International Week 2012 by Rouen Business School

International Week 2012 International Academic Conference

Entrepreneurship as a Gateway to New Worlds ? Wednesday, March 28

With the participation of

International Week 2012

Dear Students, Is Entrepreneurship a gateway to new worlds? By making this question the core theme of its fourth International Academic Conference, Rouen Business School places itself, once again, at the cutting edge of the debates that animate both the corporate world and academia. In line with the School’s vision, our ambition is to train you as future leaders, with solid managerial skills and a truly entrepreneurial mindset. Thus we encourage your thirst for innovation and help you acquire the ability to pioneer changes, create and lead successful ventures in our globalized and ever-changing world. Entrepreneurship is certain to have a deciding role on our economic recovery, however it is not just an important source of economic growth and job creation; it is also a way of thinking, being and acting. During the 2012 International Academic Conference, you will attend lectures with different –and sometimes opposing - points of view. They are aimed to make you question your own approach to entrepreneurship. From Asia to the Americas, from Africa to Europe, the twelve international professors who have been invited this year will take you on a journey into the diverse and numerous dimensions of entrepreneurship. During the Conference you will attend up to four lectures and hence have a truly global perspective through a wide range of geographic and disciplinary approaches. The International Academic Conference has been designed for you and is a unique opportunity for you to come in contact with leading international professors. It is the first part of Rouen Business School International Week wherein we will host more than fifty Deans and Professors from our partner universities. We are all driven by the School’s vision, Explore new worlds, go forward as responsible leaders. This event is heavily influenced by this vision and I am sure that you will find it a very enriching experience!

Arnaud Langlois-Meurinne Dean, Rouen Business School Dear Students, Rouen Business School is proud to present the program of the 2012 International Academic Conference. This year, we will be hosting twelve professors originating from both emerging and developed countries and they will speak of their views about entrepreneurship. While entrepreneurship is considered as a strategic driver of economic growth in emerging economies (Mishra) and a way to develop their competitive advantages (Dokukina), it is, more widely, an innovative response to new market needs (Drummond) or social needs (Johnson). If the innovation capacities of major emerging economies such as Brazil reshape global business practices (Riccio), they too have energizing – or re-energizing- effects on a local level (Shaposhnikov, Ha). However, there are still many hurdles to overcome, such as the lack of financial strategies adapted to rural micro-enterprises (Ngnodjom), societal factors that hinder the dynamics of female enterprises (Zahid) or the non-fulfilled need for education in entrepreneurship in some sectors such as creative industries (Maralbayeva). All this also leads us to explore the entrepreneurial thinking processes: the successful entrepreneurs are change agents who can be seen as architects (Dougan), able to cope strategically with uncertain and non-market environments (Farber). The twelve guest professors will explore many of these questions and share their findings with you in an interactive and engaging manner. Each lecture will be repeated twice on March 28. So, just take a look at the guest professors’ profiles and their presentation abstracts, then check the schedule, and enjoy the lectures!

