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Created On: 01/2015 Expired On: 12/2015

BRAND MANUAL WE MAKE YOUR BRAND HIGHEST

PREPARED FOR: Envato Market Inc. Ltd. 1234 Street, Zip Code, City, Country

PREPARED BY: Royal Crown Inc. Ltd. 1234 Street, Zip Code, City, Country


TABLE OF CONTENT ABOUT BRAND MANUAL---------------------------------------- 3 BRAND LOGO------------------------------------------------------- 4 LOGO CLEARSPACE---------------------------------------------- 6 BRAND TYPOGRAPHY -------------------------------------------8 BRAND TYPOGRAPHY------------------------------------------10 BRAND PRIMARY COLOR-------------------------------------- 12 BRAND COLORS VARIATION--------------------------------- 14 BRAND STATIONARY-------------------------------------------16 BRAND PROMOTIONS-----------------------------------------19 BRAND GRID/LAYOUT SYSTEMS--------------------------- 22 BRAND INFO TECHNOLOGY--------------------------------- 26 BRAND IMAGEGS AND BLEEDINGS----------------------- 28 BRAND ICONOGRAPHY---------------------------------------- 31


01

ABOUT BRAND MANUAL DESIGN GUIDLINE Welcome to the new Royal Crwon brand guidelines. These guidelines exist to make us look consistently awesome! follow these guidelines as you create marketing materials, internal and external communications. our design foundation our brand is more than our logo. it is a design scheme made up of a number of core elements and guiding principles that combine to create a distinctive look and feel that is immediately recognisable as demand media. This guide will help to familiarize you with the core brand elements to assist you in designing and producing dynamic and powerful communications with a degree of flexibility. • • • •

Our new brand identity is all about demonstrating how Royal Crown is a touchpoint people’s real lives. We connect people to content that’s relevant to them. We connect businesses to the web. We connect brands with people and people with brands. Every second of every day people click, swipe, and tap into Content For Real Life on one of our sites. We’re there to help them navigate their lives, satisfy their cravings, explore their interests, and expand their horizons. We also give businesses the power to connect with their audience in more meaningful ways—through websites, through advertising solutions, and through social conversations.

BRAND MANUAL

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02

BRAND LOGO ABOUT THE LOGO Here it is again—our logo. Our logo is the most visible element of our identity—a universal signature across all Demand Media communications. It’s a guarantee of quality that unites our diverse products and services.

LOGO TYPE Our Royal Crown Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence

LOGO SYMBOL

LOGO TITLE

Logo” is usually taken to be short for “logotype,” which literally means “word imprint” in Greek. This is why we sometimes call logotypes “wordmarks..

Logo” is usually taken to be short for “logo name,” which literally means “business name“.

.5 MM

100 MM

R O YA L C R O W N

THE PRIMARY LOGO Our logo is a bold, simple, graphic statement. It signifies a touchpoint, and a connection.

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DIFFERENT COLOR LOGO Choosing the right dominant color for your brand is crucial. This color should appear on all your materials, including your logo and packaging.

R O YA L C R O W N

R O YA L C R O W N

LOGO YELLOW VERSION

LOGO YELLOW VERSION

Yellow Logo Version will be used when the backround color is Black colored.

Yellow Logo Version will be used when the backround color is Black colored.

YELLOW VERSION

R O YA L C R O W N

While it is a simple logo, we must treat it nicely. The following pages cover the correct usage to ensure the logo always looks its best.

BRAND MANUAL

DARK VERSION

R O YA L C R O W N

While it is a simple logo, we must treat it nicely. The following pages cover the correct usage to ensure the logo always looks its best.

LIGHT VERSION

R O YA L C R O W N

While it is a simple logo, we must treat it nicely. The following pages cover the correct usage to ensure the logo always looks its best.

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03

LOGO CLEARSPACE CLEARSPACE When using the logo, allowing it to “breathe� gives it maximum impact. Wherever possible, allow even more space around the logo than required by Clear space. The Clear space is proportional and is based on the width of the logo. The construction of Clear space is identified below.

