BRAND HISTORY
About Airwalk Airwalk, a popular line of casual, active casual, and specialty sports shoes targeted almost exclusively at people under the age of 25. Airwalk’s line of snowboarding boots is the top seller in its category; the company also designs and markets a branded line of snowboards, bindings, and other accessories for that rapidly growing segment. Airwalk was one of the first board sports brand, inspired by and made for skaters. It is one of the brands that launched and built the only action sports community. Before the advent of Airwalk into the skateboarding market, the athletes themselves modified the shoes to reduce the wear and tear on the skateboard. Airwalk is the first brand to develop the highest level of shoe safety, pedal padding and rubber banding.
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