Michel Motte International Academic Conference Organizer

International Week 2012

New Challenges for Emerging Markets: from Transition to Innovation Economy (the Case of Russia) By Dr Anna A. Dokukina Plekhanov International Business School, Moscow, Russia Abstract Modernization and innovations have become the key trends of economic and industrial development of the Russian Federation. The innovation scenario is defined by the Concept of the long-term social and economic growth until 2020, which introduces such priorities as energy efficiency, nuclear engineering, space technology, medical innovations, and strategic information networks and technologies. However, some expert opinions are underlining the high degree of inertia in innovation processes: low involvement of production units in the creative mainstream, lack of the information-oriented demand, misinterpretation of knowledge commercialization, and lack of the comprehensive approaches to the innovation management. Besides, there are issues concerning the transition to a market economy that has not been completed yet. A number of factors (more chaotic transition process than in Central and Eastern Europe; Russia's size and diversity; its need for radical reforms, etc.) have been making rather challenging Russia’s endeavours to meet the requirements of new, information-based society and economy. The aim of this problem-oriented class is to discuss the contradictory characteristics of modern economy and potential smart growth of Russian entrepreneurship. The lecture covers issues of transition economy and its effect, stimulation of knowledge-driven performance in business, and development of competitive advantages as a strategic process that differs from established investment-based order. About the professor Anna Dokukina has been working as a researcher and lecturer for Plekhanov Russian University of Economics, where she took her Ph.D. (Economics) degree, since 1997. Now she holds the position of Associate Professor of the Economics and Organization of Production Department. As a lecturer she is responsible for such disciplines as “Economics and Management of the Firm”, “Entrepreneurship Activity”, “Business Planning and Organization”. She is affiliated with Plekhanov International Business School and Comparative Economics and Entrepreneurship Department. Her scientific interests are connected with the managerial aspects of the firm acting in the conditions of complicated interdependence where economic and social knowledge is supplied as well as produced by the organization. Her studies look at the Russian achievements relating to the identification of knowledgeoriented enterprises and international experience to recognize the levels of business knowledge performance. Being a management consultant she deals with projects which are aimed at the achievement of stable business success by the development of the company as a learning organization. Her last publication titled “Innovation Profile and Competitiveness of Russian Enterprises: on the issue of knowledge-driven performance in business” appeared in the Review of Applied Socio-Economic Research. She is currently an honor member of Pro Global Science Association.

Time

Venue

9:00 am to 10:30 am

Vaudour

1:30 pm to 3:00 pm

B207

International Week 2012

Idea Tournaments and the Sciences of the Artificial in the Generation of New Enterprises By Dr William L. Dougan University of Wisconsin – Whitewater, Whitewater, USA

Abstract The Nobel laureate economist Herbert Simon first used the term the Sciences of the Artificial to argue that there should be a science of design for the management of human enterprises. Recent research has extended this idea to entrepreneurship, and has shown that the thinking processes of successful entrepreneurs are as much like those of architects as they are of accountants. I will use this perspective and the benefit of nearly two decades of experience in research and observation of entrepreneurs to outline some of the design problems that are present at the start of ventures and some of the useful principles that entrepreneurs can use to address those problems. I will then describe one new form of venture design, the idea tournament, which has recently become prominent in many enterprises. I will finish with an argument that these methods can be deployed in highly varied cultural, geographic and economic contexts as a means for furthering public and private efforts to create new enterprises at affordable cost.

About the Professor William L. Dougan is currently the Irvin L. Young Professor of Entrepreneurship and Professor of Management in the College of Business and Economics at the University of Wisconsin-Whitewater. He has published in a number of areas, including small firm technology strategy and venture proposal creation and university venturing. He serves as an Executive Board member of the Organization and Management Theory Division of the Academy of Management, and has also served as a judge or board member for a number of business plan contests, including the Wisconsin Governor’s Business Plan Contest, the Northwestern University Entrepreneur Idol Contest and the Mason Wells Biz Starts Business Plan Competition. He recently participated in the “I Am an Entrepreneur” Conference at the Whitehouse. In 2010, Dr. Dougan was selected as the Advisor of the Year from the one hundred seventy-five chapters of the Collegiate Entrepreneurs’ Organization. He received his Ph.D. from the Johnson Graduate School of Management at Cornell University.

