Saudi Arabia Sports Betting Market Size to Worth $2,030.3M by 2033 | CAGR of 8.1%

Saudi Arabia Sports Betting Market Overview

Market Size in 2024: USD 956.7 Million

Market Size in 2033: USD 2,030.3 Million

Market Growth Rate 2025-2033: 8.1%

According to IMARC Group's latest research publication, "Saudi Arabia Sports Betting Market Report by Platform (Offline, Online), Betting Type (Fixed Odds Wagering, Exchange Betting, Live/In Play Betting, Pari-Mutuel, eSports Betting, and Others), Sports Type (Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, and Others), and Region 2025-2033", Saudi Arabia sports betting market size reached USD 956.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,030.3 Million by 2033, exhibiting a growth rate (CAGR) of 8.1% during 2025-2033.

Growth Factors in the Saudi Arabia Sports Betting Market

• Digital Penetration and Mobile-First Engagement

Widespread internet and smartphone adoption is a fundamental force behind the explosive demand for sports betting in Saudi Arabia. With internet penetration surpassing 96% and more than 90% of young adults owning smartphones, the market has rapidly shifted online. Around 83% of sports fans now place their bets via digital platforms, attracted by the convenience, real-time updates, and personalized features these platforms offer. The shift to digital creates a highly accessible environment for both casual and seasoned bettors, cutting down barriers like geography and limited physical outlets. Leveraging high-speed mobile networks, betting apps provide secure transactions and interactive live-betting options that keep users engaged, representing a significant advancement compared to traditional betting formats and fueling growth throughout the Kingdom.

• Surge in Sports Popularity and International Events

Saudi Arabia’s sports betting industry benefits strongly from a dramatic rise in the popularity of professional sports—especially football, Formula One, and eSports. The Saudi Pro League, for example, features global football stars, bringing in larger audiences and raising betting activity around match outcomes and player performances. Major events like the Saudi Cup for horse racing and international football tournaments consistently draw millions of viewers, directly translating into betting spikes. About 38% of adults participate in some form of sports betting annually, a clear reflection of how closely Saudi consumers are tied to these events. Sponsorship deals, high-profile tournaments, and international collaborations continue to attract both fans and bettors, cementing sports betting as an intrinsic part of the broader sports experience in Saudi Arabia.

• Technological Innovation and Payment Integration

Rapid technological advancement has revolutionized the Saudi sports betting sector by introducing more secure, user-friendly, and customizable experiences. Platforms are now leveraging artificial intelligence and predictive analytics for personalized recommendations, leading to better user engagement and satisfaction. Many apps integrate cryptocurrencies and e-wallets, giving customers access to faster, private, and low-fee transactions. These innovations enable users to bypass conventional payment restrictions and transact seamlessly with offshore platforms, broadening participation even within a tightly regulated environment. Enhanced security protocols, real-time tracking of wager outcomes, and features like self-exclusion or spending caps further modernize the experience, encouraging safer and more responsible betting while maintaining a boost in user numbers and transaction volumes.

Key Trends in the Saudi Arabia Sports Betting Market

• Boom in Mobile and In-App Betting

The convenience and speed offered by mobile betting platforms have transformed the landscape, with over 83% of Saudi bettors now relying on apps and mobile websites. These platforms offer enhanced live-streaming, in-play betting features, and instant withdrawals, creating a seamless experience that matches the digital lifestyle of local users. Real-time data, push notifications for game highlights, and tailored betting suggestions keep fans constantly involved, even during off-peak hours. Developers are rolling out bilingual interfaces, intuitive dashboards, and gamified elements, making betting not only functional but also entertaining. As a result, mobile-driven platforms are setting new standards for user retention and transaction frequency, making mobile-first strategies a core focus for both established brands and new market entrants.

• Surge in Fantasy Sports and Social Betting

Fantasy sports have emerged as a fast-growing category, driven by a young, competitive audience and a $260 million market value for related online platforms. Enthusiasts build virtual teams and compete based on real player statistics in football, cricket, and basketball leagues, boosting engagement far beyond the final score. The overlap between social media and betting is expanding, too—many platforms now enable private leagues, chat rooms, and real-time sharing of results with friends. This adds a social dimension, as users challenge each other, discuss strategies, and celebrate wins together. Fantasy and social betting not only encourage longer user sessions but also anchor sports betting as an everyday digital pastime, engaging fans in deeper, experiential ways.

• Integration of Crypto Payments and Advanced Security

There’s a growing trend of betting sites incorporating cryptocurrencies and digital wallets to keep up with user demand for privacy, speed, and flexibility in transactions. Bitcoin, Ethereum, and other popular tokens allow for discreet deposits and withdrawals, circumventing some of the regulatory and banking limitations present in Saudi Arabia. Coupled with integration of advanced security protocols such as two-factor authentication and biometric logins, platforms are earning user trust while maintaining compliance with international standards. This adoption has also driven up transaction volume considerably, as digital currencies are favored for both their low fees and ease of use. For users seeking fast, secure access with minimal red tape, crypto-focused betting solutions are at the forefront of the Saudi sports wagering experience.

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Saudi Arabia Sports Betting Industry Segmentation:

The report has segmented the market into the following categories:

Platform Insights:

• Offline

• Online

Betting Type Insights:

• Fixed Odds Wagering

• Exchange Betting

• Live/In Play Betting

• Pari-Mutuel

• eSports Betting

• Others

Sports Type Insights:

• Football

• Basketball

• Baseball

• Horse Racing

• Cricket

• Hockey

• Others

Regional Analysis:

• Northern and Central Region

• Western Region

• Eastern Region

• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Future Outlook

Looking ahead, Saudi Arabia’s sports betting sector is poised for sustained, dynamic growth as digital adoption, sports enthusiasm, and payment innovation continue to converge. Policy and regulatory shifts—whether toward liberalization or stronger controls—will shape the market landscape, but robust demand is expected to persist with or without major legal changes. The evolution of platforms will focus heavily on mobile-first solutions, gamified user experiences, and enhanced safeguards to promote responsible gaming. Increasing collaborations between sports leagues and technology firms will further blur the lines between entertainment, social interaction, and betting. As local and global players eye Saudi Arabia’s sizeable, engaged audience, expect competition to drive more creative offerings, better user protections, and deeper integration with everyday consumer lifestyles, establishing the Kingdom as a pivotal market within the broader Middle East sports betting scene.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

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