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Technology Simplified for Small and Medium Businesses

Tech​Wise​ Today   Digital Magazine | March 2019   

Dutch Prime Minister Rutte opens TechHub at Elsevier’s headquarters in Amsterdam 

News | Views | Training | Trends | Success Stories    

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Main Stories in This Issue  

Tech Support 

Finance

Dutch PM Opens Elsevier TechHub  Bank of America Business Advantage 360  Cognizant Tech Innovation Hub   

Ritual Raises $25 Million in Series B Funding  Embleema Gets $3.7M Series A Funding  Understanding Cryptography   

Trends

Contest

IBM Watson IoT to Ensure Workers' Safety  FedEx Small Business Grant Contest  Small Businesses to Adopt Green Technology  India-Korea Startup Hub Tech Challenges      Events 

Digital Media

EIT Digital Event on Predictive Maintenance

15 Essential Areas Of Digital Marketing  

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Bank of  America  Introduces  New  Digital  Tools  for  Small Business  Business  Advantage  360  includes  a  variety  of  brand new capabilities to make it easier  for entrepreneurs to manage their business.  Bank  of  America  introduced  on  February  6  Business  Advantage  360,  a  new  digital  dashboard  designed  to  make  it  easier  for  entrepreneurs  to  manage  the  various  financial  aspects  of  their  business. 

Business Advantage 360 from Bank of America  Available  for  the  first  time  to  any  Bank  of  America  client  with  a  business  deposit  account,  Business  Advantage  360  provides  a  complete  view  of  business  cash  flow  and  access  to  real-time expertise and guidance – all in one simple tool with new functionality. 

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“Business Advantage  360  will  help  entrepreneurs  save  time  and  money,  by  providing  a  more  complete  financial  picture  of  their  business,”  said  Sharon  Miller,  managing  director,  head  of  small  business  at  Bank  of  America.  “This  new  feature  is  easily  accessible  on  mobile  devices,  and will allow our clients to focus on the reasons they opened their business in the first place.”  Business  Advantage  360  includes  a  variety  of  brand  new  capabilities  to  make  it  easier  for  entrepreneurs to manage their business, including:  ●

A new, streamlined view of key transactions, major expenses, credits and debits.

Automatic cash flow projections based on scheduled transactions.

Manually adjusting  cash  flow  projections  to  account  for  additional  data,  such  as  new  sales. 

Setting cash flow thresholds, creating time for proactive adjustments.

The ability  to  connect  with  experienced  small  business  bankers  for guidance in just one  click. 

Future capabilities  of  the  tool  will  deepen  the  cash  flow  insights,  provide  general  market  research  and  analysis,  and  enable  clients  to  manage  items  such  as  payroll  and  human  resources,  payments  and  invoices,  merchant  services,  tax  accounting,  goal-setting  and  forecasting.  Business  Advantage  360  is  built  directly  into  the  Bank  of  America  online  and  mobile  banking  platforms  and  was  made  available  to  clients  in  February.  The  no-cost  tool  does  not  require  enrollment  and  is  accessible  through  a  link  on  the  main  pages  of  the  Bank  of  America  online  and digital banking portals for small business clients.

Embleema Closes $3.7M Series A Funding Round Techstars,  a  worldwide  network  that  helps  entrepreneurs,  and  Alchemist,  a  global  blockchain  advisory  group,  have  partnered  to  bring  a  new  mentorship-driven  accelerator program. 

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Embleema, which  offers  blockchain  for  health,  announced  in  February  that  it  has  closed  a $3.7  million  Series  A  funding  round,  led  by  strategic  partner  Pharmagest,  a  leading  pharmacy  software group in Europe, and Techstars. 

Embleema co-founders Nicolas Schmidt, Chief Product Officer, CEO Robert Chu, and Alexis  Normand, Head of Embleema Blockchain Consortium  The  funds  will  serve  to  accelerate  the  joint  development  of  blockchain​-based  applications  for  patients and pharmacies, and further Embleema’s commercial deployment.  In  July  2018,  Embleema  launched  PatientTruth  in  the  US,  a  blockchain-based  personal  health  record  system,  which  lets  patients  assemble  their  health  history  from  dispersed  health records  and gives them full control over data sharing with smart contracts.  Patients  receive  tokens  in  exchange  for  their active participation in clinical research. Embleema  claims  it  was  the  first  company  to  offer  practical  means  for  patients  to  own  their  digital health  assets,  providing  both  control  and  monetization  without  third  party  data  brokers.  Now, it hopes 