Time

Venue

10:45 am to 12:15 pm

Vaudour

3:15 pm to 4:45 pm

B207

International Week 2012

Rethinking Entrepreneurship in Biomedical Engineering By Dr Colin K. Drummond Case Western Reserve University, Cleveland, USA Abstract Conventional wisdom for many biomedical engineering development pathways is that “science” will eventually translate into products and services to support patient care. For many countries the current product development model has become extraordinarily expensive and a common belief is that biomedical innovation will not only lead to reduced cost of care but broader access to services. While this belief in technology push will have an impact, we would like to add to the discussion a scenario whereby entrepreneurship in biomedical engineering is a catalyst for innovation in a fresh new context. While definitions of invention, innovation, and entrepreneurship vary, we propose the following definitions:  Ideation/ Invention is the process of generating ideas to solve a problem,  Innovation is the process of arriving at a new solution to a need, and  Entrepreneurship is the practice of delivering a new solution to a market. Additionally, new perspectives responding to global health concerns are emerging:  Medical products in the developed world are inadequate for use in resource limited settings.  The development of “same-day” testing benefits patient care significantly.  Emerging mobile applications have the potential to be used for disease tracking and management in developing worlds. This presentation will provide a thought-provoking look at “rethinking” entrepreneurship in biomedical engineering. About the Professor Colin K. Drummond is the Director of the Coulter-Case Translational Research Partnership in the Department of Biomedical Engineering at CWRU. He holds a Ph.D. degree in Mechanical Engineering from Syracuse University and an MBA in Technology Management from the Weatherhead School of Management. Dr. Drummond has conducted research in the areas of medical device design, microfabrication packaging, sensor systems, and cross-platform software systems integration. For over two decades Colin has worked in the application of science and technology to the creation of products and services and in the past 5 years has been a co-founder of two medical device start-up companies. Colin co-authored the introductory chapter on “Medical Implant Applications” for the Handbook of Materials for Medical Devices and is currently writing a textbook on “Biomedical Engineering Entrepreneurship,” expected to be released in 2013. Prior to joining CWRU, Colin was a partner with the consulting firm Avia Group, LLC, leading the analysis and development of advanced technologies for medical devices. During 2004-2007, Colin was the Director of Clinical Research for non-acute medical products at the Invacare Corporation. Prior to joining Invacare in 2000, Colin was the Manager of Marketing and Business Development for the Powder Systems Group at the Nordson Corporation. He holds three product patents and has a fourth pending. Colin is very active in the Cleveland area and serves in a variety of capacities for several non-profit organizations. Time

Venue

9:00 am to 10:30 am

B107

1:30 pm to 3:00 pm

B107

International Week 2012

The Non-Market Environment as a Source for Entrepreneurial Opportunities By Dr Vanina A. Farber Universidad del Pacífico, Lima, Peru

Abstract Business opportunities are shaped more and more these days by actors outside of the market. Government, NGOs, the media and other stakeholders are changing the way companies do business. In order to take full advantage of these new opportunities, entrepreneurs need to learn how to manage strategically the nonmarket environment. A multi-actor multimedia simulation will be played (if possible) to motivate participants to understand the tradeoffs faced by companies in the market and how non-market issues can shape strategy. The focus will be placed on aligning short term and long term incentive to achieve sustainable business models. IA3 model will be presented in the context of emerging market realities. Peruvian and other relevant cases will be analyzed and discussed with the students.

About the Professor Vanina A. Farber is a professor and Chair of Sustainable Entrepreneurship and Social Inclusion at Universidad del Pacifico, Graduate School, Perú. She is also an Associate Profesor for IE Business School, Spain. She holds a Ph.D. in Business Administration and M.A. in Economics from the University of Memphis, USA and a “Licenciatura” in Political Science from the University of Buenos Aires. She has worked as a consultant for different international organizations in Switzerland (ILO, UNDP and UNOPS) and in Spain (IUDC UCM, Observatorio de Responsabilidad Social Corporativa de Madrid, Centro de Estudios Económicos Tomillo and the European Commision) applying quantitative methods to economic development and corporate social responsibility y issues.

