R O WE
CA SA
ORG ANI C S
wholesale
WELCOME PA C K E T Thank you for choosing Rowe Casa Organics. We’re so glad you’re here!
ROWE CASA WHOLESALE
Wel co m e W E ’ RE S O E XC I TED TO PARTN ER WI TH YO U! Thank you for choosing Rowe Casa Organics as a partner in your storefront. We are
honored to work alongside you in offering high-quality, all-natural solutions that help individuals and families thrive in their wellness journeys across the nation.
Your success matters to us.
Our commitment extends past the products themselves. We are here to support you with exceptional service,
thoughtful resources, and ongoing education – so you feel confident, prepared and equipped for success every step of the way.
THE STORY OF ROWE CASA From the beginning, Rowe Casa Organics has been
rooted in one simple mission: to provide safe, natural, and non-toxic products you can trust.
In 2017, sisters Jill Rowe and Alicia Guzzardo set out in search of healthier solutions for
their own families. Frustrated by the lack of transparency and truly clean options on the market, Jill created our very first product — Elderberry Immune Support — by hand.
Today, Rowe Casa Organics offers over 300 thoughtfully crafted products designed to support wellness, home, and lifestyle needs.
From everyday wellness essentials to intentional self-care, every product we create is
made with the highest quality ingredients, purposeful formulation, and genuine care.
Stay in touch Each month, you will receive emails designed to support you and your storefront. These emails will include important updates, a current Top 25 bestselling product list, monthly price list updates, and marketing insights to help you stay informed and confident in what you are carrying.
You’re never alone in this journey – we’re just an email away! If you ever have questions, concerns, or ideas on how we can better support you, please don’t hesitate to reach out. Our team is always happy to assist and serve you at wholesale@rowecasaorganics.com.
W H AT ’ S I N C L U D E D I N T H I S PA C K E T
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C R E AT I N G YO U R A C C O U N T
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WHOLESALE AGREEMENT/
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TEN HELPFUL TIPS FOR
AND ORDERING
TERMS AND CONDITIONS
R E TA I L S U C C E S S
Ordering information C R E AT I N G YO U R AC C O U N T Once your wholesale account has been approved, an account will be created for you, and you’ll receive an email invitation to set
your password. Please use the invite link provided to complete your account setup.
If applicable, your account will be marked as tax exempt.
To ensure accuracy, we ask that you do not make any changes to the business name listed on your account. If updates or corrections are needed, simply reach out to our team at
wholesale@rowecasaorganics.com, and we’ll be happy to assist.
WHOLESALE ORDER DISCOUNTS Your account will be tagged as a wholesale customer,
meaning your discount is automatically applied at checkout – no codes required. All wholesale orders must meet the following minimums:
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$ 4 0 0 R E TA I L ( $ 2 8 0 W H O L E S A L E ) – 30% WHOLESALE DISCOUNT
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$ 1 , 6 7 0 R E TA I L ( $ 1 , 0 0 0 W H O L E S A L E ) – 40% WHOLESALE DISCOUNT
Once your cart meets the required minimum, your discount
If you experience any issues while
will appear automatically before completing checkout.
placing your order, we recommend
Please note that Subscribe & Save is not available for wholesale accounts at this time.
reaching out to our team before completing checkout so we can ensure everything is applied correctly.
PROMOTING YOUR STORE Once your products arrive and your display is set, we encourage you to share your excitement with your community! You are welcome to introduce your storefront to our Rowe Casa Organics VIP Facebook Group. You can also share restock and new inventory announcements in our VIP group.
Your voice and your space matter. Sharing about Rowe Casa Organics helps build awareness, spark curiosity, and drive customers into your store – and we love seeing how each retailer brings the brand to life within their community.
Next steps
NEW PRODUCT LAUNCHES
Prior to public and Rowe Casa Organics website launches, our wholesale partners receive early access to upcoming product information so you can get prepared and get stocked with confidence. For new product launches, wholesalers are provided with: • Early product details and education. • A lower order minimum offer of $200 for a 72hour wholesale launch window. • Preferred shipping on qualifying orders placed within the first 72 hours. To be eligible, orders must include products from the new launch. These early-access opportunities are designed to help you stock shelves in advance, build excitement in-store, and be ready for customer demand on launch day.
You’re officially on your way! Below is a simple guide to help you feel prepared as you begin carrying Rowe Casa Organics in your storefront.
