Food is everything we are. It’s an extension of nationalist feeling, ethnic feeling, your personal history, your province, your region, your tribe, your grandma. It’sinseperable from those from the get-go.
- Anthony Bourdain
SPOTLIGHT 9
El Pino 323 has gained fame in Korea as one of the most authentic Mexican places there is! Go to page 9 to learn more.
ABOUT THE AUTHOR
Author Royce In is a high school student in Seoul, South Korea. He is passionate about the culinary arts, and particularly Mexican cuisine.
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652 Gangnam-daero, Gangnam-gu, Seoul VATOS
42 Toegye-ro 85-gil, Jung-gu, Seoul La Calle 11
El Molino
19-18 Seoulsup 2-gil, Seongdong-gu, Seoul
1 Itaewon-ro 15gil, Yongsan-gu, Seoul
VilLA
guerrero
Seoul, Gangnamgu, Bongeunsa-ro 78-gil, 12 101
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EL PINO 323
TABLE OF CONTENTS
But first... A QUICK HISTORY
The history of Mexico is rich and complex, spanning thousands of years. It began with ancient civilizations such as the Olmecs, Maya, and Aztecs, who built remarkable cities and made significant advancements in art, architecture, and agriculture. The arrival of Spanish conquistadors in the 16th century led to the colonization of Mexico and the blending of indigenous and European cultures. This period brought profound changes, including the introduction of new foods, such as wheat, sugar, and livestock, which transformed traditional indigenous cuisine. Mexican cuisine is a vibrant tapestry of indigenous, Spanish, and other global influences. Corn, beans, and chili peppers remain staples, while Spanish colonizers introduced ingredients like rice, wheat, and various meats. The fusion of these culinary traditions bi- rthed iconic dishes like tacos, mole, and amales. Over time, Mexican cuisine evolved further with influences from immigrants, resulting in the diverse and beloved culinary landscape celebrated worldwide today.
03 | SEOUL est. 1810
Mexico
¡Hola!
The history of Korean cuisine is deeply rooted in tradition, with its origins tracing back thousands of years. Influenced by geography, climate, and historical events, Korean food emphasizes the use of fresh ingredients, fermentation techniques, and a balance of flavors. Staples like rice, vegetables, and seafood form the foundation of Korean cooking, while techniques such as grilling, stewing, and pickling are prevalent. In contrast, the presence of Mexican food in Korea is a relatively recent phenomenon, gaining popularity in the late 20th century with the emergence of globalization and increased cultural exchange. Initially introduced through foreign influences and the influx of expatriates, Mexican cuisine gradually captured the palates of Koreans, offering a diverse array of flavors and textures. Popular Mexican dishes like tacos, burritos, and quesadillas underwent adaptation to suit Korean tastes, incorporating local ingredients and flavors. Today, both Korean and Mexican cuisines coexist harmoniously in Korea’s culinary landscape, reflecting the country’s openness to embrac ing diverse culinary traditions. This fusion has led to the emergence of unique dishes like Korean-style tacos or bulgogi burritos, illustrating the dynamic nature of food culture in contemporary Korea.
안녕하세요!
est. 1945
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SouthKorea
El Pino 323
Nestled in the bustling streets of Sinsa-Dong, Gangnam, El Pino 323 stands as a beacon of authentic Mexican cuisine in the heart of the city. This vibrant restaurant has garnered a loyal following for its commitment to delivering traditional flavors and culinary excellence.
Opened in 2015 by Mexican-Korean adoptee Christian Morales, El Pino 323 was born out of a desire to introduce the rich tapestry of Mexican flavors to Seoul’s diverse food scene. Named after the address of Morales’ childhood home in East Los Angeles, the restaurant serves as a nostalgic homage to his roots and a celebration of his heritage. Morales has a unique backstory, as he is of Korean ethnicity, but was raised by a Mexican family in the United States—however, he was deported from the US in 2002 on drug charges. He came to Korea and opened his restaurant in 2016, using his Mexican grandma’s recipes.
From the moment patrons step through the doors of El Pino 323, they are transported to the streets of Mexico with its vibrant decor and welcoming ambiance. The walls adorned with colorful murals depict scenes of Mexican culture, while the aroma of spices and grilled meats fills the air, tantalizing the senses.
At the heart of El Pino 323’s menu are classic Mexican dishes crafted with authenticity and passion. From savory tacos filled with tender carne asada or succulent carnitas to hearty enchiladas smothered in rich mole sauce, each dish is a culinary masterpiece bursting with flavor. The restaurant takes pride in using only the finest and freshest ingredients, sourced locally and imported directly from Mexico whenever possible, ensuring an unparalleled dining experience.
