Portfolio // Product Design
Hi!, I’m Roos Hulshof
Your Designer
An Industrial Product Designer with experience in applying Sustainable choices & Creative tools to product design projects.
Who is Roos?
Hey there! I’m Roos, from the Netherlands and every day, I am excited to learn more about Product Design, technical elements of manufacturing and Circulair Developments. I have graduaded cumlaude from the bachelor of engineering and applied sciences of IPO. During my studies I concluded I would like to push my career towards sustainable design for electronical devices. One of the biggest accomplished learning moments in my studies has been my graduation project at Philips. After my project, I gained much knowledge and skills of sustainability, manufacturing and professional management.
In my free time, I am a very active person and do a lot of sports or creative things. My friends and family would describe me as open, enthusiastic, enterprising with great ambition. I am a hard worker and know when to be critical, which is also what I like about Design.
This is why you should take a good look at this portfolio!
Curriculum Vitae //
Education
Industrial Product Designing
Engineering of Applied Sciences
Bachelor
University Rotterdam
2019 Sept- 2024 Feb
Graduation
PHILIPS consumer & lifestyle Products
Sept 2023 – Feb 2024
Minor
Sport Marketing
University Utrecht
Sept 2022 – Feb 2023
Employments
Trainer
Revolt Bouldering
Nov 2022 – To Date
CAD projects
Secure One b.v.
July 2020 – to date
Sales Employee SHAKA Kitesurfing
July 2020 – Feb 2022
Skills 1
Solidworks 2022
NX 2023
Flow & Statics simualtions
Adobe Illustrator
Photoshop
Premier Pro
Blender - basics
Cura - 3d prints
Figma
Skills 2
Critical thinking/analyzing
Prototyping
Idea generator
Laser cutting
Welding
Professional sketching
Hobby’s
Kitesurfing
Running
Playing piano/guitar
Sketching
Making or building
Enjoying time with friends and family
Intern MYSTIC – Kite equipment design
Feb 2022 – July 2022
Kitesurf Instructor
Kitesurfschool.nl & BLOW
July2020– July 2022
Languages
English
Dutch
German
The goal of this project was to design a thermostat casing that would hold a PCB & battery in place in CAD with reference sketching. Injection moulding simulations were used to improve the design.
Here you see the technical drawings like a mono drawing. And more Solidworks details like a snap-fit connection, exploded view & rib/screw pot dimensions.
Wallmount //
Many injection moulding rules have to be considered to prevent the design from failing.
In this project
-Draft analysis
-Thickness analysis
-Fill & Cool time simulations -Sink mark simulations -interference detections were runned.
CAD moulds were made to check if the model is qualified to be injection moulded. Verifications show that the product will not fail.
Buckle //
For the new Mystic Boarding surfline2023 I designed a rubber case for a metal roof rack buckle system that prevents scratching to your car roof.
After testing with the buckle from the competitor I came with a few ideas for the design. A system for the buckle to leave the rubber casing was designed. And at the same time keep the straps in their place when used. Easy manufacturability was accounted for. The design was put in CAD and 3D printed, which led to further changes.
In childcare at the Erasmus MC intravenous drips were held together and hung as 1 big drip next to the care bed.
After analyzing the current situation and identifying the main and subproblems. I began putting as many ideas on paper as possible by learning design thinking. From crazy ideas to average, the combination brings product innovation.
You can see my project process by optimizing the design direction using mockup tests.
Testing until the design met all requirements.
By taking apart these products, a technical analysis of these character designs was done.
Knowledge about electronics was gained. In the workshop, a show panel was made.
By testing springs, batteries, and motors calculations were made. To gear ratios, electronic and mechanic assets, RPM, and leverages.
Balance Light //
For this project knowledge about arm construction and calculations was gained. By applying the studied physics. Length, weight, and density of materials were used to calculate what the volumes of the counterweights had to be. This way, in Solidworks, a lamp staying in balance was created.
For this project, I designed an ergonomic sander for users who want to professionalize their sanding skills.
With user interviews and tests the ability to design for targeted audience was achieved. Gaining more knowledge about what type of shape affects the usage of a product was educational by studying current sanding machines on the market.
Furthermore, you see different variations of mockup sketches and some detail sketches which created ideation for the shape design.
By using D-net data banks from TU Delft I learned about anthropometrics and probability density functions.
Before sketching I made a mood board for my target audience this helped with creating the best shape/look & feel design.
A variety of 1:1 foam mockups was made. I tested 4 of them with my user. This resulted in 1st configuration getting the upper hand due to handling pressure points according to the tests.
Helmet //
Together with NPK, a helmet was created for Mystic Boarding during my internship.
With 3D printing, I made some prototypes for a new earpad cover design. My input was to recreate the solid works parts for the renders.
Here are the final renders shown and some of the created Solidworks parts.
During my graduation project I worked on a NDA project for Philips in Drachten. (Therefore very minimal/blurred images are used) Philips had a conceptual idea for a new rota shaver handle design. These are the plastic or metal housing frames protecting the electronical internals. The project required me to combine certain requirements, regarding manufacturability, measurements, repairability & circularity, for a re-design.
At the start critical thinking and much research were done to scope and set clear goals. Large idea generations were done within multiple loops. Ideas were critically rated, concept features combined and thought out in carton/ printed mockups and prototypes. Thereafter the concept was developed and tested against its requirements which advanced the concept/product further. Improvements with the redesign were made with a bright uncommon new design for repairability. Re-use of material was integrated.
The core thing to take-away from my project is to see that I went through all facets of the design process and helped Philips very well with their project.
I had the opportunity to bring the idea to life with, as set goal, a proof of principle prototype and further develop the concept.
I designed, managed and assertively gained knowledge from colleagues and experts at Philips.
I made my own surfboard! I went through a lot of research and had some help from a friend, learned from his knowledge and could apply that to my project. Here you see briefly how I went through the shaping process. Thereafter I went on to the glassing using fiberglass and epoxy and printed my own logo on my board. Love using my board.
On the right, you see some of my personal sketching from surf-related gear.
Learning how to laser cut 3dprint and weld gave me an understanding of these processes, I can apply when designing or in these examples use with personal projects.
A welded bookholder became necessary for my bookshelf. Ultimaker Cura, was used when iterating over the design in Solidworks for this replicated Duotone pump adapter I use to pump up my kite. This kiteboard rack was made by using the laser cutter. Fun project for a handy use!
Surfboard shaping // 09