/2 x

1

.5 px

/2 x

2.5 Inch

R O YA L C R O W N

3 px

1

/2 x

1

. 20

.5 px

1 px

2.5 Inch

. 20

/2 x

1

FULL LOGO

SIZING

Whenever possible, the logo should appear in its full-color version. In the Resource files tab you can download a version specific to four-color process printing, as well as for use on screen and in electronic documents.

The logo must never be used in a smaller size than the size identified on the image below. For printed applications (i.e. offset printing), the width of the logotype should not be reduced less than 15 mm

/2 x

/2 x

1

1

R O YA L C R O W N /2 x

1

BRAND MANUAL

/2 x

1

PAGE/6


LOGO SYMBOL

LOGO TEXT

Symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

Symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

/2 x

1

/2 x

1

/2 x

/2 x

1

1

R O YA L C R O W N /2 x

/2 x

1

/2 x

1

/2 x

1

1

LOGO SIZING FULL LOGO SIZE- MAXIMUM : 1.2 INCH 3 INCH

R O YA L C R O W N

R O YA L C R O W N

60 MM

60 MM

R OYA L C R O W N

60 MM

SYMBOL SIZE- MAXIMUM : 1.2 INCH 3 INCH

60 MM

60 MM

60 MM

INCORRECT LOGO The logo must be used correctly to ensure its visual impact. Consistent use of the logo increases trust in the organization and makes it more recognizable. Always reproduce the logo from the approved artwork.

R O YA L C R O W N

R O YA L C R O W N

R O YA L C R O W N

R O YA L CROWN

R O YA L CROWN

R O YA L CROWN

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04

BRAND TYPOGRAPHY FONTS AND TYPOGRAPHY Typography is an important aspect of our brand identity. Our typographic style contributes to our distinctive aesthetic. The typography usage examples on the following pages should be followed to ensure all of our communications appear consistent

PRIMARY FONTS Our primary typeface is Montserrat, used for headlines and subheads.

MONTSERR AT REGULAR

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l mn o p q r s t u v w x y z FONTS SPECIFICATIONS Font Name : Montserrat Style : Regular, Light, Bold, Italic Copyright By : Jullita Version : 01

BOLD

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

NUMBER

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

SYMBOL AND CHARACTERS

! " # $ % &

' ( ) *

+ , - . /

< = > ? @ [ \ ] ^ { | } ~ ¡ £ © GET TO DOWNLOAD: fontsquirrel.com/fonts/ montserrat

BRAND MANUAL

¶ $ ® £ § Δ √ √ ± Õ Ö

Ì Ø Ð

Ë ¥ ¡ ¬ Đ Ø ÷ Ė Č Œ Ķ Ę Ď ∂

PAGE/8


HEADLINES TYPOGRAPHY Our headlines typography is Montserrat, used for headlines and subheads. Montserrat is use as our primary typeface for headlines and subheads.

MAIN HEADING

MAIN HEADING main heading Font Style Size

SUB HEADING

MAIN SUB HEADING main sub heading Font Style Size

BODY HEADING

: Montserrat : Normal/Regular : 9/10 Pt

: Montserrat : Normal/Regular : 9/10 Pt

BODY HE ADING body heading Font Style Size

: Montserrat : Normal/Regular : 9/10 Pt

BODY

BODY CONTENT

CONTENT

body content Font Style Size

: Montserrat : Normal/Regular : 9/10 Pt

FONTS SPECIFICATIONS Font Name : Montserrat Style : Regular, Light, Bold, Italic Copyright By : Jullita Version : 01

BRAND MANUAL

GET TO DOWNLOAD: fontsquirrel.com/fonts/ montserrat

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05

BRAND TYPOGRAPHY FONTS AND TYPOGRAPHY Typography is an important aspect of our brand identity. Our typographic style contributes to our distinctive aesthetic. The typography usage examples on the following pages should be followed to ensure all of our communications appear consistent

SECONDARY FONTS Our secondary typeface is Open sans and should be reserved for call-out boxes and tag-lines.