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to accelerate  the  release  of  the  first  decentralized marketplace for sharing Real World Evidence  and Clinical Data.  Joining  the  3-month  Alchemist  Blockchain  Techstars  Accelerator  will  enable Embleema to gain  access  to  more  than  150  mentors.  The  accelerator  also  provides  investment  capital  to  participating companies.  Techstars,  a  worldwide  network  that  helps  entrepreneurs​,  and  Alchemist,  a  global  blockchain  advisory  group,  have  partnered  to  bring  a  new  mentorship-driven  accelerator  program  to  New  York City: Alchemist Blockchain Techstars Accelerator.  Yossi  Hasson  of  Techstars  and  Steven  Nerayoff  of  Alchemist  will  lead  the  program  along  with  other  mentors  and  experts  from  both  companies. The Accelerator will help Embleema founders  gain  access  to  expertise  in  the  nascent  –  yet  rapidly  growing  –  cryptocurrency  and  blockchain  industry.  Selected  companies  will  not  only  benefit  from  resources  across  Techstars  and  Alchemist’s  ecosystems,  but will also have the opportunity to work closely with leading market players in the  blockchain industry. 

Dutch Prime  Minister  Mark  Rutte  Opens  Elsevier's  TechHub  The  Prime  Minister's  visit  was  part  of  his  tour  of  several  international  technology  companies and startups operating in the Amsterdam region.   Dutch  Prime  Minister  Mark  Rutte  opened  on  February  6  a  new  TechHub  at  the  Amsterdam  global headquarters of information analytics business Elsevier, a subsidiary of RELX Group. 

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Dutch Prime Minister Rutte opens TechHub at Elsevier’s headquarters in Amsterdam (Photo by Todd Fredericks / Elsevier)  The  TechHub  will  enable  researchers  to  combine  large  data  sets  with  global  technology  platforms  and  advanced  analytics  to  create  digital  tools  that  help  researchers  and  health  workers make better decisions.  The  Prime  Minister's  visit  was  part  of  his  tour  of  several prominent and innovative international  technology  companies  and  startups  operating  in  the  Amsterdam  region.  The  Prime  Minister  thanked Elsevier CEO Ron Mobed for hosting this special visit.  The  TechHub  is  Elsevier's  center of excellence, where people will work on developing innovative  technologies  that  will  allow  Elsevier  to  turn  information  into  actionable  knowledge  for  users  in  science, healthcare, and government sectors.  In  2018  the  TechHub  grew  by  over  50  people,  with  Elsevier  targeting  an  additional  80  or  more  new  hires  into  the  organization  in  2019.  Elsevier  is  planning  to  have  around  200  technologists 

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based in  the  Amsterdam  office  by  2020,  demonstrating the business' commitment to attracting  and retaining high-quality tech talent to the benefit of the Dutch knowledge economy.  Presentations  covered  how  artificial  intelligence  (​AI​)  is  used  to  integrate  evidence-based  content  into  the  healthcare  process  and  help  improve  patient  outcomes;  how  to  support  Dutch  universities  with  information  systems  in  research;  how  digital  fraud  can  be  combated;  how  to  support  trade  officers  make  decisions  about  potential  harmful,  dual-use  goods;  and  how  government officials can stay up-to-date on news about relevant topics.  Each  demonstration  showed  the  company's  initiatives  to  serving  professionals  in  the  Netherlands  by  helping  scientists,  doctors,  universities,  and  financial  institutions  thrive  in  an  ever-changing, data and technology-driven work environment.    Download and Read RMN Publications  TechWise Today 

The Integrity Bulletin

Clean Climate

Legal Directions

Young Learner

Real Voter

Ritual Raises $25 Million in Series B Funding Wu  joins  Ritual’s  female-led  board,  bringing  her  e-commerce  acumen  to  usher  in  the  next chapter of Ritual’s end-to-end digital customer experience.  A  direct-to-consumer  women’s  vitamin  subscription  company  Ritual has announced $25 million  in Series B funding. Founded in 2015, Ritual operates in the vitamin and supplement industry.  According  to  the  company,  it  develops  a  science-first,  reimagined  multivitamin  that  delivers  clean essential nutrients many women lack in their diets.  Reporting  over  1  million  bottles  sold,  the  direct-to-consumer, subscription-based company says  it  has  disrupted  the  vitamin  supply-chain  with  absorbable  ingredients  that  previously  were  too 

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expensive to  include  in  multivitamins.  Ritual's  core  philosophy  is  that  all  women deserve better  products to live healthier lives. 

