Rouge Magazine AW20 by Rouge Magazine

ROUGE MAGAZINE UGE MAGAZINE VOL. II , ISSUE I VOL. I , ISSUE I A/W 2020 A/W 2019 001/183

MAXIMALISM IN THE MUNDANE

Rouge Magazine is the first and only fashion magazine at the University of Georgia. It was originally founded in August 2007 as the Little Red Book Magazine by three students within the College of Family and Consumer Sciences who recognized a need for a fashion-oriented publication. It became an official, registered student organization in 2008. Rouge Magazine is a biannual, full color publication funded by member dues and a once-yearly allowance from the Universityâ&#x20AC;&#x2122;s College of Family and Consumer Sciences. Rouge Magazine is distributed all over Athens, from multiple locations on campus to various boutiques downtown. Each issue is designed entirely from scratch by members of the general body in conjunction with the executive board, and can best be described as the product of eager passion and a true love for the fashion industry and all associated with it. Rouge Magazine aims to create content that inspires the student body to be bold, to serve as a resource for fashion-related events from a variety of perspectives, and to stitch together a publication each semester that all students can draw something from, whether that be style inspiration, knowledge of the fashion industry, or an interesting graphic design scheme. Run with Rouge! Instagram: @rouge.mag E-mail: editors.rouge@gmail.com Web: rougemag.squarespace.com

TABLE OF CONTENTS 10

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Letter From the Editor

The Case For a Fashion Disaster: Brought to You by Woodstock

An Afternoon in the Kitchen

Local Love: Checking in on an Athens Boutique

Dressed Up For Myself Today

Indulge Yourself

Death of Business Casual: Analyzing Shifts in Fashion Sales

Business As Usual

Maximalism and Layering

Time For Something New

Expression Obsession: How a Crisis Flipped Fashion Upside Down

Staying in Until Midnight

Gimme More: Maximalism Through the Years

Beauty

Stunt-stainable On a Budge

COMMITTEE MEMBERS

MEET the

Team VANESSA VASSILEVA

JULIA JACK

RANDI CASS

EDITOR-IN-CHIEF

DIRECTOR OF COMMUNICATIONS

SOCIAL MEDIA

CHRISTIN WALLS

JOCELYN PEñA

STEPHANIE LOPEZ

BEAUTY EDITOR

ASSISTANT BEAUTY

DIRECTOR OF VISUAL

EDITOR

CONTENT

KELVIN NGUYEN MENSWEAR FASHION EDITOR

GRACE BEDSOLE

DIRECTOR

ELAINE GARVEY

WOMENSWEAR FASHION ASSISTANT WOMENSWEAR EDITOR

FASHION EDITOR

MORGAN QUINN

TARA ANASTASOFF

AMANDA MERRITT

BLOG EDITOR

COPY EDITOR

DIGITAL BEAUTY EDITOR

SAVANNAH FORDHAM

SHANA HALL

LORI SOFIAN

GRAPHIC DESIGN

ASSISTANT

TREASURER

EDITOR

GRAPHIC DESIGN EDITOR

Alexandra Dorr Alexis Derickson Alma Hernandez Alyssa Dickson Andrea Avila Angela Canales Anna Albright Anna Blair Sarsfield Annalise Enloe Ashna Gopali Ava Castro Bridgette Bollinger Cece Grosz Christy Zaprianova Courtney Devilla Crissy D’Alto Drew Huntley Elisa Fontanillas Elizabeth Kittle Elizabeth Nitz Emily Jacobs Emma Holmes Emma Stefanik Gianna Rodriguez Haley Wolf Hayley Croke Hope Rovansek Jackie Fox Julia Kornetzke Kate Laver Katherine Crocker Katherine Rhodes Kaylee Key Kayleigh Bowman

Kendal Cano Kristen Haupt Lauren Pittard Lexi Lewis Lily Baldwin Madhu Ravi Madison Taylor Mahlon McLeroy Mary Margaret Perry Mary Renfroe Meera Morrison Midori Jenkins Miya Grant Nidhi Dahiya Presley Dale Rachael Lupton Rachel Killian Raye Claire Merlin Rebekah Killian Samantha Solomon Sarah Corbin Sarah Harden Sarah Landmesser Shaza Mehdi Smriti Tayal Sophia Galu Sophia Lochan Sophia Ungureanu Sunny Hakemy Susan Ellis Taylor Bond Tori Pasquale Wells Maley