OPEN S A NS REGULAR

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z FONTS SPECIFICATIONS Font Name : Open Sans Style : Regular, Light, Bold, Italic Copyright By : Jullita Version : 01

BOLD

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

NUMBER

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 2 0 21 2 2 2 3

SYMBOL AND CHARACTERS

! " # $ % &

' ( ) *

+ , - . /

< = > ? @ [ \ ] ^ { | } ~ ¡ £ © GET TO DOWNLOAD: fontsquirrel.com/fonts/ open-sans

BRAND MANUAL

¶ Μ ® £ § Δ √ √ ± Õ Ö

Ì Ø Ð

Ë ¥ ¡ ¬ Đ Ø ÷ Ė Č Œ Ķ Ę Ď ∂

PAGE/ 10


HEADLINES TYPOGRAPHY Our headlines typography is Open Sans used for headlines and subheads. Open Sans is use as our secondary typeface for headlines and subheads and should be reserved for call-out boxes and tag-lines.

MAIN HEADING

MAIN HEADING main heading Font Style Size

SUB HEADING

MAIN SUB HEADING main sub heading Font Style Size

BODY HEADING

: Montserrat : Normal/Regular : 9/10 Pt

: Montserrat : Normal/Regular : 9/10 Pt

BODY HE ADING body heading Font Style Size

: Montserrat : Normal/Regular : 9/10 Pt

BODY

BODY CONTENT

CONTENT

body content Font Style Size

: Montserrat : Normal/Regular : 9/10 Pt

FONTS SPECIFICATIONS Font Name : Montserrat Style : Regular, Light, Bold, Italic Copyright By : Jullita Version : 01

BRAND MANUAL

GET TO DOWNLOAD: fontsquirrel.com/fonts/ open-sans

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06

BRAND PRIMARY COLOR BRAND COLOR When using the colors in print, it is important to always seek to use Solid Pant-one inks. This way, all of our materials will be consistent, and our colors look vibrant.

These same vibrant colors cannot be achieved using standard CMYK printing. Only use CMYK colors when absolutely necessary.

MAIN COLOR : YELLOW Our core colors is yellow what give us our personality. Weâ&#x20AC;&#x2122;re bright, bold, and colorful.

COLOR CODE RGB CMYK Pantone HKS Web

: R000 G000 B000 : C000 M020 Y100 K000 : 297C : 02K : #000000

COLOR TONE 100% 70% 50% 30%

COLOR GRADIENT

BRAND MANUAL

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BRAND COLOR When using the colors in print, it is important to always seek to use Solid Pantone inks. This way, all of our materials will be consistent, and our colors look vibrant.

These same vibrant colors cannot be achieved using standard CMYK printing. Only use CMYK colors when absolutely necessary.

SECONDARY COLOR : DARK Our Secondary colors is yellow what give us our personality. Weâ&#x20AC;&#x2122;re bright, bold, and colorful.

COLOR CODE RGB CMYK Pantone HKS Web

: R000 G000 B000 : C000 M020 Y100 K000 : 297C : 02K : #000000

COLOR TONE 100% 70% 50% 30%

COLOR GRADIENT

BRAND MANUAL

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07

BRAND COLORS VARIATION COLOR VARIATION Our color palette is bold, and in certain instances it can appear too bold. So weâ&#x20AC;&#x2122;ve created 6 additional pale colors that can be used to support the primary color palette. These secondary colors should only be used when absolutely necessary. Our preference is to only use primary color palette across most communications.

COLOR OPTIONS 01 RGB CMYK Pantone HKS Web

: R000 G000 B000 : C000 M020 Y100 K000 : 297C : 02K : #000000

100% 70% 50% 30%

COLOR OPTIONS 02 RGB

:

CMYK Pantone HKS Web

R000 G000 B000 : C000 M020 Y100 K000 : 297C : 02K : #000000

COLOR OPTIONS 03 RGB CMYK Pantone HKS Web

100%

: R000 G000 B000 : C000 M020 Y100 K000 : 297C : 02K : #000000

70% 50% 30%

100% 70% 50% 30%

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Please note, when printing certain colors onto coated or uncoated paper, the Pant-one color specified differs.

COLOR OPTIONS 04 RGB CMYK Pantone HKS Web

: R000 G000 B000 : C000 M020 Y100 K000 : 297C : 02K : #000000

Please refer to the color breakdowns on this page.

