual assets that compliment the unique personality to ensure your marketing is just as unique as your home.

traditional.

It all starts with photography. This is one of the most effective ways to help a buyer experience your home before stepping across the doorstep. Our professional architectural photographers are the BEST and work extremely hard to create vivid photographs with inviting composition. Our beautiful photos are the ingredients for a successful sale.

Print advertising is still a fantastic way to reach high profile buyers in your local community. Our print advertising network extends beyond the Sarasota Herald Tribune and Longboat Key Observer and includes premium magazines like Sarasota Magazine and Estates & Homes. Further traditional marketing includes Staging, Neighborhood Previews, Broker Opens, Open Houses, Door Knocking and more.

Strategically marketing your home

digital.

It is no secret that the digital world is the most effective way to capture home buyers whether they are in the beginning phases of their search or further along. According to the National Association of Realtors 2021 Home Buyer and Seller Trends, 97% of all home buyers used the internet to search for a home. Buyers most often walked through the home that they viewed online using VR Tour technology, and 9 out of 10 buyers found exterior and interior photos the most helpful, as well as very detailed information.

A strong online presence is crucial. From catching a buyer’s attention with the best photography to a storytelling video, you can rest easy knowing the custom marketing for your home will appear perfectly from the office, from home, or from a mobile phone at the soccer game. An effective digital strategy is written specifically for your home from prelaunch and beyond.

Other 3%

Online 97%

social.

Know the Facts Leveraging social media is without a doubt one of the most powerful tools available. It is the world’s largest social network with a whopping 2.85 billion monthly active users and 1.88 billion daily active users (Facebook Dec 2021). In the United States and Canada alone, 183 million people use Facebook every day. To put that into perspective, that’s over 86 million more people than the 96.4 million viewers that tuned into the 2021 Super Bowl! 98.3% of people who use Facebook access the social media platform through their smartphone.

Many agents talk about a Facebook marketing plan. But, do they have a CLEAR understanding of how one of the most underutilized platforms available actually works in creating real buyer leads?

We know the Facebook and Instagram algorithms. We are also in tune with the extensive changes that have been made to the algorithms that make advertising much more challenging than it was in 2021.

Using these social platforms with your property-specific marketing plan, we are able to generate exponential reach to attract real buyer leads to our exclusive listings.

Define our Audience How old are they? Where do they live? What kind of jobs do they have? What are their challenges and pain points? How and when do they use Facebook?

Track, Measure, Refine & Retarget Our website works alongside Facebook and Google to capture the information of the buyers that are looking at your home so we are then able to clearly refine and retarget our ads to your specific audience rather than using the “spray and pray” method used by the majority of realtors.

how showing your home works We will decide together on how to handle showings. We can set parameters as to the hours and days that showings are allowed, and how to notify you in advance.

Homes show best when the homeowner is not present, but if this is not possible, we will work together to create the best experience for the buyer that also fits your lifestyle.

Usually we use an electronic lockbox that allows buyers’ agents to access your house key. These boxes also notify our team any time they are opened, so no one is accessing your home without our knowledge.

If you have pets in the home that need to be tended to during showings, we will work out the best way to handle them.

Furthermore, we will try to get feedback from each showing and pass that information along to you.

"Buyers decide in the first 8 seconds of seeing a home if they're interested in buying it.

Get out of your car, walk in their shoes and see what they see within the first 8 seconds."

- BARBARA CORCORAN

showings FLEXIBLE

Be as flexible and accommodating to the buyer's schedule as possible. We want to avoid having missed opportunities.

INFORMED

Make sure everyone in the home is informed when showings are to happen so they can keep their spaces clean.

DAILY CLEANING

Keep up with daily messes. Wipe down kitchen and bathroom counters before leaving for the day.

ODORS

Avoid strong-smelling foods. Keep your meal prep as neutral and simple as possible.

FURRY FRIENDS

Keep pet areas clean. Clean up after your pets immediately and wash their bedding regularly. Hide pet food or litter. Not everyone is a pet person and it may hinder a potential buyer's ability to picture themselves living in your home.

NATURAL LIGHT

Open blinds and curtains and let in as much natural light as possible. Leave lights on before you leave for a showing.

TRASH

Empty trash cans every morning to avoid any lingering odors.

TEMPERATURE

Keep the room temperature comfortable. This demonstrates to buyers that the HVAC is working properly.

PERSONALS

Make sure you place all valuables and prescriptions out of site and in a safe place.

VACATE

Having a seller present can make buyers feel awkward. We want to make the buyers feel at home and stay awhile.

offers Price is just one of many considerations when deciding which offer is best for your home.

Here are some of the other factors that matter: CONTINGENCIES

The fewer contigencies on an offer the better. Shorter time periods are also valuable.

ALL CASH BUYER

A cash offer is usually more appealing than a finance offer.

You don't need to worry about the bank approving the loan.

PRE-APPROVAL

Assures you that the buyer can get the loan they need.

LOAN TYPE

A conventional loan is often the least complicated. This is an appealing choice for you. An FHA loan can cause delays because they require certain repairs and approvals.

CLOSING TIMELINE

You might need to close quickly to move on to the next adventure. Or, you might need to extend the closing to allow time for your next home to be ready. Choosing the offer with the closing time that fits your needs will be most attractive to you.