M T O HE R F E R E

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As is applicable to most of the year, this issue of Rouge was likewise characterized by the coronavirus and its ensuing effects. With each step in the development process of this publication tweaked, the route to creating the magazine was rediscovered and created anew in light of the present circumstances. Mirroring the way that COVID-19 has affected everyoneâ&#x20AC;&#x2122;s daily lives, the theme of this issue is maximalism in the mundane. Reflecting the need to find distraction and glamour in the everyday, each spread and article touches on this concept in some way. Heightened planning, an abundance of caution, and the copious ironing out of logistics culminated in an issue created with the safety of all parties involved at the forefront. And with each alteration to the traditional schedule and plan, there was a silver lining. Photoshoots were scaled down to allow for social distancing, which meant a shorter shoot day, as well as the chance for more photographers to lead their own shoots based on the theme. These shoots are all separated and labeled throughout the magazine, and all garments featured were sourced from the closets of the members and models. All planning over the semester was done via video call, making meetings more flexible. And finally, this organization, like many others, was challenged to face the obstacles it was presented with to overcome them with grace and precision in order to both create the publication before you now and lead to its improvement for future semesters to come. We hope you enjoy this issue as much as we enjoyed creating it-xx, Vanessa Vassileva

We can, however, channel the abandon of Woodstock goers’ fearlessness. As long as we are thinking about what others will see, we will be one step short of a breakthrough. If we aren’t caring about the result, we can stumble upon something great. Trial and error are the best means to find success and authenticity. Not to say we need to be warriors of individuality in a hot pink jacquard coat and tails everyday, but an added element of whimsy goes a long way. Once you are brave enough to do something small and embrace the risk of being judged, it can trickle into other areas of life too. On that note, get ugly! The worst that can happen is somebody judges you, but there is also the chance to inspire.

If people are intimidated by your daring outfit, then this is a chance for them to reflect inwards. Hippies at Woodstock practiced free love and saw everyone as a brother and sister regardless of their outfit, and we need to start doing that today through maximalist glory. Through frayed denim, peace signs, and rock n’ roll, hippies celebrated as a community where everyone was equal regardless of their outfit, and this is the community we should seek to recreate today in maximalist glory.

AN AFTERNOON IN THE KITCHEN

photography by taylor BOND

MODEL : CODY MURRAY

CLE AN 18

MODEL : CODY MURRAY

life is too short . . . MODEL : ANUSHKA KARNIK

to wear boring clothes 34

MODEL : ANUSHKA KARNIK

Local love.

CHECKING IN ON AN ATHENS BOUTIQUE By Cece Grosz

Strolling through the charming streets of downtown Athens during lockdown felt like an empty movie set. In mid-March, Athens-Clarke County issued a mandatory shelter-in-place order that stopped residents from leaving their homes for anything other than essential purposes (Hansen, 2020). For small businesses, this was a terrifying time. Many shop-owners had no income during this period, but were still required to pay rent for premium downtown locations — and some were forced to permanently shutter their doors. However, those who survived had to think creatively and reevaluate

their entire business structure, cutting unnecessary costs and maximizing profits. I spoke to Epiphany, which is located in the heart of Downtown Athens, about how this crisis has changed their business for better or for worse. Dara Buczynski is the owner of Epiphany, a women’s clothing boutique that has been open since 2006. Epiphany was closed from March 15 until the first week of May. Buczynski did not just sit idly by, however. “We started doing IGTV try-ons about every day after we closed, and it has created a whole new

revenue stream for us,” she responded when asked how they handled the closure. “In a way, it was kind of a plus for us because we had the pieces and parts to do that, but we had never taken the plunge to do it consistently and work out all the kinks. We feel like we pivoted really well.”

customers through the door. At Epiphany, employees wear masks, open surfaces are disinfected throughout the day, and the doors stay open when weather permits. Store owners recognize the importance of having an abundance of caution in these trying times.

Recent data shows that when consumers follow a retail store on social media, almost 90% end up buying from the store — social media presence truly can be a lifesaver for struggling retail businesses (Barnhart, 2020).

