ELITE SELLER GUIDE

ABOUT ROSS RAVL ELITE

PROVEN SUCCESS. SERVICE THAT STANDS OUT!

It’s nice to meet you! The Ross Pavl Elite Real Estate Group utilizes knowledge and passion, to help clients realize their real estate dreams. Ross Pavl founded this group, contributing his extensive experience in marketing luxury homes, new home construction, inner city condo development, country residential dream homes and everything in between. His modern team combines local market expertise, selling strategies, negotiation skills, law and contract knowledge, professional networks and dedicated time, ensuring the diverse needs of sellers are met. The team understands the demands of selling a home. The focus begins with identifying specific features of your home that make it unique and exciting, and understanding your priorities and challenges. The team will assist you to prepare your home for showings and marketing begins with sharing your home listing to the right demographic of purchasers. Effective marketing is key to getting a home sold in today’s competitive market.

Ross Pavl Elite Real Estate Group includes photographers, videographers, writers, social media managers, website developers, interior designers, stagers, graphic designers, printers and others – to ensure the highest quality crafting of all marketing tools. Clients will benefit from comprehensive market research, product design, graphic identity, promotional signage, renderings, 3-D virtual tours, direct mail, in-house sales administration and global marketing. Ross Pavl Elite Real Estate Group’s marketing strategies include unique concepts such as luxury home brochures circulated on private and charter planes, literally rolling out the red carpet, or giving out roses and champagne at open houses. Your property will receive maximum exposure by taking advantage of today’s technology, including Internet marketing, web exposure, social media strategy, staying up-to-date on the market, Realtor and client databases, print media, brochures, flyers and more!

It’s exciting to think of a SOLD sign in the front yard and we know that there is a lot to consider along the way. Selling a home is a rewarding adventure. The team is here to generate knowledge and confidence in you. Every member of the Ross Pavl Elite Real Estate Group is committed to ensuring that ALL of your real estate needs are not just met, but exceeded. This booklet was created for your convenience and hopefully it will be a valuable resource. While the entire process is outlined here, your agent will be staying in constant contact with you throughout the process. Your experience will be unique and service will be adjusted to your wants and needs. The focus is your complete satisfaction. You deserve the best!

“When it comes to a luxury home ‘Open House,’ RPE goes beyond the norm by creating special events. They have incorporated art shows, wine tasting, and even a pre-Oscar party theme where he literally rolled out the red carpet to create a unique experience and make the clients feel special. “It’s a challenge because it requires a lot of creativity and work plus you’re selling to a very small percentage of the population.”

- Ross Pavl

FOR SELLERS

SELLERS INFO

THE REAL FACTS

If an agent gives you an analysis of your home before seeing it, it should automatically raise red flags for you. Every home is different, so it is important for an agent to consider all variables when analyzing your property. At Ross Pavl Elite Real Estate Group, we will show you how to properly analyze your property by asking the “hard” questions, evaluating other aspects, doing a detailed Comparative Market Analysis and helping you understand the process and everything involved in it. To successfully sell your home, you must establish a level of trust with your agent and your agent needs to understand your needs as well as your wants. We will help identify the great qualities of your home that buyers are looking for. I will do what is necessary to sell your home for all it is worth. We want to ensure you are comfortable, informed and completely satisfied.

One of the main key factors involved in selling your home is maximizing its exposure in the market. 90% of buyers search for homes using the Internet. Of that 90%, 8 out of 10 people use Google as their main search engine followed by Yahoo and Bing. Having a strong online presence is vital for selling your home. However, many agents do not utilize their web syndication to its fullest.

There are many ways to market your property. One specific way to do so would be by taking pictures and videos of your home. The images and videos you use to market your property could be the determining factor for potential buyers. Professional HD quality photography and video rather than cell phone quality photography and video can be a determining factor for whether a buyer would even want to visit your property at all. That can make the difference between a quick sale or a long-drawn out sale.

By utilizing all the marketing resources necessary, our team of experienced agents can give your home the maximum exposure needed for a fast sale.

PARTNERSHIPS, NEGOTIATIONS AND EXECUTION

We believe in reaching out to our peers, utilizing their network of friends and associates, and targeting buyer specialists. Having a proper marketing plan that successfully attracts co-op agents could help sell your home by up to 5% more! Think about this: someone who sells their home for $500,000 and banks $100,000 could have sold their home for $525,000 and bank an extra $25,000. That’s substantial and it can be done by choosing an expert team that give you expert advice while guiding you through this process. We can be that team.

Negotiation is another vital park of the process. Many agents who do not pay attention to the smaller details usually sell far below the asking price or do not sell at all. So how do you know if you are dealing with a competent negotiator?

SHOWING TIME

Showingtime Appointment Centre makes showing appointment scheduling quick and easy for agents and offices.

Sellers enjoy working with the ShowingTime Appointment Center because it makes it easy for their home to be shown and it provides them with quick, accurate agent feedback after each showing.