From left to right: COO Elizabeth Reifsnyder; Founder and CEO Katerina Schneider; VP of Partnerships, PR,  and Community Lauren Kleinman; and VP of Program Management, Kadie Ann Bowen 

The Series  B  funding  is  spearheaded  by existing investors Lisa Wu at Norwest Venture Partners  (Jet.com,  Plaid,  Opendoor),  alongside  Kirsten  Green at Forerunner Ventures (Hims, Dollar Shave  Club, Glossier), and Brian Singerman at Founders Fund (Stemcentrx, Oscar Health, Airbnb).  Wu  also  joins  Ritual’s  female-led  board,  bringing  her  e-commerce  acumen  to  usher  in  the  next  chapter of Ritual’s end-to-end ​digital​ customer experience.  Ritual’s  recent  round  of  funding  will  be  invested  directly  into  product  innovation  and  scientific  research  and  development  as  they  continue  to  challenge  the  status  quo  and  work  to  improve  the quality of vitamins for all of womankind. To date,​ Ritual​ says it has raised $40.5 million.   

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February 2019

Cognizant Opens  Boulder  Tech  Innovation  Hub  for  Startups  Cognizant is one of the world's leading professional services companies.   Cognizant  announced  on  February  7  the  official  opening  of  its  Cognizant  Accelerator  global  technology center and innovation hub in Boulder, Colorado. 

Cognizant Tech Innovation Hub 

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The Cognizant  Accelerator  division  and  team  of  business  and  technology  experts  lead  the  company's  development  of  new  technologies  and  investment  in  emerging  external  early-stage  startups​.  Opening  ceremonies  for  the  Cognizant  Accelerator  center  included  remarks  by  Colorado  Governor  Jared  Polis,  Cognizant  Accelerator  President  Sean  Middleton,  and  Cognizant  Accelerator  Vice  President  and  General  Manager  Todd  Paoletti.  The  ribbon-cutting  event  was  attended by Boulder Mayor Suzanne Jones, state and local officials, and other special guests.  "We  are  thrilled  to  welcome  the  Cognizant  Accelerator  global  technology  hub  to  Boulder  and  I  thank  Cognizant  for  their  investment in Colorado's technology community and the people of our  state,"  said Colorado Governor, Jared Polis. "We are proud of how Colorado has become a home  for top technology companies and startups alike."  Headquartered  in  the  U.S.,  Cognizant  is  one  of  the  world's  leading  professional  services  companies. It offers different technology solutions for the digital era.   

Share Your Story   If  you  have  some  innovative  product  or  service  that  you  want  to  introduce  in  the  market, you  can  submit  it  for  publication  in  ​TechWise  Today​.  Startups  are  also  encouraged  to  share  their  technology deployment experiences that T ​ echWise Today c ​ an consider for publication.     This  service  will  help  you  promote  your  business  solutions  among  buyers,  suppliers,  and  business  partners  across  the  world,  as  ​TechWise  Today  is  being  circulated among top global  business associations, government departments, and general businesses.    Contact    Rakesh Raman  Raman Media Network (RMN) Company  463, DPS Apts., Plot No. 16, Sector 4, Dwarka, Phase I  New Delhi 110 078, INDIA  Contact by email   

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Custom Content  Services  for  Small  and  Medium  Businesses  The  need  for  quality  content  is  more  pronounced  in  today’s  digitally  driven  business  world where consumers are already facing an information overload.  RMN  Company,  which  is  an  integrated  technology  media  company  and  publisher  of  ​TechWise  Today​, is offering its custom content services to organizations across the world.  The  need  for  quality  content  is  more  pronounced  in  today’s  digitally  driven  business  world  where  consumers are already  facing  an  information  overload  from  multiple  data  sources  and  a  surfeit  of  frontend  devices.  Consequently,  brands  are  struggling  to  create  engaging  content that could attract their  buyers and other stakeholders.  Now,  it’s  an  established  fact  that  staid  content  including  traditional  brand  messages,  pictures,  and  videos  are  not quite effective to attract the consumer  eyeballs.  Conventional content and marketing communication models have also failed to deliver  the desired results.  To  meet  the  end-to-end  brand  communication  needs  of  organizations,  RMN  Company  creates  bespoke  content  that  brands  can  use  on  multiple  content  distribution  platforms.  Our  content  services include:  ●

Complete management of Press / Media sections on your corporate or brand website

Content for  microsites  around  a  brand,  e-DMs,  rich-media  ads,  digital  newsletters,  e-booklets 

Content for webinars, product literature, case studies, conferences, exhibitions

Press Release Writing

Content for Mock Interviews

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Paid / Sponsored Posts

Specialized digital  media  content  for  infomercials,  viral videos, social media messaging,  mobile messaging 

Business and  trade  associations  in  all  parts  of  the  world  can  also  contact  us  for  ​digital  marketing training programs​ for groups of their members.   Contact  Rakesh Raman  Raman Media Network (RMN) Company  463, DPS Apts., Plot No. 16, Sector 4, Dwarka, Phase I, New Delhi 110 078, INDIA  Contact by email 