Time

Venue

9:00 am to 10:30 am

B207

1:30 pm to 3:00 pm

Vaudour

International Week 2012

Entrepreneurship in Vietnam – a Survival Guide By Prof Nguyen Ha Hanoi School of Business (HSB), Vietnam National University and FPT School of Business (FSB), FPT University, Hanoi, Vietnam Abstract The lecture is intended to provide an overview of the entrepreneurial environments in an emerging Southeast Asian economy, major challenges as well as opportunities for local and international players. A 90minute session is planned towards a combination of presentation and discussion/Q&A along topics most interested to the audience:  ‘thuong’- or “doing business” as a newly adapted culture for businesses;  A snapshot of Vietnamese entrepreneurs over periods of 1900-1945, 1945-1975, and 1975-2010, including international entrepreneurs in Vietnam since 1990’s;  Selected statistics on small and medium businesses (SMEs);  External and internal environments for new SMEs;  Legal framework and social barriers to local entrepreneurs;  The role of international Venture Capital funds in the absence of business angels in the country;  Incubator services and emergence of typical new SMEs;  Crucial factors for successful private sector SMEs throughout different stages of development;  Working with local entrepreneurs: emerging entrepreneurial behaviors towards international settings;  Discussion of opportunities and challenges ahead for both international /local entrepreneurs and other players. About the Professor Ha Nguyen is currently the Director of Graduate Programs at FPT School of Business (FSB), FPT University, and also at Hanoi School of Business (HSB), Vietnam National University. Nguyen was the Head of Academics at HSB/VNU from 1999 to 2007. He developed all three versions of MBA programs at FSB/HSB aiming at current, future and potential corporate leaders in Vietnam. As a management lecturer, Nguyen’s leading subjects include entrepreneurship and organizational behaviors. Before joining HSB/FSB, Nguyen worked in different capacities for Thuan-Phong Inc., the United Nations Industrial Development Organization (UNIDO), Ministry of Trade (Vietnam), Finland FINNIDA-MOT assistance program, and the United Nations Development Program (UNDP) Vietnam. As the Director of Consulting/Co-operation and Development Department at International Consulting & Training Centre (ICTC), Vietnam Trade Institute, Ministry of Trade, and then Lead Consulting Administrator for UNIDO’s Industrial Small and Medium Enterprises Services, Nguyen had extensive consulting experiences in the areas of strategy, human resources & organizational development, M&A, and corporate governance. Nguyen obtained MBA degree from Boise State University, Idaho (USA) a DBA from American International University (USA) and currently pursues a second Doctoral degree at National Economics University (Vietnam). Time

Venue

9:00 am to 10:30 am

H153

1:30 pm to 3:00 pm

H150

International Week 2012

The Potential Contribution of Social Enterprise to Deficit Reduction and Public Service Provision By Dr Steven G. Johnson University of Hull, Hull, UK Abstract Governments across Europe are pursuing programmes of deficit reduction as key elements of strategies to address the global economic crisis. Part of the explanation for the crisis - it is argued by many - lies in unsustainable increases in the level of debt accumulated by the public sector. It follows that at least part of the solution to the crisis involves reductions in the level of such debt through some combination of reduced public expenditure and increased taxation. At the same time, entrepreneurship and small business development are seen as key components of strategies to promote economic growth. This lecture will argue that social enterprise should be considered as an important element of the drive to reduce public expenditure while maintaining - as far as possible - the level and quality of public services provided to the general public. It can be suggested that, by combining social objectives with commercial modes of operation, social enterprises are in a unique position to increase the efficiency of provision of public services. The financing of such enterprises does, however, pose difficulties for government agencies and for social enterprises themselves. The lecture will examine the ‘social impact bond’ model being piloted in the UK and consider how investors can be attracted to organisations whose main aim is not to generate financial returns. HUBS works closely with the Goodwin Trust, which one of the UK’s largest social enterprises and is based in Hull. The lecture will provide case study examples of the services provided by the Trust and how it manages to combine commercial and social objectives. Students will be stimulated to consider how this type of model might operate in different economic, policy and cultural environments. About the Professor Steve Johnson is senior lecturer in entrepreneurship at Hull University Business School (HUBS), UK. He has held academic positions at the Universities of Newcastle upon Tyne, Warwick, Middlesex and most recently was Director of the Policy Research Institute at Leeds Business School. He has also worked in a number of consultancy organisations and was Research Director of Consulting Inplace Ltd, a small company specialising in economic and social research and evaluation. Steve has researched and published widely on entrepreneurship, small business, labour market and economic development issues. He has also undertaken research and consultancy projects for UK national, regional and local agencies, the European Commission, OECD and the Government of South Africa. He spent two years as a Marie Curie expert visiting fellow at the Enterprise and Economic Development Research Institute in Łódź, Poland. Steve’s current research interests revolve around the role of entrepreneurship and small firms in local, regional and national economic and social development, and in particular the rationale for and effectiveness of government policies to promote entrepreneurship. At HUBS he leads modules on entrepreneurship, new business formation and management consultancy. Time

