Client Managers
GET TO KNOW THE TEAM
Charlotte Weeds
Senior Client Manager charlotte@irglobal.com
Prior to joining IR Global, Charlotte spent 16 years working with children and adults with learning difficulties. As Senior Client Manager, she collaborates closely with other Client Managers to ensure that all member needs are addressed and that they continue to benefit from being part of the network.
In her free time, Charlotte can be found at the stables with her ex-racehorse, Rory, and she plans to start competing with him soon. She has a deep love for the outdoors and enjoys spending time in nature whenever she can.
Emma Simmons
Client Manager emma@irglobal.com
Kate Cowley
Client Manager kate@irglobal.com
As a member of the Client Manager Team, Kate thrives on building strong relationships with clients. She is passionate about helping members maximize their network experience by facilitating connections and organizing meaningful meetings.
In her free time, Kate enjoys traveling to new destinations and catching live music performances whenever she can. Family means the world to her, and one of her greatest joys is witnessing her daughter’s excitement as she learns and explores new places.
Nicole Tyrell
Client Manager nicole@irglobal.com
Your membership is here to help you address the opportunities available to you and allow you to compete with the larger, multinational firms. The following document highlights to resources you have available via the network and gives some practical steps to take to ensure you utilise it correctly.
Our Client Manager team is here to support you with your membership and gives you the guidance you need to put a successful strategy
in place. This includes support on publishing your news and articles, keeping you up to date on our events, advice on marketing & branding, arranging meetings with other members and also identifying which sectors and jurisdictions are of most interest to you.
We arrange quarterly calls with you and your team to find out what is happening in your firm, learn about your referral activity and to ensure your strategic plan is up to date and working effectively.
Emma is responsible for building strong relationships with existing and new members. She ensures our core values are central to each member’s success. Emma provides bespoke support and guidance to help members develop effective plans, whilst arranging quarterly calls to keep them up to date.
Emma enjoys long walks with Bella, her dog, watching her son play football, and going on outings with her daughter. She’s a dedicated fan on the sidelines, cheering for her husband during his golf matches, and truly feels most at home by the sea and on the beach.
As part of the Client Manager team, Nicole is dedicated to helping members fully utilize their membership potential. By focusing on personalized support, she assists members with creating meaningful connections and encourages actively engaging in the network to maximize their opportunities for growth and collaboration.
Nicole spends most of her free time in the gym, training for her next trampolining competition. Competing internationally allows her to combine her passion for the sport with her love for exploring the world, making each event an adventure.
Our support includes:
Utilising your IR Global membership effectively
Ongoing membership strategic development calls to ensure success
Publishing your news & articles to a global audience
Keeping you up to date on our events
Advice on marketing and branding
Tools to arrange meetings with fellow IR Global members
Identifying key sectors and jurisdictions of interest
Private members area on our website
“A well-crafted membership strategy, guided by your Client Manager, ensures you maximise the value of your membership. This includes support for publishing news, event updates, marketing advice, networking opportunities, and connections with key sectors and regions.”
Charlotte Weeds Senior Client Manager
HOW TO UTILISE YOUR MEMBERSHIP
Since our launch in 2010, we’ve continually enhanced our platform to give you the best experience possible. Through years of collaboration with our members, we’ve crafted a space where you can effortlessly manage your membership, all while enjoying the personalised support of your dedicated Client Manager.
RESOURCES AREA
Our Resources give you access to important referral protocols and practice group updates. We recommend all members follow and utilise the useful marketing materials and branding for use on their own website to show their affiliation to IR Global. Make sure to highlight your international presence and connections!
NEWS
Your news feed at IR Global is one of the most important parts of your membership. You can upload as much news as possible and this increases your overall activity in the group and makes you more visible. Thus increasing your chances of gaining referrals and connection requests from other members.
Via the members area, your marketing team have the ability to add and edit your own news/articles and filter the news you receive by practice area or sector.
