Rounded Introduction

The home of design led footballs

and football accessories for girls

Our Mission

To EMPOWER and INSPIRE the next generation of female footballers by providing bold fashion forward footballs and sports accessories that blend personality with performance

The Rounded Vision

Helping to fuel confidence, individuality, self expression and that sense of community and belonging, on and off the pitch

Creating opportunities for girls, empowering them to step onto the pitch with their own style and own way to play Driving passion and belief that the girls can shape their football of the future

e c n e d i f n o C

Brand Values

Individu ality

Passion

Empowerment

Fun

y t i n u t Oppor

The Market

We are witnessing a significant movement, girls’ football is experiencing a powerful surge in growth and popularity

56% increase in girls

playing in the last four years*

77% of UK schools now

offer equal access to football* Around 1 in 7 women in the UK plays on a football team* Largest growth came after the Lionesses won EURO 2022

*Source - The FA

The Opportunity It’s an untapped category, especially in the gifting world

Limited inspirational, unique product options with a design element for girls aged 5-15 to choose from.

Currently those aimed at girls are predominately just “pink” Parents/grandparents are actively seeking well designed football products and gifts, at the right price point for their football loving girls and their friends

Football is no longer just a boy’s game and retail needs to reflect that…

Products Launched FOOtball gift sets – Lioness leopard Boxed gift sets including: Size 5 football Water bottle Pump

RRP £25

2 designs currently available: Teal Limited Edition Red for EURO 2025 Stackable 2 ways in store

Products Launched Gift boxed footballs Reusable gift box Designed to double up as carry case/storage solution

RRP £20

STAND ALONE footballs Size 5 6 Designs

RRP £16

The Starting Line Up

Whether she plays with passion, speed, skill or confidence, there’s a ball that’s perfect for her!

The Ball with Heart aka Belle "Play with love, lead with passion, I give my all at every game!"

Fancy Florals aka Fleur "Fresh, vibrant, and full of flair, watch me blossom on the pitch!"

Lucky Lightning aka Lyra "Speed, skill, and unstoppable energy, let’s strike!"

Superstar aka Starlight "Dream big, play hard, and shine the brightest!"

Bowtastic aka Bowsie "Style, skill, and confidence, I play with grace and glam!"

Lioness Leopard aka Leona "Fast, fierce, and fearless, I own the pitch!"

MARKETING ACTIVITIES roadmap AUGUST

OCTOBER

Local football club sponsorships Rounded Book teaser campaign Ambassador programme

Limited Editions Launch Local Football Festival

June

NOVEMBER

Kickstarter Campaign Launch Campaigns/ advertising on social media

SEPTEMBER

JULY

She’s a Baller/ She Kicks promotion/advertising Social Media campaigns and advertising around EUROs Establish the Rounded community

New product Teasers Barclays Women’s Super Leage Active Leaders Grassroots Programme

Rounded Book Launch PR Campaigns Social Media advertising Christmas outreach

Our Journey So Far… Rounded launched in January 2025 and is already stocked in independent retailers across the UK, Australia and Germany Shortlisted for Gift of the Year Awards 2025 in the Contemporary Gift Category Launched on Not on the High Street and currently ranking first page on google for “Girls’ football gift”

Testimonials My Daughter would love one!

Love these I’ve not seen anything like it before

Fantastic, I’d buy one to help get my Daughter into Football

What a lovely way to encourage girls to get into the simple pleasure of kicking a ball around too

The designs are very on trend

What a Brilliant gift idea

Work With Us We’d love you to join us in our mission to inspire the next generation of Lionesses, empowering them to play with confidence, own their style and embrace football as their sport, played their way All eyes in the UK will be on girls’ football again this summer as the Lionesss compete at EURO 2025

“Women’s football is the single biggest growth opportunity in football today. It is our duty to ensure that this opportunity is realised”.

Gianni Infantino FIFA President

Kate, the Founder of Rounded came up with the idea when shopping for footballs for her football loving children and their friends.

Combining her background in the world of Football (having worked in sports sponsorship for a number of years before having her children) and her gifting experience with Redback Cards and Coral & Mint, the first Rounded products were born.

Now coach of her Daughter’s football team and witnessing firsthand the impact grassroots football has on younger girls, Rounded will be supporting grassroots initiatives through funding and partnerships.

Contact details

Kate Banks - Founder mobile: 07739 580975 email: roundedstyle@gmail.com Rounded Limited – 10 Anchor Centre, Kingsbridge, Devon, TQ7 1SB YOUR SPORT -YOUR STYLE -YOUR WAY