Venue

10:45 am to 12:15 pm

H151

3:15 pm to 4:45 pm

H151

International Week 2012

Entrepreneurship in Arts and Design By Prof. Sholpan Maralbayeva International Academy of Business, Almaty, Kazakhstan Abstract Can Entrepreneurship in Arts and Design exist? Are artists capable to carry out the work of entrepreneurs? Should the life of an artist be filled with entrepreneurial spirit? Is it possible for an artist to combine both characteristics – artistic soul and entrepreneurial vein? Who can help artists become entrepreneurs? What is the role of an educational institution in that? What should educational institutions do and what should they have to help creative people be entrepreneurial? The questions bother many who are involved in art. It seems that there are two processes that are both similar and different at the same time. Similar – because they both use creativity of a person, and different – because it is somehow about “tangibility” and “intangibility” of these two activities. The lecture is going to disclose the issues of contradictory nature of artists and entrepreneurs as well as the possibilities for educational institutions to develop some skills that would be beneficial for creative people in their effort to participate in the economy. In this case the experience of the Western countries seems very rich and helpful. How can Western communities help develop the solution to the question? What are the ways of cooperation between European and Kazakhstani universities? Is there the need and opportunity to create these ways? The stated questions are relatively new and very important for Kazakhstani artists as the country has become more integrated into the World economy and culture. If the Western societies are quite developed in helping artistic people be entrepreneurs, Kazakhstan has to say its own word in that. About the Professor Sholpan Maralbayeva has acquired professional and business experience working as a scientific researcher, manager and administrator, and lecturer and trainer. Her main scientific interests are the management development issues of SMEs in Kazakhstan and the quality management in higher education in Kazakhstan and has several publications in these fields. She currently serves at the International Academy of Business (IAB) as an Associate Professor in the Management and Marketing Chair and teaches Management and Marketing disciplines. She actively participates in local and international conferences and seminars such as the British Council, Kazakhstan, Certificate towards excellence, “Effective Ways of Teaching Writing”, Almaty, 2002; Maastricht School of Management, Partner’s Conference, Maastricht, the Netherlands, July 2007; KOTRA, Training Administration Sessions for Kazakhstan Delegation at KOTRA 2008, Seoul, Korea, March 2008; IMTA-2009, Marketing track, Bled, Slovenia, June 2009; 6th Seminar on Quality Management in Higher Education, CETEX and “Gheorghe Asachi” Technical University in Iasi, Tulcea, Romania, July 2010.

Time 9:00 am to 10:30 am 1:30 pm to 3:00 pm

International Week 2012

Venue H151 H151

Kautilya's Arthashastra: Creating Values for ‘Business Leaders’ and ‘Entrepreneurs’ By Dr Sita Mishra Institute of Management Technology, IMT Ghaziabad, Ghaziabad, India

Abstract Arthashastra is one of the oldest books related with Management which was written by Kautilya in 300 BC. His management thoughts and ideas helped kings and rulers for centuries. Tomorrow’s business leaders will need to be dexterous and able to integrate all aspects of good decision making in an increasingly global and complex business environment. Entrepreneurship is increasingly recognized as an imperative driver of economic growth, productivity, innovation and employment, and it is extensively accepted as a key aspect of economic dynamism. Regardless of the recent economic downturn, business leaders have succeeded in many high-growth industries as well as entrepreneurship is alive in India. One of the keys to successful management is the ability to develop an in-depth knowledge of past and present models, theories and processes to manage effectively and intelligently. There are many concepts from Arthashastra, which are still applicable in today’s management. This lecture will discuss how entrepreneurs and business leaders can explore the relevance and application of Principles and Strategies of Kautilya’s “Arthashastra” and take up challenges in today’s dynamic, competitive and unscrupulous corporate world.