100% 70% 50% 30%

COLOR OPTIONS 05 RGB CMYK Pantone HKS Web

: R000 G000 B000 : C000 M020 Y100 K000 : 297C : 02K : #000000

100% 70% 50% 30%

COLOR OPTIONS 06 RGB CMYK Pantone HKS Web

: R000 G000 B000 : C000 M020 Y100 K000 : 297C : 02K : #000000

100% 70% 50% 30%

BRAND MANUAL

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08

BRAND STATIONARY PRINT MEDIA Shown on the following pages are hypothetical examples, showing the brand identity applied across various materials.

LETTER HEAD

SPECIFICATION

This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and backside of the letterheads.

Dimensions : 210 MM X 297 MM Color Name : Full Yellow, Black Color Option : CMYK Color Code : C 0 M 0 Y 100 K 0

Corporate

ROYAL CROWN

123 Street, Building No, City, Zip Code, Country

Contact

P: 011 0123456789 F: 011 0123456789 E: info@yourmailid.com W: www.yourdomain.com

MAKE YOUR DREAMS

Dated: 05/05/2015 To Chairman RoyalCrown (Pvt.)

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industryâ&#x20AC;&#x2122;s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industryâ&#x20AC;&#x2122;s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut in auctor urna. Donec in iaculis nisi. Fusce porta lectus sed nunc hendrerit dignissim. Quisque eu odio tempor, tincidunt risus ac, ultricies magna. Curabitur nec vestibulum massa. Phasellus a porttitor urna. Phasellus auctor facilisis nulla et tincidunt. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut in auctor urna. Donec in iaculis nisi. Fusce porta lectus sed nunc hendrerit dignissim. Quisque eu odio tempor, tincidunt risus ac, ultricies magna. Curabitur nec vestibulum massa. Phasellus a porttitor urna. Phasellus auctor facilisis nulla et tincidunt. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut in auctor urna. Donec in iaculis nisi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut in auctor urna. Donec in iaculis nisi.

BRAND MANUAL

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BUSINESS CARD

SPECIFICATION

This is appear to layout with the primary elements of the RoyalCrown stationery system for the frontand backside of the letterheads.

Dimensions : Color Name : Color Option : Color Code :

FRONT SIDE

BACK SIDE

210 MM X 297 MM Full Yellow, Black CMYK C 0 M 0 Y 100 K 0

ROYAL CROWN ASHRAFUL ISLAM SHOBUJ CHIEF EXECUTIVE OFFICE (CEO)

ROYAL CROWN CORPORATE ADDRESS 123 Street Name, Building Name, State/City, Zip Code, Country,

CONACT ADDRESS

www.bdroyalcrown.com

Call: +88 01825140361 mail: info@bdroyalcrown.com www.bdroyalcrown.com

ENVELOPE This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and backside of the letterheads.

SPECIFICATION ROYAL CROWN

Dimensions : Color Name : Color Option : Color Code :

60 MM X 90 MM Full Yellow, Black CMYK C 0 M 0 Y 100 K 0

CORPORATE ADDRESS 123 Street Name, Building Name, State/City, Zip Code, Country, Call: +88 01825140361 mail: info@bdroyalcrown.com www.bdroyalcrown.com

BRAND MANUAL

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LOGO PLACEMENT

SPECIFICATION

This is appear to layout with the primary elements of the RoyalCrown stationery system for the frontand backside of the letterheads.

Dimensions : Color Name : Color Option : Color Code :

210 MM X 297 MM Full Yellow, Black CMYK C 0 M 0 Y 100 K 0

R OYA L C R O W N

R OYA L C R O W N

R O YA L C R O W N

R O YA L C R O W N

BRAND MANUAL

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09

BRAND PROMOTIONS For marketing strategy used to relay messages about your company to consumers. It is used to stimulate awareness of your product or service, foster customer loyalty, increase sales, and boost company value.

T-SHIRT

SPECIFICATION

This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and backside of the letterheads.

Dimensions : Color Name : Color Option : Color Code :

BRAND MANUAL

210 MM X 297 MM Full Yellow, Black CMYK C 0 M 0 Y 100 K 0

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MUG

SPECIFICATION

This is appear to layout with the primary elements of the RoyalCrown stationery system for the frontand backside of the letterheads.

