RockieInteriorsprovidesclientswithahomewalkthroughandanInteriorre-designofthespace, resultinginabeautifulandthoughtfuldesign.Withourshowroomavailabletoclients,theywillbeable tohaveahands-onexperiencewhilechoosingmaterialsfortheirhome.Ourshowroomfeatures flooring,cabinetry,countertops,lightingandplumbingfixtures,andaccessories.
RockieInterior'stargetmarketishomeownerslookingtomaketheircurrentspacetheirdream home.Clientsaretypicallyinthemiddletoupperclassrange,withbudgetsstartingaround $20,000.Ourservicesensurethatclientswillhaveawell-designedspacewiththebestmaterials chosen.AfterworkingwithRockieInteriors,clientswillfallinlovewiththeirhomeforasecondtime.
RockieInteriorshasafive-yeargoal,aten-yeargoal,andalong-termgoal Infiveyears,wewill havegrowninourcommunityandmademeaningfulrelationshipswithclientsandstatevendors Wewillbeknownforourqualityservicesandlocaloutreach Intenyears,wewillhavedesigned 10,000spacesforthepeopleinoursurroundingarea,andhopefullybeyond.Ourlongtermgoalis tobeabletobranchoutacrossColoradoandopenupmorelocationstobemoreaccessibleto moreclients.RockieInteriorslongtermgoalistobearespectedandestablishedbusinessinour community,andhavehelpedcountlesspeoplere-designtheirhome.
Rockiesinteriorsisahands-ondesignfirmthatspecializesinre-designofclients'currenthomes Our servicesofferin-homeevaluation,re-designofthespace(s),andaccesstoourextensivedesign showroomwhereclientswillbeabletoviewandchoosethematerialsfortheirdreamspace
Withourshowroomavailabletoclients,theywillbeabletohaveahands-onexperiencewhile choosingmaterialsfortheirhome.Ourshowroomfeaturesflooring,cabinetry,countertops,lighting andplumbingfixtures,andsomuchmore RockieInteriorsprovidescabinetryfromTharpCustom Cabinetry,countertopsfromDenverGraniteandQuartz,flooringfromMuscanellFlooring,andlighting fromColoradoLighting
RockieIinteriorscaterstoyounghomeownersandfamilies.whetheryou'redesigningyourfirsthomeor renovatingforanewfamilymember,RockieInteriorsoffersuniquesolutionsforyourchangingneeds.
Infiveyears,RockieInteriorswillbeawell-knownandrespecteddesignfirmwithinthecommunityof CentennialColorado Wewillbeknownforourqualityservicesandcommunityoutreach
RockiesInteriorsstrivestocreatebeautifulenvironmentsforourclientsthatfunctionsbestcorrodingly witheachindividual. Withourteamweaimtoworkhandsonwithcustomersinordertocreatethe bestdesignthatleavesourcustomersspeechless.Ouronlygoalisbetteryourhomewhilerespecting theimpactoftheenvironment.,
Location
OurlocationisjustoutsideDenverin7050SYosemiteStCentennial,CO80112.Thislocationgivesus accesstonotonlythestatecapitalbutalsothesurroundingcitiessuchasCastlePines,Greenwood village,andCherryHillsVillagewhichhavethehighestannualincome($100,00+)inthestate
Mon-Fri:9:00am-5:00pm Saturday:Byappointmentonly
WeareanSCorportationmadeupofshareholders BecauseweareanScorporationour shareholderswillhaveaccesstoanyprofitsandwillnotbepersonallyliableforanylosses BeinganS Corportationalsomeanswehaveregularscheduledmeetingsinordertokeepourbusiness compliantaswellastovoteoncorporatematters
AllofourdesignershavepassedtheNCIDQexaminationbythecouncilforinteriordesignqualification andareLICENSEDtopracticeintheUnitedstates
Thisindustryconsistsofprofessionalsthatdesignarchitecturalinteriorsandtheirfurnishings.Interior designersusebuildingcodes,healthandsafetyregulations,trafficpatterns,floorplanning,electrical needs,interiorfittingsandfurnituretodesignthemostsuitablespacefunctionallyandaesthetically. Weareaninteriordesignfirmoperatingoutofaretailstorefront.Wesellcabinetsandflooringaswell asfullinteriordesignservices.