WHAT IS THE SHOWINGTIME APPOINTMENT CENTER?

The ShowingTime Appointment Center is a showing management and feedback service which provides your agent and other agents in the area, a single place to call to make appointment requests for your home. Highly trained professional and knowledgeable staff are available daily to schedule showings for your home 24/7! You are also welcome to call ShowingTime at anytime unless it is an urgent showing. ShowingTime will only contact owners/occupants between the hours of 8:00am and 9:00pm. The Appointment Center is open 7 days a week and on all major holidays (except Thanksgiving and Christmas) so agents won’t have any trouble scheduling a time to bring buyers to see your home.

AS A SELLER, WHAT DO I NEED TO DO?

Your agent and the ShowingTime Appointment Center will take care of bringing buyers to your home … all you need to do is prepare your home for showings.

WILL I BE NOTIFIED WHEN A SHOWING IS SCHEDULED?

Yes, you can receive emails, phone calls and/or text messages if you’d like. Appointments fall into three categories:

1. Go & Show – for listings where no appointment is required and the showing request can be immediately confirmed upon request.

2. Courtesy Call – an appointment is automatically approved, but a call is made to notify the owner/occupant.

3. Appointment Required – a confirmation must be obtained from the seller, tenant and/or listing agent before the showing may occur. In each case, you may still elect to receive notifications.

RP ELITE LUXURY COLLECTION

Find your next home and list your luxury property with RP Elite Luxury Collection

Local Expertise. Global Presence. Luxury Defined with Class. The RP Elite Luxury Collection is a group of exclusive luxury properties dedicated to attracting high end buyers to your prestigious listing. However, your property for sale is more than just a listing!

By listing your luxury property with RP Elite Luxury Collection, you have listing exposure across all Exp Realty Platforms, as well as Luxury Groups of Exp, online database and exclusive Exp partners. This collaboration allows for advanced marketing and exposure for your luxury property for sale, will attract suitable buyers and streamline the selling process.

When you work with Exp Realty agents who specializes in luxury properties, you will receive the highest exposure through the collaboration of luxury agents, working together for you.

PRICING YOUR HOME

There are many factors involved that lead to the successful sale of your home. However, there are two very key components that stand out from the rest. These components are an essential part of the process.

FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experienced team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.

SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.

A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports today, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.

MARKETING

360 ° MARKETING APPROACH

Exp is a global online brokerage that’s powered by top agents and cutting-edge technology. This new and innovative model has made Exp Realty one of the fastest growing real estate brokerages in the world and the #1 cloud base brokerage in the world. This new and improved concept has allowed for constant collaboration, sharing of ideas, marketing matters and maximum exposure for luxury properties. At Exp, you don’t only have us at RP Elite Group working for you, but also have a whole group of agents collaborating together to create maximum exposure and dedicated service and advice.

We are the new Marketing Masters, working for you!

360° Marketing Plan

HOME PREPARATION

EXTERIOR PREPARATION

• House number should be easy to read.

• Lights on timers to ensure house is lit up after sunset.

• Eaves troughs, and down spouts in good repair.

• Garage/car port clean and tidy.

• Litter picked up.

• Cracked or broken window panes replaced.

• Doorbell and door hardware in good repair.

• Touch up trim paint on doors, window frames, fascia, etc.

• Mow, edge and weed the lawn frequently until the home is sold.

• Overgrown shrubbery be cut back to show as much of the exterior as possible.

• Inspect the roof for necessary repairs and any visible broken shingles or tiles.

• Stucco water stains can be repaired using a mild bleaching agent.

• Fences should be mended and painted.

• Wash all windows inside and outside.

INTERIOR PREPARATION

• Lights should be on and drapes left open during daylight hours.

• Heat set at a comfortable temperature.

• Fresh flowers/plants in various rooms.

• Doors and cupboards properly closed.

• Leaky taps and toilets repaired.

• Burned out light bulbs replaced.

• Squeaky doors oiled.

• Mirrors, fixtures, and taps cleaned and polished.

• Seals around tubs and basins in good repair.

• Floors cleaned, garbage containers emptied.

• Inside of closets and cupboards neat and tidy.

• Valuable property, out of reach, out of sight, or locked away.

• Pets absent, where possible, or contained during showings.

• All torn screens should be repaired or replaced.

• Avoid repainting the entire house unless completely necessary.

• White or neutral colors are easy to work with and make your rooms look larger.

• Fireplace lit in cooler weather, air conditioner turned on in warm weather.

• Countertops neat and polished and appliances cleaned.

MARKETING

LUXURY LIFESTYLE MARKETING

We specialize in luxury lifestyle marketing, supported by our partners, who are experts in neighbourhood marketing. Buyers want to know how and if their current lifestyle will change, and how the local amenities will impact this change. At RP Elite, we target potential buyers for your home by hitting on key points that almost all buyers are looking for. By providing detailed community lifestyle brochures, videos, websites, demographic highlights, features and even reviews from locals within the community, we are able to provide all potential buyers an overall understanding of the area, its best qualities, attractions and overall lifestyle.

