The following are the actions we propose to u BUSINESS AS USUAL (CONTINUATION OF CURRENT PROJECTS) n
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Parking: one hour free parking via scratchcards and the Free-after-3
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Town trails and events programmes Royston Information Centre: distributing visitor information including town maps, guides to accommodation and clubs/ associations, town trail leaflets and “Discover Royston”
Royston Focus: printed guide to every consumer-facing business in Royston, listed by trade and distributed to 15,000 households annually
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Cinema shorts: 3 films featuring, variously, 90+ retailers, 30+ eateries and Royston’s key visitor attractions Operation Artemis: providing additional policing for both town and industrial estate
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Selective deep-cleaning of parts of the town centre On-going support for the library (via the Royston Information Centre), the market and the cinema.
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COMMUNICATIONS PROJECTS n
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Employ new communications/business development methods to improve business liaison and networking while supporting marketing activities in the town centre Working with major players, such as the local pubs/hotels to more effectively promote themselves, their events and consequently the town
Oversee targeted social media campaigns to promote aspects of the commercial scene to a local audience.
PROJECTS FOR THE INDUSTRIAL ESTATES
Christmas lights and seasonal window dressing Royston town website (wwwroystontown.uk) - “everything Royston” in one place
Make more of events based on attractions at local venues. Also adopt a more joinedup approach to the benefits that businesses derive from events, including the use of smart technology
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Regularly showcase some of the industrial estates’ creative companies and diverse product ranges in the town centre and viceversa. In conjunction with this, run a series of Job Fairs ANPR: security cameras on entrances to the industrial estates Make all efforts to broker a deal between the Royston Gateway (or an adjacent landowner) and a developer to get a multistorey car park built to handle overflow employee parking from existing and new businesses Investigate and deliver a park and ride system for industrial estate workers – potentially from the new multi-storey car park (especially if it is located towards the back of the Gateway site) and/or off-site car parks created outside the town boundary Initiate a maintenance programme, to include private land, for the industrial estate (litter-picking, tending to verges/ hedgerows/shrubs etc.) Co-ordinated signage project across the industrial estates Free-to-use dockless community bikes to be made available across the industrial estates and throughout the town Attempt to negotiate and deliver a walk-through from the main industrial estate to the adjacent supermarkets Seek to ensure comprehensive coverage of super-fast broadband to the industrial estates.