Opportunitiesforbusinesssuccessisgrowingourtargetmarketbyestablishingnewclient relationships,throughexpandingourservicesandourclientelebase.Thebestuseofouropportunities istocreateprofessionalrelationshipswithdesignersandaspiringclients.Thethreatsthatimpactour businessaretheeconomy-peoplenotchoosingtospendmoneyondesignwork,oranycompeting designfirmsinthesurroundingarea-iftheyundercuttheirpricing. ThestrengthsthatRockieInteriors bringsisalwaysbeingabletoworkwithourclient'sbudgetandgivethemanamazingdesignforthe spaceoftheirdreams,alwayswithinbudget.Wepromisethatnomatterthebudget,thedesigns providedwillbebeyondexpectations RockieInteriorswilldesignone-of-a-kindlivingspacesforeach clientwithhandselectedmaterialsspecializedforeveryneed,resultinginabreathtakingfinalized space Ourbusinessesweaknessesisthatwestartedin2020,soalthoughwearenew,wearetryingto out-performourexpectationsasayoungbusiness Wemakesuretoputeffortincareintoevery designmeeting,whileselectingandshowingmaterialstoclients,andwhiledesigningtheoverall space,inordertoensurethateachclientwalksawaywithaspacetheylove RockieInteriors emphasizesdetail,care,andbeautyineverydesignproject Intheseways,wehopewecanshowthat RockieInteriorsisadiligentandclient-orientedfirm
WithinDenverandthesurroundingcities,wecanseeaneedforvacation,family,andretirement homesinthisarea.Thismayincluderenovationstonewbuildsthatcanwithstandthesevere weather.SinceDenverisalongsidethemountains,wearejustreachingouttothesurroundingcities availabletotheeastsideoftheMountain.DenverColoradoisexpectingtohavean18.9%withinthe next3years(TheDenverPost,2017).
DescriptionofTargetMarket
RockieInteriorstargetmarketarefirst-orsecond-timehomebuyerslookingtomaketheircurrent spacetheirdreamhome clientsaretypicallyinthemiddletoupperclassrange,withbudgets startingaround$20,000 ourservicesensurethatclientswillhaveawell-designedspacewiththe bestmaterialschosen AfterworkingwithRockieinteriors,clientswillfallinlovewiththeirhomefora secondtime
StudioThomas
5500GreenwoodPlazaBlvdSte220,GreenwoodVillage,CO80111
Full-serviceinteriordesignandarchitecturefirmforhigh-endresidentialdesignspecializingin timeless,moderninteriors.
Strengths:
Giveafulldescriptionofthedesignprocessandwhatcustomerscanexpectwhenworkingwiththem. Strongsocialmediapresence,aswellaswebsite.
Lotsofgoodreviews-5.0/5.0with26reviews.
Weaknesses:
Onlineportfolioisalittleconfusing Limitedstorefronthours
CouldputmoreinformationontheirFacebookpage
ThompsonDesign&Associates
7562SUniversityBlvdSteO,Centennial,CO80122
Specializesinprovidingthecompletedesignpackageincludingspaceplanning,customfurniture,art consulting,accessorization,colorconsulting,customerwindowtreatments,custombedding,and closetorganization
Strengths:
Beeninbusinessforover20years
Specifiesinmountainmodern,westerncontemporary,moderntraditional,andeclecticstyles
ServicesColorado'smostprestigiousneighborhoods
Weaknesses:
Notastrongmediapresence
Webdesignisnoteffective Veryfewreviews(8intotal)
DesignStudioBlue
7340ECaleyAve,Centennial,CO80111
Anationallyrecognized,award-winning,woman-ownedinteriordesignfirmspecializingin commercialandwellnessenvironments.
Strengths: Women-owned. Nationallyranked.
Webpageisverydetailedandeasytoscrollthrough.
Weaknesses: Theyonlyhaveonereview. Exclusivelycommercialdesign. Websiteisnotmobileuserfriendly.