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Photo from The Korea Times
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El Pino 323 attracts Koreans, expats seeking authentic Mexican cuisine.
- THE KOREA TIMES
One of El Pino 323’s standout offerings is its selection of handmade tortillas, crafted daily by skilled artisans using traditional methods. These soft, pillowy tortillas serve as the perfect vessel for savoring the restaurant’s delectable fillings, elevating each bite to new heights of satisfaction. In addition to its delectable food, El Pino 323 boasts an extensive beverage menu featuring a wide array of Mexican-inspired cocktails, including margaritas, palomas, and micheladas. Each drink is expertly crafted using premium spirits and fresh ingredients, providing the perfect complement to the bold flavors of the cuisine.
Beyond its culinary delights, El Pino 323 is renowned for its warm and welcoming hospitality, with Morales and his dedicated team ensuring that every guest feels like family. Whether you’re a seasoned aficionado of Mexican cuisine or embarking on a culinary adventure for the first time, a visit to El Pino 323 promises an unforgettable experience that will leave you craving more.
In a city known for its eclectic dining scene, El Pino 323 stands out as a shining example of culinary excellence, showcasing the timeless flavors of Mexico with passion, authenticity, and flair. So, the next time you find yourself in Seoul, be sure to pay a visit to El Pino 323 and embark on a journey of taste and tradition unlike any other.
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Nestled in the vibrant district of Itaewon in Seoul, South Korea, Vatos Urban Tacos has become a culinary landmark, enticing locals and expatriates alike with its innovative take on Mexican cuisine. Established in 2011 by three friends – Sid Kim, Kenny Park, and Juweon Kim – Vatos quickly garnered acclaim for its fusion of traditional Mexican flavors with Korean-inspired twists.
The brainchild of the trio’s shared love for both Mexican food and Korean culture, Vatos Urban Tacos offers a unique dining experience that seamlessly blends the best of both worlds. From its cozy yet modern ambiance to its eclectic menu, every aspect of the restaurant reflects the founders’ passion for culinary creativity and cultural diversity. At Vatos, guests are treated to a tantalizing array of dishes that showcase the
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VATOS
bold and vibrant flavors of Mexican cuisine, infused with a Korean flair. Signature dishes like the Kimchi Carnitas Fries and Galbi Tacos exemplify this fusion, marrying classic Mexican ingredients with Korean staples like kimchi and marinated beef. Each bite is a harmonious symphony of flavors, offering a culinary adventure that delights the senses.
welcoming atmosphere, with friendly staff and lively music adding to the restaurant’s appeal. Whether you’re dining solo, sharing a meal with friends, or celebrating a special occasion, Vatos offers a convivial setting that invites guests to relax and savor the moment.
Over the years, Vatos has expanded its presence beyond Itaewon, with additional locations in Seoul and across South Korea, as well as in Singapore. Despite its growth, the restaurant remains true to its roots, continuing to delight diners with its innovative approach to Mexican-Korean fusion cuisine.
In addition to its inventive tacos and fusion fare, Vatos boasts an extensive selection of craft cocktails and imported beers, providing the perfect accompaniment to the bold flavors of its cuisine. Whether you’re sipping on a refreshing watermelon soju margarita or enjoying a crisp Mexican lager, every drink at Vatos is expertly crafted to enhance the dining experience. Beyond its delectable food and drinks, Vatos Urban Tacos has earned a reputation for its vibrant and
Hottest new restaurant in Seoul.
In a city known for its diverse culinary scene, Vatos Urban Tacos stands out as a shining example of culinary creativity and cultural fusion. With its bold flavors, lively ambiance, and warm hospitality, it has carved a special place in the hearts of food lovers in Seoul and beyond, cementing its status as a beloved destination for those seeking a truly unforgettable dining experience.
- Cable News Network (CNN) in 2018
Photos from @vatoskorea on Instagram
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1Itaewon-ro 15-gil, Yongsan-gu, Seoul THE TACO TMES | 08
EL PINO COMING
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PINO 323 COMING SOON
El Pino 323 recently closed their Sinsa-dong location, and will be reopening soon.
That being said, these delicious Mexican dishes will be making a return! Enjoy a picture of this delicious-looking, mouth-watering, table of Mexican food!
