6. We stand out. We don’t mean to brag but at The Current we invest in the quality of our product and it shows. Our features, design, direct mail distribution and exclusive content are all heads above the competition. What this means to you? When you advertise with The Current you can trust that your ad will always be in a high-quality product.
8. We’re techno like that. Every issue of The Current is featured in its entirety on www.thecurrentplus.com. As an added bonus readers see your message in both print and online. What this means to you? You pay for print and get digital for free!
9. Our readers pay attention. According to BIGreasearch, a leader in marketing research, monthly publications and their ads garner the most attention than other forms of media. When readers are engaged in print they are less likely to be distracted by other forms of media compared to users of TV, radio or the Internet. What this means to you? The Current readers are focused on your ad and not driving with one knee or talking on their phone.
7. We are in the know. Whether it’s highlighting concerts or profiling a new theater season The Current keeps readers informed about what’s going on around town. From the hippest new restaurants to the coolest places to shop – we keep our fingers on the pulse. What this means to you? We’re hip...who doesn’t want that?
10. We can make your website traffic hum. Publications spur web traffic and searches. In fact, a recent study by BIGresearch shows that publications lead other media in influencing consumers to search for and buy merchandise online. What this means to you? Advertising with The Current delivers traffic and buyers to your website or retail location.
11. Two birds, one stone. The Current is heavily distributed where your customers live. With our digital and print offerings we can deliver two great audiences with one vibrant, fun, effective, engaging (and humble) product. What this means to you? There’s no more effective way to reach your target than The Current.
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theCurrent media kit