Shady SEO agencies will promise you this kind of service, but the results will be dangerous for your site as well as brand. As contemporary web search technologies respect content, insist on content-based SEO services, which are more effective than conventional SEO techniques. 5. Web Analytics There is a slew of web analytic services – including Google Analytics, Amazon’s Alexa, Compete, Quantcast, and others – that promise to provide you data on different parameters about the interaction on your site. Trouble is, none of them is reliable. You can test this by comparing their results for the same site for the same period of time. Their web traffic estimates will terrify you. The same is true for social media analytic services. However, your digital agency should be able to cut through the clutter and give you a qualitative analysis on the user interaction with your site to help you refine the company’s marketing strategies. The analysis will cover your company’s website as well as interaction with your pages on social media sites. 6. Digital Public Relations While public relations (PR) is an important brand promotion activity, traditional and old-styled PR approach does not work in the new-media universe. Your digital agency must understand the finer nuances of PR and digital media channels to provide complete PR services including content creation and communications to promote your brand in the local as well as international markets. 7. Mobile Marketing Today, mobile marketing is mainly limited to SMS, and mobile is still not a reliable medium for brand messaging because of various factors such as m-spam, geographical limitations, device
TechWise Today
| March 2019
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