5%20reasons%20 %20100%25%20campaign%20

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ANALYSIS

5 REASONS WHY THE 100% CAMPAIGN FOR CLEAN ENERGY WILL FIND The Solutions Project is a social enterprise whose goal is to make clean energy more accessible and affordable for all SUCCESS IN 2014, IT launched the 100% Campaign, a public awareness, consumer choice and social good campaign that started in New York and is rolling out across the US. The purpose of this campaign is to hold activities, events and calls to action that drive demand

The Solutions Project has concrete targets

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For any organisation to be successful, its members need to be pulling in the same direction. To achieve this, the Solutions Project has been very specific about what its goals are and how it defines clean energy – definitions that are at the heart of the 100% Campaign’s actions. First and foremost, the Solutions Project’s goal is to see the world transition to 100 per cent clean, renewable energy by 2050 for all purposes. Defining clean energy as wind, water and sun, the organisation is adamant that it is entirely possible to meet the world’s energy needs using these three renewable resources. “Our definition is explicit about keeping oil in the ground and instead we advocate for tapping into those natural, renewable, hyper local sources of energy that don’t cause any pollution, don’t endanger our air and water and the land that we call home,” says Sarah Shanley Hope, Executive Director of the Solutions Project.

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INTERNATIONAL INNOVATION

and accelerate the growth of clean, efficient energy. After researching qualities that make campaigns successful, Rosemary Peters sums up why she thinks both the campaign and the Solutions Project will meet their goals.

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The organisation is rooted in strong scientific evidence Another aspect of successful campaigns is credibility. The 100% Campaign – and the wider Solutions Project itself – is credible because its goals are based in science. The roots of the organisation grow out of research that Professor Mark Jacobson from Stanford University did in 2009. With collaborators from University of California, Davis and Cornell University, Jacobson co-authored a plan to power the world for all purposes with renewable energies. The evidence from this research (which is supported by 12 other independent, peer-reviewed studies) shows exactly how humanity can transition to using 100 per cent clean, renewable energy for all purposes by 2050. These are facts that the organisation is happy to share through its two interactive maps. The first is a map that breaks down how energy should be distributed in 139 countries across the globe given their local renewable resources and using modern-day technological advancements. The second does the same, providing detailed plans for each of the 50 US states.


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5%20reasons%20 %20100%25%20campaign%20 by Rosemary Peters - Issuu