Ourteamconsistsofthreeteammembers:HannahHerron,CorynRose,andMariahWilson.Hannahis ourseniorinteriordesigner,Corynisourjuniorinteriordesigner,andMariahisourfinancialandclerical supervisor.Hannah,ourseniordesignergraduatedwithherBachelorsofInteriorDesignfromCentral MIchiganUniversityandhassixyearsofprofessionalexperience.Sheoverseesalldesignprojects, Reviewsjuniordesigners'worktoensurehighquality,andRefinesimages,fontsandlayoutsusing graphicdesignsoftware.Coryn,ourJuniorDesigneralsograduatedwithherBachelorsofInterior DesignfromCentralMichiganUniversityandhastwoyearsofprofessionalexperience.Sheuses varioustechniquestocreatedrafts,modelsandprototypes,pitchcreativeideas,andcollaborates withteammemberstolaunchprojects.Mariah,ourFinancialandClericalsupervisorhasthreeyears ofexperienceandalsograduatedfromCentralMichiganUniversitywithaBachelorofInteriorDesign andArt,aswellasanAssociatesinEntrepreneurship.Sheplans,assigns,andreviewswork,gives instructionsandmakesdecisionsondifficultclericalproblems,schedulesdeadlinesandestablishes priorities,anddeterminesefficientwaystoorganizetasksofotherteammembers Benefitsforall employeesincludea401(k),dentalinsurance,disabilityinsurance,employeeassistanceprograms, employeediscounts,andflexiblescheduling Jobbenefitsalsoincludepaidvacation,holidayassick days Ourseniordesigner'ssalaryis$65,000peryear Ourjuniordesigner'ssalaryis$42,000peryear
Ourfinancialandclericalsupervisor'ssalaryis$63,000peryear
RockiesInteriorsshowroomisavailabletoclients,theywillbeabletohaveahands-onexperience while choosingmaterialsfortheirhome.Ourshowroomfeaturesflooring,cabinetry,countertops,light andplumbingfixtures,andsomuchmore.RockieInteriorsprovidescabinetry,countertops,flooring, lightfixtures,andfullInteriorDesignservices.
RockieInteriorsisawomen-ownedandoperateddesignfirmbasedinCentennial,Coloradowhich specializeinenvironmentallysustainabledesign.Westriveinpushourdesigntomeettheneedsof ourclients.
Toestablishourcustomerbase,wewillparticipateincommunityeventsandoncewearemore established,participateincommunityoutreach.RockieInteriorswillcreateconnectionswith neighboringbusinesstocollaborateandpromoteeachother'sservices.Wewillattendtradeshows locallyandaroundthecountry,pertainingtoourtargetaudienceandcreatecustomerprospectsand eventuallyleads.
Bystartingwithastrongsocialmediapresenceandmaintainingablogwherewecanbuildan audienceisamainway Wecanalsoadvertisementinlocalnewspapers,aswellasreachingoutto localbusinessestoleavebusinesscards
Forourthreeemployees,RockieInteriorswouldpayout$26,41667amonthforexpectedsalaries Our intenedsalesgoalsareataminimum,$31,07843permonthtocoveroverheadexpenses Yearly,we payout$317,000toouremployeesfortheirexpectedsalaries,withaminimumyearlyrevenueof $372,94117
RockieInteriorsoffersin-storeandonlinepurchasingoptionsaswellaswhole-saleproductstothe designcommunity Wecreatecustomdesignexperiencesforourcustomersaswellasbudget friendlyoptions WetailorourproducttoreflecttheCentennial,COcommunityandcanofferan affordableoptionnomatterourclient'sbudget RockieInteriorsoperatesasa"partnership"withour clientstohelpanddesignthemtheirdreamhome Wecanguaranteeapersonalexperienceanda designtailoredtoyourneeds Weofferathirty(30)daywarrantyforallproductspurchasedonour floorthatdonotcomewithamanufacturer'swarranty
RockieInteriorsprovidesclientswithahomewalkthroughandaninteriorre-designofthespace, resultinginabeautifulandthoughtfuldesign.Withourshowroomavailabletoclients,theywillbeable tohaveahands-onexperiencewhilechoosingmaterialsfortheirhome.Thebenefitstohavinga showroomarethatclientsareabletobeinvolvedinthedesignprocessasmuch,oraslittle,asthey wouldlike Clientsareabletotouchandseematerialsagainstoneanotherinordertomakethose touchdecisions RockieInteriorsshowroomfeaturesflooring,cabinetry,countertops,lightand plumbingfixtures,andsomuchmore Ourshowroomfeaturesthreekitchens,twobathrooms,anda mudroom-allwithmaterialsandproductswecarryintheshowroomandsourcelocally
RockieInteriorssourcesoutproductslocaltothestateofColorado,tobenefitlocalbusinesses andtoensurepickup/shippingtimeisconvenient.RockieInteriorsprovidescabinetryfromTharp CustomCabinetry,countertopsfromDenverGraniteandQuartz,flooringfromMuscanellFlooring, andlightingfromColoradoLighting.IfweareunabletofinditmadeinColorado,wewillfindit sourcedinColoradoforourclientssatisfaction.