Although UGA students have returned to campus this fall, business is not yet as fruitful as it used to be. Especially with online retail growing faster than ever, small boutique owners have to utilize every resource they can to drum up customers. Creativity is key.

Safety is essential to getting

creativity is key.

DRESSED UP FOR MYSELF TODAY

photography by TARA ANASTASOFF

MODEL : MADISON TAYLOR

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outing

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MODEL : MADISON TAYLOR

MODEL : ABIR GHALLAB

MODEL : ASHLYN DAUGHENBAUGH

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INDULGE YOURSELF MORGAN QUINN You may think you’ve had enough time to yourself this year, but you may not have spent that time for yourself — and there is a difference. Self-care looks different for everyone. Some may need time at the gym, while others may need time in bed. Whether you’re out buying fruits and veggies or at home in a bubble bath, when we dedicate time to connect with ourselves, we gain appreciation for what’s around us. In this age, and especially this year, it has been so easy to get wrapped up in what others are doing with their lives. We fill our minds with others’ looks, opinions, friends, successes, failures, and their perfectly curated depictions on social media. These distractions keep us from living our own truth, from finding and loving our authentic selves. Taking

moments every day to ground yourself and express gratitude for the life you’re living right now is the key to self-indulgence. As mentioned before, it doesn’t matter how you indulge. As long as you’re tuning in with the best version of yourself, you’re in the right direction. You may not know where to start. Today’s culture celebrates hard work and being “on the grind” constantly, so it’s understandable if you don’t know what self-indulgence means for you. Times of peace and quiet may help you find your bearings when life’s demands get too heavy, so start out with short meditations in the morning or evening, and see how you feel. A little goes a long way when it comes to self-care, and you’d be surprised at how much you learn about yourself during the smallest moments. If we all started investing in ourselves a little more, the world would be a better place as a result. I’m not saying meditation will guarantee world peace, but imagine if we all took time out of our busy days to focus on healing our bodies and minds. There would be a lot less violence, hate, and tension threaded into our society. As Vogue editor Eviana Hartman writes, “setting aside a few moments each day for self-care — whatever that means to you — is a form of activism,” (Hartman, 2017).

If we all focused on our needs, we would be more willing to support others’ needs. We would all communicate on a deeper level and be less likely to make crass judgements from the patience and understanding we would gain — qualities we collectively lack today. Self-care gives you the energy needed to show up as your ideal self, making it possible for you to work towards your ideal life and advocate for others to achieve their ideal lives as well. You may have someone in mind who emits only love and positivity. Think of the way they make you feel, how they motivate you to be and do better. Clinical psychologist Miriam Kirmayer stated for Elle Canada, “prioritizing [your] needs sends a clear message about [your] self-worth and the value [you] place on [your] wellbeing,” and this confidence gives you the power to make others feel the same way (Kirmayer, 2019). Self-care and indulgence are a chain reaction, and we should all be adding to it! So go ahead: indulge yourself.

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The Death of Business Casual

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By Cece Grosz 58

While companies transitioned to remote work and the gravity of COVID became apparent, drastic changes occurred in all sectors of the economy. The fashion industry was not spared. Apparel sales dropped by 40% this year, leaving many brands and retailers to file for bankruptcy or shift their business goals in order to salvage enough (U.S. Census, 2020). Fashion constantly reinvents itself, and brands that are hesitant to adapt will crumble. As lockdowns end, things won’t just return to “normal” in the fashion world. Many consumers have now discovered their hatred for constrictive denim and sky-high heels, and they won’t go gleefully back to discomfort if they don’t have to. Sales of men’s and women’s dress shoes plummeted by 70% in April, and denim companies True Religion, Lucky Brand, and G Star Raw have filed for bankruptcy (Bhattarai, 2020). In a recent interview, Levi’s CEO Chip Burgh addressed an unexpected comeback in sales for the third quarter. He attributed it to shifting the company’s focus to launching “new, looser, more relaxed silhouettes across bottoms and tops” (Bain, 2020). Pants are more comfort-focused, but professional looking tops saw an increase in sales because of Zoom meetings.