Dimensions : Color Name : Color Option : Color Code :

BRAND MANUAL

210 MM X 297 MM Full Yellow, Black CMYK C 0 M 0 Y 100 K 0

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SHOPPING BAG

SPECIFICATION

This is appear to layout with the primary elements of the RoyalCrown stationery system for the frontand backside of the letterheads.

Dimensions : Color Name : Color Option : Color Code :

BRAND MANUAL

210 MM X 297 MM Full Yellow, Black CMYK C 0 M 0 Y 100 K 0

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10

BRAND GRID/ LAYOUT SYSTEMS PAPER GRID SYSTEM This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and backside of the letterheads A4 VERTICAL GRID

SPECIFICATION Dimensions : Color Name : Color Option : Color Code :

210 MM X 297 MM Full Yellow, Black CMYK C 0 M 0 Y 100 K 0

A4 HORIZONTAL GRID

BRAND MANUAL

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SPECIFICATION Dimensions : Color Name : Color Option : Color Code :

210 MM X 297 MM Full Yellow, Black CMYK C 0 M 0 Y 100 K 0

BRAND MANUAL

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SCREEN GRID SYSTEM This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and backside of the letterheads.

SCREEN GRID

SPECIFICATION Dimensions : Color Name : Color Option : Color Code :

BRAND MANUAL

50 MM X 70 MM Full Yellow, Black CMYK C 0 M 0 Y 100 K 0

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TABLET GRID

SPECIFICATION Dimensions : Color Name : Color Option : Color Code :

BRAND MANUAL

210 MM X 297 MM Full Yellow, Black CMYK C 0 M 0 Y 100 K 0

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11

BRAND INFO TECHNOLOGY It shows to our application in mobile phone where published about our company. And it appears our brand color and specific measurement for mobile application.

MOBILE APPLICATION

SPECIFICATION

This is appear to layout with the primary elements of the RoyalCrown stationery system for the front- and backside of the letterheads.

Dimensions : Color Name : Color Option : Color Code :

BRAND MANUAL

210 MM X 297 MM Full Yellow, Black CMYK C 0 M 0 Y 100 K 0

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RESPONSIVE WEB SITES

SPECIFICATION

Where globally publish about a company or brand it should be contain its primary color. And it appears our brand color and specific measurement for mobile application.

Dimensions : Color Name : Color Option : Color Code :

BRAND MANUAL

210 MM X 297 MM Full Yellow, Black CMYK C 0 M 0 Y 100 K 0

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12

BRAND IMAGEGS AND BLEEDINGS BRAND COLOR IMAGE Our photography captures a slice of everyday life. It’s never fake or frivolous. It should make you feel like you are right there in the room. It’s about telling stories through personalities, interactions, and experiences. So it feels real, honest and straightforward.

YELLOW COLOR IMAGE SPECIFICATION Dimensions : MM Color Name : Color Option : Color Code :

BRAND MANUAL

210 MM X 297 Full Yellow, Black CMYK C 0 M 0 Y 100 K 0

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BLACK AND WHITE IMAGE

SPECIFICATION Dimensions : Color Name : Color Option : Color Code :

BRAND MANUAL

210 MM X 297 MM Full Yellow, Black CMYK C 0 M 0 Y 100 K 0

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IMAGES BLEEDINGS IMAGE SIZE AND BLEEDING SPECIFICATION Dimensions : Color Name : Color Option : Color Code :

BRAND MANUAL

210 MM X 297 MM Full Yellow, Black CMYK C 0 M 0 Y 100 K 0

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13

BRAND ICONOGRAPHY A number of icons have been designed to communicate the many different types of content we produce, and the many different audiences we reach. They are there to support specific themes in marketing communications.The icons can appear in any of our primary colors.

BIG ICON

SIZE 10 MM X 10 MM

SMALL ICON

SIZE 3 MM X 3 MM

BRAND MANUAL

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GET IN TOUCH

THANKS TO ALL FOR YO U R CO - O PE R ATI O N

STREET LINE (PVT.) INC. 0000 Street Name Block No. City, Zip Code Country

Phone : +123 123456789 Fax: +123 123456789

Web: www.company.com Email: yourmail.com


Brand Manual