HannahHerronistheteam'sseniorinteriordesigner,whograduatedfromCentralMichiganUniversity withaBachelorofInteriorDesign.ShedidherinternshipwithJTBHomeslocatedinGrandRapids, Michiganfor6yearsbeforeRockieInteriors.SheisskilledinSketchupandcreatingourfinalboards presentedtocustomers,aswellasoverseesalldesignprojects,reviewsjuniordesigner'swork,refined images,fonts,andlayoutsusinggraphdesignsoftware.
CorynRoseisourjuniordesigner,whoalsograduatedfromCentralMichiganUniversitywitha BachelorofInteriorDesign.HerinternshipwithRitaO'breininTroy,Michiganfor2yearsbeforecoming toRockiesInteriors.HerexperiencewithCADandknowledgeofmaterialshelpshercreatedrafts, modelsandprototypes,aswellaspitchcreativeideas,andcollaborationswithteammembers.
MariahWilsonisourfinancialandclericalsupervisorwithherbachelor'sininteriordesignandArt,as wellasanassociatesinEntrepreneurshipfromCentralMichiganUniversity Shehas3yearsof experienceworkingatCentralMichigan'sUniversityEngerineeringandplanningdepartment Inour firmsheisresponsibleforplanning,assigningcollaborativework,reviewswork,aswellasgives instructionsonsaidcollaborativework,aswellasmakesdecisionsondifficultclericalproblems, schedulesdeadlines,establishespriorities,anddeterminesefficientwaystoorganizetaskofother teammember
Witheachnewclientinquiryourteamreceivesiscarefullydiscussedwithourteam Designingyour homeissuchanexcitingprocessandeachmemberonourteamisdedicatedtomakingthistimefor ourclientsassmoothaswecanmakeit.Onceweacceptclientsinquire,theycanexpectourprocess tounfoldintosixstages:programming,concept,schematics,preliminaryfinishesandfurnishings, designdevelopment,andinstallation.
Duringtheprogrammingphasecustomerscanexpectanintimatemeetingwithourdesignteamto getdetailsaboutourclient'spersonaltaste,lifestyle,andwhattheywishtoachievewiththeirproject.
Afterwegetabetterunderstandingofourclient,wewillstartourresearchprocesstogetabetteridea ofthelocationsite,aswellascodesthatwillbeapplicabletoourclient'sproject.
Aftertheprogrammingphasewherewecangetourinitialresearchanddetailsfromourclient,wewill thenmoveontotheconceptphase.Duringthisphase,clientscanexpectanotherintimatemeeting wherewewillstarttopresenttheoverallvisionoftheirproject.Thismeetingisalsotohelppainta pictureandshareourinspirationfortheproject.
