Saudi Arabia Cosmetics Market Outlook 2025-2033: Key Insights & Trends Analysis

Saudi Arabia Cosmetics Market Overview

Market Size in 2024: USD 3.9 Billion

Market Size in 2033: USD 4.5 Billion

Market Growth Rate 2025-2033: 1.73%

According to IMARC Group's latest research publication, "Saudi Arabia Cosmetics Market Report by Product Type (Skin and Sun Care Products, Hair Care Products, Deodorants and Fragrances, Makeup and Color Cosmetics, and Others), Category (Conventional, Organic), Gender (Men, Women, Unisex), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Pharmacies, Online Stores, and Others), and Region 2025-2033", The Saudi Arabia cosmetics market size reached USD 3.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.5 Billion by 2033, exhibiting a growth rate (CAGR) of 1.73% during 2025-2033.

Our report includes:

• Market Dynamics

• Market Trends and Outlook

• Competitive Analysis

• Industry Segmentation

• Strategic Recommendations

Download a sample PDF of this report: https://www.imarcgroup.com/saudi-arabia-cosmetics-market/requestsample 

Saudi Arabia Cosmetics Market Trends & Drivers:

One of the major growth drivers in the Saudi Arabia cosmetics market is the increasing participation of women in the workforce. Women now make up over 36% of the national workforce, which means a growing segment of consumers with disposable income and purchasing power. As working women look for convenient, effective, and high-quality beauty solutions to fit their lifestyles, cosmetic brands are tailoring products to meet these evolving preferences. This shift is fueling demand for professional-grade and premium cosmetics designed for busy, modern women who want to enhance their appearance while managing their active lives.

Government support and regulatory frameworks play a huge role in shaping the market. The Saudi Food and Drug Authority (SFDA) enforces strict certification and ingredient safety standards, ensuring products meet halal and quality requirements. The government’s Vision 2030 has a strong focus on empowering women entrepreneurs and diversifying the economy, creating fertile ground for cosmetics businesses to grow. This push includes streamlined licensing, support for startups, and encouragement of clean and halal-certified beauty products. These policies not only build consumer confidence but also attract global brands innovating to meet local cultural and ethical demands.

Another big trend is the rise of the halal and clean beauty movement, coupled with e-commerce growth. Consumers are increasingly health-conscious and environmentally aware, favoring natural, cruelty-free, and halal-certified cosmetics that align with their values. E-commerce platforms have expanded access to a wide variety of products, making shopping easier and more personalized. Big players like Estee Lauder and L’Oréal are boosting their market share with digital-first strategies and offering products that cater specifically to Saudi preferences. Local brands are also thriving by combining international quality with cultural authenticity, driving rapid online sales growth and establishing Saudi Arabia as a key hub for halal beauty innovation.

How AI is Reshaping the Future of Saudi Arabia Cosmetics Market

• AI is transforming Saudi Arabia's cosmetics market by enabling hyper-personalized product recommendations through skin analysis and behavior data, enhancing customer satisfaction and loyalty.

• Saudi companies like Glamera use AI to analyze user preferences and behavior, offering personalized beauty service suggestions across multiple cities including Riyadh and Jeddah.

• L’Oreal leverages AI technologies such as Beauty Genius and SkinConsultAI to offer tailored skincare and makeup routines, processing over 11 million gigabytes of skin and hair data.

• The Saudi government’s $14.9 billion AI investment underpins digital transformation, supporting AI adoption in sectors including cosmetics by fostering infrastructure, talent, and innovation.

• AI-driven e-commerce and virtual try-on tools are making cosmetic shopping more interactive and accessible, boosting online sales and catering to tech-savvy Saudi consumers.

Saudi Arabia Cosmetics Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Skin and Sun Care Products

• Hair Care Products

• Deodorants and Fragrances

• Makeup and Color Cosmetics

• Others

Breakup by Category:

• Conventional

• Organic

Breakup by Gender:

• Men

• Women

• Unisex

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets

• Specialty Stores

• Pharmacies

• Online Stores

• Others

Regional Analysis:

• Northern and Central Region

• Western Region

• Eastern Region

• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Online Sales & Revenue Analysis: 

The online sales revenue for the Saudi Arabia cosmetics market is notable, with the personal care eCommerce segment generating around US$28 million monthly in mid-2025. The market saw eCommerce revenue of approximately US$327 million in the previous year, with leading platforms like amazon accounting for US$114 million in online sales. The growth in online cosmetics sales is driven by tech-savvy consumers embracing digital shopping, influencer marketing, and seamless mobile payment options, making e-commerce a key channel for revenue expansion in Saudi Arabia's cosmetics industry. This digital shift strongly supports overall market growth and consumer accessibility.

Recent News and Developments in Saudi Arabia Cosmetics Market

• Aug 2025: Estee Lauder’s digital-first halal cosmetic approach led to a 22% year-on-year increase in Saudi Arabia’s online sales, driven by influencer engagement and e-commerce expansion.

• Jun 2025: The Saudi Food and Drug Authority intensified cosmetic product safety enforcement, seizing 1.5 million non-compliant items in Najran, underscoring tighter market regulations.

• Feb 2025: L’Oréal showcased over 20 AI-driven beauty tech innovations at LEAP 2025 in Riyadh, highlighting personalized, inclusive, and sustainable beauty solutions.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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