About the Professor Sita Mishra is a strong proponent of andragogy as a prerequisite for developing educational leadership through efficient academic delivery. She has more than 15 years of experience in industry as well as academics. At present, she is working as an Associate Professor in IMT-Ghaziabad, India. In her previous stint, she also worked on TQM and ISO 9002 in Marketing Division of Steel Company thereby helping herself in her endeavour to impart an even better learning experience to her students. She has qualified National Eligibility Test for Faculty (NET), conducted by University Grants Commission (UGC), Government of India, New Delhi, 1993 and is also a Junior Research Scholarship holder, granted by UGC. Her research interests include consumer behaviour, marketing communication, retail marketing and brand management. She has published more than 40 research papers in international/national journals/book chapters and presented papers in international/national conferences, besides being on the reviewing board of a few. She has conducted a number of Executive and Faculty Development Programmes in the area of retail management. She is currently Chairperson -Executive and part time programmes at IMT.

Time

Venue

10:45 am to 12:15 pm

H150

3:15 pm to 4:45 pm

H150

International Week 2012

THIS LECTURE WILL BE CONDUCTED IN FRENCH

Obstacles au financement de l’entrepreneuriat rural en Afrique subsaharienne By Prof Hubert NGNODJOM Université Catholique d’Afrique Centrale, UCAC, Yaoundé, Cameroon Abstract En raison de la faible densification du tissu économique dans les pays du Sud en général et ceux de l’Afrique subsaharienne en particulier, les réflexions sur l’entrepreneuriat rural sont à l’ordre du jour dans cette région du monde depuis une bonne décennie maintenant. L’entrepreneuriat rural, dont la micro-entreprise et la très petite entreprise (TPE) sont les composantes essentielles, souffre cruellement d’une absence de structures de financement qui leur seraient adaptées et qui pourraient permettre à des ruraux, disposant d’idées de projets productifs, d’accéder au financement de leurs activités à moindre coût, et à des conditions moins contraignantes que celles qui existent actuellement. Les institutions financières formelles en général, et les banques commerciales en particulier, ne s’intéressent pas à cette frange de clientèle, en raison du niveau de risques élevé qu’elle présente et de l’absence de garanties crédibles pour soutenir leurs éventuelles demandes de crédit. L’entrepreneuriat rural, dans ces conditions, ne peut traiter qu’avec des structures informelles et celles de la finance décentralisée (microfinance), pour ses besoins de financement. Si ces structures font d’énormes efforts pour répondre aux besoins de cette clientèle défavorisée, le problème n’est généralement résolu que de manière marginale. C’est la raison pour laquelle on peut se demander s’il est possible de développer des stratégies de financement adaptées aux micro-entrepreneurs ruraux, pour créer les conditions d’une réelle densification du tissu économique local et ouvrir les portes d’un véritable décollage économique pour les régions concernées. About the Professor Hubert NGNODJOM est docteur en économie et finance internationales (Université de Paris X). Enseignant à l’Université Catholique d’Afrique Centrale, il a le grade de maître de conférences depuis juin 2006. Il y coordonne la Licence en économie de gestion et le Master Banque et Finance. Il enseigne principalement l’analyse économique, l’éthique des affaires et la méthodologie de la recherche scientifique. Il intervient également comme enseignant visiteur dans deux autres institutions à Yaoundé et dans plusieurs autres à Abidjan et à Dakar. Il est chercheur associé au Centre de recherche en éthique économique de l’Université Catholique de Lille. Il est consultant pour plusieurs organisations internationales représentées à Yaoundé, notamment le PNUD (Programme des Nations Unies pour le Développement), la CEA (Commission économique des Nations Unies pour l’Afrique) et la FES (Friedrich Ebert Stiftung), fondation allemande bien connue. Il intervient également comme personne ressource dans plusieurs cabinets de consultation. Ses publications sont relatives à la microfinance, l’éthique des affaires, la responsabilité sociale de l’entreprise et les problèmes d’environnement économique.

