Rowen Smith Producer@Cignalhill Pty Ltd. MOBILE: +27 (0) 79 647 0077 EMAIL: rowen.work@gmail.com WEBSITE: www.cignalhill.com
INTRODUCTION Cignalhill Pty Ltd is a South African Registered Company and complies with the Broad Based Black Economic Empowerment Act BB-BEE Level 4. We’ve decided to Co-Produce this project with Bottomside Studios in Pretoria, simply because we need trusted and experienced crew to produce this film with us. Bottomside studios is run by Fritz De Jager and the company has been involved in projects for KykNet, M-Net, DStv, Big Brother, Survivor and has a broad range of camera rental facilities, which comes to great benefit to the project. I will produce the project from where I live in Johannesburg and Co-Produce with Fritz.
THE CONCEPT Our approach to produce this picture is to target the audience emotively, with a personal & informal way of communicating the information over, while still giving factual insights across in a info-graphic animated way. The film is segmented between [documentaryvideo journalism, b-roll footage, visual emotive mood pieces, info-graphics and marketing content from The Thirst Project while unifying it with a narrated Voice over and Live action sound ups all emotively expressed with beautifully composed score. The video is told by the documentary filmmaker “Rowen� and how he travels to Swaziland and investigates this Water-Crisis Situation.
ACT 1 Act one will establish the humanitarian side of the project where we open with a montage of portraits of the Swaziland Community, which is audible communicated with a poetic narration that captures the audience’s attention into our picture with a personal heartfelt emotive style. Eg:
"Hi my name is Rowen. I come from Swaziland, Its’ where I was born, I work here, my family is here. My wife is here. My job is here. I go to church here. I want my kids to grow old here. I love it here. It’s who I am"
ACT 2 The second act will move into the documentarian’s journey with a much more live action “in the moment” feel, making it personal and engaging. This section will look into the situations at hand, The Water Crisis, the Well’s the Communities and the solutions that can be put in place. Act 2 is broken down into segments with the documentarian’s story from the arrival in Swaziland, his discoveries and the conclusion he has made and lessons he learnt about the Water Crisis in Swaziland, focussed on how The Thirst Project is actually changing lives and making a difference with every well.
ACT 3 The transition into act 3 will begin with a slow motion mood piece showcasing imagery of clear water, hygiene, happiness and an overall positive emotive feel . Here we move into The Thirst Project Marketing and Promotional Elements, where the audience can see what good steps and progress has been put in place by The Thirst Project and how they can get involved. We end the picture off similar to the opening where we again target the audience emotively and expresses the idea that we are all human and all connected, whether you are in Swaziland or in New York or Berlin. The Global water crisis affects us all and we can all make a difference.
Marketing, Promotional & Speakers SOUND The film will incorporate a marketing, promotional and speaker segment near the end of the film, where we now go into what The Thirst Project has already done and what they are currently doing in schools etc. This segment is a quick montage with music and the sound-ups from B-Roll footage we already have with a recap of the info-graphics to get the needed factual insights across.
LOCATIONS We are going to keep the video true to it’s purpose and not steer away too much away from the concept and visual elements of Water which need to come across strongly throughout the picture. Locations Include: The Swaziland Location & Surroundings Rural Settlements Water Wells Hills and Mountains Rivers, Ponds Forestry Animal Herding fields Deserted Drought Areas Landscapes & Terrestrial Areas
INFO-GRAPHICS The video needs to bring a good amount of information across in a short scope of time, while being dynamic and visually immersive. Our idea is to use graphic segments at the beginning stating the PROBLEM and giving facts that state the ISSUES at hand. Near the end of the film, we transition back to an info-graphic segment which gives factual information about the SOLUTIONS and DEVELOPMENTS that has been put in place by The Thirst Project. These segments are narrated communicated verbally as well.
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Sound and Music We are making use of diegetic sounds that relate to our concept of enrichment where growth and progressive ambience, sounds of the environment; There is an option to license music from Odesza, because of their unique uplifting feel of music, or compose something similar to accompany our narrated Voice Over, Sound UPS and ambience from Swaziland. The Music should evoke a sense of optimism throughout the picture while accompanying the narrated voice over by the documentarian
MCA CSI Promo SOUND
MUSIC Commercial Music from Universal Music Africa’s with Studio Composition REFERENCES
Mood Board
DESIGN BOARD The overall design look and feel should give a sense of creativity through effective use of Split Screening and Typography. Below are two references, taken from the GoodPitch Documentary Foundation and Hot Docs Canada, as a reference for it’s font design and split screen techniques
ENDING Our narrated voice over leads us into the ending where we close the video off with information on how to get involved #Swazizozz and title cards of the partners involved.
Rowen Smith Producer@Cignalhill Pty Ltd. MOBILE: +27 (0) 79 647 0077 EMAIL: rowen.work@gmail.com WEBSITE: www.cignalhill.com