Product Zine WELCOME TO ROUTINE 2024
Made Wild in the West.
At Routine, we believe that your scent is like a fingerprint, and how you choose to smell tells a story. Our credo is to offer beautiful, natural personal products that feel and smell incredible. Everyday routines that do good and are life-changing. To compliment your pheromones without compromise. To honour nature. To produce kinder to the earth, mindfully sourced packaging and products in our neighbourhood home of the Canadian Rockies. To fall in love with how YOU smell.
And most honestly, to bring the joy, fun and wild back into the modern bathroom. Because Routine was built on friendship, and we want you to be best friends with your routine.
Made wild in the West. Giddyup! Xo, Founders Neige & Pippa
Hayley, Routine's Director of Design, swinging into confidence in a jar.
Jar Deodorants
From the Formulators
“We created Routine deodorants over two decades ago as an antidote to our sometimes unsavoury natural musk, because nothing seemed to work natural OR conventional. Our formula has been perfected to be the most effective, nourishing & stylish deodorant on the market making its way onto MILLIONS of armpits! The best part? It’s something we can pass along to our daughters and feel really good about. Sweet tip: apply anywhere you’d like to eliminate unsavoury smells!" -N & P
THE LIFE-CHANGING LEGEND.
BRIGHT, SMOKY & BOHEMIAN.
I wanna go work on Maggie’s farm. Get dirt on my boots and muscles in my arms. When the sun sets, we make margaritas. Put on the records, for dinner have fajitas.
CLASSIC FORMULA
MSRP $28 CAD | $24 USD
SWEET, SPICY & DELIGHTFUL.
At the ranch, on the town, combat boots, vintage gown. Up past midnight, little so and so’s. Blue ✔ verified but please, no photos.
VEGAN CLASSIC FORMULA
MSRP $28 CAD | $24 USD
SWEET, SPICY & DELIGHTFUL.
At the ranch, on the town, combat boots, vintage gown. Up past midnight, little so and so’s. Blue ✔ verified but please, no photos.
BAKING SODA FREE FORMULA
MSRP $28 CAD | $24 USD
FLORAL, SOFT & ENCHANTING.
Can’t fight the moonlight, sister we’re synced up. And all I really want is for you to fill up my cup. We laugh till we cry, barefoot when we run. Midnight dips in the river having way too much fun.
CHARCOAL & PREBIOTIC FORMULA
MSRP $30 CAD | $25 USD
SWEET, BOTANIC & REBELLIOUS.
Sage and berries, you know my steez. No one else smells fresh like me. Breaking rules, breaking hearts, clicking on items, then abandoning carts.
CLASSIC FORMULA
MSRP $28 CAD | $24 USD
SEXY SADIE BSF MAGGIE’S FARM MOON SISTERS A GIRL NAMED SUE SEXY SADIE
SMOOTH, SWEET & SOFT.
I felines furever, ain’t kitten around. Guess who just rescued nine cats from the pound? I read to my house plants, positive affirmations. Mostly I avoid, awkward situations.
VEGAN CLASSIC FORMULA
MSRP $28 CAD | $24 USD
BOTANIC, AROMATIC & SAVVY.
Straightforward is out, nuanced is in. But, Oooh when it hits, that makes you grin. Perspicacious, discerning and making decisions. Woke up like this. Savvy, natural intuition.
BAKING SODA FREE FORMULA
MSRP $28 CAD | $24 USD
SIMPLE, NAKED & AU NATUREL.
You don’t need a scent. Your smell is the best! Turn up the bass, drive heading west. The song? It’s a classic, like Born To Be Wild or It’s Your Thing. Yes. You’ve got your own style.
UNSCENTED | CLASSIC FORMULA
MSRP $28 CAD | $24 USD
MUSKY, SMOKED & NUANCED.
Bowling shoes, talking blues. Wander, ponder, roam. Skate park tricks, guitar licks, cover of the Rolling Stone.
A collaboration with @reubenandthedark
CLASSIC FORMULA
MSRP $28 CAD | $24 USD
BERRIED, SYRUPY & SPIRITED. Strawberry shortcake, huckleberry pie, you don’t even have to try. You’re so cool, after school, everyone watches you skate by.