So, what does the future hold for fashion buying trends? Companies such as Uber, Facebook, and Mastercard have announced plans to continue working remotely into 2021 and 2022. Some businesses are questioning the need to ever return to fully in-person workplaces. Of course, many companies will, but will the dress code return to what it was? “Silicon Valley Chic” may become the new normal, with comfortable simplicity as the standard (think sleek joggers paired with a fitted blazer as opposed to a bland pantsuit). Outside the workplace, maximalist athleisure looks are on the rise. While students are in mostly online classes, many have realized that a somewhat put-together outfit can inspire motivation to not just sit in bed all day. Bold geometric patterned leggings, cropped workout tanks, and bright jackets bring flare and comfort together. Biker shorts became a staple piece of the summer, often paired with a slouchy tee and chunky sneakers. A bit of stylish flair adds something out of the ordinary to a dull day, which is what we all need to get us through this unusual season of life.

BUSINESS AS USUAL

photography by JOCELYN PENA

COVID CASUAL

MODEL : MARSHALL THORNTON

FUEL UP FUEL UP

THE NEW

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MARSHALL THORNTON 12 34 - 7890

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MODEL: ROMONA DEODATH MODEL: PETER DO

I WAS NOT MADE TO BE 76

subtle.

When one thinks of the word “layering” in terms of fashion, scarves are one of the first things that come to mind. It’s true— a scarf can be the perfect addition to an outfit that seems as if it is missing something; but the way you wear it is what can make or break your look. Take a page from the Gucci Model trend on TikTok: You can never go wrong with a boujee headscarf and a pair of boldly colored sunnies.

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BY ANGELA CANALES

There are no rules to pattern or texture mixing when choosing your next outfit. “I feel if the combination is speaking to your fashion soul, it’s worth trying it out. I’ve mixed a large floral print with a large geometric print and loved it.” (Cole, 2020). Randomizing outfits delivers a message of confidence and distinctiveness in a world of dullness. Blazers have recently gained traction in the modern fashion world, serving as a layering essential in any outfit. From street fashion to a look for a night out, blazers keep you looking and feeling cool. Take it from Harry Styles: a brightly colored plaid or floral blazer can compliment a simple t-shirt and tailored pants combo, taking the look from a 10 to a 100 in terms of a statement look. Patterned blazers can generally provide that pop of color that every outfit needs. “It’s essentially one of the laws of physics, as predictable as gravity. It makes absolutely no difference

H MADE IN HEAVEN A MATCH MADE IN HEAV

Layering has been a well-established trend since the 1980s, with high-fashion brands like Gucci re-inventing it through their modernization of classic looks. Gucci’s Fall 2019 Collection became the perfect example for a new era of layering, where sporting an eccentric sparkling sweatshirt on top of a pair of Gucci’s infamous plaid slacks is the new It Look. Like Gucci, people are striving to incorporate some fun, eccentric layering into their everyday looks. Layering can add a tinge of sugar, spice, and everything nice to a look that might be considered bland and simple at first sight.

what I’m wearing underneath – it could be my pyjamas for all anyone cares. They’re blinded by the blazer” (BanksWalter, 2020).

The ‘80s-esque style oversized blazers have also taken the fashion world by storm, becoming more and more prevalent in street fashion every day. Recently, they have been paired with boldly colored turtlenecks, mini skirts, and boyfriend jeans for a unique balance of preppy and chic. A look from the Gucci Jackie 1961 campaign features a model wearing a silky blue button-down, paired with a fleece green skirt and fuzzy off-white leggings underneath. This unique style of layering can seem very out-of-the-box for a lot of people, even fashionistas; but even a little touch of difference can deliver a showstopping look.

TIME FOR SOMETHING NEW

photography by PRESLEY DALE

s h a ion F h g i H

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MODEL : SHAOLYN BETTS

BY Sophia Ungureanu

2020 forced many of us to call a rain check on the exciting events we looked forward to. From concerts canceled, to plans out the window, nothing is as we once knew it. Though as all plans crashed and burned, the fashion world managed to rise up. Fashion has always been cool; but what’s not so avantgarde is the culture of fashion that orbits around consumption and unsustainability. Last year, the United Nations reported that clothing production is responsible for roughly 10% of carbon emissions and 20% of water waste. Additionally, 85% of the world’s textiles end up in either the ozone layer or under the sea (Binkley, 2020). On top of that, most people have done their quarantine shopping through online platforms such as SHEIN, ROMWE, and other cheaply priced e-commerce stores. Sites like these rule the