IBM Offers Watson IoT to Ensure Workers' Safety For  employees,  this  new  offering  monitors  potential  environmental  threats  to  their  safety and security as they work on the front lines.   Tech  company  IBM  announced  on  February  13  major  collaborations  with  Garmin  Health,  Guardhat,  Mitsufuji,  and  SmartCone  to  monitor  worker  safety  in  hazardous  environments,  including  those working in construction, mining and factories, using IoT technologies, integrated  into wearables.  IBM's  Maximo  Worker  Insights  will  monitor  biometric  and  environmental  data  to  help  identify  whether  employees  are  experiencing  dangers  or  risk.  Data  will  be  gathered  in  near  real-time  from  wearables,  smart  devices,  and  environmental  sensors  to  help  organizations  quickly  respond to problems or react to changing environmental conditions.  Employees  working  in  rapidly  changing  environments  face  shifting  conditions,  whether  on  the  factory  floor,  on  the forklift, atop a cell tower or drilling into the earth. Utilizing IoT to understand  what  workers  are  doing  in  the  context  of  the  dynamic  environment  around  them  –  including  heat,  height,  weather  and  gas  levels  –  allows  organizations  to  implement  near  real-time  and 

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prescriptive safety  practices  to  help  protect  the  well-being  of  workers  and  which  should  help  them maintain lower insurance costs. 

IBM Watson IoT to Ensure Workers' Safety. Photo: IBM  For  employees,  this  new  offering  monitors  potential  environmental  threats  to  their  safety  and  security as they work on the front lines.   For  employers,  the  solution  is  designed  to  help  them  identify  and  respond  to  potential  hazards  in an effort to keep their workforce safe.  Nonfatal  workplace  injuries  account  for  close  to  $60  billion  in  workers'  compensation  costs  in  the U.S.   Although  safety  controls  and  personal  protective  equipment  are  mandatory  in  most  hazardous  jobs,  this  solution  is  designed  to  help  companies  identify  and  respond  to  problems  or  react  to  changing environmental conditions. 

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15 Essential Areas Of Digital Marketing You  should  adopt  digital  marketing  as  a  complete  and  exclusive  business  process for  which you need to usher in an enterprise-wide cultural change.  By Rakesh Raman  Until  now,  digital  marketing  has  largely  been  about  the  corporate  websites  that  companies  launched  with  the  hope  that  these  sites  will  peddle  their  products  to  consumers  all  across  the  world.  It  didn’t  work.  Instead  of  attracting  the  consumers,  these  dumb  websites  annoyed  them.  Companies  never  understood  and  never  tried  to  understand  the  subtleties of digital marketing.   Their  lack  of  knowledge  was  successfully  exploited  by  the  so-called  digital  brand  agencies  that  mostly  metamorphosed  from  orthodox  advertising  and  marketing outfits.   Companies  burned  their  bucks  with  these  agencies,  while  the  results  ranged  from  depressing  to  disastrous.  But  one  thing emerged clearly in this chaos. That is, the use of digital media for marketing is not  an option, but it’s an imperative for companies in the globalized business world.   While  digital  marketing  is  a  dynamic  subject,  today  if  you  want  to  leverage  it  for  your  business  growth, your digital agency must cover the following 15 areas:  Here are the 15 digital marketing areas: 

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1. Brand Management After  understanding  your  brand  and  the  surrounding  ecosystem,  the  agency  should  make  a  complete  marketing  strategy  for  your  company  and  provide  custom  brand  management  services.  The  work  also  includes  creation  of  corporate  kit,  product  kit,  and  media  kit  in  multimedia formats highlighting your brand strengths.  2. Web Content  If  your  website  is  built  with  old  static  technologies,  you  must  revamp  it  with  the  latest  options  such  as  Responsive  Web  Design  (RWD),  providing  a  smooth  access  to  users  on  different  front-end  devices.  Plus,  the  content  on  your  site  should  always  be  fresh.  Corporate  and  brand  content  creation  and  regular  updation  of  your  website  and  blog  should  be  the  responsibility  of  the agency that you hire.  3. Social Media Management  Although  social  media  communication  is  a  tricky  ballgame,  you  should  at  least  build  your  brand  presence  on  popular  social  media  sites  like  Facebook,  LinkedIn,  Pinterest,  Flickr,  Twitter,  and  YouTube.   Regular  brand  messaging on these sites can help you  attract  consumers for enhanced brand recall. Difficult  job. But don’t ignore it.  4. Advanced Search Engine Optimization (SEO)  You  will  look  foolish  if  you  have a site of a dozen odd pages and start expecting search engines  to  show  your  site  pages  at  the  top  of  search  results  that  cull out data from over a trillion pages  on the web. 

