PROFILE ROTTERDAM FESTIVALS Rotterdam Festivals coordinates Rotterdam’s events policy and encourages culture participation of
ROTTERDAMS UITBURO
the citizens of Rotterdam. We realize
The Rotterdam Uitburo is a member-
a distinctive festival programme
ship organisation that aims to reach
with events that are embraced
as many people as possible for
by Rotterdammers, that reflect
culture in Rotterdam. Through the
the themes of the city and deeply
Rotterdam Uitburo, we distribute
penetrate throughout the city and
information about the full cultural
into the world.
programme on offer in the city. This is
Under the umbrella of Rotterdams
how we support all theatres, concert
Uitburo and in collaboration with
halls, museums, festivals, and other
the cultural institutions we aim to
culture providers in Rotterdam in
reach a wide and divers public as
reaching their audiences.
possible for culture in Rotterdam.
The Rotterdam Uitburo has many
The knowledge we gain during our
communication channels: a website
activities we share actively with
providing information and online
the sector.
ticket sales), digital newsletters (Uitmail, KidsUitmail, Museum
English Summary
Rotterdam Festivals | jaarverslag 2014
FESTIVALS
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Uitmail), a free monthly magazine (Uitagenda Rotterdam), social media and collaboration with several
OTHER ACTIVITIES
local newspapers including Metro
The 2014 event calendar showed
We supported 50 festivals including
In addition to our festival activities
Rotterdam. In 2014 we more than
a wide variety, from world famous
18 new ones that attracted 2.1 million
Rotterdam Festivals delivers several
doubled our reach from 3.3 million
artists at Port of Rotterdam North
people all together, which is almost
other services to filmmakers, cultural
in 2013 to 7.7 million contacts per
Sea Jazz Festival to upcoming local
the same as in 2013. 61% of the
institutions and audiences.
month. This was the result of new
talent at Eendracht Festival. We
Rotterdammers visited an average
presented international festivals
of three festivals, 56% of the visitors
FILM COMMISSIONER
and, to a smaller extent, the
events with a long tradition and new
came from outside Rotterdam.
The film commissioner provides
continuous growth of social media.
services to domestic and foreign
We reached potential audiences in
innovative festivals, festivals for
collaborations with local magazines
young and for old, for hipsters and
We are proud to mention that the
producers who want to film and
all target groups with focus on the
conservatives, for Rotterdammers
appreciation of the visitors remained
work in Rotterdam. Amongst other
25-45 year age bracket and (young)
and for tourists. Most of all our festi-
very high with a score of 8.0 out of
things the film commissioner assists
families.
vals celebrate the identity of our
10 for the programme. Other aspects,
in finding the best possible location,
city: festivals that celebrate the
such as venues, hospitality and other
connects to local film professionals
young, innovative and international
visitors are rated an average of 7.0.
and takes care of the permit. In 2014
atmosphere in the city, its cultural
the film commissioner facilitated
diversity, its port and its modern
372 shooting days for feature films,
architecture.
documentaries and commercials.
Art Rotterdam, one of the best art fairs of the moment.� Le Monde