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Photo from @elpino323 on Instagram
LA CALLE
La Calle, a Mexican restaurant located in Seoul, South Korea, is making waves with its authentic flavors and vibrant atmosphere. The brainchild of chef and owner Woo-Bum Jin, La Calle aims to transport diners to the streets of Mexico through its tantalizing dishes and lively ambiance. Jin is the CEO of a local Mexican cuisine brand called the Molino project, and owns the restaurant “El Molino” as well.
Inspired by his culinary training in Mexico, Jin brings a wealth of experience and passion to La Calle, infusing each dish with the bold and authentic flavors of Mexico. From classic street tacos filled with tender meats and zesty salsas to hearty burritos bursting with flavor, every bite at La Calle is a celebration of Mexican cuisine at its finest.
In addition to its mouthwatering food, La Calle offers a welcoming and energetic atmosphere that invites guests to relax and enjoy the experience. The restaurant’s colorful decor and vibrant music create a festive ambiance, while its friendly staff ensures that every diner feels right at home.
La Calle has quickly become a favorite among locals and expatriates alike, earning rave reviews for its delicious food, warm hospitality, and lively atmosphere. Whether you’re craving authentic Mexican flavors or simply looking for a fun and memorable dining experience, La Calle is sure to delight your taste buds and leave you craving more.
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EL MOLINO
El Molino, a Mexican restaurant nestled in the heart of Seoul, South Korea, is capturing the hearts and palates of diners with its authentic flavors and cozy ambiance. Founded by chef WooBum Jin, El Molino is a culinary oasis that offers a taste of Mexico in the bustling streets of Seoul.
Drawing inspiration from his upbringing in Mexico City and his family’s rich culinary traditions, Flores has curated a menu that showcases the diverse and vibrant flavors of Mexican cuisine. From classic dishes like enchiladas and tacos to specialties such as mole and pozole, each item on the menu at El Molino is crafted with care and attention to detail, ensuring an unforgettable dining experience for every guest.
In addition to its mouthwatering food, El Molino boasts a warm and inviting atmosphere that transports diners to the charming cantinas of Mexico. The restaurant’s rustic decor, complete with vibrant murals and rustic furnishings, creates a cozy and welcoming ambiance that is perfect for enjoying a leisurely meal with friends and family.
Whether you’re craving traditional Mexican fare or looking to explore new flavors, El Molino offers a culinary journey that will tantalize your taste buds and leave you craving more. With its authentic flavors, warm hospitality, and charming atmosphere, El Molino is a must-visit destination for food lovers in Seoul.
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VILLA GUERRERO
Villa Guerrero, a Mexican culinary gem nestled in the heart of Gangnam, is making waves with its authentic flavors and warm hospitality. Known for its rich culinary traditions, Villa Guerrero brings the essence of Mexican cuisine to the vibrant streets of Seoul.
Founded by Mexican chef Jeong-Soo Lee, Villa Guerrero is a labor of love that celebrates the diverse flavors and vibrant colors of Mexico.
Drawing inspiration from his love and appreciation for Mexican cuisine, Chef Lee has curated a menu that showcases the best of Mexican gastronomy.
From mouth watering tacos al pastor to sizzling fajitas and hearty enchiladas, each dish at Villa Guerrero is a testament to Chef Lee’s commitment to authenticity and
quality. Using only the freshest ingredients, sourced locally and imported from Mexico whenever possible, Chef Lee ensures that every bite is a true taste of Mexico.
But Villa Guerrero is more than just a restaurant; it’s a cultural experience. The restaurant’s vibrant decor, adorned with traditional Mexican artwork and colorful textiles, transports diners to the streets of Mexico. Whether you’re dining indoors surrounded by the lively atmosphere or soaking up the sun on the outdoor patio, every visit to Villa
Guerrero is a journey of the senses.
Beyond its delectable food and charming ambiance, Villa Guerrero is known for its warm and welcoming hospitality. From the moment you step through the door, you’re greeted with a smile and treated like family. Whether you’re a regular patron or a first-time visitor, Chef Lee and her dedicated team go above and beyond to ensure that every guest feels right at home.
In a city known for its diverse culinary scene, Villa Guerrero stands out as a shining example of authenticity and excellence. With its delicious food, vibrant atmosphere, and heartfelt hospitality, Villa Guerrero is a must-visit destination for anyone craving a taste of Mexico in Seoul.
Photos from @vgtacos on Instagram
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PHOTO VIDEO PORTRAIT
“There is no sincerer love than the love of food.”
Photo from @vgtacos on Instagram
- George Bernard Shaw