CLASSIC FORMULA
MSRP $28 CAD | $24 USD
BLACKBERRY BETTY
BONNIE N’CLYDE CAT LADY REUBEN & THE DESERT THE CURATOR BSF
BERRIED, SYRUPY & SPIRITED.
Strawberry shortcake, huckleberry pie, you don’t even have to try. You’re so cool, after school, everyone watches you skate by.
BAKING SODA FREE FORMULA
MSRP $28 CAD | $24 USD
WARM, SPICED & NOSTALGIC.
You gotta put me on. Wearin’ real big sleeves at the senior prom. Sweet & spicy, smell so nicey. Bonita. Bonita. Bonita.
CLASSIC FORMULA
MSRP $28 CAD | $24 USD
FLORAL, GROUNDING & MELLOW.
One pill makes you larger and one pill makes you small. And, what you’re looking for might be at the mall. Feed your head, says the girl with the kaleidoscope eyes. What you needed all along might have been french fries.
VEGAN CLASSIC FORMULA
MSRP $28 CAD | $24 USD
SUGARED, WARM & ENDEARING.
A bit IRL, a little bit fiction. I walk on the wild side with Jane’s sweet addiction. Heavenly wild roses are whispering sounds. In the distance I hear Velvet Underground.
CLASSIC FORMULA
MSRP $28 CAD | $24 USD
FRESH, CLEAN & POWERFUL.
Send those faxes, and getter’ done. No, zoom meetings aren’t fun! Go tell Deborah from HR, you’ll take your calls from the swim up bar.
MAXIMUM STRENGTH FORMULA
MSRP $28 CAD | $24 USD
BETTY
BLACKBERRY
BSF
LUCY IN
SWEET JANE LIKE A BOSS
THE SKY
BONITA APPLEBOM
EARTHY, DEEP & LAIDBACK.
You liked that band before they sold out. At the farmers market, you bought sauerkraut. Wearing a toque in the middle of summer. Rolled your eyes at that boomer, driving a hummer.
CLASSIC FORMULA
MSRP $28 CAD | $24 USD
WARM, GROUNDING & DIVINE. A collaboration with @theclass
CLASSIC FORMULA + CRYSTAL
MSRP $42 CAD | $32 USD
WARM, RICH & ICONIC.
Cardamom, tonka, sage, Sgt Pepper. Karaoke, Stardust, 27 Club, vetiver. Saturday Night Live circa 1995. The reviews for me, are always a five.
CHARCOAL & PREBIOTIC FORMULA
MSRP $30 CAD | $25 USD
WOODSY, FRESH & CLASSIC.
Pine & cedar, smell so good. Are you going to chop more wood? Wearing black, sing the blues, are you getting more tattoos?
VEGAN CLASSIC FORMULA
MSRP $28 CAD | $24 USD
WOODSY, FRESH & CLASSIC.
Pine & cedar, smell so good. Are you going to chop more wood? Wearing black, sing the blues, are you getting more tattoos?
BAKING SODA FREE FORMULA
MSRP $28 CAD | $24 USD
JOHNNY’S CASH BSF
SUPERSTAR DIRTY HIPSTER NO.1 JOHNNY’S CASH THE CLASS
Levi, artist & friend of Routine.
Smell alright, alright, alright.
Soleil, Routine's Social Media Coordinator & Video Curator, with confidence in a stick.
Stick Deodorants
From the Formulators
“We believe that everyone deserves access to a clean, effective deodorant, so when people started asking us for a stick version of our life-changing formula, we heeded the call. These twist-up beauties are made of cardboard and 50% less plastic than a conventional deodorant stick, and have a bit of extra beeswax and shea butter for added firmness.” - N & P
MAGGIE'S FARM
Classic Formula
MSRP $28 CAD | $24 USD
BLACKBERRY BETTY
Classic Formula
MSRP $28 CAD | $24 USD
LIKE A BOSS
Maximum Strength Formula
MSRP $28 CAD | $24 USD
CONFIDENCE IN A STICK.