Time

Venue

10:45 am to 12:15 pm

B207

3:15 pm to 4:45 pm

Vaudour

International Week 2012

Doing Business in Brazil – Geo-Political and Intercultural Issues By Dr. Edson Luiz Riccio FEA - University of Sao Paulo, Sao Paulo, Brazil

Abstract The Guardian, on Monday 26 December 2011 published that Brazil has overtaken the UK to become the world's sixth-largest economy, following France as fifth in the ranking. The banking crash of 2008 and the subsequent recession has relegated the UK to seventh place in 2011, behind South America's largest economy, which has boomed on the back of exports to China and the far east. A new report from OECD Development Centre argues that by developing new business models, "in several revealing cases, Latin American businesses are redefining global business”. As one of the BRIC countries and the leading economy in Latin America Brazil presents attractive perspectives for companies and professionals to develop in one of the world´s most stable and growing economies. The understanding of the factors that shape Brazil´s economic growth is strategically recommended as to develop a comprehension of the innovative and new perspectives in international management. In this lecture we will discuss the attractive aspects of Brazil in business terms by touching in the following topics: Systems thinking in International Management; GeoPolitics of Brazil in Latin America; Economic Development; cross cultural issues; business scenario.

About the Professor Edson Luiz Riccio is Professor of International Management and Information Systems at USP – University of São Paulo - Brazil, where he develops the following activities: Director of TECSI - Laboratory of Technology and Information System (USP); President of the International Office for FEAUSP where he is responsible for more than 110 partnership agreements around the world; Editor of JISTEM – Journal of Information Systems and Technology Management; Chair of CONTECSI – International Conference of Information Systems and Technology Management. He holds a Ph.D. in Business and a Master of Science from University of São Paulo and a certificate in International Management from Stanford University. He developed Post-Doctoral studies Information Science and Competitive Intelligence at Toulon-Var University. He has two bachelor’s degrees, one in Business and other in Accounting. He has published in International Journals papers about his research in International Management, Cross-Cultural, Global Education International Joint-Ventures, Information Technologies, XBRL, and also chapters in international books. He is member of the Scientific Committee of Eduniversal and visiting professor at Umea University (Sweden), University of Pau and Pays D´Adour , and Euromed Marseille (France). Worked for multinational companies as CIO and Administrative Director with large experience in the international scenario and different industries such as: Automotive, Banking, Infrastructure Services and Education.

Time

Venue

9:00 am to 10:30 am

H150

1:30 pm to 3:00 pm

H153

International Week 2012

Creative and Cultural Industries as a Factor of Sustainable Development: the case of Asia By Dr Sergei Shaposhnikov Lomonosov Moscow State University Business School, Russia

Abstract Globalization and the knowledge-based economy are providing new opportunities for development of domestic creative and cultural entrepreneurship. The growth of creative and cultural industries is becoming increasingly important component of a sustainable economic development for countries in Asia creating new employment and providing a significant contribution to re-energize and boost the development of local economies, rural or depressed social communities. These industries are also an instrument to recognize a cultural identity that plays an important role in fostering cultural diversity and have a potential to become a â&#x20AC;&#x153;soft powerâ&#x20AC;? that affects not only domestic economic development but provides economic and political strength at the international level. The understanding of how the creative and cultural industries create new possibilities for business development and sustainable economic growth is becoming an important issue.

About the Professor Sergei Shaposhnikov teaches at Lomonosov Moscow State University Business School and is currently an analyst at the Institute for Complex Strategic Studies (ICSS), a Moscow based think-tank. He teaches on strategic management and international business and his research interests include international management and marketing, Asian business and management. He completed his education at the St.Petersburg State University, specialized in economic theory, international economics and management and was awarded a Ph.D. degree with distinction. At Hiroshima University he obtained an M.A. degree in international economics. Prior to joining Lomonosov Moscow State University Business School and ICSS he has been associated with various academic and research institutions (St. Petersburg State University, Stockholm School of Economics in St. Petersburg, Hiroshima City University), United Nations Institute for Training and Research (UNITAR) Hiroshima Office and a business consulting sector both in Russia and Japan.