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Shady SEO  agencies  will  promise  you  this  kind  of  service,  but  the  results  will  be  dangerous  for  your  site  as  well  as  brand.  As  contemporary web search technologies respect ​content​, insist on  content-based SEO services, which are more effective than conventional SEO techniques.  5. Web Analytics  There  is  a  slew  of  web  analytic  services  –  including  Google  Analytics,  Amazon’s  Alexa,  Compete,  Quantcast,  and  others  –  that  promise  to  provide  you  data  on  different  parameters  about  the  interaction  on  your  site.  Trouble  is,  none  of  them  is  reliable.  You  can  test  this  by  comparing  their  results  for  the  same  site  for  the  same  period  of  time.  Their  web  traffic  estimates will terrify you. The same is true for social media analytic services.  However,  your  digital  agency  should  be  able  to  cut  through  the  clutter  and give you a qualitative analysis on the user interaction  with  your  site  to  help  you  refine  the  company’s  marketing  strategies.   The  analysis  will  cover  your  company’s  website  as  well  as  interaction with your pages on social media sites.  6. Digital Public Relations  While public relations (PR) is an important brand promotion activity, traditional and old-styled PR  approach  does  not  work  in  the  new-media  universe.  Your  digital  agency  must  understand  the  finer  nuances  of  PR  and  digital  media  channels  to  provide  complete  PR  services  including  content creation and communications to promote your brand in the local as well as international  markets.  7. Mobile Marketing  Today,  mobile  marketing  is  mainly  limited  to  SMS,  and  mobile  is  still  not  a  reliable  medium  for  brand  messaging  because  of  various  factors  such  as  m-spam,  geographical  limitations, device 

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form factor,  and  so  on.  However,  your  agency  can  provide  selective  and  ethical  mobile  marketing services if it understand all aspects of mobile content and communications.  8. Competition Tracking  An  important  marketing  need  is  to  know  what  your  competing  companies  are  doing.  Web  monitoring  can  help  you  do that. But web is like an information ocean. It’s not easy to track your  competition’s activities.  Your  agency  should  have  sufficient  knowledge  of  advanced  digital  tracking  software  tools  to  fetch  information  about your competition and give you qualitative analysis of the collected data.  It can help you fine-tune your marketing plans.  9. Advertising Support  Online  ad  landscape  is  undergoing  a  seismic  shift  where  most  digital ad options are increasingly being challenged.   So,  it’s  not  advisable  to  go  in  for  paid  online  advertisements  particularly in the initial period of your digital marketing exercise.  However,  depending  on your brand requirement, your agency should  be  able  to  handle  complete  advertisement  work  including  ad  creation, selection of online media properties, ad delivery, payments,  etc.  10. Campaign Management  Instead  of  spending  money  on  individual,  one-off  ads,  it’s  always  recommended  to  carry  out  sustained  digital  promotional  campaigns.  Although  these  campaigns  are  expensive,  they  are  extremely useful for consumer engagement and for higher levels of brand recall.  Your  agency  should  be  able  to  conceptualize  and  do  web-  and  social  media-based  advertising  and marketing campaigns. In most cases, these campaigns are supported by field activities. 

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11. Event Management All  of  us  know  that  physical  participation  in  local  and  international  exhibitions  can  cost  you  an  arm and a leg, as traveling and display costs are very high.  Your  digital  agency  should  give  you  options  to  participate  in  virtual  events  that  use  digital  platforms.   Virtual  exhibitions  are  not  only  cost  effective,  but  they  also  have  far  greater  impact  on  your  potential buyers and other business partners.  12. E-Commerce  Depending  on  the  category  of  your  products,  the  agency  should  be  able  to  create  exclusive  e-commerce  stores  for  you  or  use  other  established  e-commerce  platforms  for  you  to  actually  sell your products in different parts of the world.  Initially,  it  will  not  be  easy  for  you  to  attract  consumer  traffic  on  your  e-commerce  sites.  However,  if  your  agency  has  sufficient  content  creation  skills,  it  can  create  relevant  ​content  to  ensure consumer engagement which can be translated into sales.  13. Impact Analysis  Unlike  traditional  media,  the  biggest  advantage  of  digital  media  is  the  impact  measurement.  You  can  measure  –  or  at  least  estimate  – the impact of your digital marketing efforts.   It  can  help  you  calculate  the  return  on  investment  (RoI)  that  you  make on digital marketing.  However,  the  standard  quantitative  tools  to  measure  impact  may  not  be  sufficient  to  give  you  the  real  level  of  impact.  Your  agency  must  generate  quantitative  and  qualitative  impact  measurement  reports for different digital brand promotion activities. 

