BEDFORD BOROUGH EDITION
AUGUST 2018
Huge crowds flock to town’s famous River Festival The first Bedford Festival was held 40 years and every two years since with the scorching weekend of July 14th and 15th being a winner. Christina Rowe, Love Bedford Director, said: “All credit to the events team at Bedford Borough Council, their many partners, sponsors and the public for making this such a fantastic event.
“At BedfordBID our mission was to make sure that this huge marketing opportunity was accessed by town centre businesses and our Little Book of
Offers did just that with 5,000 being snapped up by people who will then be encouraged to keep coming back all summer long to take advantage of the discounts. “We also launched our free draw to win a trip to New York thanks to one of our independent businesses Global Travel Experts. This promotion will run all
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