SEXY SADIE
Classic Formula
MSRP $28 CAD | $24 USD
BONNIE N' CLYDE
Classic Formula
MSRP $28 CAD | $24 USD
DIRTY HIPSTER NO.1
Classic Formula
MSRP $28 CAD | $24 USD
MOON SISTERS
Charcoal & Prebiotic Formula
MSRP $30 CAD | $25 USD
REUBEN & THE DESERT
Classic Formula
MSRP $28 CAD | $24 USD
THE CLASS
Classic Formula
A collaboration with @theclass
MSRP $33 CAD | $27 USD
A
GIRL NAMED SUE
Classic Formula
MSRP $28 CAD | $24 USD
BONITA APPLEBOM
Classic Formula
MSRP $28 CAD | $24 USD
SUPERSTAR
Charcoal & Prebiotic Formula
MSRP $30 CAD | $25 USD
CAT LADY
Classic Formula
MSRP $28 CAD | $24 USD
LUCY IN THE SKY
Classic Formula
MSRP $28 CAD | $24 USD
THE CURATOR
Baking Soda Free Formula
MSRP $28 CAD | $24 USD
SWEET JANE
Classic Formula
MSRP $28 CAD | $24 USD
JOHNNY'S CASH
Classic Formula
MSRP $28 CAD | $24 USD
Minis & Minis Kits
From the Formulators
“The journey to finding your signature scent should be fun, which is why these adorable 5g deodorant minis have been part of our product family since day one. They're the perfect way to trial our 17 scent library to find your soulmate, before commiting to the full-sized jar. Plus, they're perfect for packing into your travel bag for all your great adventures.” - N & P
The brats.
4 Minis Per Kit 5 g MINIS | MSRP $5 CAD | $4 USD MINIS KITS | MSRP $18 CAD | $14 USD
Shampoo & Conditioner
Co-Founder Neige
@routinecream
wearing her olfactory creation, Sexy Sadie.
From the Formulators
“This formula took five years to perfect and will have your hair growing as quickly as wildflowers. Our 350ml flask bottles are manufactured, printed, filled, and shipped entirely within a 5km radius. So the only journey it takes is to your door. Always: Colour safe. Vegan. No SLS or parabens. No synthetic fragrance.” - N & P
NATURAL, EASY, LONG HAIR.
SEXY SADIE
Hydrating | Thirsty, Wavy or Curly hair
MSRP/B ottle $28 CAD | $24 USD
THE CURATOR
Volumizing | Uninspired, Fine or Oily hair
MSRP/B ottle $28 CAD | $24 USD
JOHNNY'S CASH
Energizing | Weary, Dull or Thin hair
MSRP/B ottle $28 CAD | $24 USD
CAT LADY
Smoothing | Tangled, Frizzy or Damaged hair
MSRP/B ottle $28 CAD | $24 USD
DIRTY HIPSTER NO.4
Normalizing | Bored, Dull or Combo hair
MSRP/B ottle $28 CAD | $24 USD
THE CLASS
A collaboration with @theclass
MSRP/B ottle $33 CAD | $27 USD
*New look coming soon.
Hand & Body Wash
Carly, @carlyfoulkes artist & friend of Routine.
From the Formulators
“Routine's credo is to make life-changing products that are effective, nourishing and stylish. These Hand & Body Washes create a naturally signature-scented, luxuriously creamy lather that cleans your skin without stripping away precious moisture. The champagne of bubbles.” - N&P
SOAP,
MADE SPECIAL.
MAGGIE'S FARM
Bright, smoky & bohemian.
MSRP $28 CAD | $24 USD
THE CURATOR
Botanic, aromatic & savvy.
MSRP $28 CAD | $24 USD
SEXY SADIE
Sweet, spicy & delightful.
MSRP $28 CAD | $24 USD
LUCY IN THE SKY
Floral, grounding & uplifting.
MSRP $28 CAD | $24 USD
A GIRL NAMED SUE
Sweet, botanic & rebellious.
MSRP $28 CAD | $24 USD
THE CLASS
Warm, grounding & divine.
MSRP $28 CAD | $24 USD
Body Cream
Routine friend Amita @glowwith.amita wearing Sexy Sadie.
From the Formulators
“We pay such close attention to what goes onto our face, why would we do otherwise for our body? Our Natural Body Creams are luxuriously silky to nourish even the driest of skin, formulated with cranberry seed oil, shea butter and a bottle-full of botanics. Just pick your signature scent & the colour that matches your bathroom vibe.” - N&P
CREAM, PERFECTED.