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14. Training In  today’s  information-driven  world,  digital  marketing  can’t  be  a  secondary  activity  for  your  company.  Rather,  you  should  adopt  it  as  a  complete  and  exclusive  business  process  for  which  you need to usher in an enterprise-wide cultural change.  To  help you achieve this goal, the agency should provide digital marketing training to your select  staff  so  that  they  could  become  an  effective  interface  between  the  digital  agency  and  your  company.  15. Export Marketing  Depending  on  your  requirement,  some  digital  marketing  agencies  can  act  as integrated sales &  marketing  partners for you. To handle your exports, they will work as an extended export arm for  your company.  In  this  case,  they  will  use  traditional  and  digital  channels  to  manage  end-to-end work to market  your products in different export markets in a revenue-sharing arrangement.  – – –  The  above  15  areas  are  explained  briefly  just  to  give  you  an  indication  of  the  scope  of  digital  marketing.  Actually,  these  areas  are  extremely complex and there are only a handful (not even a  dozen) of agencies in the world that can handle all the digital marketing activities stated above.  But  if  you  want  to  seriously  leverage  digital  marketing,  you  can’t  ignore  any of these areas. The  best  implementation  model  will  be  a  combination  of  in-house  skills,  consulting  support,  and  digital marketing services. Try it.  Marketing Agents    TechWise Today​ invites marketing professionals and ad agencies to work as its marketing  agents on commission basis for selling ads and generating more revenue streams.    Contact by email 

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For Your Information   In  today’s  modern  and  always-on  business  environment,  the  use  of technology is inevitable for the growth of any business.     But  most  government  and  political  bosses  are  clueless  about  the  technology implementation processes.     Governments,  therefore,  have  only  set  up  huge,  monolithic  organizations  to  help  small  and  medium  businesses  (SMBs),  but  they fail to meet their objectives as they lack knowledge on tech trends. 

FedEx Launches Small Business Grant Contest The  contest  entry  period  is  open  from  February  19  to  March  25,  2019,  with  voting  to  take place from February 27 to April 1, 2019.   FedEx  Corp.  has  announced  the  launch  of  its  seventh  annual  Small  Business  Grant  Contest.  This  year,  the  contest  offers  grants  and  services  to  ten  U.S.-  based  small  businesses,  distributing  a  collective  prize  pool  of  $220,500—the  largest  sum  since  the  contest  was  established in 2012.  In  addition  to  the  grants,  winners  will  also  receive  an  additional  dollar  amount  in  credit  to  use  towards  FedEx  Office  print  and  business  services  to  help  run  their  businesses,  as  well  as  packages  designed  to  help  them  with  website  optimization,  design  thinking,  social  media,  and  print expertise.  The  2019  FedEx  Small Business Grant Contest is open to U.S.-based for-profit small businesses  that have fewer than 99 employees and have been operating for six months or more.  To  enter,  participants  can  visit  the  site  and  enter  their  contact  information,  write  a  short profile  about  their  business,  and  upload  four  photos  of  their  business  or  product,  including  their  logo. 

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Participants also  have  the  option  of  submitting  a  90-second  “elevator  speech”  video  to  supplement their entry. 

FedEx Small Business Grant Contest  The  contest  entry  period  is  open  from  February  19  to  March  25,  2019,  with voting to take place  from February 27 to April 1, 2019. Following a judging period, winners will be announced on April  29, 2019.

EIT Digital Hosts Event on Predictive Maintenance The  PdM  techniques  are used to conserve costs over regular or time-based preventive  maintenance.  EIT  Digital  invites  a  selection  of  representatives  from  industry,  research,  and  academia  to  discuss  the  existing  use  cases,  technology  trends,  and  potential  business  advantages  in  the  field of Predictive Maintenance and Machine Learning. 

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Predictive maintenance  (PdM)  techniques  help  you  know  the  condition  of  in-service equipment  in  order  to  estimate  the  maintenance  costs  and  time  to  perform  maintenance  of  the  industrial  gear. 

EIT Digital Event on Predictive Maintenance. Photo: EIT Digital  The  PdM  techniques  are  used  to  conserve  costs  over  regular  or  time-based  preventive  maintenance, because maintenance is carried out only when it is required.  The  main  promise  of  predictive  maintenance  is  to  allow  convenient  scheduling  of  corrective  maintenance, and to prevent unexpected equipment failures.  The  EIT  Digital  discussions  –  scheduled  for  15  March  –  will  include  presentations  of  experts,  who provide the latest insight on tech developments and business opportunities.  The  event  is  also  an  opportunity  to  better  understand  the  benefits  of  engaging  in the strongest  Digital Industry community in Europe – the Digital Industry Action Line ecosystem of EIT Digital. 