Movingforwardfromtheconceptphasetotheschematicsphase,ourclientcanexpectourdesign teamtoplanoutfloorplanideas,fabrics,andfurniture Thispartisanintimateprocessforourteam aswewillworktocreateaconceptforourclientthatwethinkworksbestforthembasedoffwhatwe havelearnedfromourmeetings
Afterwecreateastrongconcept,wewillmoveontothedesigndevelopmentphaseofourprocess Thiswillstartwillaninitialmeetingwithourclienttopresentourconceptpresentationthatinvolves floorplans,andourFF&Einspiration Afterthisinitialpresentationwewillthenmoveontoaseriesof meetingswithourclienttomakedesigndecisiononconstructionmaterials,interiorarchitecture details,finalFF&E,andartworksfortheirhome
Thefinalstageisthemostexcitingstageforusandforourclient-theconstructionphase Duringthis processourclientscanexpectourteamtobeattentiveandinvolvedwiththisphaseoftheproject Whileconstruction,customerfurniture,andfinishescantaketime,wewillconstantlyworktokeepthe projectandconstructionmovingforwardandonschedule.Wemaintainweeklyupdateswiththe progressofourclient'sproject.Awell-designedspacechangesthewayyoufeel,andwestriveto makesureyougetthat"wow"momentintheirnewhome.,andourgoalistocreatethisexperiencefor ourclients.
ThepurposeoftheRockieInteriorsHumanResourcePlanistoachieveprojectsuccessbyensuring theappropriatehumanresourceswiththenecessaryskillsareacquired,resourcesaretrainedifany gapsinskillsareidentified,teambuildingstrategiesareclearlydefined,andteamactivitiesare effectivelymanaged.Ifusedeffectively,thisplanwillserveasatooltoaidinthemanagementof humanresourceactivitiesthroughouttheprojectuntilclosure.Therolesandresponsibilitiesofeach memberofourdesignteamareoutlinedinthePersonnelsectionofthisBusinessPlan.Theseroleswill bediscussed,perproject,andagreeduponbeforethestartofthedesignprocess.Projectteam training,whennewstaffjoinstheprojectwillberunbytheSeniorDesigner.Theorientationshould includediscussionsrelatedtobackgroundandcurrentstatusoftheproject,jobdutiesand expectations,andanintroductiontostaffandconsultants Theorientationshouldalsoincludean overviewofprojectprocessingwhichincludestimereporting,attendanceandstatusmeetings A projectmanagerwillbeassignedpriortothestartofthedesignprocess Theseniordesignerwill revieweachteammember’sassignedworkactivitiesattheonsetoftheprojectandcommunicateall expectationsofworktobeperformed Theprojectmanagerwillthenevaluateeachteammember throughouttheprojecttoevaluatetheirperformanceandhoweffectivelytheyarecompletingtheir assignedwork Priortoreleasingprojectresources,theprojectmanagerwillmeetwiththeSenior Designerandprovidefeedbackonemployeeprojectperformance Day-to-daymanagementof projectstaffistheresponsibilityoftheSeniorDesigneranddesignatedfunctionalmanagers. Performanceevaluations,performanceissuesandrecognition,promotions,anddisciplinaryactions aretheresponsibilityoftheSeniorDesigner.
Currently,RockieInteriorsconsistsofthreeteammembers.Tocontinuetogrowourcompany,itis necessarytobringonnewteammembersandadvanceallemployeeseducation.Byyearfivewe hopetohavehiredontwomoreteammembers.Weplantogainauthorityintheindustrybycreating andutilizinganonlineplatformtosellproductandadvertiseourotherdesignservicesand collaboratingwithotherprofessionalse.g.stagingopen-houses.Webelievewehave realisticand scaleablemarketingstrategy,alongwithasolidbusinessplantosetupRockieInteriorsforsuccess. Weplantoprovidesomecompensationfor highereducationandtopayforNCIDQexaminationsfor ouremployees.Wehopethishelpsustocreateaneducatedandprofessionaldesignteamandhelp usgainrecognitionasatrustworthyfirm.Inordertogrowourcompanyweplantore-evaluateour targetmarket,whatourclientsvalue,andifourpricesarematchingthat,everyyearforthenextthree tofiveyearsandtheneverythreeyearsafterthat.Thiswillensurewearesituatedatthemost profitablepositioninourindustry Inordertoofferqualityandversatiledesignservices,weplanto outsourceskillswedon'thaveinhouse Wewillneedtovetandbuildrelationshipswithcontractors andotherdesignprofessionals Milestoneswehopetoachieveinthefirstfiveyearsalsoinclude repeatcustomers,signacontracttodesignanewhomebuild,co-sponsorshipoffundraising activitiesandparticipatinginsocialandserviceevents
ThefollowingsectionisanoverviewexplanationofRockieInteriorsoperatingexpensesandcost, reflectedwithshort-termandlong-termreflections.Thissectionwillalsoaddressstart-upcostsand howtheywillbemanagedandaccountedfor.Aroughbreakdownofmonthlyexpensesandour expectedrevenuesisprovided,aswellascalculationsofourDPE,breakevenpoint,andprofitmargin.