Your online member area includes:
REFERRALS
The referrals section of the members area is to allow you to upload and inform us of any inbound or outbound referrals you have sent or received. These referrals will then be highlighted in our quarterly activity report which is sent out to all members and displays you as an active and prominent member of the network. It will also encourage members to reach out and connect with you, increasing your referral avenues even more.
TRAVEL CALENDAR
Arguably our most unique and useful tool is our travel calendar which enables you to submit your travel dates and notify local members in that location of your availability to meet.
Our interactive calendar will keep you up to date on members travel, IR Global face-face and virtual events, regional / national meetings and partner led webinars. This will be the place for members to ‘meet’ each other, grow connections and to drive referral activity. This encourages member engagement outside of IR Global events.
Send your news directly to news@irglobal.com
DEAL TEASERS
Developed in collaboration with the IR Global M&A steering committee, members are able to submit deal opportunities via the online members area. Upon submitting, the opportunity is saved and included on a deal related newsletter and shared globally. Those that receive the deals are active members in the dealmaking arena and have requested to opt in to these updates. Giving you a greater chance of selling or acquiring a business for your clients.
https://youtube.com/playlist?list=PLnLHVsORga1f7zY4fyzELkej3Kr2fVKQ9
Ross Nicholls Business Development Director, IR Global
“Sharing referrals and recommendations with other IR Global members is imperative for building relationships, gaining trust, and greatly increasing business development opportunities. Please do inform us of any inbound and/or outbound referrals you work on throughout your time with us.”
IR GLOBAL EVENTS ONLINE & FACE-TO-FACE
Throughout the year you are invited to attend face-face and virtual meetings to connect with fellow members. The nucleus of our events is our members and their willingness to form new relationships, refer work and collaborate and we have quickly become renowned for hosting the most innovative and creative meetings in the professional services sector.
Each event has a key focus on building relationships and generating new business which is what makes the network so successful. They focus on practice area specific or regionally based to discuss how members can collaborate. We like to tackle global topics, so you connect with members from across the globe. Each quarter we host a virtual ‘speed networking’ session where you join to network with a different member every six minutes –these are great fun and incredibly popular.
All IR Global events support engagement and activity to help increase your chances of consistent referrals, membership success and business development.
“What a wonderful experience sharing perspectives, strategies, and business ideas with some of the best lawyers and accountants from all over the world.”
Ferruccio Bongiorni Studio Bongiorni, Italy
Our events calendar is updated regularly and you can find what’s coming up HERE! irglobal.com/event-calendar
MARKETING & BRANDING
We provide a range of materials which can be added to your own website, email signatures and business cards.
This is to show existing and prospective clients your international capabilities and how you can assist them globally when they have requirements in different jurisdictions. This makes you more attractive to existing and potential clients. Many IR Global members and firms do this successfully and enjoy highlighting their connection to an international network of professionals.
Our toolkit includes useful information such as;
• IR Global referral protocols
• IR Global member firm branding
• A press release to inform your network of your IR Global membership
• IR Global brand guidelines to ensure the right colours and logos are used
• 'How to' videos to help you understand our members area and the tools we have available
Visit our Member Toolkit to download our referral protocols, IR Global branding, videos and much more to help you utilise your membership.
IR DIGITAL
IR Global and our digital marketing team provide a comprehensive, all-in-one solution for marketing your firm.
How can we help?
We focus on helping you attract both national and international clients while showcasing your expertise to your current and prospective audiences. With full access to our dedicated in-house marketing team, along with the resources and partnerships we’ve developed over the past 12+ years, you’re in capable hands.
Our team provides a wide range of services, including Digital Marketing and SEO, Content Creation, Social Media Management, and Analytics & Reporting, to help improve your strategy and drive growth.
What sets us apart from others is our flexibility – while we offer core deliverables, we can also take on additional tasks as needed throughout the year, ensuring that your marketing strategy stays agile and aligned with your goals.
1
Social Media
Managing social media platforms to engage with the audience, grow followers, and increase brand visibility. This includes content planning, posting, responding to comments, and analysing engagement metrics.
2
Content Creation
Developing relevant content that resonates with the audience. This includes blog posts, videos, graphics, and other forms of media to convey key messages and maintain brand consistency.