Marketing a home is only one aspect of the overall goal. The community lifestyle plays a huge role in providing exceptional exposure for your luxury property for sale. Our community profiles include local attractions (bars, pubs, theatres, recreation centres, etc.), grocers, transportation routes, professional services, outdoor recreational features (bike trails, walking paths, water features, etc.), detailed school info and much more.

Our community luxury lifestyle profiles include the following:

MARKETING TOOLS

We have a menu of open houses; agent open houses, public open houses, and mega open houses.

We take the time to ensure your home gets the exposure it needs in order to sell. We don’t hesitate to door-knock, distribute flyers, talk to the neighborhood, and do neighbor invited open houses.

BROKER TOURS & SUPERIOR OPEN HOUSES

The broker tour opens your home to agents from other firms. An open house is usually the most convenient time for other agents to bring buyers to see your property. But we don’t just do open houses, we do mega-open houses like no one else. We take the time to ensure your home gets the exposure it needs in order to sell. This leads to spectacular results. Our mega open houses average 20 guests. Our competitors open houses average 8 guests.

PRINTED MARKETING PIECES

We provide professional Property Listing Brochures, High-end Elite Property Booklets, Unique Marketing Pieces and Attractive Feature Presentations.

PROFESSIONAL PHOTOGRAPHY, TOURS & WEBSITES

We create a digital experience for home buyers on the local, national, and international market. We provide professional photos and tours on more than 200 websites. Our high-end listings also benefit by exposure in local newspapers, magazines and online articles.

PROFESSIONAL STAGING, CONSULTATION & VIRTUAL STAGING

The best way to showcase your home for all it’s worth is to professionally stage your home. Ross Pavl Elite Group provides professional staging consultation to help bring out the best in your home. Virtual staging is another effective aspect that makes a great first impression and is more cost-effective. This option is a great tool for online exposure and can be manipulated to fit any potential clients taste.

MARKETING PRESENTATION

Our team follows a proven system that allows us to get the most for your home. Our system includes customized marketing products such as informative property brochures that highlight the best qualities of a home, professional photography, video presentations, web exposure that utilizes all search engine optimization sites (at least 15 websites), and quality print ad campaigns that are unique to the property. All this helps to ensure the quick and successful sale of your home. We are so confident of our marketing plan that we guarantee it and put it in writing for you.

WHERE DO BUYERS COME FROM?

WEB SYNDICATION

We use the Internet and all online tools to help sell your home. With most buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers.

Most people search for a home using three main search engines. We make sure to connect with as many potential buyers and agents with buyers as possible on these platforms.

More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. Our web syndications show your home on high-traffic websites as well as our own.

WHERE BUYERS COME FROM

These are the first steps buyers take when looking for a home.

ACCEPTING THE OFFER

THE PRICE IS NOT ALWAYS RIGHT

“The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust us at Berman Estates to help you thoroughly evaluate every proposal without compromising your marketing position.

NEGOTIATING THE RIGHT WAY

We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agents, we guarantee a thorough and objective assessment of each offer to help you make the right choice.

THE INITIAL AGREEMENT AND DEPOSIT

An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement.

KEEP WRITTEN RECORDS OF EVERYTHING

For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We assist you in drafting all the paperwork for your sale and make sure that you have copies of everything.

STICK TO THE SCHEDULE

Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.

TESTIMONIALS

TESTIMONIALS

“I had the pleasure of working with RP ELITE Real Estate Group when we purchased our dream home. They were very professional, responsive and knowledgeable. I would highly recommend RP ELITE Real Estate Group and look forward to working with them in future!”

- Felix Akpan

“Excellent service and professionalism from beginning to end. We used RP ELITE Real Estate Group as our firm, on both the sale and purchase of our home and would use their team again without hesitation. Ross and his team have set the bar high with their customer-centric service while focusing on our needs; the needs of the customer each and every time.”

- Jeff Ruyter

“We loved our experience with RP ELITE Real Estate Group. They were always efficient and on time in responding back to our questions. They have maintained a great relationship even after the house was bought. Only a few realtors will maintain a relationship after. I would recommend them to any one looking to buy or sell their house. Excellent Choice.”

- Nadia Nizam

“RP ELITE Real Estate Group did a fabulous job marketing and selling our home in Aspen. They demonstrated extensive knowledge of the real estate market in Calgary; took the time to show us comparable homes in our price range prior to us setting our list price; did an amazing job photographing and marketing our home; and handled all transactions promptly and professionally. Our home sold quickly at a higher price than we had hoped for.”

- Karen Sveinunggaard

People do not care how much you know until they know how much you care. They will forget what you said. They will forget what you did. But they will never forget how you made them feel.”

THANK YOU FOR THE OPPORTUNITY

- teddy roosavelt & Maya Angelou