24 South Briland Listing Presentation

Twenty FOUR

SOUTH BRILAND LANE

The pinnacle of luxury and refinement in Rosemary Beach. This Gulf front home, designed and renovated by renowned architect Bobby McAlpine, is prominently situated on one of only two Founder’s lots in the master-planned Rosemary Beach community. Boasting 115 linear feet on the Gulf of Mexico, this remarkable home provides panoramic views from every level. Completely renovated in 2019 with McAlpine and master-builder Matt Fuller, the owners incorporated sleek, modern European design elements, complemented by antique finishes and furniture selections. The living room allows for intimate entertaining and features five porches overlooking the Eastern Green, the Gulf and the private lawn and courtyard below. Three spacious guest suites on the 1st floor have their own private courtyard access and en suite baths. A large foyer welcomes guests entering the home from the Eastern Green and beach access boardwalk. The chef’s kitchen has an expansive marble dining bar that seats eight, complete with a Thermador oven, two Bosch dishwashers, six-burner gas cooktop, SubZero refrigerator, microwave drawer, ice maker and trash compacter. The outdoor living space includes an immaculate courtyard oasis featuring two grass lawns separated by a covered dining area, dipping pool, complete with Gulf views and a gazebo for dining and entertaining. Unprecedented in Rosemary Beach, the carriage house is uniquely located on the Gulf of Mexico, allowing for its guests to enjoy Gulf views from the privacy of their own living space.

SALES STATISTICS FOR ROSEMARY BEACH & COMPARABLE PROPERTIES IN ALYS BEACH

Being one of only two Gulf front, Founder's lots in Rosemary Beach, 24 S Briland Lane is truly unique because of its vast Gulf frontage allowing for privacy and unimpeded views from all living spaces, as well as its construction quality and captivating design and decor. In an effort to define value we have identified two comparable properties on significantly smaller, Gulf front lots in neighboring Alys Beach that have sold and pended in the last year.

The highest priced property under contract is 29 Sea Foam Alley that is potentially garnering a purchase price of $19.9M, or $4669/sq.ft. This home is only 4200 sq.ft. and offers approximately half the Gulf frontage of 24 S Briland Lane. 29 Sea Foam Alley sat on the market for 0 days and brought in an offer on its first active day on MLS.

23 Sea Foam Alley sold on 3/24/21 for $16.9M, or $3733/sq.ft. Applying a conservative 30% increase to this property due to the market increase, this values 23 Sea Foam Alley at $22M or $4852/sq.ft. This home only offers 35 ft. of Gulf frontage compared to the 115 ft. of Gulf frontage that 24 S Briland Lane offers.

29 SEA FOAM ALLEY

29 SEAFOAM ALLEY

23 SEAFOAM ALLEY

23 SEA FOAM ALLEY

MARKETING POWER

In addition to our marketing efforts and brand partnerships, our exclusive, on-site Real Estate office is prominently located in Rosemary Beach®, which means we are poised to capture genuine, qualified prospects for your property each and every day.

- Your property featured on the cover of Rosemary Beach Realty’s print and digital collateral, including but not limited to targeted email campaigns.

- Private Broker's Open Houses, if desired, with a qualified guest list.

- Property-specific promotional materials, including professional property brochures, to be provided to all prospective buyers, featured in our Realty Office and throughout the community, and delivered to qualified prospects.

- Professional videography and aerial photography to be used in marketing materials. When brokering a property of this echelon, we collaborate with nationally recognized and published industry professionals to highlight the home through exceptional photography and staging of the property to meet the desires of the homeowner.

- Custom, branded website specific to your property at 24 S Briland Lane, curated by our marketing team. In 2020, Rosemary Beach Realty successfully brokered the recordbreaking sale of 181 Paradise By The Sea Boulevard at $15.1 Million, by utilizing a custom website. Shortly thereafter, our company broke that record, accomplishing the off-market sale of 88 Paradise By the Sea Court at $15.9 Million, solely by utilizing this strategy. See website examples on the adjoining page.

MEDIA MIX

Rosemary Beach Realty features listings in major publications with distribution to our target audience.

CURATED WEBSITE

The Rosemary Beach Realty marketing team creates custom curated websites highlighting the unique selling points of your property.

View samples of our property specific websites at the links below.

181 Paradise by the Sea | The Providence | 88 Paradise by the Sea

ROSEMARY BEACH COTTAGE RENTAL COMPANY

Our relationship with our sister company, the Rosemary Beach Cottage Rental Company, allows us to have exponential marketing influence over the prospects that vacation in Rosemary Beach from all over the country. Furthermore, the Cottage Rental Company has a robust client database of qualified prospects totaling over 100,000 who regularly receive information on our Rosemary Beach Realty property offerings.

- Upon check-in, each vacation guest receives a welcome package with property information, as well as a welcome email that features the premier Rosemary Beach Realty listings, such as 24 S Briland Lane

- Rosemary Beach Realty and Rosemary Beach Cottage Rental Company share a physical office space, allowing us to closely work together and also increasing foot traffic and visibility of our listings in the community

- Each of our websites features the prominent Rosemary Beach® name, and generates digital traffic towards one another, increasing our online presence and ability to present your property to more prospects in a digital format

In summary, Rosemary Beach Realty has a significant and real marketing advantage over all of our competitors in the Rosemary Beach market. This is proven by our continual success as the top producing brokerage for selling the highest volume of properties in Rosemary Beach. Moreover, Channing Gardner maintains the recordbreaking sale for Rosemary Beach, at $12,500,000 in 2017.

the ROSEMARY BEACH difference

As a company, Rosemary Beach Realty has brokered the majority of the highest priced recent sales transactions in Rosemary Beach:

• 88 Windward Court - $8.1M

• 427 E Water Street - $7.6M

• 365 E Water Street - $6.8M

• 16 S Barrett Square Residence 4 - $6.7M

• 16 S Barrett Square Residence 2 - $6.2M*

• 16 S Barrett Square Residence 1 - $7M

*exclusively brokered by Rosemary Beach Realty agents, with no participation from any outside brokerage

It is noteworthy to mention that as of March 2022, the median purchase price in Rosemary Beach is up 57%, year-over-year from 2021.

ROSEMARY BEACH REALTY WAS THE #1 OFFICE IN 2021 SALES VOLUME FOR THE ROSEMARY BEACH COMMUNITY

Our office brokered over $179 Million in sales transactions in the community in 2021. This was over 3 times the volume of sales of the next highest selling office, who only had sales in the community of just $66 Million. So far this year, Rosemary Beach Realty has sold $14.5 Million, with another $32.7 Million in pending contracts.

Our office is consistently #1 in Rosemary Beach sales.

Since 2016 our office has closed over $762 Million in sales in the community. Again, this is over 3 times the volume of sales of the next highest selling office in the same time period, with Rosemary Beach sales of just $272 Million.