P R E PA R E YO U R SY ST E M
ORDER YOUR PRODUCTS
Take a moment to prepare your point-of-sale system for new inventory. Setting up product pricing, categories, and quantities ahead of time can help ensure a smooth receiving process and make stocking shelves easy once your order arrives.
Place your order through our wholesale website. Need help? Reach out to our team at wholesale@rowecasaorganics.com, and we’d be honored to assist you in placing your first order!
A R R A N G E D I S P L AY
STA R T S E L L I N G
Once your products arrive, set up your display using the guidelines included in this packet (page 8). A clean, organized display helps customers engage with the products and makes shopping simple and inviting.
With shelves stocked and your display ready, it’s time to start selling! Now you can introduce Rowe Casa Organics to your customers – knowing you’re offering them clean, quality products they can trust.
WHOLESALE AGREEMENT
TERMS AND CONDITIONS The following terms and conditions govern all wholesale sales of Rowe Casa Organics products. These guidelines are in place to protect the integrity of our brand, our products, and our valued retail partners. Terms and conditions are subject to change without notice, and we encourage you to review this section in its entirety.
AGREEMENT This Wholesale Agreement (the “agreement”) is made between Rowe Casa Organics (referred to as we, our, or us), and the approved Wholesaler (referred to as “you,” “your,” or “purchaser”). Rowe Casa Organics reserves the right to approve, refuse, or discontinue wholesale accounts at our discretion, as needed to maintain brand standards and retailer alignment.
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C E R T I F I C AT I O N R E Q U I R E M E N T S To qualify to open a wholesale account with Rowe Casa Organics, purchaser must provide a current resale certificate and all required information/documentation before account approval. By submitting this information, you are agreeing to follow the terms of this Wholesale Agreement.
STOREFRONT
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A permanent storefront is required. This includes, but is not limited to, retail stores, grocery stores, pharmacies, clinics, boutiques, and salons. Purchaser is prohibited from selling Rowe Casa products from a personal home/personal property. Purchaser is prohibited from selling Rowe Casa products in trade shows. Purchaser is allowed to sell at county/state fairs, farmers markets, and vendor markets upon approval gained from Rowe Casa Organics and it is a booth that is representing or displaying the permanent store front.
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STO R E LO C AT I O N S Additional store locations and/or store relocations must first be approved before offering Rowe Casa products in the location.
STORE AUDITS
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Rowe Casa Organics reserves the right to audit any store/wholesale location to ensure the wholesaler is adhering to the terms and conditions of this agreement. It is at the discretion of Rowe Casa Organics to terminate this agreement in the event that terms and conditions are not being followed.
ORDER REQUIREMENTS
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Purchaser shall place at least one wholesale qualifying order every quarter (90 days) to remain as an active wholesale account. Purchaser will be given due communication if this requirement is not met and moved to inactive status. Once placed in inactive status, Rowe Casa Organics holds the authority to reach out to store fronts on the waitlist in purchaser’s area.
S H I P P I N G + PAY M E N T P O L I C Y
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Payment by purchaser is due at time of order. Our processing time is 3-5 business days (subject to change during sales and holidays). Orders will ship through the most efficient shipping method selected by Rowe Casa Organics. Shipping charges are as follows: 0-600 oz | $20
600-1200 oz | $40
1200-2200 oz | $60 Over 2200 oz | $80
WHOLESALE AGREEMENT CONTINUED
N OT I F I C AT I O N O F C O M P L A I N T S Purchaser shall notify Rowe Casa Organics within 14 calendar days of receipt of Rowe Casa Organics products regarding any defect or damaged shipment.
TRANSFER OWNERSHIP Upon shipment and once the carrier retrieves products from the facility to begin transit, products in the order are no longer property of Rowe Casa Organics. Ownership is transferred to purchaser. We do not offer a buy back program. All sales are final.
CUSTOMER COMPLAINTS If a store customer brings product back due to quality issues, this can be directly handled through Rowe Casa Organics Customer Care info@rowecasaorganics.com. If a store customer wants to return or exchange a Rowe Casa product for any other reason than quality, it is at purchaser’s discretion as to refund or replace.
I N V E N TO R Y A N D D I S P L AY All display areas must remain neat and organized. Keeping shelves fully stocked helps draw customers in and increases product visibility.
PRICING AND ONLINE SALES POLICY Purchaser shall not charge less than the product price listed on rowecasaorganics. com. In-store sales are allowed and may match sale prices on the website; however, it is not required to do so. Rowe Casa Organics reserves the right to have seasonal and special sales throughout the year. Extended sale times, online sales, and shipping Rowe Casa Organics products are prohibited. Products may only be listed on your website or Shop App for local delivery or pick-up only.