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EIT Digital  is  a  leading  European  digital  innovation  and  entrepreneurial  education  organization  driving  Europe’s  digital  transformation. It delivers digital innovations to the market and supports  entrepreneurial talent for economic growth and improved quality of life in Europe. 

For Your Information Understanding Cryptography  In  the  evolving  digital  world,  cryptography  or  cryptology  is  the  technology  application  to  ensure  secure  communications  in  the  presence  of  third  parties  called  adversaries.  In its earlier form, cryptography was known as data encryption. 

It  helps  you  construct  and  analyze  protocols  that  prevent  third  parties  or  the  public  from reading private messages delivered over digital networks.  In  order  to  achieve  information security, cryptography integrates components such as  data  confidentiality,  data  integrity,  authentication,  and  non-repudiation.  Cryptography  models  are  designed  by  using  advanced  mathematics,  computer  science,  electrical  engineering, communication science, and physics.  Applications  of  cryptography  include  electronic  commerce,  chip-based  payment  cards, digital currencies, computer passwords, and military communications. 

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India-Korea Startup  Hub  Launched  with  Tech  Challenges  The  Startup  Grand  Challenge,  on  the  India-Korea  Startup  Hub,  will  channelize  the  entrepreneurial capacity between Indian and Korean startups.  India  Korea  Business  Symposium  was  hosted  by  Invest  India  and  Korean  Chamber  of  Commerce  and  Industry  (KCCI)  in  Seoul  on  21  February,  2019.  The  Symposium  was  organized  to  felicitate  the  Korean  business  community  on  their  success  in  India  and  to  present  more  opportunities for Korean business in India. 

Nirmala Sitharaman at the launch of the Start – Up India Hub, in New Delhi on June 19, 2017.  Photo: PIB (file photo)  Prime  Minister  of  India,  Narendra  Modi​,  addressed  the  business  gathering  on  the  way ahead to  further  strengthen  bilateral  ties  between  India  and  the  Republic  of  Korea.  Over  400  Korean  business  leaders,  which  included  corporate  groups  like  CJ  Group,  Hyundai,  Youngone  Corporation, Samsung, LG, Lotte Group, SK Group, and Hyosung were present on this occasion. 

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To further  strengthen  the  bilateral  ties  between  India  and  Republic  of  Korea,  Prime  Minister,  Narendra  Modi,  launched  the  India-Korea  Startup  Hub  and  Startup  Grand  Challenge. The Hub is  hosted  on  the  Startup  India  digital  platform,  a  virtual  incubator  with  over  300,000  registered  startups  and  aspiring  entrepreneurs.  The  Hub  will  enable  access  to  resources  for  market  entry  and innovation exchange between India and the world.  The  Startup  Grand Challenge, on the India-Korea Startup Hub, will channelize the entrepreneurial  capacity  between  Indian  and  Korean  startups  to  work  together  and  build  solutions  for  the  challenges facing the world.  Initial  challenges  will  be  focusing  on  issues  across  the  themes  of  Credit  Rating,  Predictive  Analytics,  Fraud  Detection,  Cyber  Security,  and  Primary  /  Secondary  /  Tertiary  Healthcare.  The  State  Bank  of  India  and  Mahindra  Group  of  India  will  be  mentoring,  providing  pilot  project  opportunities, and financial support of up to USD $50,000 to the winners. 

Travel Advisory for New Delhi, India As  pollution  levels  remain  dangerously  high  throughout  the  year  in  India,  all  travelers  including  business  executives,  tourists,  and  diplomats  need  to  exercise  utmost  caution  while  planning  to  visit  India –  particularly India’s capital New Delhi.  Moreover,  companies  and  investors  must  not  come to  Delhi  for  setting  up  their  businesses  or  for  trade  conferences  as  ​pollution  can  harm  them  as  well  as  their  families.  Foreigners  who  have  come  to  stay  in  India  for  their  work,  should  preferably  go  back  to  their  countries.  Or,  at  least,  they  should not  keep their children with them because Delhi’s pollution is very harmful for children.  Delhi  Government,  the  Indian  Government,  and  the  pollution-control  ​agencies  are  not  taking  proper  steps  to  control  pollution  because  most  politicians  and  bureaucrats  in  India  are  uneducated and careless.     