CLOSING COSTS

Sometimes an offer comes in high, but the buyer asks you to pay a percentage of the buyer's closing costs.

REPAIR REQUESTS

If the home needs some repairs, but you don't have the time or money to do them, a buyer who is willing to do them for you might be what you need.

OFFER PRICE

Of course price matters too! If a high offer will cost you more in closing costs, repairs or other factors - then it probably won't be the better offer.

negotiations AFTER AN OFFER IS SUBMITTED...

YOU CAN: ACCEPT THE OFFER DECLINE THE OFFER - IF THE OFFER ISN'T CLOSE ENOUGH TO YOUR EXPECTATION AND THERE IS NO NEED TO FURTHER NEGOTIATE. COUNTER-OFFER - A COUNTER-OFFER IS WHEN YOU OFFER DIFFERENT TERMS TO THE BUYER.

THE BUYER CAN: ACCEPT THE COUNTER-OFFER DECLINE THE COUNTER-OFFER COUNTER THE OFFER

You can negotiate back and forth as many times as needed until you reach an agreement or someone chooses to walk away. For a successful negotiation, disclose everything, ask questions, and be prepared to meet halfway.

OFFER IS ACCEPTED

You will sign the purchase agreement and you are now officially under contract! This period of time is called the contingency period. Now, inspections, appraisals, or anything else built into your purchase agreement will take place.

Costs to expect It normally costs 7-8% of the selling price to sell your home. This includes escrow fees, transfer taxes and commissions. Please see below for the breakdown of the outof-pocket and/or variable costs to prepare for.

HOA DOCUMENT FEES ($150 - $950)

If your home is part of a Homeowners Association, escrow will be ordering HOA documents on your behalf to provide to the buyer. This often requires an upfront fee, which is determined by each individual HOA Board. You will need to be prepared to provide a check or credit card to escrow so they are able to order the documents in a timely manner. These HOA documents often take 72 hours - 10 days to receive once ordered, so it is important to provide your payment information right away as these documents are part of your disclosures to the buyer.

REPAIR FEES

Almost every transaction has a request for repairs. Repairs requested from a buyer will range from $500 - $5,000 depending on what is requested. We will guide you through this process as it is a negotiation. With that said, there will be some safety items that may pop up that you will want to complete to show good faith to your buyer. We can provide you with a list of reasonable vendors who can complete the necessary repairs for you.

what to expect

closing the sale Closing is when funds and documents are transferred in order to transfer ownership of the property to the buyer. The escrow officer will look over the contract and find out what payments are owed by who, prepare documents for closing, perform the closing, make sure all payoffs are completed, the buyer's title is recorded, and that you receive payoffs that are due to you.

1. TRANSFER FUNDS

The transfer of funds may include payoffs to: Seller's mortgage company as well as any lien holders Local government, if any property taxes are due Third - party service providers Real estate agents, for payment of commissions Sellers, if there are any proceeds from the sale of the home 2. TRANSFER DOCUMENTS

The transfer of documents may include: The deed to the house Certificate of Title, Bill of Sale, and other real estate related documents Signed closing instructions and/or settlement statement (HUD 1) Receipts (if needed) for completed repairs, per sales contract

YOUR COSTS

Sellers commonly pay: Mortgage balance & penalties, if applicable Any claims against your property Unpaid assessments on your property Commission fees Title insurance policy Home warranty

WHAT TO BRING

Sellers need to bring to closing: A government picture ID

3. TRANSFER PROPERTY

The transfer of property may include: Post-closing agreement, if you will need to rent back the home for a specified time frame.

Exchange of keys, garage door opener, security codes and/or devices, appliance manuals, etc.

Homeownership legally transfers to the new owner when the signed deed is recorded at the seller's local county courthouse.

AFTER CLOSING

Keep copies of the following for taxes: Copies of all closing documents All home improvement receipts

Final Steps CANCEL POLICIES Once title transfer has occurred contact your insurance agent to cancel your policy so you can receive a refund of any prepaid premiums.

CLOSE ACCOUNTS Cancel utilities and close those accounts. Keep a list of phone numbers for each of your utility and entertainment companies.

CHANGE ADDRESS Let everyone know your new address. Submit a change-of-address form to the post office.

TURN EVERYTHING OFF Turn off valves to the sinks, toilets, appliances, and water heater. Turn off all light switches and fans. Lastly, call the electric company.

DOCUMENTS Secure all closing documents as well as the contract and closing documents.

Keep them in a safe place.

GATHER HOME PAPERWORK Put together a packet of manuals, receipts, and any warranties as well.

CLEAR OUT ALL BELONGINGS Move out your personal belongings completely. Check all drawers, cabinets, and closets.

CLEAN Ensure that your home is completely clean upon leaving the home. Clean the cabinets, refrigerators, and other appliances inside and out. Thoroughly clean out the garage. Schedule trash pick up prior to the day of closing. Leave your home the way you would like to find it if you were the buyer.

INCIDENTALS Leave all house keys, remotes, gate keys, pool keys, and mailbox keys in a drawer in the kitchen.

FLOORS Vacuum and sweep floors one more time LOCK UP Ensure all blinds are closed, and lock the windows and doors. Place any remaining house or community keys and garage openers in the kitchen.

READY TO GET STARTED? 941.417.8213 | WELCOME@RSTSGROUP.COM | RSTSGROUP.COM

Lets.Get.Social.