SOCIAL MEDIA POLICY While we encourage our stores to post about Rowe Casa on their social media platforms, using, sharing, copying, or quoting personal posts from customers and members in the Facebook VIP group or any social media platform is prohibited. You may share social media posts, reels, and stories that are directly from Rowe Casa Organics. It must be clear that any shared posts originated from Rowe Casa Organics or our account. Within the VIP group you may also share your location as a new store and share “restock” posts. However, posts related to sales at your storefront are not allowed to be posted in the VIP group. These should be posted on your own business social media outlets. In addition, any negative posts about Rowe Casa Organics on social media or any other public forum is grounds for removal from the wholesale program. You may not use Rowe Casa Organics or the logo as your business name or marketing materials. These can be incorporated into your social media pages, but you are to be named and appear as your own business and not Rowe Casa Organics.
NEW PRODUCT LAUNCHES Purchaser may not advertise, sell, or make available any information regarding new products, reformulated products, or repackaged products prior to public product release and launch by Rowe Casa Organics. Doing so may result in removal from the wholesale program and termination of the Wholesale Agreement. See “New Product Launches” (page 5 of this document) guidelines provided to you upon wholesale program approval.
Questions? Please contact our team with any questions, concerns, or clarification regarding the wholesale agreement.
wholesale@rowecasaorganics.com
Not sure where to start? These curated Starter Bundles make it simple to begin offering Rowe Casa Organics. Each bundle highlights proven best-sellers and customer favorites – helping you stock with ease.
SMALL S TA R T E R
LARGE S TA R T E R
WELLNESS STORE S TA R T E R
Perfect for first-time wholesale partners or boutiques wanting to begin with a focused selection of our top-selling products that customers are sure to love.
Ideal for storefronts wanting a wider variety of our mostloved items and everyday wellness staples that will keep customers coming back.
Designed for pharmacies, chiropractic offices, wellness, clinics, and retailers who want to provide customers with a full spectrum of natural wellness solutions.
Includes: Tart Cherry Sleep Support, Elderberry Immune Support, Antioxidant Infusion, Lymphatic Cream, Lymphatic Lotion, Magnesium Cream, Magnesium Gel, Magnesium Spray, Muscle & Joint Pain Lotion, Hair Spritz, Shampoo Bar, and Conditioner Bar.
Includes: Tart Cherry Sleep Support, Elderberry Immune Support, Antioxidant Infusion, Adrenal Support, Lymphatic Cream, Lymphatic Lotion, Magnesium Cream, Magnesium Gel, Magnesium Spray, Muscle & Joint Pain Lotion, Nerve Pain Salve, Hair Spritz, Shampoo Bar, Conditioner Bar, Microderm Scrub, Women’s Hormone Kit, Sinus + Allergy Gargle, Detox Bath Salts, Immunity Spray, and Relief.
Women’s Hormone Kit, E-Balance, T-Balance, P-Boost, Thyroid + Adrenal, Period Relief, Men’s Hormone Support, Sinus + Headache Decongestant Salve, Sinus Decongestant Spray, Throat Spray, Cough Syrup, Sinus + Allergy Gargle, Vitality Energy Support, Vitality Energy Support (Decaffeinated), Tart Cherry Sleep Support, Tart Cherry Sleep Support (Honey Free), Elderberry Immune Support, Elderberry Immune Support (Honey Free), Adrenal Support, Antioxidant Infusion, Antioxidant Infusion (Hibiscus Free), Nerve Pain Salve, Skin Soothe Body Wash, Skin Soothe Body Cream, Skin Soothe Lotion, Magnesium Gel, Magnesium Spray, Magnesium Cream, Lymphatic Cream, Lymphatic Lotion, Muscle & Joint Pain Cream, Muscle & Joint Pain Lotion, Immune Support Salve, Immunity Spray (8 oz), Detox Bath Salts, Shower Steamers, Boo-Boo Salve, Boo-Boo Spray, Scar Stick, Relief (Original, 2 oz), Relief (Original, 4 oz), Children’s Relief (2 oz), Anxiety Support Tincture, Anxiety Relief, Immune Support, Focus Support, Healthy Vein Support, Nerve Pain Support, Sinus + Headache Relief, Stomach Relief, Stress Relief, Stop the Itch Cream, Earache Oil, and Skin Virus Drops.