MAGGIE'S FARM
Bright, smoky & bohemian.
MSRP $32 CAD | $26 USD
CAT LADY
Smooth, sweet & soft.
MSRP $32 CAD | $26 USD
LIKE A BOSS
Fresh, clean & powerful.
SEXY SADIE
Sweet, spicy & delightful.
MSRP $32 CAD | $26 USD
THE CURATOR
Botanic, aromatic & savvy.
MSRP $32 CAD | $26 USD
MOON SISTERS
Floral, soft & enchanting.
MSRP $32 CAD | $26 USD
LUCY IN THE SKY
Floral, grounding & uplifting.
MSRP $32 CAD | $26 USD
A GIRL NAMED SUE
Sweet, botanic & rebellious.
MSRP $32 CAD | $26 USD
SWEET JANE
Sugared, warm & endearing.
MSRP $32 CAD | $26 USD
DIRTY HIPSTER NO.4
Earthy, deep & laidback.
Warm, rich & iconic.
JOHNNY'S CASH
Woodsy, fresh & classic.
SUPERSTAR
MSRP $32 CAD | $26 USD
MSRP $32 CAD | $26 USD
MSRP $32 CAD | $26 USD
MSRP $32 CAD | $26 USD
Routine friend Angelica, with her nourished Sexy Sadie glow.
Botanic Body Oil
From the Formulators
“We are always inspired to formulate products that we feel are missing from our routines. We needed a do-it-all bathroom essential which is why we made the Botanic Body Oil, a daily necessity that deeply moisturizes, cleanses, and is the best shaving lubricant, massage, and bath oil.” - N & P
EVERY DAY, EVERY WAY.
SEXY SADIE
Sweet, spicy & delightful.
MSRP $52 CAD | $42 USD
THE CURATOR
Botanic, aromatic & savvy.
MSRP $52 CAD | $42 USD
SUPERSTAR
Warm, rich & iconic.
MSRP $52 CAD | $42 USD
MOON SISTERS
Floral, soft & enchanting.
MSRP $52 CAD | $42 USD
DIRTY HIPSTER NO.4
Earthy, deep & laidback.
MSRP $52 CAD | $42 USD
THE CLASS
Warm, grounding & divine. A collaboration with @theclass
MSRP $74 CAD | $59 USD
Co-Founder Pippa @routinecream glowing in her Day Face Serum.
Botanic Beauty Oil
From the Formulators
“When we thought of what we wanted in our perfect skincare, it was instant gratification, long term results. Our Day Face and Night Face beauty oils are packed with botanical nutrients, vitamins, and antioxidants to act as your essential base layer under skincare or makeup. Try as a midday glow booster or also as an emollient cleanser to trap makeup/ impurities and lift them away.” - N & P
PRESERVE YOU(TH). FOREVER YOU(NG). DO MORE WITH THE DUO.
DAY FACE OIL
ACTIVATE. PROTECT. ILLUMINATE.
Your morning elixir or late afternoon skin snack. Gorgeous, supportive botanicals of Myrrh, Frankincense & Raspberry Seed to lift, tone, and defend.
USD
NIGHT FACE OIL
PRESERVE. IMPROVE. TRANSFORM.
Pre-game or night cap. Gorgeous, supportive botanicals of Vetiver, Black Cumin & Neroli to nourish, tighten, and repair skin.
USD
MSRP $58 CAD | $43 MSRP $64 CAD | $49
Botanic Serum Lip Balm
Carly, @carlyfoulkes artist & friend of Routine.
From the Formulators
“Put this multi-use nunchuk of wonder on your bedside table, in your car, your kitchen, and your purse. This oversized serum balm was created to hydrate chapped lips, skin, and prevent wrinkles around the mouth. It's pretty much like a balm and skincare mixed, formulated for its skills and magic.” - N & P
FOR WHATEVER I FEEL LIKE I WANNA DO, GOSH.
I LIKE YOUR LIP CHAP, IT'S REAL BIG THE MOST AWKWARD LIPCHAP OF MY LIFE, WHAT DO YOU THINK.