3
SEO & Website Support
Optimising website content for search engines to improve visibility and organic traffic. This involves keyword research, on-page SEO, technical support, and monitoring performance.
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Crafting and distributing newsletters to keep subscribers informed and engaged. This includes content planning, design, and tracking open and click-through rates.
5
Media Relations & Content Reach
Utlilsing IR Global’s content partnerships to amplify the reach of your own material and securing coverage / placement opportunities with the international press.
6 Analytics & Reporting
Tracking, analysing, and reporting on key metrics to measure the effectiveness of your reach. This helps us build on your future strategy and outreach efforts.
For more information on our IR Digital offering please contact Rachel Finch via rachel@irglobal.com and you can find our more on our website: irglobal.com/digital Newsletter Management
IR GLOBAL
MEMBER OF THE YEAR
2024
Every year, IR Global recognise our most successful, influential and active members of the group via our 'Member of the Year' (MOTY) awards process.
We reach out to all members and ask for their nominations of the individuals and firms who they believe have made a significant contribution to the group. These are then shortlisted to 15 firms. The criteria starts with referrals, both inbound and outbound. However, it is not just based on the highest level of referrals, but also other innovative and creative ideas that have been put into practice, how they are helping us and their fellow members and finally what their membership means to them and their business.
In 2024, we were delighted to award Katherine Evans with the MOTY Award.
Katherine and her team specialise in advising clients in the telecommunications and business technology sectors, both in the UK and globally. Their multi-disciplinary approach allows us them to cover all aspects of business, from initial formation to re-financing, debt restructuring, drafting and negotiating agreements, navigating regulatory challenges across various jurisdictions, and supporting dispute resolution when necessary. Katherine and her teams service offering includes include complex multi-jurisdictional agreements, regulatory compliance, distribution and reseller agreements, software licenses, IP rights, and virtual in-house legal support.
Katherine and her firm joined IR Global in 2014, and she has since been an invaluable member. Actively engaging in strategic referrals and promoting fellow members, Katherine’s dedication shines through her collaborative leadership style. She embodies the IR Global ethos, inspiring others with her commitment to mutual success.
Katherine’s approach has fostered robust relationships, creating an environment where everyone thrives.
View Katherine’s IR Global profile here
“Since I joined IRG in 2014, it has been critical to the success of my law practice, both for making available to me a network of dedicated and high performing professionals to refer work to when my clients need it but also for the friendship and camaraderie which has made and continues to make my business and personal journey through life so much more enjoyable in every way.”
Katherine Evans Member of the Year winner 2024
RISING STARS
The next generation of leaders in the global professional services community
The cost for the Rising Stars Programme is £700.00 for a yearly membership. Take a look at our Rising Stars Programme here.
Member Incentives
Boutique and medium-sized professional services firms are increasingly grappling with the challenge of retaining their top talent. While the reasons are varied, a key obstacle is competing with larger international firms, especially when it comes to offering personal and career development opportunities—like cross-border work, global travel, and rich cultural experiences. To help level the playing field and empower our global members, we’ve launched the IR Rising Stars Programme—designed to provide the dynamic opportunities that rising professionals crave.
In addition, we’re proud to offer mentorship opportunities for Rising Stars with our long-standing members. This valuable resource can significantly boost your Rising Stars’ personal and professional development, ultimately contributing to higher staff retention as you will be offering this via your firms network.
Recommend a new member today!
Any IR Global member that recommends an individual/ firm to join the network will receive a 10% discount off their membership renewal.
By recommending 3+ new members in a 12-month period, you’ll receive a 15% discount! Email Ross today for more information: ross@irglobal.com
Why recommend a new member?
Allow us to appoint new members that are proven to be credible and will fit into the IR Global community.
1 Supports the growth of IR Global with new members that are committed to growing their own cross border network.
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Helps us continue to increase referral activity and support relationship building.
Allows our existing members to have a direct input into who joins the network.
Those that onboard with us means you'll qualify for a 10% discount off your own membership.
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