kingdom of fast fashion, but dig the grave of sustainability. As a fight towards the other direction, major designers have taken new initiatives towards eco-friendly fashion. As described by Vogue, the industry pre-COVID was hyper-focused on growth, overconsumption, and constant seasonal cycles (2020). It was notably a time for change, and these trying times have shined a light on the issue of couture’s contribution to climate change. Some designers have been quick to board this train. For instance, designer Stella McCartney composed her Spring/Summer 2021 collection of upcycled stock fabrics to craft limited-edition pieces sans the extra raw materials. Artistic director of Hermès, Pierre-Alexis Dumas, explains how advanced technology has allowed for double-sided printed fabrics,

cutting back on excessive textile production (Motif, 2020). With this in mind, is the future of fashion truly more sustainable? We would hope so. Vivienne Westwood said it best: “Buy less, choose well, and make it last.” The high fashion industry isn’t the only one doing the work, however. Thanks to one of today’s most popular social media platforms, TikTok, recycled clothes and thrifting is now more “in” than ever. Most teens and young adults who have been adhering to these buying patterns are aiming for a vintage wardrobe to fit the trends, but are also indirectly reusing and recycling clothes in perfect shape, which reduces the need for excess textile production. Moreover, many creators on the app are encouraging upcycling and sewing projects, further contributing to the pool

of beneficial and proactive “quarantine hobbies”, effectively being Earth activists whether they know it or not. Our time spent in isolation has unlocked several doors of opportunity for expanding creativity. Whether it has stemmed from an individual’s influence or a corporation’s mission to do better, the world of fashion is adapting and improving. Maybe it was necessary for a global pandemic to open our eyes and take a step back to heal the earth. Sustainable fashion is practical and contemporary — and it’s taking over fashion one closet at a time.

DRESS FOR

YOURSELF

MODEL : SHAOLYN BETTS

Cheap Clothes

fast Fashion

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MODEL : SOPHIA UNGUREANU

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MODEL : SOPHIA UNGUREANU

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EXPRESSION OBSESSION How a Crisis Flipped Fashion Upside-Down

By: Cece Grosz

EXPRESSION

How do we express emotion and identity when half of our face is covered, and â&#x20AC;&#x153;majorâ&#x20AC;? outings include grocery shopping and walking the dog? This dilemma stayed at the forefront of many fashion-loving minds during lockdown, and personal style continues to be reimagined as a consequence. As the monotony of isolation droned on, it felt increasingly difficult to stand out in a (socially distanced) sea of masked faces and neutral athleisure. It was crucial to not only style, but mental health, to reinvent the quarantine uniform.

g to school

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Returning to school and work, this creativity and boldness of style has not been lost. Shyness is so last season—we refuse to take life and fashion for granted when they were lost in a sea of sweatsuits for so long. Every outing is a potential fashion shoot, and even dinner with roommates calls for extravagant outfits.

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Shoppers searched for bright monochrome sweatsuits, bedazzled their Nike swooshes, and customized their clothing. TikTok was filled with tutorials for dual-tone jeans, embroidery, and distressed tees. Pinterest searches for “tie-dye at home” were up by 462% since this time last year (Schwartz, 2020). The act of personalizing your wardrobe brought individualism to the forefront of style for many teens and young adults, as well as simply giving people a project to get excited about. With so few opportunities to remain relevant on Instagram, the mirror photoshoot trend served as an excuse to get dressed up and show off personal style (Urquhart, 2020).

Some people used to feel afraid of standing out too much, but now it feels like everyone is terrified to blend in. Even boring blue surgical masks have been updated to feature designer logos, silk fabric, or rhinestones. Quarantine fashion has become a revolution on all fronts.