Ten helpful tips for success As you begin offering Rowe Casa Organics in your storefront, these helpful tips will guide you in creating a beautiful display, educating your customers, and building strong momentum. If you ever need assistance, our team is always here to help.
SHARE
TA L K A B O U T I T
Join our Rowe Casa Organics - WHOLESALE
Word of mouth is powerful! Let your community
ACCOUNTS ONLY and Rowe Casa Organics VIP
know you carry Rowe Casa Organics by displaying
Facebook groups. Sharing our educational posts
signage, advertising locally, or participating in
is an easy way to help your customers learn when,
fairs, markets, and seasonal events.
why, and how to use the products you carry.
PRODUCT STOCK Stay stocked with our latest items and updated formulas. Customers love seeing new arrivals, and offering current inventory helps ensure they can find exactly what they’re looking for.
MARKETING Help your customers stay informed by sharing social media posts regularly. Feel free to share content from our Rowe Casa Organics platforms (excluding customer testimonials). Tip: Print out free infographics found in the
S TAY C U R R E N T Stay up-to-date with our emails to stay fully informed on all things Rowe Casa Organics. We let our wholesalers know first about upcoming changes and exciting things in store. Be sure to order new releases ahead of public launch dates. Being one of the first stores to carry new products builds excitement and keeps customers returning to your shelves.
Tools & Resources section of the wholesale
website to put out on shelves or have them on loop on a digital frame or TV.
LO C AT I O N Choose a display location that’s easy to see and frequently visited. A clear, organized setup helps customers browse confidently and encourages interaction with your products.
GIFT SETS
PRODUCT SPOTLIGHT
Offer curated gift sets for holidays, special occa-
Feature a weekly or monthly spotlight to highlight
sions, or seasonal moments (ex: holidays, well-
a single product. Share what it is, when to use
ness sets, baby gift sets, store anniversary, etc.).
it, and why customers love it. Spotlights help
These ready-made selections make gift buying
customers discover new favorites.
simple and highlight your most-loved products.
EVENTS Host educational or experience-driven events where customers can explore products and learn how to use them. Think Girl’s Night Out, Sip & See with Tart Cherry Sleep Support, or essential oil classes – the possibilities are endless! Need help? We are here to help provide information and assistance when planning. Just reach out!
D I S P L AY
Keep your display tidy, stocked, and inviting. Seasonal touches can make your space feel fresh, and avoiding price tags on the tops of products keeps your presentation clean and cohesive.
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1 PRODUCTS ARE N E AT & O R G A N I Z E D
P R I M E , E Y E - C ATC H I N G LO C AT I O N
Shelves are clean, products are front-facing, and categories are easy to understand at a glance.
Your display is placed somewhere customers naturally pass by – making discovery easy and accessible.
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our tips for the
Perfect Display
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S P OT L I G H T F E AT U R E INCLUDED
WELL-STOCKED & LAUNCH READY
A featured product or mini spotlight helps guide customers towards new favorites and seasonal staples.
Shelves are replenished regularly and any upcoming launches are ready-togo for public release.
From my heart to your storefront. I am so excited to have you join us in our mission to bring safe, natural products to the public. Our heartbeat has always been to offer solutions that help individuals and families thrive – and we’re honored that you’ve chosen to partner with us in that mission.
Our promise to you is simple: to provide the highest quality products made with the greatest care and intention – so you can feel confident in offering the very best to your customers. Your customers trust you, and we’re grateful to be part of what you provide for them.
If you ever have questions, feedback, or needs along the way, know that our team is always here for you. We value your partnership deeply and look forward to supporting you as you grow and thrive! Gratefully,
Katie Roberson | Wholesale Manager
A QUICK REMINDER
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C A R E F U L LY R E V I E W T H E W H O L E S A L E A G R E E M E N T.
C H E C K Y O U R E M A I L R E G U L A R LY F O R U P D AT E S , S A L E S , A N D N E W L A U N C H E S .
R E AC H O U T A NY T I M E YO U N E E D S U P P O R T – W E H AV E YO U R B AC K!
OUR FOUNDING PRINCIPLES
1 0 0 % S AT I S FA C T I O N GUARANTEE
FA M I LY OWNED
S U S TA I N A B L E PA C K A G I N G
A L L - N AT U R A L INGREDIENTS
MADE IN THE USA
Contact us
wholesale@rowecasaorganics.com
www.wholesale.rowecasaorganics.com
@rowe_casa_organics
@rowecasaorganics
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