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Appeal for Donations RMN  Foundation  is  a  humanitarian  organization  that  was  formed  in  May  2015  as  an  educational  and  public  charitable  Trust  for  the  benefit  of  humanity at large.     It  is  registered  with  the  Government  of  National  Capital  Territory  of  Delhi  at  New Delhi, India.    Currently,  all  the  activities  of  RMN  Foundation  are  being  managed  single-handedly  (without  any  support) by RMN Foundation founder Rakesh Raman who had left his job  a few years ago to run this charity.    As  RMN  Foundation  has  embarked  upon  some  major  humanitarian  projects  during  the  past  over  3  years,  now  it  needs  a  significant  amount  of  funds  in  the  form  of  donations​ to expand the scope of its activities.    DONATION DETAILS    Individual  Indian  donors  can  help  RMN  Foundation  with  their  contributions  using  the  following bank details:    Bank Name: ICICI Bank  Bank Branch: HL Square, Plot No. 6, Sector 5 (MLU), Dwarka, New Delhi 110 075  Account Number: 025005004368  Account Name: RMN Foundation  Type of Account: Current  IFSC Code: ICIC0000250  Or you can ​click here​ to donate with PayPal, credit card, or bank account.

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Small Businesses  Advised  to  Adopt  Green  Technology  Various  research  and  development  institutions  in  the  country  have  developed  technologies which are relevant for MSMEs.  With  a  view  to  enhance  awareness  among  Micro,  Small  and  Medium  Enterprises  (MSMEs)  about  the  latest  tech  innovations  available,  and  sensitize  them  on  the  role  of  technology  in  creating  competitiveness  and  opportunities,  India’s  Ministry  of  MSME  organized  a  program  on  Technology Support and Outreach (TECH-SOP 2019) on February 28 in New Delhi. 

TECH-SOP 2019 initiative of MSME Ministry in New Delhi. Photo: PIB  Various  research  and  development  institutions  in  the  country  have  developed  technologies  which are relevant for MSMEs for sustainable growth and available to MSMEs in a cost-effective  manner. 

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Speaking on  the  occasion,  Development  Commissioner  MSME,  Ram  Mohan  Mishra,  said  TECH–SOP  2019  is  an  initiative  to  bridge  the  gap  between  the  technological  innovations  and  MSMEs so that they can harness the technologies and grow in the global value chain.  He  also  emphasized  on  the  need  of  adopting  green  technology  for  a  sustainable  development  and  said  knowledge  and  usage  of  technologies  should  reach  all  MSMEs.  Development  Commissioner  said  frugal  innovations  foster  profitable  enterprises  and  encourage  reach  of  technology among the masses.  During  the  program  senior  officials  of  Council  of  Scientific  and  Industrial  Research  (CSIR),  National  Innovation  Foundation-India  (NIF),  Indian  Council  of  Agricultural  Research,  (ICAR),  Institute  for  Design  of  Electrical  Measuring  Instruments  (IDEMI,  Mumbai)  and  IIT,  Delhi  also  spoke on the issues of technology transfer and innovations for the benefit of MSMEs.  ‘India  Green  Tech  Open  Challenge’  was  also  launched  which  aims  to  encourage  MSMEs  to  adopt sustainable and green technologies. 

Meet the Editor The  editor  of  ​TechWise  Today  magazine  ​Rakesh  Raman  is  a  national  award-winning  journalist  and  social  activist.  Besides  working  at  senior  editorial  positions with leading media companies, he was writing an exclusive  edit-page  tech  business  column  regularly  for  The  Financial  Express  (a  daily  business newspaper of The Indian Express Group).  Nowadays,  for  the  past  about  8  years,  he  has  been  running  his  own  global  news  services  on  different subjects.   He  also  has  formed  a  free  Education  and  Career  Counselling  Center  for  deserving  children at a  poor J.J. Colony in Dwarka, New Delhi under his ​NGO​ – RMN Foundation. 

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He runs  an  exclusive  community-driven  anti-corruption  social  service  “​Clean House​” to help the  suffering  residents  of  Delhi  raise  their  voice  against  the  growing  corruption  and  injustice.  He  also has formed an environment-protection group called​ Green Group​ in Delhi.  He  creates  and distributes a number of ​digital publications that cover areas such as technology,  law, environment, education, politics, corruption and transparency.  He  has  created  a  comprehensive  online  information  service to educate the Indian voters for the  upcoming L ​ ok Sabha election​ scheduled to happen in 2019.  Earlier,  he  had  been  associated  with  the  United  Nations  (UN)  through  United  Nations  Industrial  Development  Organization  (UNIDO)  as a digital media expert to help businesses use technology  for brand marketing and business development.    Contact 

Rakesh Raman Raman Media Network (RMN) Company  463, DPS Apts., Plot No. 16, Sector 4, Dwarka, Phase I  New Delhi 110 078, INDIA  C ​ ontact by email   

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Profile for R Raman

TechWise Today March 2019  

TechWise Today magazine educates small and medium businesses (SMBs) across the world about the finer nuances of technology selection, adopti...

TechWise Today March 2019  

TechWise Today magazine educates small and medium businesses (SMBs) across the world about the finer nuances of technology selection, adopti...

Profile for rrtwork
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