Time

Venue

10:45 am to 12:15 pm

B107

3:15 pm to 4:45 pm

B107

International Week 2012

Challenges and Prospects Faced by Women Entrepreneurs in Pakistan By Prof Ayesha Zahid Superior University Lahore, Pakistan Abstract Women empowerment and the promotion of gender equality are key factors to achieve sustainable development. Giving women access to equal opportunities allows them to emerge as social and economic actors, influencing and shaping more inclusive policies. Pakistan is the sixth most populous country of the world and ranks amongst the top seven fastest growing economies. 48% of Pakistan population is women and 22% of them are in work force. Pakistani Culture has a discriminated orientation towards gender roles, though religion provides equal rights to men and women. The status of women in Pakistan continues to vary considerably across different classes, regions, and the rural/urban divide due to uneven socioeconomic development and the impact of tribal, feudal, and urban social customs. The business environment for a Pakistani woman entrepreneur reflects complex interaction of many factors that can be categorized into two broad areas. The traditional role defined by culture, society and religion is one very important but underexplored factor. The impact of constitutional structures, policy documents and regulatory arrangements is the second broad category of factors. During this lecture, the factors that affect the women empowerment as a whole and the status of women entrepreneurs in particular will be discussed. The experiences of different women entrepreneurs and their business model will help you understand the problems faced by Pakistani women. The outputs of a study currently in progress that intends to help female entrepreneurs understand the interplay of societal and institutional factors hampering their growth potential and performance will also be shared with the participants. About the Professor Ayesha Zahid is Assistant Director Research at Superior University. She has been in charge of research based academic program for over 10 years. Ayesha’s responsibilities include hiring of faculty for research programs, development of innovative curricula, designing internal quality assurance program, supervising research projects and thesis, training of staff and faculty, organization of international conferences and development of international cooperation including faculty and students’ exchanges, Split degree programs and short term post graduate programs. She also lectures in different universities in Pakistan on Research Methods, Entrepreneurship, Strategic Marketing, Strategic Management, Brand Management. She is co author of a book and has international publications and conference papers on her credit. She has got a distinction on her Mphil. degree and is currently completing her Ph.D. Her topic is “The impact of societal factors on the performance of Women Entrepreneurs in Pakistan”.

Time

Venue

10:45 am to 12:15 pm

H153

3:15 pm to 4:45 pm

H153

International Week 2012

Lectures Schedule At-A-Glance 9:00 am to 10:30 am 1

Prof A. Dokukina

New Challenges for Emerging Markets: from Transition to Innovation Economy - the Case of Russia

Dr C. Drummond

Rethinking Entrepreneurship in Biomedical Engineering

B107

Prof V. Farber

The Non-Market Environment as a Source for Entrepreneurial Opportunities

B207

Prof N. Ha

Entrepreneurship in Vietnam – a Survival Guide

H153

Prof S. Maralbayeva

Entrepreneurship in Arts and Design

H151

Prof Dr E. L. Riccio

Doing Business in Brazil – Geo-Political and Intercultural Issues

H150

Vaudour

10:45 am to 12:15 am 1

Prof W. Dougan

Prof S. Johnson

Prof S. Mishra

Prof H. Ngnodjom

Dr S. Shaposhnikov

Prof A. Zahid

Idea Tournaments and the Sciences of the Artificial in the Generation of New Enterprises The Potential Contribution of Social Enterprise to Deficit Reduction and Public Service Provision Kautilya's Arthashastra: Creating Values for ‘Business Leaders’ and ‘Entrepreneurs’ Obstacles au financement de l’entrepreneuriat rural en Afrique subsaharienne Creative and Cultural Industries as a Factor of Sustainable Development: the case of Asia Challenges and Prospects Faced by Women Entrepreneurs in Pakistan

Vaudour H151 H150 B207 B107 H153

1:30 pm to 3:00 pm 1

Prof A. Dokukina

New Challenges for Emerging Markets: from Transition to Innovation Economy - the Case of Russia

B207

Dr C. Drummond

Rethinking Entrepreneurship in Biomedical Engineering

B107

Prof V. Farber

The Non-Market Environment as a Source for Entrepreneurial Opportunities

Prof N. Ha

Entrepreneurship in Vietnam – a Survival Guide

H150

Prof S. Maralbayeva

Entrepreneurship in Arts and Design

H151

Prof Dr E. L. Riccio

Doing Business in Brazil – Geo-Political and Intercultural Issues

H153

Vaudour

3:15 pm to 4:45 pm 1

Prof W. Dougan

Prof S. Johnson

Prof S. Mishra

Prof H. Ngnodjom

Dr S. Shaposhnikov

Prof A. Zahid

International Week 2012

B207 H151 H150 Vaudour B107 H153