RockieInteriorsisfocusedonourclientsandprovidingdesignsandrenovationsfortheirhome We aimtodothisthroughourpersonalrelationshipswithourclientsaswellasworkingwithlocal businessinordertocreateapositiveimpactonourcommunity Ourteamaimstoeducatepotential andcurrentclientsonthebenefitsofdesigninganenvironmentthatisnotonlysustainable,but functionsbestfortheclient.Someimportantinformationweensuretodiscusswithourclientsarethe benefitsofourclient'ssatisfaction,healthbenefits,andlong-termeffectsoftheenvironmenttheylive in.RockieInteriorsisfocusedonnewhomedesignsandrenovationsanditsdesignersknowthe importanceofabudget-friendlyandtimeeffectiveremodel.
Serviceswillbebilledhourly,withadesignfeeof$120anhourandafinancialfeeof$100anhour At leasthalfofallbudgeteddesignfeesneedtobepaidtoRockieInteriorsbeforeanyconstructionon thespacecanbegin OnceRockieInteriorsreleasesthespacebacktotheclients,alldesignfeesand financialfeesmustbepaidinfullwithinsixtydaysofthecontractenddate
Productioncostsincludelabor,materials,andgeneraloverheadexpenses Ourcostofproductionis determinedbyaddingtogetherthetotaldirectmaterialsandlaborcostsaswellasthetotal manufacturingoverheadcosts Ourtotaldirectcostis$236,900peryear,paying$170,00000in salaries,and$66,90000isbenefits Weforecastanetoperatingincomeof$38,63966forthefirstyear OurincomestatementisdetailedinTable1
Ourshort-termoperatingexpensesperyeartotal$6,979.33.Thisincludesutilities,telephoneand Internet, insurance,errorsandomissions,advertisingandmarketing,officesupplies,rent,and janitorialcosts.DetailsonmonthlycostsareoutlinedinTable2.Long-termexpensesinclude furniture, computersandsoftware,andotherofficeequipment.Ourtotalcostinlong-termexpensestotal $1,18334 Ourlong-termexpensesmayincreaseasourbusinessgrowsandnewequipmentor companyvehiclesareneeded
Ourbreakevencostsperyearare$107 DetailedinTable1,wecompareallofourtotalcostsversus directcostsandcomeupwitharemainderof$107 Thisisthepointwhereourtotalrevenueequals totaloperatingcostsperyear Showninthistable,wehavenolossofprofitovertheyear,infactwe haveaprofitof$1.07.
Start-upCostsforRockieInteriorswillbe$16,741.67.Thisincludesourone-timeexpensesforfurniture, computers,andequipment.Also,includedisthefirstmonthlypaymentofallSG&Alistintable2.Startupcostwillbecoveredbyourbankloan.
Wewillfirsthaveaninitialinvestmentofabout$6,000fromHannah,Coryn,andMariah Therefore,our fundingneedsshouldbecoveredwithinthefirstmonth,otherwisewecanplantoapplyforabank loanifthereareanydiscrepancies
November7,2017–TheDenverPost.(2017,November7).TheDenverPost.Retrieved December1,2022,fromhttps://www.denverpost.com/2017/11/07/
Salary:SeniorInteriorDesigner(November,2022).(n.d.).Glassdoor.RetrievedDecember1,
2022,fromhttps://wwwglassdoorcom/Salaries/senior-interior-designersalary-SRCH KO0,24htm