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“ S t u n t stainable” on a B u d g e t

In a perfect world, all the most dazzling clothing is also the most affordable, and though 2020 is far from perfect, there is a way to find maximalist styles in a sustainable, inexpensive way. With over half a year into the pandemic, people have been missing occasions to wear crazy patterns, eye-catching textures, and vibrant colors. There’s no rule stating that you can’t show out at the grocery store in stilettos or wear leather pants to the laundromat, and it feels nice to get dressed up to do simple tasks. In fact, loud style is in again. Maximalism is back, this time in the mundane, and you don’t have to be rich to be boujee. Affordable, sustainable fashion can be characterized in a few ways: borrowing, reusing, upcycling, and thrifting. All of these methods can be used to secure the styles you need to be bold. The easiest way to obtain new clothes with little added cost, however, would be through thrifting. If you dig deep enough, you’ll come across hidden gems from different decades and places while only paying a portion of the original price. For that reason, secondhand shopping is often better (and more rewarding) than shopping at traditional retailers. According to Money Crashers, “used clothes cost far less than new ones. In some cases, you can pick up perfectly good,

BY AMANDA MERRITT

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new-to-you clothes for no money at all” (Livingston, 2018). Knowing which blazer or pair of trousers to pull amongst the many styles at the thrift store may be difficult, but it’s not impossible when following a few simple tips. According to Baltimore Magazine, the four words to keep in mind when shopping for maximalist styles are mismatch, balance, volume, and layers (Hinch, 2020). These four words can be identified in any maximalist outfit and pave the path for stepping out of comfort zones to try something new. Maximalism and sustainability also have an intersection, which I like to call “stunt-stainablity.” Finding maximalist styles at the thrift store is the perfect way to be stunt-stainable. As for Rouge, this semester challenged us in ways we’ve never experienced before. Whereas we would normally pull clothing from local boutiques for our fashion shoot, we had to find a way to style our models in a COVID-friendly way. All of the styles seen on the models were either borrowed from a club member, thrifted, or already in the model’s closet. Sustainable maximalism is the best way to be bold in a humdrum time while still being conscious of the earth and your wallet. Don’t let the times get you down; get back to running your everyday errands — but this time in a flashy fit!

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MODEL : SAMIR HADI

Back & Forth! Back & Forth! Back & Forth! Back & Forth!

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GIMME MORE MAXIMALISM THROUGH THE YEARS By: Alexis Derickson Rather than originating from a single designer, maximalism emerged as an entire movement in the late 20th century, countering the clean lines and simple silhouettes of minimalism. Instead of stripping down each piece, maximalism insists that “more is more,” begging for vibrant patterns, excess fabric, and intricate embellishments that contrast the common phrase “less is more.” However, it was art critic Robert Pincus-Witten that coined the term “post-minimalism,” more commonly known as “maximalism,” in 1971 in reference to the debut of over-thetop designs (FIT, 2019).

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In the 1980s, the first complete decade cemented in maximalism, the second-wave feminists of the previous decade inspired women to defy society’s norms in all aspects of their lives. After World War II, women were expected to return to their previous roles as homemakers and housewives. Yet, after living lives of independence during the war, women did not want to return to these stereotypical roles society had created. This led to the second-wave feminist movement, which focused on creating new and improved equality and culture for women (Anand 2018). It is this challenge of norms by women that spread to include the challenging of fashion norms via maximalism. The trend of “power dressing” encouraged women to wear clothes that instilled authority and power within, while also defying what was previously considered to be good taste (FIT, 2019). Maximalism paralleled this defiance with all aspects of fashion in excess, adding more of everything to each piece. In recent years, maximalism has found a new home via streetwear.

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When Balenciaga introduced their triple-soled “Triple S” sneakers, the term “grandpa shoes” rose to fame as consumers decided the chunkier the better, leading to more affordable brands like Converse giving their classic hightop a platformed revamp (Bain, 2019). Meanwhile, Off-White has recently taken the fashion world by storm, making their mark with bright orange zip ties, an unnecessary yet perfectly maximalist addition to each of their sneakers. On the runway, Gucci constantly stands out with oversized logos, layered ruffles, and juxtaposed textiles, all sprinkled with a touch of bedazzlement. On the other hand, French designer Christian Lacroix draws inspiration from what can perhaps be referred to as the original maximalist period: the Victorian Era, a time for hooped dresses with layers upon layers of frills, bonnets adorned with every flower, and enormous puffed trains (Sessions, 2018). Maximalism has returned to shake up the fashion world with its neverending boldness, and one can expect to see more designers release lines with “more is more” in mind.

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BEAUTY EDITOR : CHRISTIN WALLS ASSISTANT BEAUTY EDITOR : JOCELYN PENA

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MODEL : MADISON TAYLOR

MODEL : JOCELYN PENA

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