This nourishing multi-use nunchuck of wonder has good skills and was crafted with Routine Night Face Serum to put on on all the places your skin wants to stay forever young (lips, neck, hands, elbows, and knees). One stick lasts 12 months to always & forever.
MSRP $28 CAD | $24 USD
Botanic Perfume Balm
Our friend Hoi @hoitattoo smelling divine, wearing the Routine x @theclass collaboration.
From the Formulators
“We want everything that comes from our formulating fingers to be effective, kind to mother nature, multipurpose, and of course smell incredible. Our fans love their signature deodorant scents so much, we decided to create this perfect lil’ pot of nourishing botanic balm with beeswax and cocoa butter that acts as a perfume, salve for skin, and hair balm for split ends and flyaways.” - N & P
SIGNATURE SCENTS WITH BENEFITS.
SEXY SADIE
Sweet, spicy & delightful.
MSRP $42 CAD | $34 USD
THE CURATOR
Botanic, aromatic & savvy.
MSRP $42 CAD | $34 USD
THE CLASS
Warm, grounding & divine. A collaboration with @theclass
MSRP $64 CAD | $51 USD
CAT LADY
Smooth, sweet & soft.
MSRP $42 CAD | $34 USD
DIRTY HIPSTER NO.4
Earthy, deep & laidback.
MSRP $42 CAD | $34 USD
SUPERSTAR
Warm, rich & iconic.
MSRP $42 CAD | $34 USD
Kyo, bartender extraordinaire & founder of @sugarwater.bar
Bar Soap
From the Formulators
“Some are bar soap in the shower people, some are bar soap at the sink people. We believe that you just always need a gorgeous do-it-all bar of soap for everyone and everywhere. Our Natural Soap Bars are handmade in small batches and scented only with 100% botanic oils, and can be used for hands, body, face, and everything in between.” - N&P
SOAP, MADE SPECIAL.
SWEET, SPICY & DELIGHTFUL.
At the ranch, on the town, combat boots, vintage gown. Up past midnight, little so and so’s. Blue ✔ verified but please, no photos.
CLASSIC FORMULA
MSRP $15 CAD | $12 USD
BOTANIC, AROMATIC & SAVVY.
Straightforward is out, nuanced is in. But, Oooh when it hits, that makes you grin. Perspicacious, discerning and making decisions. Woke up like this. Savvy, natural intuition.
CLASSIC FORMULA
MSRP $15 CAD | $12 USD
EARTHY, DEEP & LAIDBACK.
You liked that band before they sold out. At the farmers market, you bought sauerkraut. Wearing a toque in the middle of summer. Rolled your eyes at that boomer, driving a hummer.
CHARCOAL FORMULA
MSRP $15 CAD | $12 USD
DIRTY HIPSTER NO.3
SEXY SADIE THE CURATOR
Our friend Tania with her fresh, confident armpits.
Armpit Tool & Scrub
From the Formulators
“As the armpit experts and forever dirty hipsters, we wanted to create a scrub for all people and all armpits. The Dirty Hipster Armpit Scrub is formulated with local coffee grounds and charcoal to detoxify and remove impurities. Teamed up with the Armpit Tool, it’s the ultimate combo for the freshest armpits and to help your Routine deodorant be more effective than ever.” - N & P
ARMPIT ESSENTIALS YOU DIDN'T KNOW YOU NEEDED.
DIRTY HIPSTER ARMPIT TOOL REMOVES BUILDUP | COPPER
Removes odor-causing buildup, while providing a lil' lymphatic massage.
MSRP $22 CAD | $22 USD
DIRTY HIPSTER ARMPIT SCRUB PATCHOULI, MINT, COCOA & VETIVER.
Cleanse, polish & brighten to give your armpits a fresh reset.
MSRP $28 CAD | $23 USD
Stuff For Guys
"Every Routine scent was made to be loved by all, but we get that sometimes you just need some direction on what scents guys might want. These are our recommendations, straight from the nose of Neige, our co-founder and olfactory engineer, and the faves of our friends, families, and partners!" - N & P
Routine
Refill Bar. 4539 6 ST NE SUITE 3 CALGARY, AB
The
Shop &
xo, Neige & Pippa routinecream.com @routinecream hello@routinecream.com Stay Wild.
routinecream.com @routinecream
